Research Project 17

Research Project 17

ABSTRACT
The present investigation has been taken into consideration about maintaining the
consistency within hospitality sector to provide the better experience to customers. Aim of this
investigation is to determine the extent at which maintaining consistency can become a
challenging role of firms dealing in hotel industry. Literature review is mainly conducted to
attaining the research objectives by using secondary sources. Research onion has been used for
doing research methodology by consisting different layers. For collection of information,
primary method of data collection has been used by developing the questionnaire based on to
maintaining consistency can become a challenging role of firms dealing in hotel industry.

Table of Contents
ABSTRACT....................................................................................................................................2
Topic: Maintaining consistency could be a challenge for organisations dealing under hospitality
industry. A case analysis on Hard Rock Hotel London...................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of Research..............................................................................................................1
Rationale of Research..................................................................................................................1
Research Aim...............................................................................................................................1
Research Objectives.....................................................................................................................1
Research Questions......................................................................................................................2
Approaches and Methodology.....................................................................................................2
Chapter Preview...........................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
Research Philosophy....................................................................................................................5
Research Approaches...................................................................................................................5
Research Strategy........................................................................................................................5
Research Choices.........................................................................................................................5
Data collection methods..............................................................................................................5
Sampling......................................................................................................................................6
Time horizon................................................................................................................................6
CHAPTER 4: ANALYSIS AND FINDINGS.................................................................................7
Summary of Chapter..................................................................................................................18
CHAPTER 5: A CRITICAL APPRAISAL, RECOMMENDATIONS & SUGGESTIONS FOR
FURTHER WORK........................................................................................................................19
Critical appraisal........................................................................................................................19
Recommendations......................................................................................................................19
Suggestion for the further work.................................................................................................19
CHAPTER 6: CONCLUSION......................................................................................................20
REFERENCES..............................................................................................................................21

APPENDIX....................................................................................................................................22

Topic: Maintaining consistency could be a challenge for organisations dealing
under hospitality industry. A case analysis on Hard Rock Hotel London.
CHAPTER 1: INTRODUCTION
Background of Research
In hospitality sector, it is necessary to maintain the consistency to gain the attention as
well as loyalty of customers. The consumers want the dependable quality as they visit the hotels.
Having consistent experience develops trust with consumers and develop positive image fore
hotel. With the help of using technology, hospitality industry can outline the better process in
order to make guest experience better. Hard Rock Hotel London provides the air- conditioned
rooms with the free WiFi (Abdulredha and et. al., 2018). Each room in this hotel is effectively
equipped with desk, flat screen TV and wardrobe. The main focus of this hotel is to provide the
better customer satisfaction as well as experience to the customers so that they can be loyal
towards hotel.
Rationale of Research
The present investigation has been taken in to consideration about maintaining
consistency could be a challenge for organisations dealing under hospitality industry. This
investigation is effective in enhance the understanding about maintaining consistency at within
hospitality sector. The present investigation is performed in personal and professional context.
Within the personal context, deep understanding of a learner related to the consistency within the
hospitality sector (Black, 2016). There has been examined the different concepts regarding the
particular subject area. In context to the professional, learner can able to examine the issues in
order to maintaining consistency within hospitality sector. It helps in enhance the analytical and
research skills to perform an investigation.
Research Aim
“To determine the extent at which maintaining consistency can become a challenging role
of firms dealing in hotel industry. A case analysis on Hard Rock Hotel London”.
Research Objectives
 To evaluate the importance of consistency in creating an exceptional customer
experience in hotel industry
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 To determine the extent of challenge, arise in front of hotels while maintaining
consistency
 To recommend some ways of maintaining consistency and creating an exceptional
customer experience
Research Questions
 What is the importance of consistency in creating an exceptional customer experience in
hotel industry?
 How maintaining consistency could be a challenge for hotels?
 How consistency could be maintained to create an exceptional customer experience in
hotels?
Approaches and Methodology
In this present investigation, there has been mixed method used that consists qualitative
and quantitative research method. The main reason behind using qualitative research method is
that it provides the detailed explanation about maintaining consistency could be a challenge for
organisations dealing under hospitality industry. On the other hand, quantitative method has been
used as it provides the accurate facts and figures regarding particular subject area. On the other
hand, there has been deductive research approach used as it provides the proper facts and
accurate information regarding specific subject area (Cassel, Thulemark and Duncan, 2018).
Chapter Preview
In conducting the present investigation, there has been different chapters consists which
are given below:
Introduction- It is the primary chapter in an investigation that consists background of an
investigation, developing aim, research objectives and research questions.
Literature review- In this second chapter of investigation, research objectives can be
attained by using the secondary sources for an instance articles, internet sources and others.
Research Methodology- It is third chapter that consists the different ways to collect data
and analysis. There can be research onion used by involving different layers.
Analysis and Findings- This chapter includes the way to collect data and also analysis
by using the thematic analysis method (Goncalves, Machado and No, 2017).
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