Corporate Social Responsibility and Business Performance

The assignment explores the relationship between Corporate Social Responsibility (CSR) and business performance. It delves into the importance of identifying organizational objectives and targets, and outlines strategies for collecting primary and secondary data to assess CSR initiatives. The document emphasizes the use of deductive and inductive analysis methodologies to gain insights from collected information. A specific case study involving Unicorn Grocery is presented, highlighting the challenges in developing a Gantt chart for implementing CSR activities and the significance of effective work breakdown structures. Finally, the assignment concludes by stressing the importance of CSR in enhancing organizational performance, quality of products/services, and market presence.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION....................................................................................................................................................3
TASK 1.....................................................................................................................................................................3
P1 Objective as well as aims...............................................................................................................................3
P2 Project management plan...............................................................................................................................4
P3 Gantt chart in order to provide stages of completion....................................................................................5
TASK 2.....................................................................................................................................................................5
P4 Small-scale research by applying quantitative and qualitative research method..........................................5
TASK 3.....................................................................................................................................................................8
P5 Examine research and data using appropriate tools and method...................................................................8
P6 Recommendation...........................................................................................................................................9
P7 Indicate on the value of undertaking the research.......................................................................................11
CONCLUSION......................................................................................................................................................12
REFERENCES.......................................................................................................................................................12

INTRODUCTION
In today's world, in every organization it is important to manage overall performance
in order to easily achieve target and meet their set of target as well. Managing successful is
having grate impact on the desired outcome of company. Through this companies are able to
best return and get an opportunity to improve their performance in international market.
Managers and leaders of every company have to overall operation through which they can
easily attain their target and improve performance as well. The present report is based on
Unicorn Grocery which provide organic food to their customer and try to attract them as well.
The project manager of company is responsible to manage operation of the company in order
to maintain coordination (Astrachan, 2010). They are able break all the activities in the small
function which are easily completed by the members. This business has to maintain CSR
activities in efficient and appropriate manner and try to maintain their overall performance in
the international market.
TASK 1
P1 Objective as well as aims.
Corporate social responsibility is stated as self-rules which are maintained under the
companies like Unicorn Grocery. Through this activities companies are able to improve their
performance and maintained continuous growth as well. Unicorn Grocery have to maintain
CSR in the effective manner and try to their set of target as well. Corporate social responsible
is able to meet organizational goals and objectives. Through companies are able to maximise
their profit margin and minimise risk factors which are able to reduce their performance of
firm and reduce profit margin as well. This concept of Unicorn Grocery is able to manage
environment they can maintain them as well through recycle the products which reduce
consumption of material (Chapleo, 2010). As a food producing company Unicorn Grocery
have to manage their performance in international market. Through they are effectively
contribute in the societies well fare and try to complete their duty which having impact on the
work quality. The company provide best quality products to their customers such as organic
food and healthy food which are beneficial for the health of people. With the help of varieties
of goods and services they ate able to attract large number of customers and get opportunity
to earn large amount of profits. So that, corporate social responsibilities play an vital in the

existence of business and try to attain their of target as well (Du, Bhattacharya and Sen,
2010). Organizations needs to make additional efforts for maintain this concept.
Aims and objectives
Aim: To critically evaluate the CSR activities with company for the purpose of meet goals
and objectives: A case study of Unicorn Grocery of UK.
Objectives:
 To identify advantages of CSR activity in order to meet set of objective.
 To evaluate relationship of Unicorn Grocery with CSR activity for receive
competitive benefits.
 To assess positive impact of CSR activity on Unicorn Grocery.
Research question:
 What are the benefits of Corporate social responsibility activities while achieve set of
target?
 What is the relationship among Unicorn Grocery and CSR activities to meet
competitive benefits?
 What are the positive impact of CSR activity on Unicorn Grocery?
 Which different types of methods have been used by Marriott hotel in order to meet
competitive benefits with the help of CSR activities?
P2 Project management plan.
The entire information regarding formation of project plan, execution related
information of Unicorn Grocery is involving in project management plan (Hacklin, Klang,
and Baschera, 2013). With the help of plan companies are able to maintain their performance
and get an advantage of minimising the risk and maximising the result. Better outcomes can
be attaining by the companies through this concept.
Project management plan play a significant role in the food providing companies such
as Unicorn grocery. Plan is related with the cost, quality, management, production, providing
goods and services, risk, resources, time and much more. Through this concept firms are
maintaining their performance and minimise cost as well. Recycling of waste material,
bargaining by managers and leaders from their suppliers are consider under this project
management plan. This is the systematic approach which is help of organization to attain their
long term as well as goals and objectives. If quality of goods and services of company is

