Tourist Resort Management

This assignment explores the different types of resorts, their key features, potential challenges, and operational requirements. It also discusses various resort packages and the importance of market research in the field of tourist resort management.

Tourist Resort
Management

Table of Contents
Introduction.................................................................................................................................................2
Types of resort and their key features and potential challenge and issue.................................................3
Operational requirement of beach resort, spa resort and spa resort..........................................................4
Different types of resort packages and ways by which fulfill whole sales objectives..............................5
Market research.......................................................................................................................................6
Business plan for resort package be upon market finding and research...................................................7
Different type of sustainable approaches, imitative and practices implemented by Nevis Range, hotels
and ski resort...........................................................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10
Introduction

Resort management is one of the essential parts of hospitality and lodging industry. This
management includes recreational facility, lodging operations, food services and special services
offered by all resort. There are various types resort is provide many kind of special services or
facilities to their customers. Customer becomes one of the most demanding at the tourist
destinations. It is to maintain demand for all customers in resort and they have to provide special
training to their employees so that they can provide better services to their all customers or
visitors. This assignment is analysis of different features of common resorts and many issue of
managing them. This report will also include the All customer needs and requirement is to fulfill
and guiding principle for achieving sustainable manner in resorts. Tourist resort chosen for this
assignment is Nevis range is ski resort.
Types of resort and their key features and potential challenge and issue
Types of resort- Beach resort, Ski resort and Spa resort.
Beach resort
Beach resort includes many activities such as scuba diving, boating, snorkeling kayaking
and Para-sailing. Beach resort located at many large beaches and this resort focused on tourist or
visitors to provide full service and holiday facility.
Key features
Beach resort provides many services and it’s including entrainment and recreational
activities. its provides essential vacationer's needs on beach premises such as drink, sports, food
etc (Suau-Sanchez and Voltes-Dorta., 2019). beach resort focused on tourist and this resort
provide many services holiday lodging facility. This resort is also used for wedding location and
many other purposes.. The best features of beach resort are providing all-round services within
the premises.
Ski resort
Ski resort is best resort for winter sports, skilling and snowboarding and ski resort is
required a large slope. This resort located on mountains and hills areas.
Key features
The main features of ski resort is offer many lodging options on the slopes with ski-out
access and ski-inland. ski resort include many activities ice-skating, horse-drawn sled,
snowmobiling and sledding etc. ski resort has many areas that marked paths for skiing as pastes,
trails so this areas have more convent for skiers firstly to the large top of hills.
Spa resort
Spa resort includes spa services and it is to provide to the visitors or tourist (Berard-

Chenu and et.al., 2020). Spa resort is organized many programs such as spa services, physical
fitness activities, provide wellness education and healthy-cuisine so this are main services
provided to the visitors or tourists.
Key features
spa hotel has important features that it offers many spa facility, signature spa treatment
and body treatment and providing many customer services is usually offer many facilities such as
swimming pool and fitness facilities etc. Spa hotel’s main purpose to providing better treatment
to spa seeking customer and also focus on all client’s health activities. Spa hotel is best hotel for
a weekend and various special services are providing to the customer. The important features for
spa resort is provide food offered that has to match with good healthy lifestyles of all customers.
Challenge and issue faced by beach resort, ski resort and spa resort
Spa resort faces many challenges. its requires many talented staff they have a good skills
or knowledge of how the services is exposed and managed so it is difficult to develop and select
service oriented staffs for spa resort. It is also difficult to determine the product and appropriate
size for the spa facility. It is require constant attention to expand the desired level of all customer
experience.
Beach resort has many challenges such as safety and security of visitors or tourist is to
maintain properly. Beach resort has also several issues related to the weather or climate changes
so it is critical situation for beach resort. They requires proper knowledge for the legal provision
for kid's camp and children (Luque Martínez, Doña Toledo and Faraoni., 2019).
Ski resort faces several issues such as climate change and lack of snow. This resort adapt
many features on climate risk that are recognized and it is essential knowledge for ski resort.
The understanding of climate risk improves the financial regulator and discloses the need of
climate risk under ski resort.
Operational requirement of beach resort, spa resort and spa resort
Beach resort
Beach resort should have to require many operational activity and the proper
management of beverage and various foods for all customer. This resort provides good facility to
all customers. Beach resort should have to provid good training to staff for effectively
achievement of organization objectives. It requires various operational activities to promote all
facility related to the customer activities include swimming pool, gym etc. this resort is provide
all the needs of customer and to fulfill all the requirement of customers. Beach resort must have
to concern on fulfilling all the needs of customer related to the weekend or holiday. Beach resort
focuses on many services and it is essential for all customers.

