Knowledge Management in Organizations
Added on 2020-01-23
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Managing Communications, Knowledge and information
Table of ContentsINTRODUCTION.....................................................................................................................................21.1 Range of decisions to be taken for Zara UK market penetration plan.........................................31.2 The information and knowledge needed to ensure effective decision taking.............................31.3 assess internal and external sources of information and understanding ....................................41.4 Recommendations for improvement...........................................................................................4TASK 2....................................................................................................................................................42.1 Identify stakeholders for a decision-making process...................................................................42.2 Make contact with those identified and develop business relationships.....................................52.3 Involve those identified in the decision making as appropriate...................................................63.1Report on existing processes of communication in an organisation.............................................73.2 Design ways to improve appropriateness....................................................................................73.3 Implement improvements to ensure greater integration of systems of communication in that organisation.......................................................................................................................................83.4 Create a personal plan to improve own communication skills.....................................................8TASK 4....................................................................................................................................................9Covered in PPT...................................................................................................................................9CONCLUSION.........................................................................................................................................9
INTRODUCTIONManaging communications, knowledge and information is the need of today’s market.It promotes the business to grow and be productive. As today’s market demands to be more verse with technology and communication. This scenario its needed to have a competitive edge over other firms. So its very essential to manage communications, knowledge and information. To have a successful business like Zara , its very essential to maintain and mange the knowledge of business and market with the help of communication with the help of advanced technology. Zara is the world’s largest apparel brand. The present report is basedon the challenges which has been faced by the retail sector(Yates, Paquette 2011), this report aims at improving the communication both within the organisation and with the organisation. It has also been included that how IT systems has managed the tools for collecting, sorting, disseminating, and has provide access to knowledge and information.1.1 Range of decisions to be taken for Zara UK market penetration planZara is the most profitable brand of Inditex SA, and they have maintained the internal and external communication very well. For assessing knowledge and information certain decisions are required to be taken. For meeting the goals and objectives of a business entity certain course of actions are taken by the decision takers. Range of decisions that are needed to be taken for penetration of Zara in the UK market involves decisions of: Strategic level: Decisions regarding objectives of the new venture of Zara are taken by the strategic level management people like chief operating officer, chairman.it alsoincludes whether to outsource or do in house operations. These are the people who make strategies and design the objectives of the firm. They take the decisions and delegate the authority to tactical level management and nake sure the work is doe.Tactical level management: the decisions regarding the funding and resource allocations are taken by them, resources like financial , human resources etc. are managed by them. The authority that has been given by strategic level is fulfilled by them and the strategies are made to achieve the target set by the strategic level management.Coordinators: they are responsible for the smooth functioning of various departments such as finance(Holsapple 2013) human resource, marketing etc.Operational level : the decisions which they take includes the decisions that takes place in their processes. These are the managers who supervises the work and make sure that everyrthing is going in place and all the resources are available.1.2 The information and knowledge needed to ensure effective decision takingThe information and knowledge is required for the effective decision making as without them the decisions cannot be made rational, when Zara decides to penetrate in the UK market the senior level management must be aware of the companies goals and objectives, and they have knowledge of every department. That helps them to give them targets the coordinators ensure them to be in constant touch with departmental heads so as to bring coordination in the activities. They must have information regarding the short term plans and problems that the employees face. This knowledge has helped the team for functioning in a better way(Borghoff and Pareschi 2013). The knowledge about the weekly targets has been with the employees. And they should also know about how the organisation is going to work as per the future plans. And the duties and responsibilities of lower level
workers must be communicated to them properly. The information that is needed for the better managing of communication and information is needed on qualitative and quantitative front, as it helps in governing the bottom line of the company. The information that is needed can be formal as well as informal. Formal information helps the manageres to take decisions in a systtematic and organised way. And by informal information strategic level managers knows the feedback of the employees and take decision accordingly.1.3 assess internal and external sources of information and understandingThe immediate superiors have the maximum information in Zara and they have the accurate data with them. The next major source of information that can be assessed is online website of new business. These websites have detailed knowledge of the clothes and they help them in advertising and marketing.Internal Sources Of Information The internal source of information that the business comprises of is the internal reports of the Zara business. Say for instance total sales of the store report, the financial statements of are comprises of its internal reports which generally include balance sheets , profit and loss statements etc. The financial report tell about the financial status of the company and guide through what steps to be taken.External InformationThe external reports include the information that the outside agencies surveyed about the company and the investigations that are done by them. They are basically in printed form,articles online and news, UK business law, UK consumer behaviour, broadcast reports, brochures and newsletters(Kebede 2010 ). There are whistle-blowers in every organisation which gives the information. It can be negative as well as positive, may help the top level management to make strategies according to the information flowed.1.4 Recommendations for improvement There is no such individual approach that should be followed by brand like Zara for its market penetration in UK. in fact for synergy effect they should integrate all the approaches together. The improvements that can be done for :Better communication: It can be done by identification, capture, organisation, sharing andevaluation of the sources of knowledge that the managers use to manage the new venture inUK. Maintaining Relationship: The relationship with the employees should be maintained andthey should be managed properly. This will be helpful in decision making as they employeestoo will take the project seriously and they will be attached to it and give better advises. Effective plan: The another thing which could help Zara to grow is to design a wellstructured plan and it should be defined well. It will improve the quality of source of theinformation(López-Nicolás Meroño-Cerdán 2011). Only that information must be assesseswhose source is authentic and others should be neglected. The information from whistleblowers must be taken under consideration as it will help them to make better and informeddecisions.
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