Report on Duque Papetiers Gros (Doc)
Added on 2021-01-02
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REPORT ON DUQUEPAPETIERS GROS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of German market of Wholesalers of stationery........................................................1TASK 2............................................................................................................................................2Identifying annual spending on stationery items on per capita of European nations..................2TASK 3............................................................................................................................................3Conducting analysis of data of sales of recent three financial years of business........................3..........................................................................................................................................................4..........................................................................................................................................................4TASK 4............................................................................................................................................6Identifying German market feasibility for the business..............................................................6TASK 5............................................................................................................................................7Computation of costs of new building for organisation..............................................................7TASK 6............................................................................................................................................8Analysing mean value of orders..................................................................................................8TASK 7............................................................................................................................................9Satisfaction of customers............................................................................................................9TASK 8..........................................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONExpansion decision-making is significant for business for accomplishing desiredobjectives. Present report that deals with Duque Papetiers Gros which is planning to expand toGermany seeking higher growth. Report will throw light on Wholesaler German market.Moreover, statistical methods such as correlation coefficient will be applied for gainingefficiency in the market. Furthermore, trend analysis for the future would also be conducted forassessing whether firm could gain profits or not. Mean value of orders along with computation ofcost of new building will be made. Report will also discuss ways for increasing responsive rateof participants to questionnaire. TASK 1Overview of German market of Wholesalers of stationeryThe German stationers market is highly profitable as people spend a lot on products ofstationery which helps businesses to earn good amount of revenue in the best manner possible.writing and drawing materials are used in excess by German people making it profitable tobusinesses. It can be assessed from the market research that annual turnover of stationers marketamounts at €14.8 billion signifying healthy profits being attained by organisations. It can befurther analysed that €35.2 is spent alone by Germany per capita basis by people suiting need forbusiness to expand quite effectively. The profitable sector has direct and positive impact on GDPof the country benefiting whole economy (Pettegree, 2016).On the other side, due to technological advancement, many businesses have registereddecrement in sales revenue. Less usage of paper and writing materials have decreased profits.However, it continues to dominate the market as intermediaries are not involved. Due to this,wholesalers directly sale items to customers and intermediaries' cost is saved and more profitscan be attained in a better manner (Mucciarelli, 2017). Seeking the ample of opportunitiesavailable in the stationers market, pharmaceutical businesses have entered in the market fordiversifying their businesses. Furthermore, supermarkets and hypermarkets can also be observedleading from the front for gaining share in the market. Thus, it can be said that German'sWholesale stationers market is much profitable for Duque Papetiers Gros for accomplishinggrowth so that profits can be attained in a better way.1
TASK 2Identifying annual spending on stationery items on per capita of European nationsThe pictorial presentation is quite beneficial for analysing complex data in effectivemanner which can be understood quite effectually. The graph has been prepared showing annualspending on writing and stationery commodities by several European countries. It can beinterpreted from the graph that among the European nations, Switzerland has major number ofspending totalled to €35.5 making highest among all. This shows that income is much spent onstationery items by people of country. On the next position is Germany with total amount of€35.2 which becomes second highest nation in terms of spending.SwitzerlandGermanyAustriaFranceSloveniaItalySlovakiaHungarySpainPolandCroatiaCzech Republic0510152025303540Spending in €Illustration 1: Annual spending by European countries on stationery itemsThird position is secured by Austria having €35 below Germany and fourth rank isgarnered by France having spending of €28.3 on stationery products. While, next position that isfifth one is gained by Slovenia with €20.4 making more difference of margin in comparison toFrance. On the other hand, Italy is ranked €18.6 on annual basis as per capita of money spent onstationery products. Major difference is found in Slovakia having amount of €9.8 behind Italy.It can be analysed that eight rank has been gained by Hungary with spending of €9.6.While, Spain has gained next position as spending is below Hungary ie €8.9. Poland comes on2
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