The Importance of Continuing Professional Development

This assignment delves into the significance of continuing professional development (CPD) across different sectors. It analyzes the reasons why individuals and organizations engage in CPD, examining its impact on skill enhancement, career growth, and organizational performance. The assignment also explores various CPD strategies and methods, highlighting best practices for effective learning and development.

PERSONAL AND PROFESSIONAL
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1. Evaluate approaches to self-managed learning. ..................................................................1
1.2 Representing ways in which lifelong learning development can be encouraged..................2
1.3 Advantages of self-managed learning to organization and individual..................................3
TASK 2............................................................................................................................................3
2.1 Current skills and competencies against organisational objectives of Travelodge Hotel.....4
2.2 Personal and professional development needs and activities................................................4
2.3 Development opportunities required to meet both the current and future needs.................5
2.4 Devise a personal and professional development plan based on identified needs................6
TASK 3............................................................................................................................................7
3.1 Discuss the processes and activities required to implement the development plan..............7
3.2 Document your development activities................................................................................8
3.3 Explaining own learning against original aims and objectives set in developing plan.........8
3.4 Update the personal and professional development plan on the basis feedback and
evaluation....................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Select solutions to work-based problems............................................................................10
4.2 Communicating in a variety of styles and appropriate manner at various levels................12
4.3 Evaluating and use effective time-management strategies.................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Personal and Professional development can be determined as a process in which
organisation conducts effective activities for employees to learn new approaches and concepts to
perform their work. It is necessary for the staff members to improve various skills and
capabilities which aid them to achieve corporate and personal objectives (Dowson, 2015). Travel
lodge is a hotel which provides hospitality services to various kinds of consumers in United
Kingdom. The present report describes about self managed leaning approaches for the
individuals. Further, it introduces advantages of self managed learning for the company and staff
members. It evaluates the own critical skills and competencies against corporate standards and
objectives in the hotel. It determines development opportunities to meet out my current and
future defined needs in Travel lodge. In addition to this, it represents the process and activities
which are required to execute the development plan in the organization. It updates personal and
professional development plan on the basis of feedback and evaluation. It states solution of work
based problems in Paramount organization. Furthermore, it analyses the use of effective time
management strategies in the hotel.
TASK 1
1.1. Evaluate approaches to self-managed learning.
There are many approaches of self managed learning which can aid me and my staff to
increase knowledge and information in their respective areas. Some of them are described below
in the points.
Seminars and conferences: In this process, I will attend seminar and conference to
improve my learning level for hotel. This process can assist me in gaining better knowledge from
experts which can aid me to manage operations of Travel Lodge. In addition to this, it can also
help my staff members to raise knowledge level at the workplace (Cottrell, 2013). Furthermore, I
and my employees can ask various queries which can aid to sort out our problems in an
appropriate manner. This way, I as well as my staff can increase myself managed learning in
Travel lodge.
Internet: Internet is also an appropriate medium for self managed learning in the
organization. For this, I and my staff can read online articles on our receptive areas which aid to
improve our knowledge level in the organization (Cottrell, 2010). This process can help my

members to make proper business strategies for travel Lodge hotel by evaluating latest trend,
need as well as requirements of the consumers.
Journals and Books: Mainly, Journal and books are effective method which can assist me and
my employees to increase knowledge in the organisation. In addition to this, it can provide latest
information from certified authors which can support the Travel lodge to manage its hospitality
operations by providing effective facilitates to consumers in the present sector.
For this, Books, journal as well as internet are useful for me and staff members which
will aid to improve knowledge level in our respective areas within Hotel (Robbins and
Hunsanker, 2011).
1.2 Representing ways in which lifelong learning development can be encouraged
As an assistant manager, I can also encourage my Staff members by using many ways
like Honey and Mumford model continuous professional development and apprenticeships which
can aid to increase lifelong learning at the workplace of Travel and lodge.
Honey and Mumford model
Activist: In this method, employees learn through brain storming, problem solving,
puzzles, role play and group discussion in the hotel. In addition to this, activist method can also
help the staff members to raise self managed learning by using diagrams and chart as well as
tables (Bates, Phalen and Moran, 2016).
Theorist: In this process, staff members of Travel lodge learn through statistics,
background information and by applying theories which aids them to increase their knowledge
level
Pragmatist: This method helps the employees to execute the learning into practice in the
organization. For this, human resource of Travel lodge can utilize problem solving, proper
thinking, discussion and case studies to increase lifelong learning at the workplace (Mobbs,
2016).
Reflector: With help of this approach, staff members increases their knowledge by
monitoring and thinking about what happened. This approach aids the employees to evaluate
their mistakes and issues in the organisation. For this, management of Travel lodge uses
interview, observation and self analysis questionnaires at the workplace (Grima-Farrell, 2015).
Continuous Professional Development: Continuous professional development is better
approach for lifelong learning development for me and my employees. In this approach, I and

