Impact of Employee Motivation on Sales and Profitability
Added on 2020-01-23
43 Pages9911 Words217 Views
ASSESS THE IMPACT OF EMPLOYEE MOTIVATION ON SALES ANDPROFITABILITY IN AN ORGANISATION: A STUDY BASED ON MARKSAND SPENCER1
Table of ContentsChapter 1: Research Introduction...................................................................................................61.1 The purpose of the study...........................................................................................................61.2 Background information and scope of study............................................................................61.3 Problem statement....................................................................................................................71.4 Rationale for the study..............................................................................................................81.5 Research Objectives...................................................................................................................91.6 Research Questions...................................................................................................................91.7 Significance of the study..........................................................................................................101.8 Structure of dissertation..........................................................................................................11Chapter 2: Literature Review.........................................................................................................122.1 Introduction.............................................................................................................................122.2 Explain any keywords/terms...................................................................................................12Theoretical/conceptual models.....................................................................................................132.3 Theories and Models of Employee motivation.......................................................................132.4 Sales and Profitability theories and models............................................................................172.5 Factors that motivate employees............................................................................................182.6 Factors that develop sales and profitability............................................................................192.7 Impact of employee motivation for sales and profitability.....................................................192.7 Summary..................................................................................................................................20Chapter 3: Research Methodology................................................................................................203.1 Introduction.............................................................................................................................203.2 Research Philosophy................................................................................................................203.3 Research method.....................................................................................................................213.4 Research Approach..................................................................................................................213.5 Research strategy....................................................................................................................213.6 Data collection method...........................................................................................................213.7 Method of data analysis..........................................................................................................222
3.8 Reliability, Validity...................................................................................................................223.9 Ethics........................................................................................................................................223.10 Limitations of the methodology............................................................................................233.11 Summary................................................................................................................................23CASE STUDY...................................................................................................................................23Chapter 4: Results and Findings....................................................................................................264.1 Introduction.............................................................................................................................264.3 Questionnaire..........................................................................................................................304.4 Summary..................................................................................................................................33Chapter 5: Discussion of Findings..................................................................................................335.1 Introduction.............................................................................................................................335.2 Support findings with literature..............................................................................................335.3 Conclusion................................................................................................................................35Chapter 6: Conclusion and Recommendation...............................................................................356.1 Summary of study....................................................................................................................356.2 Contribution of the study to literature....................................................................................356.3 Recommendations for future study........................................................................................366.4 Recommendation for M&S......................................................................................................366.5 Limitations of the whole study................................................................................................376.6 Conclusion................................................................................................................................37References list................................................................................................................................39Appendices....................................................................................................................................423
