The Marketing Strategies and Tactics Report
Added on 2020-04-15
15 Pages3785 Words97 Views
Running Head: Business Management 1Strategic Management Analysis of Patagonia
Business Management 2Executive summary This report will analyze the marketing strategies and tactics used by famous companyPatagonia in the clothing industry. Company Patagonia is the subsidiary of VF corp. the reportwill focus on the strategies adopted by the company to attract the customers in the market. Thisreport will focus on the environmental analysis by various methods i.e. PESTEL analysis,Porter’s five forces analysis, SWOT analysis and the analysis of resources and capabilities.Further, by all these analyses, report will provide an understanding of the company in terms ofcompany in the market. Along with this, some recommendations will be provided to thecompany so that more profit can be earned in the global market.
Business Management 3
Business Management 4ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Task 1...............................................................................................................................................4Environmental analysis................................................................................................................4PESTEL analysis......................................................................................................................4Porter’s five forces analysis.....................................................................................................6Task 2...............................................................................................................................................7Resources.....................................................................................................................................7Competencies Analysis................................................................................................................8Core competencies...................................................................................................................8Threshold competencies...........................................................................................................8VRIN analysis..............................................................................................................................8Task 3...............................................................................................................................................9Current strategic statement...........................................................................................................9Vision statement.......................................................................................................................9Mission statement.....................................................................................................................9Task 4.............................................................................................................................................10SWOT analysis..........................................................................................................................10Recommendations......................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
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