my staff members can raise our knowledge level in human resource management by reading
books, online articles, discussion and journals which can support us for increasing lifelong
learning regarding personal and professional development in Travel lodge.
Apprenticeships: Apprenticeships can aid employees by taking proper training from
senior managers in the organization. It can support me to enhance various skills professional
capabilities in human resource management which will cater in increasing my lifelong learning
in personal and professional life in Travel lodge (Ismail and Ramly, 2011).
1.3 Advantages of self-managed learning to organization and individual
Travel lodge organization and me has many benefits which are described as follows.
On individual basis
 As an assistant manager, Self-managed learning can play important role for me in
increasing my confidence level which aids me to present ideas, views as well as concepts
in front of my senior managers in the Travel lodge.
 It can help me to enhance my core competencies which can contribute effectively to
make better business approaches at the workplace.
 In addition to this, it can also help me to improve decision making, communication and
time management skill effectively. This approach will help me to complete my work in
the organization.
On organisational basis
 Self managed learning can support the management of Travel Lodge to make effective
business strategies which can help me to increase market share and growth in the
hospitality sector.
 It assists the Travel lodge to improve core competencies and better development in
organizational practices which can aid in increasing profit and revenues (Loads and
Collins, 2016).
 Self managed learning can play important role for Travel lodge in reducing the cost of
training expenditure due to higher knowledge level of employees and managers.
 It can help the corporation to reduce organisational issues which supports in enhancing
efficiency and performance in the hospitality sector (Loads and Collins, 2016).

TASK 2
2.1 Current skills and competencies against organisational objectives of Travelodge Hotel
Working as an assistant manager at Travelodge Hotel. I realised that to be successful
manager need to develop own personal skills for achieving the goal and objective of the
company. Hotel needs to focus on the objectives and goals which increase the profitability,
increase productivity, enhance business increase efficiency of work in staff members, achieving
market share. Above mentioned goals, a hotel managers have to develop leadership skills, better
communication, honest, trustworthiness, commitment to excellence. I tried to motivate and
inspire the team for their work so they can do best in work. To achieve all the objectives, I focus
to develop the professional relationship which increase the labour skills and work efficiency. For
improvement in team, I need to assess various training and development program which increase
skills and capabilities in workforce. For providing better environment to the employee, need to
develop four functions area like planning, organising, leading and coordinating (Trede, Macklin
and Bridges, 2012). This four area are actually integrated when I carry day to day activities
relating to the running business. I focus to develop entry level skills in order to raise the power of
decision making, problem solving, organise meeting, process development etc. I try to develop
the computer skills through his the organisation can achieve the high efficiency in work place.
Due to this, I try to reduce the blockage in the process and gain the customer loyalty. Due to this,
the organisation provides better services and make them happy so they visit again in that
Travelodge Hotel.
2.2 Personal and professional development needs and activities
By analysing weaknesses in me, I found the area which I need to develop in me is entry
level Skills (decision making, problem solving,leadership skills etc.). These skills are increased
both the personal and professional development in me. As per the needs, to learn the various
development skills , I do various activities against it. There are various needs along with
activities are as follows:
Professional and Personal Development Require activities
Technical skills For improving this, i asses and attend various
practical training, seminar and conferences
inside or outside organization, uses of the social

