Airline Service Evaluation and Survey Methods

This assignment delves into the evaluation of airline services through a questionnaire-based survey. It critically examines the existing questionnaire, highlighting areas needing improvement in terms of objectivity, delivery method, and question clarity. The analysis emphasizes the importance of choosing appropriate survey techniques like online platforms for cost-effectiveness and wider reach. It concludes by recommending specific revisions to the questionnaire to ensure comprehensive data collection and a reliable analysis of airline service performance.

Running head: RESEARCH-METHODOLOGY FOR BUSINESS
RESEARCH-METHODOLOGY FOR BUSINESS
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Table of Contents
01. INTRODUCTION:....................................................................................................................2
02. Self-Administration Methodology Involved in Survey:............................................................2
03. Advantages and Disadvantages oriented in Self-Administrative Questioning Method:...........4
04. Reflective View on Self-Administrative Method:....................................................................5
05. Suggestive Measures for Improvisation regarding Self-Administrative Procedure:...............6
06. Necessary Changes in the Questionnaire:..................................................................................7
07. Results & Conclusion:...............................................................................................................7
08. REFERENCES:.........................................................................................................................9

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01. INTRODUCTION:
The major scenario presented in this report is the analysis of the approximate
administration in construction of questionnaire that has been set to distribute among 10
participants or respondents for the chosen subject simultaneously, few suggestive measures are
introduced for the improvisations regarding the same. the prime concern was relative to the
issues and the demands from the customers regarding the various perspectives of Full Service
Carriers (FSCs) and Low Cost Carriers (LCCs). As an additional measure, this report is set to
analyze in a descriptive way the presence of any challenges or limitations involved in this
category of airlines through a social response technique. Alongside to the reviews, the area of
improvisation is also suggested in a section of this report before it is set as a research paper for a
large amount of population (Alava, Wailoo and Ara 2012). The report further discusses the
advantages and the disadvantages involved in the administrative method of surveying. The main
limitation in such a method is the lack of understanding from the respondent end.
02. Self-Administration Methodology Involved in Survey:
The prime focus of this methodology of the survey as mentioned in the previous section
was to identify the limitations of the questionnaire that is set to analyze a situation surrounding
FSCs and LCCs. This report is hopeful enough to suggest improvisations required in this
technique of conducting surveys. Based on team decisions, the questionnaire method was set
such that it provides the participants the required freedom to react and review the situations in
accordance with the questions to provide an insightful feedback about the subject so chosen.
Following this, a more relaxed interaction with the participants were held to get a detailed view
of the present shortcomings on the topic (Fowler 2013). This method included a hybrid structure

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of introducing a face-to-face interview session, which seemed promising enough to provide a
direct feedback from the respondents. This ensured a better communicating ground for both the
researchers as well as the participants, which was primarily a self-administrative technique.
This method of self-administration refers to the set of actions comprising the setting of a
list of questions relative to the chosen subject and allows the respondents to response without
anyone intervening them in the procedure. The researchers provided simultaneous help to the
participants to provide a better understanding of the questions whenever required. This method
potentially would provide the correct perspective of the questions to the population.
In accordance to relative theories and literature reviews, some important pointers are
provided about the self-administrative method as enlisted in the following:
A. As a traditional approach, it provides a research paper to the respondents, which need to
get filled and returned on completion.
B. A more technical method is the online surveys providing a larger and genuine group for
the objective. E-Mails are also an improvised to provide and collect responses.
C. Another way to research is telephonic survey, which would comprise of interviewing the
participants. (Eller and Moreira 2014).

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03. Advantages and Disadvantages oriented in Self-Administrative Questioning Method:
03) (i) Advantages of the Methodology:
1) This methodology for surveys is considered more practically appropriate.
2) This helps in gathering or collecting of large volume of data in a short-duration from
larger amount of people from the population in a low cost and effective way.
3) Analysis can be carried forward without any effect to the validity and reliability. The
results can be determined in a scientific way.
4) Such valid analysis can actually prove to be more appropriate while comparing variables
based on a specific subject.
5) At times, only a face-to-face interview session proves to be difficult for the researchers to
analyze the results properly, this indirect method can be helpful providing genuine
responses.
6) In accordance to positivists, the quantitative data received using the methodology can be
used to set relevant theories and examine any existing hypotheses. Positivists utilize the
data received from the survey to set up relative theories and test the potential hypotheses
present.
In accordance to a relative theory set in 1967 with collaboration of factual events and
information it is an established truth that the self-administrative methods of survey in an
actual way help the respondents to express their insightful feedback, which certainly proves
beneficial in analyzing and generalizing the situations to achieve the objectives.
Another advantage regarding this methodology is the fact that it is a time and money
saver (Acocella 2012).

