Strategic Management in Patagonia
16 Pages3640 Words260 Views
Added on 2020-04-21
Strategic Management in Patagonia
Added on 2020-04-21
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Running head: STRATEGIC MANAGEMENTStrategic Management Name of the Student Name of the University Author note
1STRATEGIC MANAGEMENTExecutive Summary Patagonia is an active lifestyle clothing brand operating in USA. The uniqueness of thebrands is its sustainable products that are manufactured without making any harm to theenvironment. The brand is now planning to operate in the UK market. This report hascritically analyzed the external environment of the industry and competition. Along with thatit has also discussed the competencies and resources of Patagonia using relevant frameworks.After evaluating the mission statement of the brand, this report also conducted detailedSWOT analysis and recommended the necessary changes.
2STRATEGIC MANAGEMENTTable of ContentsTask 1: Analysis of external environment and industry competition of UK clothing industry.3Political..................................................................................................................................3Economic................................................................................................................................4Social......................................................................................................................................4Technological.........................................................................................................................5Environmental........................................................................................................................5Legal.......................................................................................................................................6Opportunities and threats for entering UK market:................................................................6Task 2: Critical discussion of Patagonia’s resources and competencies....................................7Physical resources:.................................................................................................................7Financial resources:................................................................................................................8Human resources:...................................................................................................................8Core Competencies:...............................................................................................................8Threshold Competencies:.......................................................................................................9Task 3: Critical evaluation of Patagonia’s current mission statement.......................................9Task 4: SWOT analysis of Patagonia and recommendation....................................................10Strength................................................................................................................................10Weakness..............................................................................................................................11Opportunities........................................................................................................................11Threats..................................................................................................................................12
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