Change Management in Small Businesses

This assignment focuses on Austin Fraser, a small business enterprise, and its implementation of various change management strategies. Students are tasked with analyzing the impact of these changes on different aspects of the business, including employee management, policies, technological methods, and trends. The analysis should also consider the relationship between employees and the organization, the effectiveness of communication channels, and the overall impact on business performance and objectives.

SMALL BUSINESS
ENTERPRIESE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Identify the strength and weaknesses of Austin Fraser....................................................1
1.2 Carry out an analysis of the business using comparative measures of performance........3
2.1 Overcome the identified weaknesses with the help of various methods..........................4
2.2 Ways to maintain existing performance...........................................................................5
2.3 Recommendation for new areas for business expansion..................................................6
TASK 3 ...........................................................................................................................................8
3.1 Assessment of business objectives...................................................................................8
3.2 Changes in business plan..................................................................................................9
3.3 Action plan for changes..................................................................................................10
TASK 4 ........................................................................................................................................11
4.1 Report on effect of development on business.................................................................11
4.2 Way to manage changes in business..............................................................................12
4.3 Monitoring of developments in a given time scale........................................................13
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................15

INTRODUCTION
This project report is based on the Austin Fraser Ltd. which is a small business enterprise.
This cited company is providing recruitments services to large number of persons. Austin Fraser
operated their firm in 2007 in UK. In today dynamic small business enterprise are increasing day
a day in UK. Those all business workings on small business scale limitation no of works the
revenues of those firms are lowers then the large scale of industry. The numbers of the total
assets to the related profit are components to annual turnover which define the small business in
UK. As per Austin Fraser Ltd. The taxation policy and legal rules and regulations various in to
the different company. The business to work in the sectors such a restaurants and consult
services and accountants who invest the less capital for the enterprise The small business
enterprise are the firms less than the 50 employee. The 50% privates sector company of
providing the 32% contribution on the economy (Altman,Sabato and Wilson2010). The small
business enterprise to providing the different types of opportunities for the new business
enterprise. The Austin Fraser to providing the recruitments services to the individual of the UK
Under the report to discuss the communication the different types of strength and weakness. To
define the business profiles, the highlight the different requirement of the business. it providing
its hiring the different elements and the field of information technology engineering and science
sectors. The business small enterprise to Austin Fraser the key element of the requirements of the
business purpose. The developing the comparatives measurements of performance the way the
comings the business related strength and weaknesses and developing the different types of new
area. in the report to discuss the positive strength of the small business and comparative
measurements used by the business.
TASK 1
1.1 Identify the strength and weaknesses of Austin Fraser.
Austin Fraser was established in 26 January 2016 as the it and marketing agency. The
company follow type’s principles and values fresh smart, connected and commits. The company
organisations various types campaign and social media events. The it conman consistently and
developing the marketing requirement the ensure they related most relents up to rate the data.
The introduction of the new marketing’s that effectors complement exiting to offers creating. A
company to providing different types of roles he focusses on will include. Agile project
1

managers, agile business analysis, scrum masters, own project related (Arteaga‐Ortizand,
Fernández‐Ortiz, 2010). A company to provide the personal networks to increasing the
performances of an experts because to build a strong relations with to the other clients. The
relationship to attain the high degree of trust with the top managements. Every organisation has
some strengths and weakness which must be analysis at the regular based the growth of the
company by overcoming to improving the strength and weaknesses. Hereby the strength and
weakness of the Austin Fraser are disclosed.
Strength Weakness
 It has good reputation and considered
as leader in the it sectors field into the
UK
 The big strength to the company to
provide the good portfolio.
 The company is known for
diversification to different types of
offers to diversified campaign to its
customers. To offers different offers of
services for different branches
 The provides commitments to self of
very strength of the organisation
 The adopting to different types of the
technology to useful of the employees
 By providing resources advantages
relatives to composites and the needs of
the markets expected to serves. The
resources competencies available less
to the firm
 The weakness is limitations are one or
more resources or competencies restive
to the effectiveness firms.
 The different aspects and operation
activities that is does not do not very
well
 The low of the product qualities lost
baggage of big weakness of the
company.
 Marketing of duplicate founders has
created adverse impact on their
organisation.
 It faces tough competitors from local
agencies or international aspects of
company. Which are most important the
employee based.
 The weakness of weak brands names
are few people.
HR system is related to the employees, payments system and other benefits of employees
which can motivate to them. Human resource system (HRS) is used to manage all people who
are working within the organization. Along with this, they perform some activities so that their
2

