Report on Business skills for E-commerce

Business skills for E-
commerce

Table of Contents
Introduction................................................................................................................ 3
Task 1......................................................................................................................... 3
1.1 Organization’s core business function..............................................................3
1.2 Organization’s aims and objectives regarding stakeholders............................4
Task 2......................................................................................................................... 5
2.1 An E-commerce – impact, associated risk, and e-commerce system...............5
2.2 Global impact on the E-commerce on society..................................................6
Task 3......................................................................................................................... 7
3.1 Market potential for an E-commerce opportunity.............................................7
3.2 Current E-commerce system used by organization..........................................8
3.3 Suitability of E-commerce solution...................................................................9
Conclusion................................................................................................................ 10

Introduction
Innovation and technology having a great significance in the growth and development of
business. Today the internet and information technology is widely accepted at each and every
types of organization. It can help to maintain the communication and relationship between the
various stakeholders. It required various business and personal skills in order to use E-commerce
platform in an effective manner so that the firm can help to attain their desired goals and
objectives (Andersen, Larsen and Boomsma, 2013). This report is based on the London School
of Science and Technology which is a private collage in the United Kingdom. The cited
educational institution wants to connect their overall system with the internet which can help to
provide competitive advantage over others. The main purpose of this report is to understand the
role of E-commerce in this sector in an appropriate manner.
Task 1
1.1 Organization’s core business function
There is various function in a business unit which are related with the marketing, finance,
planning, production, sales and marketing. Each function having different roles and
responsibilities which performed by them collectively. Each functional department is having
their own resources in order to perform their task. They also provide them authority so that they
can attain their individual target in an effective manner. In the context of LSST as given below:
Accounting function: This is one of the major function for the cited business unit which is related
with the financial aspects of the company. There are various roles and responsibilities which
performed by them in order to attain their long term target in an effective manner. In this
function there are large number of invoices and transactions which are related with the students
and other staff (Cheng, 2015). They also required to prepare financial and income statement for
their income and expenditure. For this they required an integrated information system which can
help to make these statement in an effective manner. These data and information are required in
to the decision making process.
Marketing function: This is another important function of the LSST which is related with the
advertising and marketing. A business unit is required that to use various tools and techniques in
order to promote firm’s products and services. In the context of the cited organization the role of

marketing manager is to communicate with the higher authorities about their new courses which
are going to start. Make their marketing plan accordingly which can help to attain their long term
goals and objectives (Hosseini and Bideh, 2014). There are various marketing tools like digital,
print media and social media. The social media platform is one of the most usable in the current
situation. These are Facebook, You Tube, Instagram etc. can be used by them.
Sales function: This is another significant department which is related with the sales of the
company. The profitability and revenue is depending on the sales department. There are various
methods and approaches which can be used by the managers in order to increase sales target of
the business unit. In the context of LSST, the sales department are required to communicate with
the other marketing department and design their marketing strategies accordingly.
Administration function: It is related with the administration activities of the cited company. The
major role of this department is to manage all activities and operation so that they can achieve
their short term targets.
Management information system function: Today each and every types of business and non-
business firms are using information system which I can help to provide more flexibility and
operational efficiency in the business unit.
1.2 Organization’s aims and objectives regarding stakeholders
It is essential for a company that they have to maintain a good relationship with them. There are
various stakeholders such as investors, students, suppliers, government and community. Each
and every individual stakeholder have their own aims and objectives relating the business unit.
Therefore, it is responsibility of the firm to attain its goals which can help to create an ideal
image in the public. These stakeholder and aims are given below:
Investors: These are the major stakeholder of the business which invest in their business. the
main aim of investors is to get maximum return on their investment. There are various business
organizations which required various funds and capital in order to expand their business and for
their product development (Hu, Shu and Qiao, 2014). Such investment came from the such
investors which wants sufficient return. Therefore, it is the responsibility if the cited business
firm is to provide expected return to them. In the context of given case LSST required that to use
various information and data which are related to the investors is to provide on the regular basis.