poor, then it may affect the present image of it and which negatively impact on their
customers.
It is important for organization, that they must communicate with their staff members
and try to remove conflicts which are arise with in the premises. Communication play a
significant role in the existence of company through which members are easily interact with
other and try to complete their task in timely and efficient manner. It helps to create positive
environment in Unicorn Grocery (Keller, Parameswaran and Jacob, 2011). Through this step
companies are verbally communicating with their targeted audiences and try to attract them
as well.
The project management plan is able to reduce risk, which is helpful for companies to
attain their target. Through this factor companies able to get positive impact on their
performance and try to improve their performance as well. Managers and leaders are
responsible to maintain overall performance of the company international market. Through
this risk can be reduce with the help of this concept companies able to meet their target and
attain their set of goals as well.
Project management plan-
Task name Duration Start Finish Predecessors
Research topic 20 days 01/07/17 16/07/17
Formation of aims and objectives 8 days 17/07/17 28/07/17 2
Literature review 10 days 29/07/17 05/08/17 2
Research methodology 15 days 06/08/17 26/08/17 2,3
Data analysis 30 days 27/08/17 23/09/17 3,4
Conclusion or recommendation 10 days 27/09/17 03/10/17 3,4
Submitting final report 4 days 04/10/17 07/10/17 7
P3 Gantt chart in order to provide stages of completion.
In work break down structure the manager is dividing the activities into small task
through which it helps the employees to complete work in appropriate manner. There are

certain stages which are involved in the work down structure and has to be analysed by the
company (Kowalkowski, Kindström and Brehmer, 2011). For managing all the task, it is
important to distribute the work according to the employee capabilities. The manager has to
provide all the information accordingly to the activities which help the organisation to
complete their task in appropriate manner.
Gantt chart, shows the relationship between that how much time period will be taken
to complete the task. Gantt chart helps the organisation in managing the activities according
to the schedule which has been set by the organisation.
Activities/weeks Week 1 Week 2 Week 3 Week 4 Week 5
Searching for the
topic
Selection of
topic
Conducting
research for
collecting the
information
Analysing the
information
Conclusion
From above interpretation it shows that, the manager is conducting the proper
research in which they have divide the work (Matos and Silvestre, 2013). Unicorn grocery
has to analyse all these activities in order to target all the goals and objectives of organisation.
TASK 2
P4 Small-scale research by applying quantitative and qualitative research method
Unicorn grocery has conducted the primary research in order to collect the various
information form the cuust9omers about the CSR activities.
Name
Age

Gender
1. Whether the company will gain competitive advantage after applying the CSR activities?
 Yes
 No
 Can’t say
2. The primary responsibility of Unicorn grocery is to implement the CSR activities?
 Agreed
 Disagreed
3. Who is more responsible for implementation of CSR in organisation?
 Higher authority
 HR departments
4. What are the problems which are facing by Unicorn grocery?
 Employment measures
 Education measure
 Women rights
5. While implementing CSR activities the organisation will attract more customers towards
the organisation?
 Yes
 No
Interpretation
1. Whether the company will gain competitive advantage after applying the CSR activities?
Frequency percentage
 Yes 3 60
 No 2 20
 Can’t say 2 20
Findings
From the above interaction it has been concluded that 6 respondents are supporting
for this that the company will get competitive advantage from the global competitive market.
Through this it will be beneficial for the organisation to retain the customers for the long
period of time (Meskendahl, 2010). Whereas 2 respondents are not supporting for that the