network like Facebook, twitter etc. and taking
guidance from experts (Vetere and et.al., 2016).
Leadership Skills For better leadership, i initiate myself for
program and event, managing team at work
place, interacting with the co-workers at the
workplace.
Quick Decision Making As per this, i participate in group discussion
program at regular basis, self initiation for work,
try to present the issues in front of experts so
they guide against situation, and various training
and assessment program which increase the
practical knowledge about the job.
Stress management I develop effective working environment with
involvement in work. Enjoy the work and take
more interest increase the moral of the Team
member, to organize activities inside at
organization which reduce the stress of work
and interaction with other members in team
(Ahmed and Ward, 2016). Due to this, the
efficiency of work is increase. Other than this, to
take a gap from work and visit at another place
to reduce the stress.
2.3 Development opportunities required to meet both the current and future needs
To find various method for learning things in better way which increase the opportunities
required to meet both current and future needs. These are as follows:
Self reflection: It enables me to learn new skills at the workplace by developing personal
skills through assigned task. Self reflecting is combined a combined approach of reviews the
things and continuing professional development. Through reviews, I can link the ideas
professionally at process of business. In order to overcome my weakness, I do SWOT analysis

on me which improves ability in all the areas (Avidov-Ungar, 2016). As I face communication
problems in workplace, I have tried to solve this by giving presentation on specific topic.
Personal strategy: In this, I read more journals and books including business pages in
various international newspaper. For doing this, I have to raise my knowledge and this also helps
me develop the communication. Along with this, I have been taken a step forward by
undertaking personal development project which advance my learning. By research projects, I
can anticipate the future trends which makes organisation effective at that time. This
development opportunities meet current and future needs.
Personal orientation: To meet the current and future needs, first analysing yourself in the
area of development (Bryce, Wilmes and Bellino, 2016). After knowing yourself, I can manage
time and use appropriate method for developing the personal and professional development. I use
the various social sites like Facebook, twitter etc. for get more informed about the future needs.
2.4 Devise a personal and professional development plan based on identified needs
Personal and professional development plan is a formal way in which individual sets out
the goals, strategies and learning outcomes and training. Through this, I can improve self
knowledge and identify the talents and potential towards the work at Travelogue Hotel. My
development plans for achieving current as well as future needs are as follows:
Objectives Activities Skills for future needs
To improve technical skills Reed technical books
Online tutorial
Oder technical magazines
Training for practical
knowledge
Problem solving skills
Dispute management
To enhance writing skills Workshops
Internet
Daily practicing
Develop writing Habits
Communication skills
To develop social skills Enhance verbal communication
Effective conversions
Online Social Guide
Relationship skills (Haarhoff,
Thwaites and Bennett‐Levy,
2015).

practice good manager
To develop stress management
skills
Physical activities
Relaxation techniques
Manage time
Develop Daily routine plan
Routine plan skills
As per the above mentioned plan. It will help me to explore my goals and define ways to
turn into reality. It will also enable me to articulate skills which are developed in order to achieve
opportunities in the future. It will also increase potential and belief on my abilities which are
learned to achieve the future needs.
TASK 3
3.1 Discuss the processes and activities required to implement the development plan
In the above development plan, implementation of development plan is the essential for
strategic process. I need to discuss some basic stages which can assist in the process and make
effectiveness in Travelodge Hotel.
Stage 1 Evaluation: It is the first step in implementation to go back and evaluate what the plan
is. Review it carefully and then highlights the elements of the plan which are mentioned to
achieve the future needs (McMillan, McConnell and O’Sullivan, 2016).
Stage 2 Vision: The second at most stage is to create vision of the strategic plan. The vision
gives outlines of the elements that need to be completed. Make sure that everyone is known
about the outcome of the Travelodge Hotel and why it is important.
Stage 3 Select Team members: The third is to select the team members whose work is make me
to achieve the objective of the hotel. Establish team leader other than me who can manage the
team and encourage the team as problem is arisen.
Stage 4 Schedule meetings: To make schedule for meeting in which the team members discuss
the progress reports. To present the list of goals into the team members who has been there to
accomplish (Murphy and et.al., 2015).
Stage 5 Involve upper management: In last step, to implement the strategic plan needs to
inform upper management like what is happening?, and progress reports etc.

