Managing Communications, Knowledge and Information

Managing Communications,
Knowledge and information

Table of Contents
INTRODUCTION...............................................................................................................................3
1.1 Range of decisions to be taken for Zara UK market penetration plan..........................................3
1.2 The information and knowledge needed to ensure effective decision taking...............................4
1.3 assess internal and external sources of information and understanding.......................................4
1.4 recommendations for improvement.............................................................................................5
2.1 identify stakeholders for a decision-making process....................................................................5
2.2 make contact with those identified and develop business relationships.......................................6
2.3 involve those identified in the decision making as appropriate....................................................6
2.4 design strategies for improvement...............................................................................................7
3.1 Report on existing processes of communication in an organisation.............................................7
3.2 Design ways to improve appropriateness.....................................................................................7
3.3 Implement improvements to ensure greater integration of systems of communication in that
organisation.......................................................................................................................................8
3.4 Create a personal plan to improve own communication skills.....................................................9
4.1 report on existing approaches to the collection, formatting, storage and dissemination of
information and knowledge...............................................................................................................9
4.2 carry out appropriate changes to improve the collection, formatting, storage and dissemination
of information and knowledge.........................................................................................................10
4.3 implement a strategy to improve access to systems of information and knowledge..................10
CONCLUSION..................................................................................................................................10

INTRODUCTION
Managing communications, knowledge and information is the need of today’s market.
It promotes the business to grow and be productive. As today’s market demands to be more
verse with technology and communication. This scenario its needed to have a competitive
edge over other firms. So its very essential to manage communications, knowledge and
information. To have a successful business like Zara , its very essential to maintain and
mange the knowledge of business and market with the help of communication with the help
of advanced technology. Zara is the world’s largest apparel brand. The present report is based
on the challenges which has been faced by the retail sector(Yates,
Paquette
2011
), this report aims at improving the communication both within the organisation and with the
organisation. It has also been included that how IT systems has managed the tools for
collecting, sorting, disseminating, and has provide access to knowledge and information.
1.1 Range of decisions to be taken for Zara UK market penetration plan
Zara is the most profitable brand of Inditex SA, and they have maintained the internal
and external communication very well. For assessing knowledge and information certain
decisions are required to be taken. For meeting the goals and objectives of a business entity
certain course of actions are taken by the decision takers. Range of decisions that are needed
to be taken for penetration of Zara in the UK market involves decisions of:
 Top level management: decisions regarding objectives of the new venture of Zara are
taken by the top level management people like chief operating officer, chairman.it
also includes whether to outsource or do in house operations.
 Middle level management: the decisions regarding the funding and resource
allocations are taken by them, resources like financial , human resources etc. are
managed by them.
Coordinators: they are responsible for the smooth functioning of various departments such as
finance(Holsapple
., 2013
 ), human resource, marketing etc.
 Departmental heads: the decisions which they take includes the decisions that takes
place in their processes.
1.2 The information and knowledge needed to ensure effective decision taking
The information and knowledge is required for the effective decision making as
without them the decisions cannot be made rational, when Zara decides to penetrate in the
UK market the senior level management must be aware of the companies goals and
objectives, and they have knowledge of every department. That helps them to give them
targets the coordinators ensure them to be in constant touch with departmental heads so as to
bring coordination in the activities. They must have information regarding the short term
plans and problems that the employees face. This knowledge has helped the team for
functioning in a better way(Borghoff

and Pareschi
., 2013
). The knowledge about the weekly targets has been with the employees. And they should
also know about how the organisation is going to work as per the future plans. And the duties
and responsibilities of lower level workers must be communicated to them properly. The
information that is needed for the better managing of communication and information is
needed on qualitative and quantitative front, as it helps in governing the bottom line of the
company.
1.3 assess internal and external sources of information and understanding
The immediate superiors have the maximum information in Zara and they have the
accurate data with them. The next major source of information that can be assessed is online
website of new business. These websites have detailed knowledge of the clothes and they
help them in advertising and marketing. the internal source of information that the business
comprises of is the internal reports of the Zara business. Say for instance total sales of the
store report, the financial statements of are comprises of its internal reports which generally
include balance sheets , profit and loss statements etc. the external reports include the
information that the outside agencies surveyed about the company and the investigations that
are done by them. They are basically in printed form, articles online and news, broadcast
reports, brochures and newsletters(Kebede
2010
). There are whistle-blowers in every organisation which gives the information. It can be
negative as well as positive, may help the top level management to make strategies according
to the information flowed.
1.4 recommendations for improvement
There is no such individual approach that should be followed by brand like zara for
its market penetration in UK. in fact for synergy effect they should integrate all the
approaches together. The improvements that can be done for better communication can be
done by identification, capture, organisation, sharing and evaluation of the sources of
knowledge that the managers use to manage the new venture in UK. The relationship with the
employees should be maintained and they should be managed properly. This will be helpful
in decision making as they employees too will take the project seriously and they will be
attached to it and give better advises. The another thing which could help Zara to grow is to
design a awell structured plan and it should be defined well. It will improve the quality of
source of the information(López-Nicolás
Meroño-Cerdán
2011
). Only that information must be assesses whose source is authentic and others should be
neglected. The information from whistle blowers must be taken under consideration as it will
help them to make better and informed decisions.