Report on Aldi Australia Case Study 2022

Report on Aldi Australia
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Executive summary
This study aims to analyse the marketing strategies used by Aldi. The study firstly considered
the adoption of the marketing strategy by Aldi after its inception in the Australian market
then the study considered the marketing strategy that are recently adopted by Aldi. Study
found that low pricing strategy and the fewer product storage are the strategies that has aided
Aldi to capture strong hold in the Australian market.
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Table of Contents
Introduction................................................................................................................................4
Background of the company......................................................................................................4
Marketing Analysis....................................................................................................................5
The Nature of Aldi’s Marketing Strategy or Strategies after its inception............................5
Strategic Marketing Options for Aldi moving forward..........................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9
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