THE REPORT ON MARKETING MIX

Running head: REPORT ON MARKETING MIX
Report on marketing mix
Name of student
Name of University
Author note

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REPORT ON MARKETING MIX
Table of Contents
1. Introduction............................................................................................................................3
2. Establishment of marketing mix at Bounce Fitness centre....................................................3
2.1 Level of customer services to be provided (Product or service)......................................3
2.2 Distribution of services (Place)........................................................................................4
2.3 Pricing of services to the employer (Price)......................................................................4
2.4 Additional products and services to be offered................................................................5
2.5 Promotion of services (Promotions).................................................................................5
3. Conclusion..............................................................................................................................5
Recommendations..................................................................................................................6
References..................................................................................................................................6

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REPORT ON MARKETING MIX
Task 1 report
1. Introduction
Bounce Fitness is major fitness centre that consists of fitness centres or gyms present
in all over Australia such as in Brisbane, Sydney and Melbourne. A permanent team of
fitness instructors and physicians are present, which ensures delivery of good quality fitness
services as well as associated gym based products required to keep people healthy and
possess a good physical appearance too. The purpose of the report is to highlight the
importance of marketing the brand through achievement of excellence in terms of services
delivered along with the becoming an expert fitness centre in Australia (Huang & Sarigöllü,
2014). The marketing mix strategy will also be established for the report so as to deliver the
right services considering the product or service features, prices set, places of distribution and
promotions done.
2. Establishment of marketing mix at Bounce Fitness centre
The vision of the organisation is to expand its roles and responsibilities as just a
service provider to wellness as well as empower the employee driven culture along with the
management of resources required to facilitate the achievement of business goals and
objectives. The company stayed true to its values and beliefs, which ensured management of
teamwork, integrity, accountability and quality (Fan et al., 2015). Thus, the establishment of
marketing mix could be helpful for emphasizing on the features of the product or service, set
proper prices for the products, distribute those in the market and finally ensure promoting
those properly.
2.1 Level of customer services to be provided (Product or service)
Bounce Fitness, being a gymnasium or fitness centre, the product or service represent
the various fitness services at various locations all over Australia. Thus, the customer service