As per all the mentioned stages, organisation will be able to address the concern and
potential changes which helps to provide qualitative services into the customers.
3.2 Document your development activities
All the above planned activities is required to document. This includes all the activities
which are related to individuals skills. Documentation helps to individuals in order to compare
the past positions and current growth in the knowledge and skills. The comparison makes them
motivated and learn the new things themselves. This must helps to anticipate the future
requirements of the activities that have to develop (Ruddy, Thomas-Hemak and Meade, 2015).
The work sheets contain the data related to the starting and ending date, status of activities, any
issues which are occurred during the process and then solution for that problem etc. Thus, the
activities guide the organisations about the priorities of work on the basis of time management
techniques. These techniques also reduce the stress about the work when the problem is arisen
instantly.
After finding the process for doing activities and then implement into the daily routine life I have
to plan the activities. These worksheets also contains the feedbacks and response of the experts
and experienced person which aware me about the weakness that have to develop and strength in
order to develop more to solve the problems. I tried to follow all the activities which are defined
above in positive manner. If that plan is not possible to follow or require some changes then
have to re develop the plan which makes me to learn again and develop skills for meeting the
objective of the organisation as well as my own (Tingle, Hazlett and Flint, 2016). To document
development plan makes me to develop the skills as per the requirement in the market.
3.3 Explaining own learning against original aims and objectives set in developing plan
With the help of previous professional and personal development plan, I have improved
some abilities as per organizational aim and objectives in the organization. Generally, my
communication skill is improved as per organizational goals and objectives in the firm. With the
aid of these skills, I am able to interact with my juniors, senior managers as well as other
colleagues effectively. In addition to this, I can share my ideas and concepts in front of them. On
the other side, my problem solving skills are not improved as per organizational standards which
create problems to sort issues and conflicts of my employees in an appropriate manner
(Zakarevičius and Župerkienė, 2015). In addition to this, it creates complexities for me to
manage HR operations in Travel lodge. My writing skills are also improved as compare to before

which provide appropriate flexibility to prepare any kind of documents effectively. Other than
this, stress management capabilities are also effective according to corporate objectives which
give better strength to handle my work in the organization. It provides better reliability to take
effective risks for organizational benefits in the Travel lodge. In addition to this, my technical
knowledge level is also medium as per organizational objectives which facilitate me to guide my
employees regarding project work effectively. But sometimes, it creates problems for me to
manage human resource operations in Travel lodge (Ismail and Ramly, 2011).
3.4 Update the personal and professional development plan on the basis feedback and evaluation
Update personal and professional development plan aid me to improve various skills
which helps me to manage my operations in appropriate manner. It is described below in the
table.
Skills Current
efficiency
Target
efficiency
Ways to improve Time
duration
Problem solving skills 2 4 For this, I can improve problem
solving skill by taking suggestion
from my seniors and reading latest
case studies of hospitality sector
which can aid me to sort out issues
and conflicts of my department in
Travel lodge (Loads and Collins,
2016).
2 months
Technical knowledge 3 5 For this, I have to read books and
journal which can improve
knowledge and information level in
regular time intervals. In addition to
this, I can do internship with other
corporations which can me to judge
working style of others which can
support me to adopt good things
(Peticca-Harris and McKenna,
3 months

2013).
Leadership skills 2 4 For this, I can follow various
activities like monitoring working
style of other managers in Travel
lodge. In addition to this, I can read
latest articles on leadership
management. So this process can
aid me to improve my leadership
skills in a appropriate manner.
2 months
Time management
skills
4 5 Generally time management skills
is effective in the organisation. By
following prioritization as well as
work allocation time per task can
aid me to manage my work
effectively in Travel lodge.
1 month
Coordination skills 3 5 For this, I can also work with my
team in the organisation. This
process can aid me to improve
coordination and sharing skills in a
systematic manner (Trede, Macklin
and Bridges, 2012).
2 months
TASK 4
4.1 Select solutions to work-based problems
As per case study, management of Paramount Travel Hotel Park Royal is facing staff
turnover issues which create various complexities to manage its operations. In addition to this, it
also affects the efficiency and performance of organisation as comparison of previous years in
the hospitality sector. As a result, management of corporation is unable to provide effective
hospitality services to consumers in appropriate manner.
Reason of work-based problems

