Omantel Company - Individual Report

OMANTEL
[DATE]
[COMPANY NAME]
[Company address]

Running Head: Report
Contents
Introduction.................................................................................................................................................2
SWOT Analysis...........................................................................................................................................3
Strength...................................................................................................................................................3
Weaknesses.............................................................................................................................................4
Opportunities...........................................................................................................................................5
Threats.....................................................................................................................................................6
Action Plans to Overcome Weakness and Threats of Company..................................................................7
Benefits of the Oman Vision 2020 to SMEs and implications on Omantel.................................................8
Implications.............................................................................................................................................8
Strategies at business level..........................................................................................................................9
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13
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Running Head: Report
Introduction
Omantel is the most trusted and reliable telecommunication company which has a major
international hub for providing internet services in Pakistan. The main headquarters of Omantel
is in Muscat. Omantel has also brought very innovative communications services in- postpaid
and prepaid plans for mobile phones, fixed lines, internet connection, using ADSL technology,
data transfer, roaming, etc. The main focus of the company is to provide telecommunication
services at a larger scale and also maintain the operations of the company. This company aims
at providing the services to the residential consumers, the government and the commercial group
of consumers. In june 1996, Omantel started its business by introducing first payphone and
named WorldCall Payphones Limited. It was a fundamental shift in technology and industry,
which developed the wireless broadband after shifting from cable broadband, Video
Conferencing was launched after the cable TV and also launched wireless local loop telephony
after the LDI services, which all helped the company in gaining advantage over others. The
Omantel offers a variety of services like, Data services, Voice services and Entertainment
services. (Oman Telecommunications Company , 2017). Then in 1998 prepaid calling cards were
launched. After that in the upcoming years, the company provided the users with the services of
internet dial-up through WorldCall.com. Soon in the year 2000, Hybrid Fiber Coaxial network
was established by WorldCall in Lahore and was soon known as the First Mutli - operator
across the globe. WorldCall then established the HFC network operations in Karachi in the year
2003, it was launched under the WorldCall broadband limited operator. In April 2008, Omantel
had purchased 65 % shares of WorldCall Telecom Limited worth for $200 million. Currently,
Oman has 4 mobile networks offering internet services around the globe. Oman, Renna,
Ooredoo and Friendi are the networks that provide 3G coverage. Oman telecommunication is
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Running Head: Report
striving to be the third telecommunication provider across the globe in order to uplift the
competitiveness of the telecommunication sector.
SWOT Analysis
Strength
1. Omantel has a strong financial performance with top line growth of 6.9%, which was
also the highest in the last four years.
2. Omantel is the leading telecommunication in Oman in mobile network in both in
subscriber and revenue.
3. With the Government support Oman being a major stakeholder they have a lot of
resources available to confirm that they have the best and latest infrastructure.
4. The investment in the Oman data park extends its level across the other areas.
5. Quickly enhance your understanding of because it has a wide area of external and
internal resources(Linton, 2017).
6. Gain information for better understanding of internal and external factors which can give
the best impression on the industry.
7. Increase business criteria by understanding competitor’s businesses better which is very
essential to understanding industry challenges and competitors.
8. Recognize potential partnerships and suppliers.
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