Human Resource Management and Performance Analysis
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The assignment discusses various human resource management techniques, including questionnaires and interviews as research methods. It also explores the impact of high-performance work systems on employees' attitudes and behaviors, highlighting the importance of human capital in organizational performance.
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Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................1
1.4 Aims and objectives..............................................................................................................2
1.5 Research questions................................................................................................................2
1.6 Gantt chart.............................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Use of social media in business processes of Ensoft organisation........................................3
2.2 Role of social media channels to reach large group of customers towards company...........4
2.3 Evaluate the impact of social media on business performance of Ensoft.............................4
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level..................................................................................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................7
3.3 Data sampling........................................................................................................................7
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................8
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................18
5.1 Conclusion...........................................................................................................................18
5.2 Recommendation.................................................................................................................18
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................1
1.4 Aims and objectives..............................................................................................................2
1.5 Research questions................................................................................................................2
1.6 Gantt chart.............................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Use of social media in business processes of Ensoft organisation........................................3
2.2 Role of social media channels to reach large group of customers towards company...........4
2.3 Evaluate the impact of social media on business performance of Ensoft.............................4
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level..................................................................................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................7
3.3 Data sampling........................................................................................................................7
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................8
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................18
5.1 Conclusion...........................................................................................................................18
5.2 Recommendation.................................................................................................................18
Title: “To determine the impact of social media channels on enhancing performance level of
small business entities. A case study on Ensoft Ltd.”
CHAPTER 1: INTRODUCTION
1.1 Overview
In current period of time, an organisation developing and making research at the time of
taking such steps at the large market place which has been formulating their strategy and policies
that assist firm for attaining their potential goals and objectives in proper manner. For small
organisation, it is required for company is to recognise the impact of social media channels on
enhancing performance level of small business entities. In modern era, social media is growing at
fast manner. There are large number of people who are connected with social media sites and
using them in effectively, the social media sector is bound to become larger in the future time
period (Cascio, 2018). For increasing level of performance, each business required to leverage
the accurate social media channels in the best possible manner. This will directly impact on small
business organisation where social media attracting more customers towards their innovative
goods and services.
1.2 Background
The research has been developed and formulated in the large market place which help in
collecting and gathering accurate facts and figures for this industry and transform such data for
using this in assembling information which manipulate the firm for performing in high level.
Along with this, they required to analysing the impact of social media channels on enhancing
performance level of small business entities. For analysing this, they required to using social
media channels for attracting large number of customers towards their company goods and
services in better manner. Therefore, employees of an organisation are adopting latest techniques
and methods which assist them in gaining attention of more buyers at the large market place.
1.3 Significance of research
The major objective of this investigation is to analyse and examine those places where
they required to establish new technologies and methods effectively. On the other hand, they also
need to understand and evaluating the impact of customers at the time of using latest technology
which is based on quality based goods and services in proper manner (Armstrong and Taylor,
2014). With the help of achieving accurate target and goal, it is useful for considering the major
1
small business entities. A case study on Ensoft Ltd.”
CHAPTER 1: INTRODUCTION
1.1 Overview
In current period of time, an organisation developing and making research at the time of
taking such steps at the large market place which has been formulating their strategy and policies
that assist firm for attaining their potential goals and objectives in proper manner. For small
organisation, it is required for company is to recognise the impact of social media channels on
enhancing performance level of small business entities. In modern era, social media is growing at
fast manner. There are large number of people who are connected with social media sites and
using them in effectively, the social media sector is bound to become larger in the future time
period (Cascio, 2018). For increasing level of performance, each business required to leverage
the accurate social media channels in the best possible manner. This will directly impact on small
business organisation where social media attracting more customers towards their innovative
goods and services.
1.2 Background
The research has been developed and formulated in the large market place which help in
collecting and gathering accurate facts and figures for this industry and transform such data for
using this in assembling information which manipulate the firm for performing in high level.
Along with this, they required to analysing the impact of social media channels on enhancing
performance level of small business entities. For analysing this, they required to using social
media channels for attracting large number of customers towards their company goods and
services in better manner. Therefore, employees of an organisation are adopting latest techniques
and methods which assist them in gaining attention of more buyers at the large market place.
1.3 Significance of research
The major objective of this investigation is to analyse and examine those places where
they required to establish new technologies and methods effectively. On the other hand, they also
need to understand and evaluating the impact of customers at the time of using latest technology
which is based on quality based goods and services in proper manner (Armstrong and Taylor,
2014). With the help of achieving accurate target and goal, it is useful for considering the major
1
effect of social media channels for increasing level of performance in the small business
enterprise.
1.4 Aims and objectives
Aims- “To determine the impact of social media channels on enhancing performance level of
small business entities. A case study on Ensoft Ltd.”
ď‚· To ascertain the use of social media in business processes.
ď‚· To identify the role of social media channels to reach large group of customers.
ď‚· To study the impact of Social Media on Business Performance
ď‚· Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level.
1.5 Research questions
ď‚· What is the use of social media in business processes of Ensoft organisation?
ď‚· What is the role of social media channels to reach large group of customers towards
company?
ď‚· Evaluate the impact of Social Media on Business Performance of Ensoft?
ď‚· Elaborate the ways through which can increasing their productivity and output level?
1.6 Gantt chart
It is that thing which help in formulating accurate schedule of whole research project and
this will assist in accomplishing with particular work or task in better manner. This can aid for
showing various things in correct ways along with this, it is essential for them is to complete the
report in given time period. In addition to this, it will demonstrate the overall project which help
them in completing all business operations and its major activities that does not determine the
needs and wants. The company manager need to separate entire work in various divisions which
assist in smoothly running the business operations and their functions which is necessary for
report by this they will gaining high level of income and profitability (Berman and et. al., 2012).
