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Report on Marketing Strategies and Sales Plans Emirates Airline

   

Added on  2020-04-01

18 Pages4531 Words74 Views
Professional DevelopmentNutrition and Wellness
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Running head: SALES PLANNING AND OPERATIONSSales Planning and OperationsName of StudentName of the UniversityAuthor Note
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1SALES PLANNING AND OPERATIONSTable of Content Introduction......................................................................................................................................2Background of the organization.......................................................................................................2Task 1...............................................................................................................................................2Task 3...............................................................................................................................................6Task 4.............................................................................................................................................10References......................................................................................................................................15
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2SALES PLANNING AND OPERATIONSIntroduction The following report is based on marketing strategies and sales plans of the organizationEmirates Airline. In order to expand business in a global market and increase customer base,the organization is in the need of making some strategic changes in the operation. In addition tothis, the achievement of the sales target will help the firm to strengthen its position in the market.The following report presents the information about how personal selling practices help theorganization to reach the wide market. The report also provides a discussion on buyer behaviorand decision making process of the organization. Background of the organization Emirates airline is one of the largest airline service providers located in UAE but serving theinternational market. For decades, the organization has been serving people with its high qualityand innovative services. In addition to this, the organization has gained a strong marketappearance both in domestic and international market. However, the organization presently is inthe need of increasing its revenue stream. Therefore, the company is determined to implementinnovation in its strategies to lead the operation towards the desired direction. Task 1It is important to understand the role of personal selling which is embedded within theoverall marketing strategy of the organization.How personal selling supports the promotion mix?
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3SALES PLANNING AND OPERATIONSThe promotion mix is one of the most important components of the marketing mix. Thepromotion is one of the most vital activities of the organization which comprises of variouselements such as advertising, public relations, sales promotion, direct selling, personal sellingand others(Austin and Pinkleton 2015). The marketers mix a blend of the promotional variablesthat help the firm to reach their goals. The advertisement is considered to be any form of theinterpersonal paid communication in which there is identification of the company and itsobjectives (Fennis and Stroebe 2015). This would help the company to reach out to a largenumber of audience in a limited span of time. There are several modes of advertisements such associal media, internet ads, newspaper, radio and others(Odom, McKee and Dunn 2017). Thepublic relation is considered as the main tool for the promotion of the positive public image ofthe company (Austin and Pinkleton 2015). The sales promotion of the companies comprises ofthe application of various methods for the stimulation of the consumer purchases and they areusually based on immediate goals. The personal selling can be defined as the tactics where the sales force is employed tomake sales after they have a face-to-face meeting with the customers. The sellers do tend topromote their products through the process of appearance, attitude as well as specialistknowledge of the concerned products (Aggarwal and Goodell 2014). The personal selling isimportant since it can lead to the sale of otherwise complex products through conventional retailstores. The sales representatives are able to demonstrate the products to the customers in alogical manner, which can lead to a better sales pitch (Odom, McKee and Dunn 2017). The salesrepresentatives do offer specific solutions to the customers and satisfy them in a more precisemanner.
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