motivation level can be enhanced and this can help them in enhancing their satisfaction towards
job. The flat structure has been followed by agency so that overall functions can be performed in
an efficient manner and specified objectives can be accomplished.
1.2 Carry out an analysis of the business using comparative measures of performance
Analysis methods for achieving the goals and objectives: Cited company has evaluated
their purposes and goals. the objectives business is getting the attains or not. The review to help
of the organisation to making the plan to necessary step to related the business can be achieving
within the help in the growth of the Austin Fraser enterprise. Evaluation of the weakness can
support to improving unless marketing plans to removable the analysed easily.
The review of the financial targets of the organisation. The reviewing help to the
profitability of the business is increasing or it have down the step. The measurement of the
performances by asking the proper financial reports to necessary receipts to analysis the different
activities. The main focus to carry out the performance to analysis the satisfaction of clients and
candidates: It is necessary for this consultancy firm to establish feedback session in their
organisation, this helps to company get positive and negative comments The feedback is also to
help the positive and negatives aspects of points of the firms. The final working of the employees
must be comparing to the other performances of the firm.
Some of the measures are here to analyse organisation performance;
Customers satisfaction; As company is directly providing their services to their
customers and they are having a direct interaction with them so it is essential for them to provide
a better workings to their targeted audiences. Most of their customers are satisfied by their work
and it is shown in their customer’s feedback.
Financial targets: According to last year their performance, they are working
effectively. They have gain higher profits as compare to the last year.
Marketing: They are currently working in the UK and their marketing activities are done
in mainly in the London. They are increasing dimension in some more areas which can help to
them to be more successful.
The comparative analysis can be performed on the basis of some aspects like quality,
innovation, financial changes, prices and so on. There are different departments within an
enterprise like production, human resource, sales, marketing and technology. All the managers of
different functional areas have to compare their operations and business reports. So, in this
3

manner it can be analysed that how an organization performing well at present as compare to
their past performance. The company have to offer some innovative services to their clients by
using some technological advancements so that perceptions of people can be changed regarding
to the services of Austin Fraser.
2.1 Overcome the identified weaknesses with the help of various methods
Austin Fraser LTD Has working into the 50 employee, who have the a very tight
scheduling to providing the company they work of each person’s two three projects done this
providing a with the deadline of the projects. The work of the project to very stressful and tiring,
the work for done good qualitative works. The company of it to require for the more innovation
and to creatives ideas to campaign this projects. It works to done with new creatives thing
thought providing the performed environment of the organisation. In order to achieving the
maintain the peaceful atmospheres to the providing employee working properly done the
expenditure to providing the client of portfolio. To another weakness of the company to affecting
the stiff competitive to local and national organisation. The company to providing the best
services of the client's to attractive customers and client's thought marketing and advertising. The
analysis the work to done with the organisation to performances to measurement in to the
specialise task to maintain the performances of the objectives All those measures will help the
Austrian Fraser to overcoming weakness of the firm within to the time firm out the process. The
company can also provide the analysis of swot which help to overcoming from the related
weakness. As they are not having a positive image in their targeted market so it is essential for
them to be effective on this point. So they have to use brand ambassador which can help to them
to increase trust of their targeted customers. They have to use their authentic founders on their
website which can help to them to improve their image. They are having some major problems
or weakness which is a having a huge need to overcome on it here they are;
Less capital: They are having less capital to invest in their different activities, it is
harming on their deliveries to their targeted customers. So they have to contact with new
investors which can provide them financial support.
Shortage of talent: Due to less profits and revenues they have hired less talented people
which are agreed to work on less wages as compare to talented people. It is making a negative
impact on their work. So they have to hire some skilled people on higher posts which can guide
to their subordinates.
4

