Reduce Employee Turnover in Crowne Plaza Yas Island in Abu Dhabi, UAE

Running head: RESEARCH METHODOLOGY
Research Methodology
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Assessment Component 2: Research Design Proposal....................................................................2
Research title...................................................................................................................................2
1. Background to the Research proposal.....................................................................................3
1.1 Background of the industry or the company..........................................................................3
1.2 Problem or issue identified and the boundaries of the research............................................4
1.3 Significance and rationale of the research.............................................................................4
1.4 Research questions.................................................................................................................5
1.4.1 Main research question...................................................................................................5
1.4.2 Specific research questions.............................................................................................5
1.5 Research objectives and conceptual framework....................................................................5
1.5.1 Research objectives........................................................................................................5
1.5.2 What to be measured and how........................................................................................6
2. Research methodology.................................................................................................................7
2.1 Description of the research design.........................................................................................7
2.1.1 Deductive or Inductive...................................................................................................7
2.2 Research strategy...................................................................................................................8
2.3 Research instruments.............................................................................................................8
2.4 Sampling plan........................................................................................................................9

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3. Research Proposal– Research Design and Data Analysis.......................................................9
3.1 Analysis of data...................................................................................................................10
3.2 Analysis tool........................................................................................................................11
3.3 Ethics, validity and reliability..............................................................................................11
3.4 Gantt chart...........................................................................................................................12
3.4.1 Time schedule...............................................................................................................12
3.4.2 The Gantt chart.............................................................................................................14
3.5 Expected Research outcomes..................................................................................................14
3.5.1 Expected primary outcome and other significant outcomes.............................................14
3.5.2 Research barriers and limitation.......................................................................................15
References......................................................................................................................................16
Bibliography..................................................................................................................................19
Appendix 1.....................................................................................................................................20

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Assessment Component 2: Research Design Proposal
Research title
The title of the research is “Reduce employee turnover in Crowne Plaza Yas Island in
Abu Dhabi, UAE.”
1. Background to the Research proposal
1.1 Background of the industry or the company
Hospitality sector is one of the emerging industry sectors globally with contributing
largely towards the economy of the country. Recently, the craze and demand of the hospitality
sector have increased as the demand of travelling for varied purposes have risen comparatively.
In order to combat with the increased tourist influx, the number of hotels in the hospitality sector
has also risen that have resulted in market saturation and intense competition within the sector.
As known, UAE is one of the most visited Middle East countries for the tourists and it has
topped the table in 2017 with 35% of the year’s pipepline comprised of luxury projects most
concentrated in Dubai, 14% in Saudi Arabia and 20% in Kuwait (ArabianBusiness.com 2019).
The hotels are having unfeasible and impractical expectations from the employees that are
resulting in unhealthy working environment for them. Additionally, the employees in the hotels
in UAE are also feeling that they are not paid according to the standard of the industry thereby,
leading to turnover issues (Brown, Thomas and Bosselman 2015).
Crowne Plaza Yas Island in Abu Dhabi, UAE is located just minutes away from the
airport with gorgeous sandy beach, huge water part and a massive golf course and the hotel is

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located at the center of the scenic beauty. The hotel is a 4 star rated hotel in Abu Dhabi with
wide range of services offered by them to the customers. In order to provide such wide range of
services to the customers appropriately and satisfactorily, the employees are pushed beyond their
limits that have resulted in increased rate of turnover (Crowne-plaza-abu-dhabi-yas-
island.abudhabi-hotels-ae.com 2019).
1.2 Problem or issue identified and the boundaries of the research
Employee turnover has been identified as a grave concern for Crowne Plaza Yas Island in
Abu Dhabi, UAE that is affecting the service and the financial condition of the renowned hotel
significantly. According to Shuck et al. (2014), employee turnover is an inappropriate situation
for the business organizations for any sector and industry. Employee turnover have their own set
challenges and disadvantages that questions the ability of the company to give their best to the
customers and compete with the competitors. As a result of employee turnover, the business
organizations lose highly experienced and skilled employees that are a major loss and are
difficult to replace. Replacing the loss imposes additional financial costing and takes
considerable amount of time.
Employee turnover for Crowne Plaza Yas Island in Abu Dhabi, UAE is a major issue
because the hotel is losing their experienced, skilled and qualified employees whose absence is
threatening and questioning the ability of the hotel. As the workforce is getting limited, the
existing ones are pressurized and have unfeasible and impractical expectation to fulfill that is
beyond their capability. As a result, the rate of employee turnover has become a major issue that
needs to be reduced for the benefit of the hotel (Hom et al. 2017).

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1.3 Significance and rationale of the research
Undertaking the research is significant and rationalized because this will offer provision
for the researcher to identify the primary grounds that have given rise to the issue of employee
turnover issues in Crowne Plaza Yas Island in Abu Dhabi, UAE. Identifying the issues of
employee turnover in the research will help in noting the basis that has given rise to the issue of
employee turnover in the hotel (Collini, Guidroz and Perez 2015). As a result, the cause and
effect relationship of employee turnover in Crowne Plaza Yas Island in Abu Dhabi, UAE can be
studied. After identifying the main reasons of employee turnover in Crowne Plaza Yas Island in
Abu Dhabi, UAE, the research will help in finding specific and realistic approaches that can be
used for minimizing and overcoming the issue of employee turnover and mitigating it in due
time (Katsikea, Theodosiou and Morgan 2015).
1.4 Research questions
1.4.1 Main research question
The main question of the research is:
 What are the methods for reducing the rate of employee turnover in Crowne Plaza Yas
Island in Abu Dhabi, UAE?
1.4.2 Specific research questions
The specific questions are:
 What do you mean by employee turnover?
 What are the factors influencing employee turnover in Crowne Plaza Yas Island in Abu
Dhabi, UAE?