Small Business Enterprise Report - Austin Fraser
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Added on 2020-06-04
Small Business Enterprise Report - Austin Fraser
Added on 2020-06-04
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Produce a profile of Austin Fraser identifying its strengths and weaknesses.......................11.2 Analysis of business using comparative measures of performance .....................................3TASK 2............................................................................................................................................42.1 Appropriate actions to overcome from identified weaknesses.............................................42.2 Methods in which existing performance could be maintained and strength.........................52.3 New areas of Austin Fraser where their business could be expended..................................6TASK 3 ...........................................................................................................................................73.1 An assessment of current business plans and objectives .....................................................73.2 Business plans to incorporate appropriate changes...............................................................83.3 Action plan to implement changes .......................................................................................9TASK 4 .........................................................................................................................................104.1 Impact of proposed change on business and its personnel .................................................104.2 Changes can be managed in business..................................................................................114.3 Monitor improvements in performance of business............................................................11CONCLUSION.............................................................................................................................12REFERENCES................................................................................................................................1
INTRODUCTIONThe small business firms are those firms which are owned, managed and controlled onsmall scale and it is mostly private owned companies. In these type of companies, small numberof workers are working. The sales revenue of these small organisations are small or not muchhigh as comparison to large companies (Bridge and O'Neill, 2012). Austin Fraser is a smallbusiness consultancy firm and this company deals in providing the good and satisfactoryconsultancy services and also provide the better recruitment services to unemployed people inthe field of Information Technology, Life sciences etc. To increase its business this, firm adoptnew and advanced technology. In this report mentioned about the profile of Austin Fraser and itsweaknesses and strengths. This business firm takes appropriate actions to overcome from theidentified weaknesses in its business operations. Austin Fraser use various ways through whichthe existing performance can be maintained and also its strengths. There should be many manyareas in which this company expand its business. To incorporate or to managed the changes, thiscompany makes many plans and strategies. In this present report mentioned about the impact ofchange in business and monitor improvements in performance of business over a given period oftime.TASK 11.1 Produce a profile of Austin Fraser identifying its strengths and weaknessesAustin Fraser is a small company and there are many small number of people areworking such as 150 or 250. It provides consultancy services to those people who are confusetowards their future and also gives the recruitment to those persons who are unemployed or cansay who does not have a job. This small business firm renders consultancy and recruitmentservices in the field of Engineering, Information Technology, Life science etc. The main motiveor objective of this organisation is to provides good quality customer services so that, more andmore customers attract towards this. In consultancy services, firstly it listen people and after thengive satisfactory advice and it also helps the company so that it can perform better. Themanagers and consultant is very open and it deals with its clients in a very polite manner andthen refer the right job for the right people (Schaper and et.al., 2014). To make changes or forimprovement this company, use new technology for maintaining or raising its businessoperations. To know about effectiveness or efficiency of business, company should be conduct1
or do the internal or external SWOT (Strengths Weaknesses Opportunities and Threats) analysis.There are some weaknesses and strengths of this business enterprise.Strengths- It means the capabilities of company or can say business and it is like aadvantage for firm. It provides satisfactory consultancy services to its clients.This company has a good image between people or customers.It render its services in international markets.It provides time to time training to its employees about new technology, change inbusiness environment, machineries etc.It provides recruitment services and also refer right type of job for the right person(Storey, 2016).Weaknesses- It is like a disadvantage for a company and also a limitation. In thisincludes:The name of this company is little unknown for some people.This company does not conduct any research or not do the market analysis toknow about the market or the situation of market.The consultant and recruitment services of this business firm is in very few areas.This small enterprise does not has a strong support system.OpportunitiesIt can give the promotion of its promotion in to new areas and choose better wayto promote company services (Burns, 2010).It is the opportunity to this company is to expand its business or services in to newareas.ThreatsNew legal policies and strategies made by governmentMany strong competitorsThese are some capabilities and some limitations of Austin Fraser ans it has to maintainits strengths and should be work on its weakness and use some ways to overcome from theselimitations or disadvantages.2
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