Less number of customers: They have to increase their marketing activities which can
help to them to increase their number of customers. This solution can provide them financial
stability.
There are some strategies which needs to be followed by Austin Fraser so that they can
resolve their identified issues. These recommendations are as follows:
 The current marketing agency has to use some technological advancements at their
workplace so that innovative services can be produced. For this, training should be given
to the staff members so that their skills can be enhanced and they can deal with their
clients in an effective manner.
 The resources should be utilised in an appropriate manner so that overall activities can be
performed successfully. For this, a budget should be prepared by higher authorities so
that overall spending level and expenses can be reduced to some extent.
 Austin Fraser has to use some advertising technique so that they can enhance their brand
recognition and awareness in the market. This can help them in achieving success as
compare to other agencies.
Along with these, the firm can also set SMART objectives so that targets can be achieved
within given deadline.
2.2 Ways to maintain existing performance
Austin Fraser has good company reputed status and clients in the markets places. In order
to strengthen and maintain the currents performances to related to the employees.
A significantly high quality better performances of the it company, to proving the different types
software to infusing the client of the other company. The customers are the developing of those
related problems (Çakarand Ertürk, 2010). To acceptance of the organisation product actuality
the other growth of the business. To main objectives to proving providing the better
performances to the customers. The system of the organisation need to maintain the times of
performance to providing of the employee. The Austin Fraser has grater reputation among the
general public it donates the heavy amount of the charity. The small organizations Austin Fraser
hard and passionately to divers the quality of the services, to including the different platform to
attractive to the customers. It should be providing the social service to fulfilling the corporate
social responsibilities activities. To main objective to improving services to enchaining the
employee the team work to maintain healthy working environments to the organisation. All those
5

methods must be adopted and implementation to upgrades the new technology of an
organisation. To maintain strengthen their current performances and status. The overall
organisation must be identifying the trends and new cultures into the markets and to providing
services accordingly. All those factors can help Austin Fraser to maintain its performances of the
organisation.
Some ways are stated below through which a company can maintain its position in the
market. These are like:
Customer survey: The marketing agency can conduct a survey on customers so that their
satisfaction level can be identified. After evaluating their requirements, firm can formulate some
strategies which can help them in fulfilling their expectations. The disadvantage of this approach
is that it is cost ineffective and time consuming.
Training: A business organization has to conduct some training and workshops for their
staff members so that new employees can enhance their skills and existing workers can update
their core competencies. This is the benefit of this approach and some disadvantage is that it will
take some time and due to which work will get hampered.
Benchmarking: It is a kind of technique in which firm analyse their performance as
compare to other company. Some advantages are like Austin Fraser will be able to know about
their strategic position in the market. The disadvantage is that they have to hire an expert so that
overall evaluation can be performed in an effective way.
2.3 Recommendation for new areas for business expansion
Evert business to start the different types of scope expansions. The expatiation to lead to
improving the new opportunities, success, growth, peoples and experience to involves the
organisation. The company to also providing the different services fast to expend the beyond it
sectors of fields. The Austin Fraser is the firm which help the technique candidates to get as per
the prodding the technical trades. It has grates scope in expending the business of marketing
fields, and are of it industry to connect the people tom providing the consumers to selective
targeting marketing to providing the public thought to related the specifies marketing rescues.
The marketing information identifies the different opportunities to solution of marketing of
aspects. Are of the specific inner to connector consumers marketing and public though
information to related thee marketing researches (Çakar and Ertürk, 2010). The field of
marketing research to use of information analysis the solution of the different marketing
6

