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The Impact of Technology on Marketing Research in Today's Business Environment

   

Added on  2020-03-02

7 Pages1454 Words153 Views
Student NameTHE IMPACTOF TECHNOLOGYONMARKETING RESEARCHIN TODAY’S BUSINESSENVIRONMENT
The Impact of Technology on Marketing Research in Today's Business Environment_1
Executive SummaryModern Technology has had major impacts on business development and growth making itimportant for businesses to adopt modern technology. It is important for ResMarket Pty to investin technology but the benefits of technology must remain in focus to avoid terming thetechnologies as liabilities. Technologies have become a basic requirement which every businessmust adopt thus it's critical for ResMarket Pty to focus on the technologies benefits andinvesting on new technologies that help the business develop and grow.
The Impact of Technology on Marketing Research in Today's Business Environment_2
ContentsIntroduction......................................................................................................................................1Technology for Business - Friend of Foe........................................................................................1Improved Communication...........................................................................................................1Easy Access to Information.........................................................................................................2Social Networking........................................................................................................................2Efficiency and Productivity.........................................................................................................2Technology Cuts on Labour Costs...............................................................................................2Encourages Innovation and Creativity.........................................................................................2Drawbacks Linked To Adopting Modern Technologies.................................................................3Conclusions......................................................................................................................................3
The Impact of Technology on Marketing Research in Today's Business Environment_3

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