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Strategic Management Analysis of Patagonia

This is a coursework assignment for the PM303 Strategic Management module. The assignment requires students to critically examine the relationship between corporate strategic and functional management policies, analyze internal and external influences on corporate objectives and strategy, and demonstrate the need for flexibility in strategic management. The assignment is worth 50% of the total marks for the module and has a word limit of 2,500 words.

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Added on  2023-06-16

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This report will focus on the extensive knowledge on important business strategies. The report will analyze the strategic business operations of Patagonia in brief in United States. Along with this, report will also focus on various analyses which are important to consider while entering in a new global market.

Strategic Management Analysis of Patagonia

This is a coursework assignment for the PM303 Strategic Management module. The assignment requires students to critically examine the relationship between corporate strategic and functional management policies, analyze internal and external influences on corporate objectives and strategy, and demonstrate the need for flexibility in strategic management. The assignment is worth 50% of the total marks for the module and has a word limit of 2,500 words.

   Added on 2023-06-16

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Running Head: Strategic Management 1
Strategic Management Analysis of Patagonia
Strategic Management Analysis of Patagonia_1
Strategic Management 2
Executive summary
This report will focus on the extensive knowledge on important business strategies. The
report will analyze the strategic business operations of Patagonia in brief in United States. Along
with this, report will also focus on various analyses which are important to consider while
entering in a new global market. In this report, Patagonia is considered for the business
expansion. The company has its presence in various brand’s outlets by its quality products.
Further, report will analyze the resources and competencies by using relevant framework.
Current strategic statements of the company will also be analyzed and recommendations for
implementing effective change in the business will be given. Despite of all the challenges and
prospects, Patagonia should adopt diversification and cost-effective strategies in the business to
have strong presence in the target country.
Strategic Management Analysis of Patagonia_2
Strategic Management 3
Contents
Executive summary......................................................................................................................... 2
Introduction ..................................................................................................................................... 4
Main body ....................................................................................................................................... 4
Task 1 .............................................................................................................................................. 4
Environmental analysis ............................................................................................................... 4
PESTEL Analysis .................................................................................................................... 4
Porter’s five forces analysis ..................................................................................................... 6
Task 2 .............................................................................................................................................. 7
Resources analysis....................................................................................................................... 7
Competencies .............................................................................................................................. 8
Task 3 .............................................................................................................................................. 8
Current mission statement............................................................................................................... 8
Recommended change in mission statement ............................................................................... 9
Task 4 .............................................................................................................................................. 9
SWOT analysis ............................................................................................................................ 9
Conclusion .................................................................................................................................... 11
References ..................................................................................................................................... 12
Strategic Management Analysis of Patagonia_3
Strategic Management 4
Introduction
This report basically focuses on the outdoor clothing company Patagonia which is famous
for the quality products in the USA market. Although Patagonia is not listed in any stock market
but it has its strong presence in the market. The company has successful business operations by
its innovative marketing strategies such as ‘Worn Wear’, ‘Don’t buy this jacket’ and ‘replacing
and repairing the worn wear’. But, the company somehow was failed to leave its footprints in the
European countries. The reason is that the company does not have its own stores in various parts
of UK. Along with this, there is strong competition in Europe for Patagonia. So, company is now
seeking for the business expansion in UK market (Patagonia, 2017). The objective of this report
is to analyze the business capability of Patagonia based on various frameworks such as
environmental analysis and resource and competencies analysis. The report also focuses on the
business environment in UK. Along with this, the report also analyzes the competitive advantage
that Patagonia will have in the UK market. The strategic solutions are also provided to minimize
the negative impact of barriers in UK market so that favorable market can be created (Terpstra,
Foley & Sarathy, 2011).
Main body
Task 1
Environmental analysis
PESTEL Analysis
Political
Patagonia is seeking for the business expansion in the European market especially in UK
market. Company has to face some political barriers in the UK market while expanding the
business. Company can face the challenges due to the Brexit issue. Further, political condition of
UK is also not stable so, company has to deal with some challenges in terms of rules and
regulations imposed by different governments. Along with this, there are various uncertain
factors which will also impact on the different trades of operations of Patagonia in UK market.
Unpredictable political condition of UK might be challenging for the capability of Patagonia to
prove its worth in the new market (Dhingra et al, 2016).
Strategic Management Analysis of Patagonia_4

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