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Business Expansion Report

   

Added on  2020-06-04

13 Pages2692 Words58 Views
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Overview of German stationers market............................................................................1TASK 2............................................................................................................................................22.1 Annual spending on writing materials in European countries..........................................2TASK 3............................................................................................................................................23.1 Analysis of sales on the financials....................................................................................2TASK 4............................................................................................................................................64.1 German expansion of business.........................................................................................6TASK 5............................................................................................................................................75.1 Mortgage cost of new building.........................................................................................7TASK 6............................................................................................................................................86.1 Mean value of orders........................................................................................................8TASK 7............................................................................................................................................87.1 Customer satisfaction.......................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness expansion is crucial decision for organisation to expand its operations in thebest possible manner. Present report deals with Duque Papertiers Gros who is businessman and itis planning to expand operations in German market as it is big market for stationery products. Inthis report, annual sales data is being interpreted and also trend forecast is provided for next twoyears. Furthermore, descriptive statistical tools are applied for making decision whether toexpand or not in new market. TASK 11.1 Overview of German stationers marketThe German stationers market is one of the important part of the nation as it generatesgood quantum of revenue in effective manner. This market adds to GDP (Gross DomesticProduct) of the country and as such, it helps to enhance nation's growth in the best possiblemanner. This is evident from the fact that writing and other related stationery product are highlyspent in the nation which means that it is more in comparison of European countries. In relationto this, annual turnover of stationers market of Germany is 14.8 billion per year and as such, it isincreasing year by year which implies that economic growth of nation is injected up to highextent. Furthermore, 35.2 is spent only on writing materials which clearly shows that nation isranked second in comparison to European nations (Bordo and Haubrich, 2017). On the other hand, due to the digitisation in today's scenario, sales have gone downsignificantly. The main product which is declined are writing materials due to computerisedworld. However, growth of stationers market is due to the fact that products are sold directly bythe wholesalers to customers without any middlemen in the chain. This help wholesalers to earnprofit in effective manner as costs are reduced which lowers down revenue. Seeking the growthof stationers market, big names in pharmaceutical sector have started selling products tocustomers and as such, business are diversified in order to gain revenue. Hypermarkets andsupermarkets have also adopted this policy for attaining revenue. Hence, German wholesalestationers market is effective for business to expand its operations. 1

TASK 22.1 Annual spending on writing materials in European countriesGraphs eases to interpret data in effective manner and provides clarity to business forextracting useful information with much ease. Furthermore, data is gathered of Europeancountries which shows annual spending on stationers market. The below graph shows spendingper capita income of nations. In accordance to graph, Switzerland is one of the highest spendingcountry on writing materials with spending of 35.5. On the other hand, second position is securedby Germany that is already discussed in preceding paragraph which is 35.2 annual spent. Onthird position is Austria with annual spending of 35 euros. While, fourth position is attained byFrance with spending of 28.3 and on fifth position is Slovenia having annual spending of 20.4(West and Nikolai, 2017). Furthermore, next position is secured by Italy with difference of 1.8 from Sloveniahaving 18.6 euros. While, seventh rank is provided to Slovakia having much difference fromprevious nation. This means that annual spending on stationers' product is low in comparison toSlovenia. Moreover, spending is 9.8 which is low. While, on eighth position is secured byHungary with spending of 9.6 euros. Furthermore, Spain is on the ninth position with 8.9position. While, next position is imparted to Poland with spending of 8.5. Moreover, next stageof annual spending of 7.9 by Croatia and last position is provided to Czech Republic of spendingof 7.6 euros. Thus, it can be analysed that Switzerland is one of the highest nation which spenton the stationery products while Germany comes at second position. This means that DuquePapetiers Gros can easily expand its reach to German market to earn revenue.TASK 33.1 Analysis of sales on the financialsA) 2

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