opportunities understanding of the marketing process. The organisation can start to designing the
marketing related activities also improving wed designing which help to making the extra
earnings from the new business. Today the firm developing the different software's to marketing
conditions with the changing the different technology. While creating the campaigns and
advertisings the related the client offering the it related advertisings their analysis taste of the
customer’s preferences others aspects of the marketing activators it undertaking the different
types of roles and responsibilities to researching the process of the projects.
The main objective to analysis the results of effective aspects to effect of the campaign
thought perception reactions and behaviour change of the customers and clients. The
performances the marketing activities it can be use of the system to identify and evaluating the
process of communication levels. The evaluating the process of it sectors to depending upon
identify to sources of the activities. The company can also lunch the firm related commodities of
services to increasing the profit earnings aspect. The business related services to proving the
sector of different commodity marketing easily.
As they are working in the consulting areas so they have to -provide solutions also to
those small scale organisations which are suffering to get more business and to work to attain
their targets. It is an another format of business in which Austin Fraser can provide solutions to
small scale business. This is a contemporary business style and most of the organisation are
having a need of the expert’s suggestions.
Austin Fraser can use niche marketing in which they can provide services to freshers of
colleges to find out job for them. They can use package system which can help to them to get a
better business from them. They have to use yearly package system which can help to them to
get a better job to their clients as per their requirements.
The marketing agency can start developing web designing in order to identify some new
areas from where they can start their business. They can start their business in partnership so due
to which they will be able to make some new effective decisions so that targets can be achieved.
They can target niche market by offering them high quality or innovative services. These are
more appropriate areas as through this they will be able to enhance their brand image at local as
well as global market.
7

TASK 3
3.1 Assessment of business objectives
Austin Fraser Ltd. has aimed in developing such business of get the all opportunities to grow
people. To identify the business plans. To makes a structures of the Austin Fraser, to define the
key assets to providing the findings brands to influencing the selective targeting marketing there
the different types communicate to present the visions
 Vision of the employee: The vision of the employee to hiring the best employees to best
serve the targeting marketing (Chittithaworn, et.al., 2011). It also to supporting to
encourages the employees to grow of the peoples.
 Vision of clients: The main objectives to maintained the strong clients base, to fulling the
different types of exceptions to involves the client of the visions
 Vision of the shareholders: to achievements to best success in to the organisation. to main
objective to secure the financial to strong activities.
According to the goals to identify the annual based to improving maintain the existing thyme
positions to achieving to top management of the positions. It regularly customizations channel of
the services to satisfy the customers’ needs. The main quality of candidates for providing by
certain training and help to them the firm main objectives to expand its business in different
country and different Ares. it has crated the management plan which help is the organisation
proper managements in the business activities. The plans to specific of the business pappose and
quality of services and pricing policy of the firm with to determinants prices to services proving
by them.
As Austin Fraser is providing recruitment services to their different types of customers so
their business objectives can be assessed on the basis of their business reports, plans and Key
Performance Indicators. Assessment of their objectives are here;
Market share: As organisation wants to improve their market share by 20% in this year so
according this objective their Social Reach is lesser which is their one of the key performance
indicator. They are not having appropriate promotions and advertisement so they are not
performing well as per this objective.
Profits: They are having an objective to increase their profits by 12% in this year, last year they
did not performed well which already made them less effective against this objective.
8

Customer satisfaction: Austin Fraser wants to increase their customer satisfaction percentage in
their services, they are working on 57% of customer satisfaction level and they are having an
objective to get 75% so they have to improve their interview process which can help to them to
become more effective against this objective.
3.2 Changes in business plan
Business plan are prepared to the evaluating the different find out the current position of
the futures prospective of the businesses (Malhotra and Temponi, 2010). The organisation can
developing the marketing plan in order to increasing the images of the company organizational
easily without developing the plan to organization can suffer loss led to managements in the
organisation The implementation of the different types of businesses strategies to carry on the
businesses process of the marketing researchers , the identify the success of the business to
related the information of methods to aspects to gathering the information, a business’s plan to
identify the more promotional plan to promoting the services of the organisation. The Austin
Fraser Company of it sectors to developing the promotional plans among the exiting of
customers among.
They have to make a revise business plan in which is focused to their better future. This
new business plan has to be flexible which can help to the management to them attain their
business objectives. It is essential for the company to revise their business plan to get their
business objectives so they have to make a proper forecasting of the business which can help to
them to make a better change in their business plan. As they are having an objective to increase
their market share by 20% so they have to make changes in their promotional strategy and they
have to promote their business in niche markets which can help to them target their customers in
a better manner. So to be effective in targetting their customer they have to use social media
promotions which can help to them to create new customers.
Forecasting of business: As they are planning to use new promotional medium so they have to
be prepared manage more customers at a time. So they have to recruit new employees which can
help to them to arrange more interviews at a time.
Budgeting: They have to increase their promotional budget which can help to them to target
more customers. So they have to increase their promotional budget by 8% which can help to
them to make better promotions in their different markets.
9