Ski resort
Ski resort should have to review many operation and management program annually
because it is help towards the risk preservation and ski area construction. This program is
necessary for the proper management of ski resort (Gim., 2018). The ski resort has main
objectives is develop efficient operation, serve comfort to the customers and to be safety in all
situation. Ski resort is conduct many program to achieve goals or objectives. All operation
requirement of ski resort is well manner so it is helpful for all visitors.
Spa resort
Spa resort requires to maintain customer relationship management and to provides good
services to all customers according to the needs of customers. Spa resort is operating with
providing successful spa demand for combination of creative promotion, system and skills. spa
resort will be improve their all requirement if management skills is to be listen, supportive and
involve employees in decision making process. It is essential factor for spa resort is to hire good
staffs in place and it is helpful for all customers to avail spa facility. This requires maintain
constant attention in order to produce the desired guest experience in resort. Communication is
important part of any facility and it is direction from the hotel operation team and spa operator so
it is essential part for spa resort. Spa resort is require to maintain plan with the maximizes of spa
use at during off-peak period and off-season. Spa hotel has all time requirement of staffs
according to the all specialist areas.
Different types of resort packages and ways by which fulfill whole sales objectives
Effective Resort packages attract a large number of customers and help to expand sales
and improve their overall profitability. Packages are important elements for all resort. All resort
packages are developed on the basis of their customer segmentation. Resort includes many
packages and it includes many services and products as per the requirement and needs of
customers. All packages include many external and internal elements of the resorts. These
packages are developed according to the manner of resorts and attracting large number of
customers. Resort packages has main focus on achieving objectives of sales and earn profit.
Package work as USP for the all resorts and it is helpful for the resort to gain competitive
advantage (López-Bonilla, Reyes-Rodríguez and López-Bonilla., 2020). Resorts provide
different types of packages such as
Seasonal package
This package related to on the basis of different seasons. It includes on-season and off-
season packages. Off season packages is having reasonable pricing strategy to attract various
customers and generate high sales. Whereas on season packages have high pricing strategy but
include many additional services are provided to the all customers.

Regular/ daily packages
Daily or regular packages designed for those customers who visit the resort many times
or repeatedly. All special services are mostly used by all customers are included in this. All
services provided to the customer is very lower prices and to attract various customer. This
package help the increase the overall sales and to retain existing customers.
Holiday packages
Holiday package include all kinds of facilities, services and products that are provided to
the customers at lower price (Gabarda-Mallorquí, Garcia and Ribas., 2017). Holiday packages
are designed for all customers who visit resort for vacation purpose and stay at the resort for 4
days or mare than 4 days. This packages pricing strategy are mostly competitive and it is also
help to expand their overall turnover. This package attracts various customers and it is important
and effective package for all resorts.
Special package for all specific customers
These packages are developed for all customers who visit resorts for great occasion such
as business purpose, party etc.
Market research
Market research technique is the essential methods or technique helpful for hospitality
organization to identify the requirements and desires of all customers. The desires and
requirement of all customers is different according to the analysis of market. Nevi range is a ski
resort, provide many kinds of services and product to different segment in market for all
customers such as snowmobiles, ski lift, ski facility etc. There are many methods or tools that
can be used by Nevis range and it is analysis of market so that they can identify their target
customer (Cucculelli and Goffi., 2016). This tool is recognizing the desires and needs of
customers. The customer’s major needs are comfortable and soothing environment, high quality
services and products, snow activities attached with advance technologies, best amenities in the
side seeing areas, best safety and security of visitors and their children etc. Nevis range can use
for identifying the potential customers. SWOT analysis is best method and it is more effective
method which helps in the identification of their strength, weakness, opportunity and threats. It is
the analysis of market condition and they should focus on target market.
Strengths
They also provide many types of rooms for all customers who want to stay for 3 or more
than 3 days. Nevis range provides different types of snow activities such as snowmobiles, ski lift
and ski facility etc. and people attracted towards it.
Weakness

They are not providing any kind of training facilities and teaching facility so it is a main
weakness. They also not provide all training related to the beginners who want to try
snowmobiles.
Opportunities
It is focus upon developing facilities and hiring good trainers who can teach beginners
who try snowmobiles (Miragaia, Conde and Soares., 2016). Many facilities also provided to the
beginners by adopting advance techniques.
Threats
The main threats for them is increasing competition in this sector and many additional
services provided by all competitors to attract various customers such as teaching facilities or
practice so it is a major threat.
From the evaluation it is identified that the Nevis range ski resort should focus upon all
age group people who want to teach or learn and try ski and snowmobiles. The main requirement
and desires of customers is to availability of safe environment and also the best guide who teach
or learn snowmobiles in a very effective and proper manner (Benner., 2020).
Business plan for resort package be upon market finding and research
Business plan is developed for development a resort package and fulfill the requirement
and desires of the target customer group. This market segment identify the beginners who want
to learn ski and snowmobiles. These target customers wants good environment and availability
of all equipment's, staying facility, hygienic food and beverages facility and many more
amenities that are requires for all customers (Wang, Sun and Wen., 2019). Business plan is to be
effectively managed and helps to identify all the needs to be fulfilled by analysis the research of
market.
Aim
 The important aim is to develop a resort package for beginners who want to learn
ski and snowmobiles.
 To generate high profit and revenue.
Objectives
 To develop an area of beginners with a good environment where they can learn ski and
snowmobiles as per their convenience.
 Expand overall profit by 20 percent within 12 months.

