Impact of Technological Development on Business Success: A Research Project on Park Plaza Hotel London

Research project

Abstract
The areas of interest that has been covered in current research project is based on the Impact of
technological development on business success that contain a detailed investigation on Park
Plaza Hotel London to evaluate and get better understanding of this research topic. Use of
quantitative research method is made to investigate about the impact of technological
development in success of organisation where data has been collected through making use of a
questionnaire.

Table of Contents
Abstract............................................................................................................................................2
Research Topic: “Impact of technological development on business success”. A research project
on Park Plaza Hotel London............................................................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1. Introduction of research project.......................................................................................1
1.2. Aims and objectives........................................................................................................1
1.3. Rationale for selection of current research Topic............................................................2
1.4. Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2

Chapter 3: Research Methodology...................................................................................................5
Chapter 4: Analysis and Findings....................................................................................................9
4.1. Analysis and interpretation of data..................................................................................9
4.2. Summary of Research Findings.....................................................................................19
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for Further work.................20
5.1. Critical appraisal and reflection.....................................................................................20
5.2. Recommendations.........................................................................................................20
5.3. Suggestions for Further work........................................................................................21
Chapter 6: Conclusions..................................................................................................................21
REFERENCES..............................................................................................................................22
Appendix A: Questionnaire...........................................................................................................24

Research Topic: “Impact of technological development on business success”.
A research project on Park Plaza Hotel London
Chapter 1: Introduction
1.1. Introduction of research project
Technology is playing a vital role in meeting customers demand and fulfilling their
expectation thus, form a crucial role in success and betterment of an organisation. In Hospitality
sector the level of competition is increasing and also the demands of consumer are very dynamic
that keeps on changing (Bharwani and Talib, 2017).Thus, to overcome these issues hotels and
other service organisation need to come up with more creative and better business ideas that
could only be possible through more efficient and better use of technology. Park Plaza Hotel
London is a famous hotel situated at London, UK that is providing a range of accommodation
and other services to its customers. This organisation is making use of technology to have more
efficient business operations that includes providing a more convenient and seamless experience
to its customers together with improved communication that ensures better interaction and
retention of customers for a longer period. Thus, the current research work is based on Park
Plaza Hotel London in order to get better understanding abut current research topic i.e. to
evaluate about the impact of technological development on business success of an organisation.
1.2. Aims and objectives
Aim of current resrch project
The main aim associated with current research project is, “To identify the impact of
technological development on business success of an organisation”. A study on Park Plaza Hotel
London.
Research Objectives
The main research objectives related with current investigation made on Park Plaza Hotel
London are listed as follows:
 To identify the latest trends of technology within hospitality industry.
 To determine the importance of technological development on business success of Park
Plaza Hotel London (Goh and Lee, 2018).
 To ascertain the problems arises in business operations of Park Plaza Hotel London due
to technological development.
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1.3. Rationale for selection of current research Topic
The main justification and rationale for current research topic is that in current business
circumstances on order to remain superior and successful it become essential for all organisation
especially in hospitality sector to adopt and make use of efficient technology to have better
success and more optimized business operations. Thus, current research work is rationale from
view point of both customers and organisation as it provided better information about the latest
trends of technology within hospitality industry that would lead to better success of organisation
together with facilitating better services and facilities for customers. Apart from this, selection of
current research topic is also viable and suitable from view point of researcher and other scholars
as it facilitates improved knowledge along with enhancement in managerial skills and other
analytical skills for better personal and professional development.
1.4. Research questions
The vital questions that are answered and evaluated through current research work on
Park Plaza Hotel London are stated below:
• Which are the most new and latest trends of technology that are seen within hospitality
industry?
• What possible importance are lead and created by technological development on business
success of Park Plaza Hotel London?
• What are the common problems arises in business operations of Park Plaza Hotel London
due to technological development?
Chapter 2: Literature Review
A literature review is a comprehensive summary or description about the research topic
on the basic of review of survey scholarly articles and documents, books and online as well as
other relevant sources about particular research (Torres and Mejia, 2017). This literature review
or analysis is made for meeting the requirement and determining the nature of research as for
conducting the literature review on Impact of Technological development and its trend into
hospitality industry as in Park Plaza Hotel in London.
a) To identify the latest trend of technology within hospitality industry.
According to the Julia Manoukin, 2019. The new resources are coming through the
technologies services in which it created the benchmark in the society as well as in corporate
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