Importance and Principles of Organizational Communication

REPORT

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
Literature Review.........................................................................................................................3
Analysis and Discussion .............................................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION ..............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Communication can be defined as the procedure of sharing information from one person,
place to other or one group to other. To conduct communication requires at least one sender, a
message and a recipient. It is essential for organization because it supports to build a good
working relationship between employees and management which can enhance moral and
efficiency. Most of the organization unable to communicate with their staff effectively due to
several barriers. There are five barriers which occurs within organization such as language
barrier, cultural diversity, gender differences, status differences and physical separation. The
brief study of report helps to understand purpose and principle communication which gives a
shape to organization.
Literature Review
Theme 1 Concept of communication
According to Jelani and Nordin, (2019) it is process of exchanges of fact, views, opinion
and emotion between one to more than two people for common interest. In other word it is the
concept of transferring information and understanding from one to other. It is a cyclic procedure
which initiates with the sender and closer with sender in term of review. Communication
procedures encompasses various steps such as sender, message, encoding, channel of
communication, receiver, decoding and feedback. Channel of communication encompasses
speaking, writing, meeting, email, tax, letter, memos, reports and non-verbal communication i.e.
body language. However, some Douglas, Doe and Cheng, (2018) has illustrated in their
published paper that communication plays essential role within organization (Yuriev and et.al.,
2018). For example when manager of organization communicates with employees effectively
and clarify task that motivates employees to achieve task over the period. Communication is
used for planning as know information requires for planning which is received from internal and
external sources. To create plan communication plays effective role such as it helps to prepare
targets, standards and principle for future plans. Thus, communication is used for creating better