Report on Toyota Company Business Culture

INTEGRATION OF BUSINESS
FUNCTIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business integration is one of the effective strategies which works for synchronizing the
information with business culture. It helps in aligning the technologies with the respective
business strategy so that overall goal of the entity can be achieved. In the firm, there are many
departments which works together for accomplishing common goal of the corporation (Rashid
and et.al, 2013). The present report is based on the Toyota which is a multinational auto mobile
company. The cited firm is working well across the word and is providing extremely well
services to the consumers. The current assignment will discuss the leadership, culture, structure
and market forces of the entity (Rezaee, 2015). It will describe the impact of changes in these
elements on overall performance of the organisation
MAIN BODY
Toyota is the Japanese multinational company which is operating in this industry since
longer period. Decision of establishing the manufacturing operation in the UK was taken by the
Toyota in the year 1989. Its’ main objective is to provide satisfactory services to the clients so
that they can be loyal towards the brand (Chang, 2016). In addition, it treats its employees as
assets and motivate them so that they stay in the workplace for longer duration. In the Toyota;
several departments work in co-ordination with each other such as: marketing, operation, human
resource, finance etc. All these departments play a significant role in the organisation.
Human resource department of company is working well, its main purpose is to hire
skilled people at the workplace; those who can perform their duties effectively and can
contribute well in achieving goal of the entity (Anderson, Adams and Adams, 2015).
Organization has adopted the human resource approach and followed the autocratic leadership
style. Manager of the company do not involve employees in the decision making process.
Higher authorities guide & train them; so that they can improve their skills and can perform their
duties well. But it was noticed that due to autocratic leadership morale of the workers was
getting down and they were taking interest in operations (Adi, 2015). After certain time duration,
Toyota has made changes in its leadership style and has adopted the democratic style. It started
involving people in the decision making process. It is the great strategy that has helped the cited
firm in achieving its goal. In the meetings, managers take suggestions from the staff members, by
this way they started sharing their innovative ideas. This has helped the organisation in
improving its performance. Marketing department is one of the major section that helps the
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Toyota in identifying the needs of the consumers and delivering them products as per their needs.
Democratic managers motivates the employees and workers also like the workplace environment
(Barich, Ruiz and Miller, 2015). They serve quality products and services to the clients. They
communicate with the consumers well and try to find out their requirements. Thereafter, they
share their views so that company can modify its products as per the market needs. This strategy
has helped the organisation in gaining success and that helps organization in attracting more
people towards the organisation. This has enhanced the brand reputation of the organisation to
great extent (Zimmermann and et.al, 2013).
Finance department has improved its working, after adopting democratic leadership
Toyota realises that people are sharing their views and they discuss about market condition of the
company. By this way finance department got to know demand and forecasted return. It helped
accounting manager in allocating appropriate funds to the each activity and that has helped the
entity in gaining high return over its investments. This approach ahs helped the organization in
running its operation smoothly. That has improved quality of the auto mobile products and
reduced the operational cost as well. Toyota has made changes in its culture as well (Erasmus,
Pretorius and Wessels, 2015). Earlier cited firm was paying more attention on the task culture
but now it focuses more on employees and allots work as per their capabilities. So that they can
complete their work in effective manner. It has supported the corporation and improved its
overall performance. People those who have better knowledge about the work n put their best
efforts to make it successful. By this way it has gained loyalty of the consumers and they gave
positive feedback to others as well. That has supported in improving overall brand reputation of
Toyota (Hsu, Lin and Tsai, 2016).
In the mid of 2000 Toyota was facing high competition and due to this mind of
consumers got influenced, they turned towards other brands. At that time cited firm has taken
support of STEEP analyses strategy. It helped the organisation in identifing the external
environmental factors and their impact on the business performance. This model is the
framework through which entity can get to know regarding impact of external environmental
factors on the strategic planning. There are five factors such as social, technological, economic,
environment and political or legal (Pimenova and et.al, 2016). Social component describes social
preferences and culture. Toyota has considered the demographic, lifestyle, religion, educational
factors in order to improve its performance. Accordingly, it has modified its operational
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