There are many reasons like low staff morale, low employee motivation, excessive
workloads and low job satisfaction which are created these issues at the workplace of Paramount
Travel Hotel Park Royal. In addition to this, organisation has many other reasons for higher staff
turnover such as stress, mental health issues, ineffective communication, unhealthy competition
and unrealistic targets. So these are main reasons which are increasing staff turnover of
Paramount Travel Hotel Park Royal.
Solution for work-based problem
Management of hospitality organisation can use many practices which can aid to sort this
issues in a systematic manner.
In addition to this, Paramount Travel Hotel Park Royal should use Maslow motivation
theory which aid to motivate employees by providing monetary (higher salary, bonus as well as
incentives) and non monetary benefits (promotion appreciation letters and rewards) at the
workplace (Vetere and et.al., 2016). This approach can aid the organisation to improve morale of
employees. In addition to this, management of hotel can provide free medical and accidental
insurance to each staff member which can aid to sort out heath related issues of them. It can aid
the hotel to increase job satisfaction of staff members.
Paramount Travel Hotel Park Royal should implement better organisational policies by
developing better rules and regulation at the workplace.
Along with this, corporation should give not more workload to each employees. For this,
hotel can recruit and select further candidates to manage their hospitality operations (Ahmed and
Ward, 2016). This activity can aid the Paramount Travel Hotel Park Royal to reduce work
stress at the workplace effectively.
Management of hotel should organize training and development activities in a regular
time intervals which can aid to improve knowledge level of staff members in the organisation. It
can aid the firm to develop competitive strategies in the hospitality sector. It can increase sales
and profit of Paramount Travel Hotel Park Royal in the market (Bryce, Wilmes and Bellino,
2016).
In addition to this, management of corporation can use SMART objectives to design its goals and
objectives which can aid to achieve them effectively.
Outcome
 These practices can aid the hotel to reduce its staff turnover.

 They can provide huge flexibility to management of corporation for improving their
hospitality services which aid to offer better customer service.
4.2 Communicating in a variety of styles and appropriate manner at various levels
There are variety of styles at various levels which can aid the management of Paramount
Travel Hotel Park Royal to improve customer care services.
At strategic level, management of organization use video conferencing, E mail and
memos to take better corporate and strategic decisions by discussing each factors at the
workplace. This approach aids the directors and top level managers to develop better consumers
strategies in Hotel (Haarhoff, Thwaites and Bennett‐Levy, 2015).
Furthermore, at tactical level, general managers use E mail and memo communication
styles to communicate with lower level and top level management in organization. This approach
provides flexibility to implement consumer strategies which are made by top level managers in
Paramount Travel Hotel Park Royal.
At operational level, lower level managers use E mail and mobile phones communication
styles to provide better consumers strategies (McMillan, McConnell and O’Sullivan, 2016). This
method the organization to give consumer service by designing daily basis schedule in a
appropriate manner.
4.3 Evaluating and use effective time-management strategies
Effective time management strategies prioritization and work time allocation can aid the
Paramount to provide better customer's services and employees turnover.
Prioritization: For this, hotel can give equal priority on staff turnover and improvement
in consumer services at the workplace. This method can aid the paramount to give equal
emphasize on both issues (Murphy and et.al., 2015). In addition to this, it can aid the Paramount
corporation to make appropriate strategies as per present condition at the workplace.
Developing groups: Management of Paramount can make two groups to focus on two
problems at the workplace. This process can aid the organisation to complete its objectives and
goals which can support to increase efficiency and performance.
Allocation of job time: In this process, each group can make proper schedule by
assigning proper time duration to each activity. This method can aid the employees to
implement these activities in a appropriate manner (Williams, 2014).

So time-management strategies can aid the corporation to improve customer service and
reduce staff turnover issue effectively.
CONCLUSION
From the report, it is found that books, journal and internet aid me and my staff to
improve knowledge level in Travel lodge. Advantages of self managed learning play important
role for management of hotel to increase its efficiency and performance in the hospitality sector.
Furthermore, Identification of development need aid me to make personal and development plan
for my better improvement in Travel lodge. Update develop plan support to improve further
skills and abilities according evaluation and feedback in the hotel. In addition to this,
recommendations of work-based aids the Paramount hotel to decrease staff turnover problem
effectively. It can be concluded that Time management strategies like prioritization, work
allocation time and developing group aid the organisation to improve customer service and
decrease staff turnover effectively.

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