Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton
VerifiedAdded on 2023/01/23
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Presentation
AI Summary
This presentation investigates the impact of loyalty programs on customer satisfaction and retention in the context of Hilton. It aims to develop an understanding of loyalty programs in the hospitality sector, assess the association between loyalty card programs and Hilton's customer retention level, identify the relationship between Hilton's loyalty program and customer satisfaction, and recommend ways to enhance customer satisfaction and retention at Hilton.
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