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Report On Smart Restoration Ltd - Elements Of Internet Marketing

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Added on  2020-02-05

Report On Smart Restoration Ltd - Elements Of Internet Marketing

   Added on 2020-02-05

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Components of Internet marketing........................................................................................11.2 E-Marketing mix...................................................................................................................21.3 Internet marketing tools and e-tools.....................................................................................41.4 Functioning of Interactive order processing.........................................................................5TASK 2............................................................................................................................................72.1 Search engine mechanism.....................................................................................................72.2 Opt in email marketing..........................................................................................................72.3 Online Public relation (OPR)................................................................................................82.4 Digital media communities...................................................................................................9TASK 3..........................................................................................................................................103.1 Secondary market research.................................................................................................103.2 Online Survey......................................................................................................................103.3 Electronic customer relationship marketing (e-CRM)........................................................12TASK 4..........................................................................................................................................134.1 Internet marketing plan.......................................................................................................134.2 Pay per click........................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
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INTRODUCTIONIn the current tech-savvy world, it is essential that every business entity operatesfunctions through the means of online sources and possesses a congealed place over internet. It isa wider platform presented before the corporations through which they can gradually enhancetheir business operations (Vasista and AlAbdullatif, 2017). Internet is playing a significant rolein every field. Present report is conducted in the similar context wherein readers will exploreessential elements of internet marketing that aids the business person to promote goods andservices. In this regard, Smart Restoration Ltd. (SRL) has been selected. It mainly operates theactivities in refurbished furniture that is mainly used for the office purpose. However, after thelast recession faced by UK, owner of company feels to make the use of internet marketingthrough which it can attract a wide range of customers. Medium Blue search engine marketingprovides plenty of knowledge and insight on the use of internet so as to gain wider prominenceamong people. TASK 11.1 Components of Internet marketingInternet marketing has provided business entities with several advantages so as topromote the goods and services by using extensive tools. It has been assessed that a large numberof marketing activities take place through online applications and tools. SRL also wants toexplore the internet marketing tools so that it can take maximum benefits out of the same. Thesame has been highlighted as below:Digital Marketing: It is the most significant element of internet marketing through whichcompany can publicize its products and services (Chang, Wong and Fang, 2014). Someof the tools that can be used by digital marketing includes computers, mobile phones,laptop, interactive TVs, tablets and many other devices. All these online communicationtools help the marketers to sell and distribute goods and services to different users.E-Commerce: Both e-commerce and e-marketing can be defined as the process ofinternet marketing through which business organization manages its operations(Westwood, 2016). E-commerce is commonly known as electronic commerce which is amedium of information exchange technology that helps the external stakeholders of SRL
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Company to know about the products and services offered by organization. Contradictoryto it, e-business is a component used to exchange data between both the internal andexternal stakeholders.However, there are certain benefits of internet marketing which will help the concernedorganization to attain maximum profits. The same has been enumerated as hereunder:Immediacy: The process of buying and selling of product is quite fast. People can makepurchase of wide range of furniture in just one click (Strauss, 2016).Reach:SRL can easily reach to a large number of customers that are sitting in differentlocations. Interactivity: The internet marketing is not only concerned with buying and selling ofgoods and services. However, businessmen are engaged in analysing the behaviour ofcustomers through tracking each and every activity.1.2 E-Marketing mixUnlike traditional marketing mix wherein the business person is concerned with placingproducts and services as per the demand of target audience through means of retail stores,internet marketing mix activities take place by using the online tools and techniques. The samehas been discussed underneath in context of SRL:Product: This is the most important element of marketing mix based on which allmarketing activities take place. The current selected company is providing refurbishedfurniture that can be used for the official purposes (Shih, Chen and Chen, 2013). Ininternet marketing mix, company focuses on providing the core product. These furnitureare made according to the latest designs as well as with high quality.
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