Impact of Online Shopping on Consumer Buying Behavior - Asos Case Study

Research Proposal

Table of Contents
TITLE: To identify the impact of online shopping on buying behaviour of consumers- A case
study on Asos...................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
Research aim:..............................................................................................................................3
Research objectives: ...................................................................................................................4
Research Question ......................................................................................................................4
Justification of the chosen topic:.................................................................................................4
LITEREATURE REVIEW .............................................................................................................4
To identify the factors that impact on consumer buying behaviour towards online shopping...4
To determine the importance of positive buying behaviour of consumer for Asos....................4
To explore relationship between online shopping and buying behaviour of consumers............5
Research approach and Methodologies...........................................................................................5
REFERENCES ...............................................................................................................................6

TITLE: To identify the impact of online shopping on buying behaviour of
consumers- A case study on Asos
INTRODUCTION
The trend of online shopping is increasing day to day that has positive influence on
buying behaviour of customers. It is analyse that online shopping is consider as an easy solution
for busy schedule in today's world. For the research, Asos an online fashion & cosmetic retailer
is taken into consideration. The company was established in the year 2000 and is head office is
located at London, UK.
Research aim:
To identify the impact of online shopping on buying behaviour of consumers- A case study on
Asos
Research objectives:
 To identify the factors that impact on consumer buying behaviour towards online
shopping.
 To determine the importance of positive buying behaviour of consumer for Asos.
 To explore relationship between online shopping and buying behaviour of consumers.
Research Question
 What are the factors that impact on consumer buying behaviour towards online
shopping.?
 What are the importance of positive buying behaviour of consumer for Asos?
 What is the relationship between online shopping and buying behaviour of consumers?
Justification of the chosen topic:
The main purpose of this study is to gain an understanding about behaviour of
consumers towards online shopping. It also includes aspects that is relationship between online
shopping and buying behaviour of consumers. There might be personal interest of research
worker to choose the topic that enhance their own understanding and knowledge as well.