Research Methodology and Stakeholder Mapping

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the student
Name of the university
Author Note:

2RESEARCH PROPOSAL
Table of Contents
Introduction......................................................................................................................................4
Background of the Research............................................................................................................4
Statement of the Problem.................................................................................................................4
Rationale of the Research................................................................................................................4
Research Question...........................................................................................................................4
Research Aims and Objectives........................................................................................................5
Research Hypothesis........................................................................................................................5
Research Methodology....................................................................................................................5
Literature Review............................................................................................................................6
Stakeholder theory and stakeholder mapping:.................................................................................7
Figure 1: Figure showing stakeholder mapping..............................................................................8
Stakeholder consultation:.................................................................................................................9
Business modeling:........................................................................................................................10
Use of inclusive design in business modeling:..............................................................................10
Research Design and Methods.......................................................................................................11
Research Philosophy......................................................................................................................11
Research Approach........................................................................................................................11
Research Design............................................................................................................................12

3RESEARCH PROPOSAL
Research Strategy..........................................................................................................................12
Data Collection Method.................................................................................................................12
Data Analysis Technique...............................................................................................................13
Validity and Reliability of Data.....................................................................................................13
Ethical Considerations in Research...............................................................................................13
Limitations of the Study................................................................................................................14
Timeline.........................................................................................................................................14
Figure 2: Gantt chart......................................................................................................................16
References......................................................................................................................................17

4RESEARCH PROPOSAL
Introduction
Background of the Research
Marks and Spencer is one of the major British Multinational Companies that is
headquartered in the city of Westminster, London. It is listed in the stock exchange London
Stock Exchange. The company specializes itself in selling of clothing, home products, luxury
items, food and many other things. Theparticular study will deal with the inclusive designing
strategy of the company in the current as well as for the coming days.
Statement of the Problem
The problem statement lays in the fact that how the managerial department of Marks and
Spencer fits inclusive design in both international and local markets.
Rationale of the Research
The issue that has been identified in the research must be dealt in properly to address the
issues properly. The identification of the inclusive designing is a must for a brand like M&S to
be more successful in the market. Addressing the specific needs of the consumer will help it to
gain a certain degree of competitive advantage that will be hard to emit.
Research Question
The research questions are given below;
1. What is the role of inclusive design in stakeholder satisfaction?
2. How is stakeholder consultation used to create value for customers?