An assignment on Research methodology.docx

Research methodologies

Table of Contents
LITERATURE REVIEW ...............................................................................................................3
RESEARCH METHODOLOGY ....................................................................................................8
REFERENCES..............................................................................................................................14

Topic: To investigate the causes of satisfaction and dissatisfaction among employees in the
context of retail sector: A study on Morrison's plc
Aim: To investigate the causes of satisfaction and dissatisfaction among employees. A study on
Morrison's Plc.
Objectives:
 To determine the reasons behind satisfaction of employees
 To ascertain the benefits of satisfaction among employees
 To ascertain the cause behind dissatisfaction of employees
 To recommend strategies in overcoming dissatisfaction.
Research questions:
 What are the reason behind satisfaction among employees?
 What are the benefits related to the satisfaction of employees?
 What are the factors which cause dissatisfaction of employees?
LITERATURE REVIEW
Theme 1 : To determine the reasons behind satisfaction of employees.
According to Chan and Ao (2019) the term employee satisfaction refers to the level of
satisfaction in employees in respect with their jobs. There are various factors that impact
employee satisfaction such as perception of the management, compensation, team work,
resources etc. All these things are important for retaining employees in the firm and also to keep
workers happy. As per the view of Rastogi, Karatepe and Mehmetoglu (2019) there are various
reasons behind job satisfaction among employees. Compensation is not only a single factor that
helps to improve employee satisfaction but there are other factors also that may create long term
impact. Factors affecting job satisfaction of employees working in Morrison's Plc. can be
divided into different categories such as environmental factors, work related factors and
individual factors etc. Environmental factor is one of the major factor that impact satisfaction of
employees. It includes communication between subordinates and superior. Type of
communication between employer and employee also affect employee satisfaction. Another
reason behind employee satisfaction is employee recognition. More the level of recognition and
rewards better will be job satisfaction of the workers.
Smith, Patmos and Pitts (2018) in their paper has pointed out that, there are various
factors related with individual that affects the level of job satisfaction of employees working in

Morrison's Plc. One of the most important factor is emotions of the workers. Magnification of
positive emotions helps to improve current level of job satisfaction of the staff members. Further,
personality is also closely related with satisfaction of workers regarding the work. It involves
two factors such as locus of control and alienation. Employees who are less alienated and has
more internal locus of control will have chances of high job satisfaction.
According to the author Smith, Patmos and Pitts (2018) there are various work related
factors that plays an important role in improving level of satisfaction among employees working
in Morrison's Plc. One of the most important variable for employee satisfaction is policy of
organization regarding compensation and other benefits like bonus, perks etc. Compensation can
be described as competitive salary package and other incentives that helps to motivate workers to
perform better.
Another reason behind employee satisfaction is promotion and career development
opportunities offered by the organization. The opportunity of higher status, better salary, training
programmes, more authority and responsibility helps to increase level of job satisfaction of the
workers. Moreover, satisfaction level of employees working in Morrison's Plc. is also affected by
style of leadership adopted by the leader of the company. Leader should adopt democratic
leadership style for motivating employees to work better for achieving aim and objectives of the
organisation.
Theme 2: To ascertain the benefits of satisfaction among employees
According to Suri and Petchsawang (2018) Job satisfaction of the employees offers
various advantage for employee as well as for the organization. Turnover of workers can be a
reason of high cost for human resource department. One of the major advantage of high job
satisfaction is that it helps to retain employees in the company for long period. Satisfied
employees have fewer chances of leaving the organization. Productivity refers to more output
produced by workers as compared with inputs that are being used. Irrespective of job position
and level of salary, employees that has high job satisfaction tend to improve level of productivity
of their work.
Dwivedi and Khan (2019) said that, other than the above benefits, profitability of
Morrison's Plc. will also influence by job satisfaction level of staff members that are working in
the firm. Management should make efforts for keeping employees satisfied and safe as this will
assist the firm to increase sale and profit. Another major advantage of employee satisfaction to