company will not competitive advantages because it will waste their time and money and
may be loss their customers also in order to fulfil their requirements.
2. The primary responsibility of Unicorn grocery is to implement the CSR activities?
Frequency Percentage
 Agreed 7 70
 Disagreed 3 30
Findings
From above research, when this question has been asked by the customers that is the
primary responsibility of Unicorn grocery to implement the CSR activities. Then 7
respondents are agreed about this that it is the primary responsibility of the organisation to
implement the CSR activities (Popovič and et. al., 2012). Through this they will provide
quality of products and services. On other side, 3 respondents are disagreeing about that the
company can also implement the CSR activities at any point of time, when they required.
3. Who is more responsible for implementation of CSR in organisation?
Frequency Percentage
 Higher authority 9 90
 Staff 1 10
Findings
From above interpretation, it has been concluded that 9 respondents are saying that
higher authority of unicorn grocery is responsible for implementation of CSR activities. They
have to make proper strategies and plans that how they have to implement these kinds of
activities (Popovič and et. al., 2012). Whereas 1 respondent is saying that staff is responsible
for that because they know better that how these activities can be handle.
4. What are the problems which are facing by Unicorn grocery?
Frequency Percentage
 Employment safety 2 40
 Education measure 2 40
 Women rights 1 20
Findings
After analysing they above research it is concluded that, 40% people are supporting
for the answer of that the organisation will face the problem regarding the employment

safety. On other side, 40% people are supporting for the education measures. Whereas, 20%
people are agreeing about the women rights (Scherer and Palazzo, 2011). It is important for
the organisation that first they have to protect the rights of women so that they can also work
in organisation.
5. While implementing CSR activities the organisation will attract more customers towards
the organisation?
Frequency Percentage
 Yes 3 60
 No 2 20
Findings
From above findings, it has been concluding that 3 respondents are supporting for that
yes the company will attract large number of customers because through this they will
provide those products and services which will not harm to the health. Whereas 2 respondents
are not agreeing for this.
TASK 3
P5 Examine research and data using appropriate tools and method
Earlier apply the analysis and knowledge, an efficient analysis is vital. There are a
unit 2 techniques of analysing the information qualitative technique or quantitative technique.
These techniques help to analyse the analysis and knowledge. The analysis through
qualitative analysis helps by victimization the knowledge that describe the that means of
relative data. each qualitative and measure involve committal to writing of all the connected
knowledge in an exceedingly acceding order that outline the similarities and therefore the
variations in knowledge and analysis (Shattock, 2010). it'll straight forward for Charlotte
street edifice to analyse the information in acceptable manner. chemical analysis facilitates in
counted, coded and analyse the analysis and knowledge. chemical analysis facilitates in pre-
coding, identifying and labelling or committal to writing the information. it response to know
unstructured knowledge in an exceedingly corrective manner. But the quantitative analysis
has no system of pre-coding identification, coding of research and data. qualitative analysis is
concerned with finding the evidence and support the data and research through idea.
Qualitative research done by

 Interview
 Observation
 documentation analysis
 focus group
Quantitative analysis is systematic approach analysis the all the relevant information
and research. measure worries with hypothesis testing. Hypothesis testing predict the
approaches to answer the queries is planned. This hypothesis testing facilitates in conduct the
experiment to assemble the info analysis facilitate the analysis and information through
frequent distribution of recent concepts (Smith, Binns and Tushman, 2010). In offer a
scientific method and objectively method of study. associate degree chemical analysis is may
be a structured technique through that a man of science will camper his new information and
analysis with the new information and analysis that has already examine within the study.
analysis tabulation offers a structured method for consistently and objectively analysis of
information and also the analysis. It stresses on content analysis for information committal to
writing that helps in justify the limitation of the info and analysis. Quantitative analysis done
by comparison of recent information and analysis with new information and analysis.
 analysis of new research
 analysis of component
 grading and evaluation the new ideas
 access the code for prepare the data analysis
 consideration of qualitative analysis
 merging the data array and code validation for research
P6 Recommendation
Corporate social responsibility refers to company administration managing in
property and moral approach. CSR suggests that to require integrate and steps for social and
environmental thought CSR essential and necessary for each organization for his or her
success. it's necessary for each organization to create improvement in their plans, procedure
and polices more practical and artistic (Smith, Gonin and Besharov, 2013). There are a unit