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03) (ii) Disadvantages of the Survey :
1) There is no direct control on the interpretations set by the participants in the procedure of
answering the questions.
2) A direct feedback from Phenomenologist reflects the fact that this method can be entirely
artificial in the aim of collection of data as it gets limited with no proper explanations.
3) A lack of validity prevails, when associated with the respondents participation as it is not
possible to ensure whether he/she will fill up diligently.
4) The rate of honesty maintained is a difficult field to measure.
5) Sampling problem can be a major issue regarding this methodology.
6) Researcher’s imposition can be direct issues as the analyst himself might set the
questionnaire according to own assumptions and limit of knowledge, as a result will be
unable to perform an in-depth analysis (Patten 2016).
04. Reflective View on Self-Administrative Method:
The methodology utilized proves to be beneficial without any doubt as it provides the
participants the freedom to reflect their own thoughts and suggestions in accordance to personal
interpretations and understanding about a subject or the matter of research, which then is
collected as a valuable set of information to analyze the results. While, at times, face-to-face
interview can be a direct method to understand a response better (Graham 2013).
This procedure to conduct the survey with the objective to collect enough information to
project a specific though-process is definitely a reliable and subjective technique. A statistical
analysis would be helpful in generalizing results oriented around any aspect of research. The
responses from the participants help in fixation of any present complexities. This method is

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capable of evaluating relationship between various variables and finally presents the results and
reasons for the issues. Compared with a qualitative technique, this offers a brief data collection.
(Cameron, Glasier and Johnstone 2012). A hybrid technique inclusive of a face-to-face and a
questionnaire survey proves detrimental for the evaluation of the issues.
Collectively as a team, it was appropriate to deduce that following a hybrid methodology,
analysis becomes more appropriate as the samples can be considered as the representatives of the
society.
05. Suggestive Measures for Improvisation regarding Self-Administrative Procedure:
Some of the shortcomings involved in the methodology have already been pre-analyzed
in the previous section of the report. The major reason discovered was the lack of psychological
approach towards the respondents, which can potentially ensure the consideration of human
responses while evaluating the results.
Some improvising measures can be adapted in form of tactics, which might prove to be
beneficial for the questionnaire method to be substantial. Among many, one of the most
promising techniques would be the hybrid method to create a supportive communicating medium
for the participants. Next, the questions should be chosen through operational management of a
concept that comprises the translation of any abstract ideology involved. Units of analysis must
be determined carefully in relative to the objects meant to be testified, likely, individuals,
organizations or social activists (Marcano-Belisario et al. 2014). Choosing an appropriate
method of delivery and collection regarding the questionnaires is crucial to conduct a successful
survey.

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06. Necessary Changes in the Questionnaire:
The questionnaire set for analysis of the situation in a definite way needs a more in-depth
consideration of certain factors before it can get distributed among a larger volume of
respondents. The prime concern surrounding the questionnaire is that there is no objective
queries about any risk-management issues and details relative to the same. Any inconvenience
related to the same is not discussed, which should be involved to analyze the overall services of
any airline.
Secondly, an effective method deduced regarding the questionnaire method is a direct
face-to-face interview, which would be nearly impossible to conduct , owing to the amount of
participants required to fulfill the survey analysis. An online survey should be adapted as an
alternative to make it time and cost-efficient.
More subjective and detailed questions should be set to analyze the entire performance of
the airlines ensuring every field relative to the subject is covered to produce a genuine effective
method to deduce theories relative to the same.
07. Results & Conclusion:
Analysis of the pointers in the report suggests that it can be concluded, the hybrid
technique to conduct the surveys is extremely beneficial to evaluate the truthfulness oriented
with the responses and hence develop a more generalized and relevant theory in accordance to
the subject. Few factors, otherwise, needs a critical revision, as enlisted below:
 Determining a specific methodology including the delivery and the collecting
procedures of the data is extremely necessary to conduct the survey successfully.

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 Selection of specific group or individuals should be appropriate as that would br
detrimental in accordance with the subject to maintain its importance.
 Relevant questions should be included and that too those should be objective to avoid
lengthy and irrelevant information.

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08. REFERENCES:
 Acocella, I., 2012. The focus groups in social research: advantages and
disadvantages. Quality & Quantity, 46(4), pp.1125-1136.
 Alava, M.H., Wailoo, A.J. and Ara, R., 2012. Tails from the peak district: adjusted
limited dependent variable mixture models of EQ-5D questionnaire health state utility
values. Value in Health, 15(3), pp.550-561.
 Cameron, S.T., Glasier, A. and Johnstone, A., 2012. Pilot study of home self-
administration of subcutaneous depo-medroxyprogesterone acetate for
contraception. Contraception, 85(5), pp.458-464.
 Eller, R.D.A.G. and Moreira, M., 2014. The main cost-related factors in airlines
management. Journal of Transport Literature, 8(1), pp.8-23.
 Fowler Jr, F.J., 2013. Survey research methods. Sage publications.
 Graham, A., 2013. Understanding the low cost carrier and airport relationship: A critical
analysis of the salient issues. Tourism Management, 36, pp.66-76.
 Marcano-Belisario, J.S., Huckvale, K., Saje, A., Porcnik, A., Morrison, C.P. and Car, J.,
2014. Comparison of self administered survey questionnaire responses collected using
mobile apps versus other methods. Cochrane Database of Systematic Reviews, 4.
 Patten, M.L., 2016. Questionnaire research: A practical guide. Routledge.