logo

Improvement of Small Business Enterprises: TASK-13

18 Pages4976 Words205 Views
   

Added on  2020-01-21

About This Document

SMALL BUSINESS ENTERPRISE TABLE OF CONTENTS INTRODUCTION 3 TASK-13 1.1 Profile of Celtic Hotel 3 1.2 Analysis of Business 5 Task-27 2.1 Actions to overcome the weaknesses 7 2.2 Ways for maintaining and strengthening Existing Performance 8 2.3 New Areas For Expansion 9 TASK-39 3.1 Existing Business Plan and Objectives 9 3.2 Revise a business plan10 3.3 Action plan 10 TASK-411 4.1 Measurements of improvements 11 4.2 Measurement of proposed change12 4.3 Monitoring the Improvements13 Conclusion 13 References 15 INTRODUCTION Small business Enterprises

Improvement of Small Business Enterprises: TASK-13

   Added on 2020-01-21

ShareRelated Documents
SMALL BUSINESSENTERPRISE
Improvement of Small Business Enterprises: TASK-13_1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK-1................................................................................................................................................31.1 Profile of Celtic Hotel...........................................................................................................31.2 Analysis of Business..............................................................................................................5Task-2...................................................................................................................................................72.1 Actions to overcome the weaknesses.....................................................................................72.2 Ways for maintaining and strengthening Existing Performance...........................................82.3 New Areas For Expansion.....................................................................................................9TASK-3................................................................................................................................................93.1 Existing Business Plan and Objectives..................................................................................93.2 Revise a business plan.........................................................................................................103.3 Action plan...........................................................................................................................10TASK-4..............................................................................................................................................114.1 Measurements of improvements..........................................................................................114.2 Measurement of proposed change.......................................................................................124.3 Monitoring the Improvements.............................................................................................13Conclusion..........................................................................................................................................13References..........................................................................................................................................152
Improvement of Small Business Enterprises: TASK-13_2
INTRODUCTIONSmall business Enterprises are the growth engines in any economy. For any business tosustain requires a planned business strategy and tactics. As per UK norms small business can bedefined as the one in which there are less than 50 employees and sales revenue of which is under£10 million. In the present scenario small business are facing many challenges to sustain anddevelop but are still one of major sector of growth in UK economy(Ackermann, and Audretsch,Eds, 2013).In the given assignment we conducted a research on Celtic hotel operating in south west in UK.Hotel industry is facing numerous competition nowadays but many opportunities are availablewhich if utilized will lead to the growth of the company to a large extent. The report will presentthe analysis of the present performance of the company and its areas of operations. Furtherefforts have been made to analyze the weaknesses in various sectors and measures are suggestedfor improvements.TASK-11.1 Profile of Celtic HotelIt is a located in Bloomsbury at Guilford Street London which is one of the most visitedplaces in London (Bridge and O'Neill, 2012). With an employee count of 45 people this hoteloffers a variety of other services such as spa, laundry services and has a bar and restaurant whichprovides dining services. It offers different types of rooms at the following prices;Table-1 Rooms & PricesRoom OptionsPrice per nightSingle Basin£83Single En suite£108Twin Basic£108Double Basic£110Double En Suite£120Triple En Suite£130The above fares are inclusive of a free morning breakfast, free premises for smoking, a freeaccess to wifi, tea and coffee in each room,TV lounge. All the rooms are well lit and fully air3
Improvement of Small Business Enterprises: TASK-13_3
conditioned. Among the other paid services of the hotel includes dining at restaurant , mock tailsand other hard drinks at its bar, luxurious spa services, and also provides a garden space fororganizing parties. In addition it provides all the facilities for conducting business conferences orother corporate meetings. Company has an online portal through which advance bookings ofthe rooms can be done by the guests. By reviewing profile of the company we came across thefollowing strengths and weaknesses- Strengths1.Location- It is located at one of the most visited tourists place in London. Hence it is anattraction for all the visitors in London. Hence the company has a strong location factorwhich would result in savings of advertisement costs. (About us, 2015)2.Excellent House Keeping Services- It provides an excellent hospitality services by itswell trained and professional staff which helps to retain the customers. 3.Attractive Ambiance- The hotel has very large dome shaped structures and beautiful, eyesoothing and relaxing atmosphere which is an eye catching for most of the tourists.4.Comfortable Accommodation- It provides relaxing and comfortable accommodation withwell equipped and clean rooms.5.Free Ancillary Services- Accessibility to wifi and a large swimming pool are also one ofthe factors responsible to attract people.6.Easy Bookings and Cancellations- It provides a web platform on which there can beadvance bookings and cancellations which makes it easy for the customers to availrooms(Ackermann and Audretsch, 2013). 7.Variety Of Rooms at varied Prices- It offers different category of rooms which makesflexible for the customers to book them as per their requirements and budgets.Weaknesses-1.High Employee Turnover- In recent years the company is facing a problem of highemployee’s turnovers due to increase in demand of the trained professionals in themarket.2.High Competition- As there are many competitors located in the same area Celtic isfacing intense competition.4
Improvement of Small Business Enterprises: TASK-13_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(solved) small business enterprise assignment
|18
|5527
|70

TASK 11 1.1 Profile of Brooklands hotel using comparative measures
|18
|5478
|92

Small Business Enterprise Assignment(SBE)
|19
|5207
|188

Small Business Enterprise Essay - London Uxbridge
|14
|4675
|83

Service Quality Assessment
|17
|5916
|33

Managing Service Quality Theories and Principles
|14
|5337
|86