 To attract upper and middle class person who want to, learn ski and snowmobiles.
 Increase the customer base by at least 12 percent within 10 months.
Strategic plan and marketing strategies:
This marketing plan will help in developing a resort package for target customers.
Marketing mix 4Ps will help the ski resort to develop a good package and focused on marketing
strategies to attract target customers. Marketing ix 4Ps include product, price, place and
promotion.
Price
For ski resort packages they can adopt best competitive pricing strategy in which price of
the resort package and it will be according to their market competitors with the high quality of
services (Anfuso and et.al., 2017). It is focus on high customers in marketing. S
Product
They provide many products like ski and snowmobiles with the proper guidance and
popper room facilities to stay, food and free room services. They provide best product to the all
target customers.
Promotion
Ski resort’s important promotion strategies are online advertisement, social media and
television advertisement and many more strategies is essential for promotion marketing
strategies. Promotion is main factor for marketing mix and it is promote many manners in
market.
Place
Place is essential part for ski resort and it will develop an internal environment for target
customers. They will use inline challenges such as social media promotion to ski resort package.
This resort can also tie up with the all travel agents that can promote package within their target
customer kin ski resort.
STP analysis
It includes the segmentation, targeting and positioning.
Segmentation
The organization should have to divide related market according to demographic,
behavioral, geographic, psychographic etc. They have to focus on personal attributes such as
gender, age, education etc.

Targeting
Resort should have to target their best customers. They must have to analysis the
potential growth and size of each customer group.
Positioning
An organization should have to position their products or services to target the most
active and valuable customer segments.
Different type of sustainable approaches, imitative and practices implemented by Nevis Range,
hotels and ski resort
Sustainability is essential part for all organization and it provides an ability to sustain in
competitive market or environment constantly. In the market different types of resorts adhere
sustainable approaches, develop and practices and some sustainability initiatives to run their
organization within a sustainable environment. sustainability maintains a brand image and
current level the market in which business is operate. Sustainable environment is also
maintaining an appropriate brand image in market. Several many challenges are faced by resorts
to maintain a brand image and maintain suitability within their organization. They needs to
conduct both external and internal audit from time to time that ensure that all sustainability
practices and initiative adopted by them are being fulfilled in effective manner.
Ski resort also the needs to adhere all kinds of legislation and environmental policies in
order to better sustainability; practices and initiatives (Giannopoulou, F., 2019). Nevis range, ski
resort have some essential sustainable approaches, initiatives and practices within the resorts in
order to maintain expand customer base and increase their profits and sales and maintain a brand
image. Ski resort taken many kinds of sustainable development initiatives so that bad impact on
environment can be decreased and it is essential part of sustainable environment. In ski resort
most of the services uses green electric energy that generated by social panels. The resort
services or facility that requires lower amount of energy mostly use green electrical energy. It is
important initiatives that they have taken for good sustainable development. They also use
renewable water pipes so that damage to the environment can be reduced. They also taken waste
recycling practice within their organization which helps them to recycle maximum wastage
possible. All packaging are reused and recyclable. They can motivate their customers to
recyclable waste such as water bottled in yellow containers. It can be reused and recycled
properly in sustainable manner.
Most of the snowmobiles slide used within the resort are electric and they recharge these
electric snowmobiles sled that have developed and located charging points for the electric sled.
The important sustainability initiative taken by organizing educational trips or many programs
conducted by organization (Szromek., 2019). It helps in properly maintain suitable development,
approaches and practices. Many suitability approaches, initiative and practice are preparedly

conducted within the organization to achieve objective. Many programs are organized for the
better way to conduct sustainable development in a very well manner.
CONCLUSION
From the above report is has been concluded that various types of resorts and they are
providing specific types of services to their customers. Each types of resort have many key
features which helps them to make resort much amore effective. It helps to attract a large number
of customers. This resort is analyses the different type of issue, challenges and to manage this
situation in proper manner. In resort many types of services and product faces many issue
according to the requirement of customers. It is attracting large number of customer; they
provide various types of packages to their customers. It is fulfill the requirement and needs in a
much a good manner. All customers needs to be analysis is very well manner. It is also be
analyzed the each type of resort needs to be focus upon target market and it is understand the
requirement and needs of all resorts. The resort is to develop the proper business plan fro at each
resorts package for their market segment. All the needs and requirement of resort is ethically
manner and to provide better services to all customer. It is also analyzed the different kinds of
sustainability issue and this are majorly faced by all resorts. All issue and challenges is analyzed
by all resort and it is develop a suitable manner. It is essential for all resorts owners to focus
upon many sustainability practice, initiatives and approaches and it is order to overcome many
types of sustainability issues faced by all resort. It is very important for all resort to understand
the sustainability approaches, practices and infinitives.

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