Report on Thorntons Internal and External Environment Factors

Strategic Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
1. About Thorntons, external and internal environmental analysis........................................2
2. Development of strategic choice through Strategic clock..................................................4
3. Evaluation of Strategic Clock.............................................................................................7
4. Selection of optimum strategy............................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

ILLUSTRATION INDEX
Illustration 1: Bowman's strategic clock..........................................................................................5
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INDEX OF TABLE
Table 1: SWOT analysis of Thorntons............................................................................................3
Table 2: PESTEL for Thorntons......................................................................................................4
Table 3: Porters five forces for Thorntons.......................................................................................5
Table 4: Bowman's Strategic Clock.................................................................................................6
Table 5: Application of strategic clock on Thorntons.....................................................................8
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