The report encompasses the marketing audit information of the Coca cola. This report is directed to be submitted to company board for further operational use. The external audit information included the macro environmental and micro environmental marketing information. This section included the PEST analysis. On the other hand, the internal audit information included analysis of customers, competitors, sales growth and marketing mix elements. Next, the report followed, a reflective summary on the few factors of organizational like, product, place, price, promotion and people. At the end the report concluded with relevant findings of the analysis.