Comparison of past performance: Last year they had 57% customer satisfaction level and in
this year they are having 55% so it is essential for them to improve their performance which can
help to them to be come more effective against it's target. As they are having an objective to take
this at 75% so it is essential for them to use more innovative interview process.
3.3 Action plan for changes
An action plan to require the implementation change of the organisation. It helps to under
setting the requirements of businesses relate to change is must of the implementation. Action
plan is process of to a particular objective to identify the goals of the achieving the business
purpose. Action plan also define the objective of the businesses and goals to identify the method
tom achieving to the related methods (Columba Gambacorta and Mistrulli 2010) The order of the
action plan to implementation each employee promotions of new emergency to developing the
business plans. First of the methods to collected to the information of identify the problems. To
crate the group of collectives about the company related plans, in the action plan for using the
company to identified to standard times to frame out the activity. The roles of the responsibilities
of the also implementation into the organisation. The main objective is to fulfil the all
responsibilities and carry out by the promotion activity to regarding the project of the company.
to attracting the customers to maintain the exiting the clients of the portfolio of the business
action plan. The action plan is the guidelines for the managements for the day to day working
into the organizations. the action plan to build up the different action strategies. It is essential
part for the organisation to change in the firm to positive way. It can define the goals and
objective to achieve goal of the organization as well as business entity. The evaluate the effective
action plan for the particular information as well as matter to attained effective actions .it can
define the developing plan and power to better implementation in firm that can help to achieve
effective objective and goals so that they can achieve appropriate targets.
The action plan to define the activities of the performance of the employees to
responsible to perform those activities to method will be used to those targeting to famous of the
activities has to be completed (Liedholmand Mead,2013).
The management of the Austin Fraser has to implement this changes in a better manner
so they have to recruit new employees which are skilled to communicate with candidates to
know their specifications. Company has to make changes in their interview process in which
they have to increase number of interviewers at a time which can help to them to conduct more
10

interviews. Another thing they have to increase number of interview session which can help to
them to rectify candidates at the last which can help to them to increase their customers
satisfaction level.
As the organisation is making changes in their promotional strategy so they have to use
allocate their target market in section. They have to make partition in fresher and experienced
candidates and they have to make classifications in it as well in different subjects. This change
can help to them target their customers effectively. They have to hire a social media marketing
company to promote their business according to target market by which they can promote their
business in a better way.
TASK 4
4.1 Report on effect of development on business
Changes implementation directly effective of the working environment changes of the
business active to impact of the overall organisation. The impact of the change based on the
positive and negatives aspects of the changes. Change of the positives help to organisation
gaining the competitive advantages. There are few anticipated respect of Austin Fraser is as
followings:
 Finances: The strong finance of the small enterprise have positive impacts on the
working of the enterprises. The finance will directly help the organisation to exapand its
business in the world wide. the finance will help the organisation to adopt the new
technologies within the organisation. the adoption of new technology due to the strong
finance of the firm will lead to the success of the business. These changes has created a
huge impact on their financial resources, their cash outflow has increased because they
have to spent more in business promotions.
 Work loads: As they has recruited new employees in the organisation it has divide their
work load in all of their employees which supports to them to increase their productivity.
 Job roles: They have generated new job roles in the organisation like; analyser which is a
person who has to analyse their candidates.
 Office space: As they have recruited new employees they has to shift their some old
desk with newer one and they have to install system over there.
 Organisation structured: The main objective to analysis to the expansions the job
profiles task duties and assignments will changed to the function to related organizations.
11

