Report On Organizational Structure Coca Cola

Running head: Introduction of management
Introduction of management

Introduction of management
Executive summary
The report talks about the organizational structure of the Coca Cola Amatil Company. It
explains the strategies, approaches and core competencies of the company. The report tells that
how the company analyzes and evaluates its external market and it also explains the criticism of
the company. It tells that how the company hit and beat its competitors.
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Introduction of management
Table of Contents
Introduction................................................................................................................ 3
Strategies of the company......................................................................................... 4
Criticism of Coca cola................................................................................................. 5
SWOT analysis............................................................................................................ 6
Organizational culture of the company......................................................................7
Conclusion.................................................................................................................. 9
References............................................................................................................... 10
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Introduction of management
Introduction
The report presents a brief overview of the Coca Cola Amatil Company. It explains the
core competencies and core values of the company. It tells that how the company uses various
kinds of strategies and leadership style within the organization. The report also explains the
SWOT and PESTLE analysis of the company. It explains the key issues and criticism of the
organization. It explains that how CEO inspires and motivates the employees of Coca Cola
Amatil to give the best performance in the company.
Coca Cola Amatil is one of the biggest bottlers of drink Beverage Company in the Asia
Pacific countries. The company operates its business in six countries such as New Zealand,
Australia, Indonesia, Samoa, Fiji and Papua new guinea. The products include the soft drinks,
sports drinks, spring water, fruit juices, energy drinks, flavored milk, tea, coffee, vegetable
snacks, and products. The company is listed on the Australian security exchange. The company
has achieved and obtained substantial and strong growth and development in the last 120 years
(Andini & Simatupang, 2014).
The main object of the company is to maximize their revenue and profits and maintain
substantial growth and development in the beverage industry. The vision of the company is to
maximize return and revenue of the shareholders and create enduring and mutual values of the
company. The core competencies refer to the knowledge, skills, and experience that provide the
capability to the company to have an advantage over the other competitors. In other words, core
competencies are the uniqueness and inimitability of the organization (Burrows, Pursey &
Stanwell, 2015). The Core competencies include the distribution system, operation and
administrative control and a strong brand name. These core competencies make the company
different from other association. It is the well-known brand in the world. The company has
owned hundreds of brands like juice, soft drink, water products, coffee and other beverages. The
products of the company are being sold in various supermarkets, schools, colleges, and
restaurants in over 200 countries across the world. The company implements best human
resource policies and practices. The core competencies of this company are very unique and
these core competencies cannot be matched with other companies (Kumarasiri, 2015).
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