Impact of COVID-19 on Organisational Customer Acquisition and Retention

Research Methods

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim.............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................2
Rationale of research...................................................................................................................2
Scope of the research..................................................................................................................2
Time Frame......................................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Impact of COVID-19 19 on hospitality organisation.................................................................4
Ways for retaining customers during the Covid 19....................................................................4
The strategies for improving customer retention after COVID-19 19........................................5
METHODOLOGY..........................................................................................................................5
ETHICAL ISSUES..........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8