Big Data Impact On UBER AND IMPACT OF E-COMMERCE ON IT DIVERGENCE ON U.K. Taxi Industry

USE OF BIG DATA EFFECT ON UBER AND IMPACT OF E-
COMMERCE ON ITS DIVERGENCE ON U.K. TAXI INDUSTRY
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Contents
Introduction......................................................................................................................................3
Project Objective.............................................................................................................................4
Project Scope...................................................................................................................................5
Literature Review............................................................................................................................6
Research Question/ Hypothesis.......................................................................................................7
Primary question..........................................................................................................................7
Secondary questions....................................................................................................................7
Research design and methodology..................................................................................................8
Research limitation........................................................................................................................10
Time schedule................................................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
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Introduction
The main dimension of this research is to study the taxi industry in UK focusing the brunt of big
data and impact of E-commerce UBER which pursue as business convectional model. In form of
case study a comparative study conducted between UBER and traditional taxi business.
This partition has created mass resistance in taxi sector of U.K. It is been found that the huge
downfall comes in demand of traditional taxi industry. Due to this huge competition between
traditional black cabs of London and UBER created a hard situation to retain their customer, and
for this E-commerce play and important role. UBER is generally the application based cab
facility, with lots of facilities providing to customer whereas there is no such facilities and
benefits with conventional taxi system. It can be seen as both competitive and sharing with
economy point of view, drivers leaning toward the riders (Chen, Kazman & Matthes, 2015).
E-commerce assists in commercial dealing by device with the help of internet. there are six types
of entity such as Business to Business (B2B), consumer to Business (C2B), consumer to
consumer (C2C), business to consumer (B2C), consumer to administration (C2A), administration
to business (A2B).E-commerce have a capability to driven out the best momentum of product or
services providing by the company, and it helps to amplify desired quality services at the price
which is pre-determined (Velte & Stawinoga, 2016). The pace E-commerce is always rooted on
relevant information and procedure. UBER has carried out with the concept of Business to
Customer (B2C). UBER is an institution which optimizing there big data to understand the
customer behavior. The main basic difference between UBER and traditional taxi is that, UBER
distinguish there customer on the individual basis where as traditional taxi and other
transportation service provider cannot. This paper deals with the research purpose and with
respect to exploration and appropriateness.
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Project Objective
The aim of this research is to get the clear scenario of the advantages and disadvantages of the
effect of the e commerce on the local black cab in context of U.K. The influence on the
employment on conventional taxi of the e commerce is to be studied. The information required
for this research should be collected with all means of accuracy so that the results are correct.
The use of data coping and the other information related to the choice and also the research
focuses on the customer satisfaction with in the industry (Varian, 2014). The customer choice of
UBER over conventional taxi can be known by investigating the customers.
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