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Internet Marketing Introduction

Developing learner understanding and skills in the use of internet marketing tools.

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Added on  2020-02-05

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5 3.3 The use of electronic customer relationship marketing used into manage and analyse customer interactions.7 TASK 47 4.1 An outline internet marketing plan. The present report is based on the Smart Restoration Limited which is dealing in office furnitures and they are making a partnership with the Medium Blue Search Engine Marketing to improve their sale and marketing of their products. Smart Restoration Limited is having decided to use internet marketing and Medium Blue Search Engine Marketing is helping them in this.

Internet Marketing Introduction

Developing learner understanding and skills in the use of internet marketing tools.

   Added on 2020-02-05

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INTERNET MARKETING
Internet Marketing Introduction_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing.............................................................................................11.2 Evaluation of internet marketing mix...................................................................................21.3 Comparison in internet marketing tools................................................................................31.4 The interactive order processing...........................................................................................4TASK 2............................................................................................................................................42.1 covered in ppt........................................................................................................................42.2 Covered in ppt.......................................................................................................................42.3 Covered in ppt.......................................................................................................................42.4 Covered in ppt.......................................................................................................................4TASK 3............................................................................................................................................43.1 Secondary market research to gain understanding of Smart Restoration Limited................43.2 Online survey........................................................................................................................53.3 The use of electronic customer relationship marketing used into manage and analysecustomer interactions..................................................................................................................7TASK 4............................................................................................................................................74.1 An outline internet marketing plan.......................................................................................74.2 Covered in Poster presentation..............................................................................................9CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
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INTRODUCTIONIn the present world scenario each company have to make internet marketing, customersare available on the internet. This is the most suitable medium for product marketing, a companycan use this marketing for increase their sale(Zott. Amit and Massa, 2011.). They cancommunicate with their targeted customers and elaborate qualities and details of the particularproduct. Most of the population are using internet and connected via smartphones and laptops sothis a chance for the company to make them customer. This marketing is having effective toolslike; social media marketing, email marketing and search engine marketing. Social media is amost popular tool and it is used by most of the person in the world. E mail marketing having astrength to make a mail user as a target and it is also provide a medium to communicate with thatparticular person. These are some tools which can use a company and the most beneficial thing isthat these tools are highly cost effective. A company can achieve their target by using thisinternet marketing. The present report is based on the Smart Restoration Limited which isdealing in office furnitures and they are making a partnership with the Medium Blue SearchEngine Marketing to improve their sale and marketing of their products. TASK 11.1 Elements of internet marketing.Smart Restoration Limited is having decided to use internet marketing and Medium BlueSearch Engine Marketing is helping them in this. Some key elements are here of onlinemarketing;Elements of internet marketing:Digital marketing: Digital marketing is differs from traditional marketing. Through digitalmarketing, advertising of products or services via one or more forms of electronic media. E-commerce and e-business: E-commerce refers as the trading merchandise, over the internetand it is limited to monetary transactions. Digital marketing carry out the commercialtransactions. It can also be defined as the process of buying, selling, dealing and paying for thegoods and services are done through the internet. E-businesses can run with the help of internetor electronic data interchange(Yiu., Grant and Edgar, 2007.). It is most important components ofe-business. E-business includes other activities that also the part of business like providingservices to the target customers, communicating with employees as well as customers etc. The1
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