Australian Market and Trends in Selling and Buying of Smartphones : Report

Added on - 23 Feb 2020

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Running head: AUSTRALIAN MOBILE PHONE INDUSTRYAustralian mobile phone industryName of the studentName of the universityAuthor Note:
2AUSTRALIAN MOBILE PHONE INDUSTRYExecutive SummaryThe following research is based on the Australian mobile phone market. The purpose of thereport is to study the Australian market and its current trends on the selling and buying ofSmartphone and other mobiles. The researcher has conducted a macro environmental analysison the following sector of the country and has provided some necessary data on the structure ofthe industry in the country. The use of PEST analysis is one such example. The results show aslow change of the market to a saturated one. The government policy of Australia has also beendefined in the report. The research has tried to provide all the important information regardingthe market but has failed to provide the micro environment analysis which could have made itmore compact.
3AUSTRALIAN MOBILE PHONE INDUSTRYTable of ContentsIntroduction......................................................................................................................................51. Macro Environment.....................................................................................................................5Economic impact of mobiles in Australia.......................................................................................5Australian Revenue and Large Companies......................................................................................6Australian Mobile Phone Market.....................................................................................................6Global Mobile Phone Market..........................................................................................................6Australian Market Profitability........................................................................................................7Figure No 1- Smartphone and Tablet Ownership in Australia........................................................8Government Policy in Australia......................................................................................................8Socio-Cultural Factors.....................................................................................................................9Segmentation of the Mobile Market..............................................................................................10Figure No 2- Mobile Segmentation...............................................................................................11Table No 1- Global Market Segmentation.....................................................................................11Target Market of Australia............................................................................................................12Conclusions....................................................................................................................................12Recommendations..........................................................................................................................13References......................................................................................................................................14Appendices....................................................................................................................................16
4AUSTRALIAN MOBILE PHONE INDUSTRYAppendix A....................................................................................................................................16Appendix B....................................................................................................................................16Appendix C....................................................................................................................................16
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