several ways for organization to create their CSR and business operations more practical and
in. there are a unit several definitions for understanding the CSR developed by the
international bodies each public and personal. it's necessary for the Charlotte street building
to grasp that CSR isn't a behaviour administered by organisation and it's not a selling or
adverting tool to boost their image.
CSR may be an approach of managing all the activities of business for collaborate
with society and concern as a region of ways and commitment. CSR compliance with
national and international laws and different necessary actions through that the corporate the
standard or their staff operating and life (Velu and Stiles, 2013). In gift business situation
CSR is resulted because the institution of latest ideas awards, the proposal of activity the
performance and recognition for the workers and neutral. CSR meet the target to form the
property and effective ways for creating the economic activities more practical. For make the
CSR more practical their tools of knowledge, resources, work tools to make progress towards
sustainability. It is essential to share the required units best pattern tools and effectual
initiatives for CSR.
For a winning CSR program, it's necessary to incorporate the trusty partners with their
assessment with the general public and effective tools and techniques one amongst the
foremost necessary elements for CSR pre-program for an effective. CSR program it's
necessary that company has the data and understanding regarding the various sector and the
way abundant the involvement of presidency and non-government programs.
There square measure differing kinds of methods plans and program which will be
implement with the assistance of various operations to create the business operation and CSR
program additional effective:
 Worker square measure the foremost necessary a part of the organisation as a result of
they need the direct interaction with the shoppers. They gift the product, good,
services to client. thus it's necessary that company ought to create the plans methods
and polices in keeping with their customer’s desires and satisfaction.
 Necessary step of programme thought ought to be taken by the corporate. There
square measure several causes that have an effect on the corporate that create the
difficulties. thus it's necessary to animal disease them.

P7 Indicate on the value of undertaking the research
In order to attain the objectives of Charlotte street edifice then it ought to be conduct a
good analysis. As their square measure differing types of analysis strategies and tools which
might be enforced in organisation in applicable manner. initial I actually have to spot the
requirements of organisation that what's their objectives and targets that must be achieved on
priority basis. beside this I actually have to line correct methods and steps that facilitate the
organisation to perform their functions properly (Yilmaz and Flouris, 2010). whereas in got
to collect the first and secondary knowledge it facilitates Pine Tree State additionally to know
the charts or graphs properly. By conducting these 2 strategies, more I actually have to spot
the qualitative and quantitative analysis methodology that is very important for each the first
and secondary knowledge. There square measure differing types of approaches in analysis
methodology which might be wont to conduct the correct analysis in applicable manner.
These approaches square measure deductive and inductive.
one among the problem that I actually have seen in developing the Gantt chart. during
this such a lot of task square measure square measure set by the corporate and it became
troublesome on behalf of me to gather the info from varied sources. I actually have set the
form to urge the opinion regarding the to implement the CSR activities in organisation. I
actually have to know the correct practices that has been done by the mangers and through
this I will develop my learning skills (Top 10 Corporate Social Responsibility Initiatives.
2017). Through this the edifice will give the standard of services and maintain the CSR
activities. It makes to grasp simply the task or division. For managing all the task and
departments work breakdown structure is extremely useful. during this structure all the
deliverables square measure listed face of the structure and connected activities square
measure listed below the deliverables. It describes all the degree of the activities that square
measure to be done. These two approaches are helpful for companies to meet their set of
target and goals as well. Through concept companies are able to maintain their performance
and get an opportunity to earn large number of profit margin. Through companies are their
performance in the international market and able to enhance their profit margin as well. The
problem can be easily solved their problems and able to get bets possible solution for them.
Through can improve their market presence. Managers and leaders are responsible to manage
the overall performance of company and try to put company in the profitable position.

CONCLUSION
From above research it has been conclude that the organisation has to implement the
CSR activities in order to provide quality of products and services to customers. The
company has conduct the primary research for taking the different reviews from the
customers. Through this it helps the organisation in implementing the CSR activities. The
manager has also to take divide the work according to the requirements of customers.
Unicorn Grocery have to maintain their performance according to their set of target and
goals. CSR activities are able to improve overall performance of the company and help in
manage their work quality as well.