AbstractThe aim of the study is to study the different impact of employee motivation on the sales andprofitability of the organisation Marks and Spencer. The concept of employee motivation andsales and profitability is also linked in this study.In this study, the researcher has used the secondary data to find the different results relating toemployee motivation and sales and profitability. The research is done on the Marks andSpencer organisation. The Maslow hierarchy model, PERMA model, 4-drivers model formotivation and also Herzberg theory on motivation are also taken by the researcher in thisstudy. The different theories on sales and profitability like the united theory of profitability anddifferent factors that affect motivation are also discussed in details. It has helped the researcherto carry out their study more successfully in the future. The findings of the Mark and Spencer organisation are linked with the literature review section.It has helped to critically analyse the different aspects of employee motivation on sales andprofitability of the organisation. The researcher has used the thematic analysis for completingthe study. This has helped the researcher to successfully complete the study in details.It can be recommended that the Marks and Spencer organisation should motivate theemployees more by knowing their problems in details. They should give individual attention toall the employees working in the organisation and solve their problems. It would help the Marksand Spencer group to maintain a more harmonious relationship with the individuals and shouldmaintain a better workplace culture in the future.4
AcknowledgementDeveloping this research is one of my best experiences in my life. It provides me theopportunity to enhance the knowledge and analytical skill. I would like to thank mysupervisor ................................................... for the constant guidance and support during theprocess of this research. Finally, I would like to thank professionals from Marks & Spencers whohave participated during the research survey provided the valuable inputs and inspired methroughout the research process.Heartfelt Thanks and warmest wishes,Yours Sincerely,5
Chapter 1: Research Introduction1.1 The purpose of the studyThe purpose of the study is to assess the overall impact of employee motivation on the salesand profitability of the organisation Marks and Spencer.1.2 Background information and scope of studyAs stated previously by Lazaroiu (2015, p. 12), the motivation of the employee affects the salesof an organisation. The different motivation techniques like giving rewards to the employees,which help the employees working in the organisation to increase their motivation and in turnincreases the overall sales of an organisation. There are various rewarding techniques likegiving hike in salaries and giving the employees a higher post in the organisation. On the other hand, it has been stated by Ahmad et al. (2014:20), the motivation of theemployees of an organisation also affects the overall profit of an organisation. The differentmotivation techniques help the employees to stay happy and so in results help the organisationto achieve their desire profit in future (Bauer, 2014). It helps the organisation to achieve anoverall profit in every aspect. There is a presence of positive and harmonious atmospherebetween the employees working in the organisation and they feel motivated to complete theirwork. Background of organisation The Marks and Spencer group is a multinational British retail company which has itsheadquarters located in Westminster, London, the organisation, specialised in the areas ofhome products, luxury products and produces different types of homemade products (Lester,6
2013). It has a net profit of over 1 billion in the market. It is also successfully enlisted in theLondon stock exchange. It has over 853 stores in the whole of U.K Figure 1: company logo of Mark and Spencer(Source: Marksandspencer.com, 2017)1.3 Problem statementThe lack of proper motivational aspects of the employees results in poor performance of theorganisation. It is seen that without proper motivation techniques like giving rewardsrecognition and other types of initiatives like the salary hikes would cause lack of themotivation of the employees in the organisation and affect the overall sales and profit of theorganisation. Especially in a retail organisation when the employees have to face customerseach day. Organisations mainly use the cost-cutting method to engage the staffs with usingsocial media network and congratulate the employees in achievement. The low self-confidence of the employees and low expectation of success can create lowmotivation to the employees. It has been seen that the employees working in organisations arealso facing the urge to do their work with extra motivation to complete their respective work.The organisations are facing issue in making interest towards the job role than can lit thepassion to the employees and it leads to the sales growth and profitability to the retailorganisations(Ho et al.2015,p.1550)7
1.4 Rationale for the studyWhat is the issue?The underlined researcher observed that the employees working in the organisation are greatlymotivated by differently motivated techniques like giving rewards to employees like givingsalary hikes gives extra incentives in their salary and gives different reward recognition on basisof their performance in the organisation. In this underline study, it can be seen that theeffective motivational techniques are helpful in achieving the overall profit and sales of anorganisation (Wiek and Lang, 2016). Why is it an issue?It has been seen that without proper employee motivation in the organisation the employeesdo not feel the urge to do their work in the organisation properly (Williams and Glisson, 2014).It results also in creating less revenue for the organisation. It also affects the overall morale ofthe employees working in the organisation. However, in this study, the underlined researcherhas found out the effectiveness of motivation on the employees, which in turn affects theoverall profit and sales of the organisation.Why is it an issue now?M&S has more than 76,000 employees in more than 810 retail stores all across the UK (M&S2016). It has been seen that the lack of employee motivational techniques has affected theoverall sales and profit of the organisation. It has been observed that the effective motivationaltechniques are necessary for achieving the overall sales and profit of the organisations.Therefore, it is very much necessary for the organisation to successfully exhibit the differentmotivational techniques to the different employees working in the organisation. M&S uses aninternal network that is Yammer, the management posts images and congratulate the workersthere. The organisation fails to be inspirational and innovate towards employees. Grouprevenue was in the year 2016 £10.6 bn, however, international revenue was decreased by 0.4%from the last year (Wiek and Lang, 2016)8
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