Change is the process to have the positive and negative impact on the business it
operating the operations activities of the employees to deal with the user of famous to
achieving the objectives (Draycott, and Rae 2011). The developing the directly effective
the working of the business environments. The changes and implementation directly
effective of the firm or it may lead to the negative impact. The change has impact of the
on the personnel’s the changes the personal able to workings of each departments of the
organisation easily but it is the effective negatively as the work of the personnel have the
increasing activities.
 Morales: Exiting employee to insecure the responsibilities to share with the new joiners.
But the team spits to ration the maintained the Austin Fraser to have always and
encouraging the hence of the performance it will not affected by the exciting of employee
of personnel. Several marketing policies and creativity s made by the organisation can
help to them to change image of the organisation in their targeted market. Development
of the company have been the stable survey of the firm to the related completive
business.
4.2 Way to manage changes in business
Various development has influenced working of personnel that helps for reduce
confusions and any misconduct act. The change which has to be managed systematically
implemented in the organisation which can help to reduce adverse impact on the organisation.
People has regularly analysed the changes, it helps for reduce the unfavourable portion of
organisation. The organizations must to provide certain rating to the personal to cope up with the
changes in the organization. The personnel to work easily to change the policy and change plans
and policies of the business entity. These intersections with work will help to motivations them
to adopt the changes of the environments. Workforce has easily managed the changes that exist
in organisation and inform them initially when firm has made plan and policies. Monitoring and
supervision is the thing which can help to the organisation to manage change in the organisation.
To manage changes in the organisation Kert Lewin's Change model can be used it can help to the
management to develop changes in the organisation, here it is;
Unfreeze: Higher management has to make an open communication with employees which can
help to them to investigate the problems of employees for their workings. This one can help to
the management to propose changes. As higher management has plan to increase staff and make
12

some changes in their working process so this will make their employees more productive
because new employees can spread new energy in the organisation. But some employees will
resist on this so higher management has to communicate with them their rights will not effective
by these changes.
Change: In this stage company has to make changes as per discussion with employees. In this
they have to implements changes and aware to employees about this. Company has to provide
enough training to new employees and they have to give separate space to work which can help
to them to implement changes in the organisation. This change can make a huge impact on their
productivity which can increase their market share, profits and customers satisfaction level.
Refreeze: Now higher management has to provide training regarding to these changes to their
employees which can help to them to freeze these changes. Appropriate and continuous training
and development program can help to them to freeze these changes for long time.
4.3 Monitoring of developments in a given time scale
The supervision to improving step of Austin considered, The business activities for
responsibilities person of the business organization. The monitoring to improving the get
knowledge’s on the working of the performances. The monitoring of the performances to
improving the performances of positives and negatives factors of the firms. The measurement
performance to help the company to improving the ability to perform for a long time.
Improvements in the day by day performance shows that organisation is creating development in
their management. By using 360' feedback in the company it can be analysed that all changes
are effective or not against to organisational objectives. As company has recruited new
employees in the organisation so it is essential for them that their new recruitments to support in
their objectives. They can take feedback from customers which can help to them to analyse that
all of these changes are effective or not to get a better job.
They have to make quarterly performance re[ports which can help to them to analyse
impact of changes in attaining their business objectives. This performance report is based on the
customers satisfaction level, revenues and number of new clients in that particular time quarter.
This can help to the management to make effective change in their business plan.
CONCLUSION
On the basis of above presented report, small business enterprise to Austin Fraser it has
emphasized on the change of the different types of activities. The change of the bounds in every
13

business of activities to regular in velds in the organisation. The business process to changes in
the internal and externals factors to impact to employee management proceed and polices
technological methods and trend to small business enterprising. it has good relationship to the
employee and with it employee that can be developing the order of meetings and executive
achieving s of the different types of processes and strategies to order of meet and executive
changes to the different types of futures plans to related the business policies the different types
of business enterprise to face the challenges to change the different types to futures plans. The
different types of employee program to change to the employee management polices to
improving activities to related aspects of the businesses promotions. A business incorporates
plan to change of the implementation the aspects of the activities to provides the different
opportunities to related small business aspects.
14

REFERENCES
Books and journals
15

16