There are different advantages which are explained as under:
Communication – This is required for each staff members is to developing accurate
interaction in their whole department as per this they are handle their roles and responsibilities
that help firm in finishing all functions and activities in proper manner.
2
enterprise.
1.4 Aims and objectives
Aims- “To determine the impact of social media channels on enhancing performance level of
small business entities. A case study on Ensoft Ltd.”
ď‚· To ascertain the use of social media in business processes.
ď‚· To identify the role of social media channels to reach large group of customers.
ď‚· To study the impact of Social Media on Business Performance
ď‚· Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level.
1.5 Research questions
ď‚· What is the use of social media in business processes of Ensoft organisation?
ď‚· What is the role of social media channels to reach large group of customers towards
company?
ď‚· Evaluate the impact of Social Media on Business Performance of Ensoft?
ď‚· Elaborate the ways through which can increasing their productivity and output level?
1.6 Gantt chart
It is that thing which help in formulating accurate schedule of whole research project and
this will assist in accomplishing with particular work or task in better manner. This can aid for
showing various things in correct ways along with this, it is essential for them is to complete the
report in given time period. In addition to this, it will demonstrate the overall project which help
them in completing all business operations and its major activities that does not determine the
needs and wants. The company manager need to separate entire work in various divisions which
assist in smoothly running the business operations and their functions which is necessary for
report by this they will gaining high level of income and profitability (Berman and et. al., 2012).
There are different advantages which are explained as under:
Communication – This is required for each staff members is to developing accurate
interaction in their whole department as per this they are handle their roles and responsibilities
that help firm in finishing all functions and activities in proper manner.
2
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Time management – For making and developing time schedule that can help in managing
and maintaining groups or teams which assist in maintaining various activities or functions of the
business concern.
Coordination – In an organisation, every employee need to do specific work which help
them in making appropriate coordination and manager should encourage them in achieving
desired task or work in better manner.
Understanding – In this, Gantt chart is such thing which assist in giving accurate and
specific data by which they are easily completing their appropriate task or work that does not
highlighting the main functions and activities in proper manner. Thus, it will help in doing
research by evaluating entire facts and figures which make them specific regarding how they
required to do work in given time period.
3
and maintaining groups or teams which assist in maintaining various activities or functions of the
business concern.
Coordination – In an organisation, every employee need to do specific work which help
them in making appropriate coordination and manager should encourage them in achieving
desired task or work in better manner.
Understanding – In this, Gantt chart is such thing which assist in giving accurate and
specific data by which they are easily completing their appropriate task or work that does not
highlighting the main functions and activities in proper manner. Thus, it will help in doing
research by evaluating entire facts and figures which make them specific regarding how they
required to do work in given time period.
3
CHAPTER 2: LITERATURE REVIEW
2.1 Use of social media in business processes of Ensoft organisation
As per the view of Cascio (2018) an organisation required to capable for implementing at
the pace of international excitability in better manner. They can adopt latest trends, taste and
preferences against their competitors that can develop and create defensible benefits. In Ensoft
company, the social media help in improving the communication and interaction level among
their employees as well as managers. The social media offer a chance for improving
communication which help in improving procedures of the business. Along with this, the leading
organisation are also using ability and power of social media which provide shape to their
business processes. Social media is used in business procedures which assist them in increasing
4
2.1 Use of social media in business processes of Ensoft organisation
As per the view of Cascio (2018) an organisation required to capable for implementing at
the pace of international excitability in better manner. They can adopt latest trends, taste and
preferences against their competitors that can develop and create defensible benefits. In Ensoft
company, the social media help in improving the communication and interaction level among
their employees as well as managers. The social media offer a chance for improving
communication which help in improving procedures of the business. Along with this, the leading
organisation are also using ability and power of social media which provide shape to their
business processes. Social media is used in business procedures which assist them in increasing
4
their employees performance and they are capable for attracting large number of customers
towards their firm goods and services in proper manner.
According to Bratton and Gold, 2017 social media is the effective techniques and method
which fulfilling the gap between external and internal networking sites. In an organisation,
information technology department can use social media for interacting with the engineering
division while doing work on new products. Along with this, the research and development
department of firm can cooperate with theoretical investigating organisation by using associated
society page to share the research collection and opinions. In addition to this, social media ca
developing and making transparency for collecting, gathering and transmission the response
which improving the presenting processes and also create new. Social media help in enhancing
its business growth and development in the market place. It is one of the effective method or
techniques which help company in performing business operations and functions in easy manner.
This can be used for increasing its business visibility in order to promote their services and
products among customers. Social media assist in generating more income and revenue for an
organisation. Ensoft adopting this method through which they can attracting large number of
customers of domestic as well as international level.
2.2 Role of social media channels to reach large group of customers towards company
According to the view of Armstrong and Taylor (2014) social media is the largest
platform which can influence large number of customers towards their effective goods and
services in proper manner. There are various social media channels which help in promoting
their products such as Facebook, LinkedIn, twitter and many more. The role of social media
channels is not limited for geographical boundaries where products can reaching with their target
customers in proper manner. There are various points which assist in determining that the social
media used for target customers that are as under:
Attracting large number of customers – According to Boxall and Purcell, (2011) this is
necessary foe Ensoft company is to reach with their audience for deliver them required goods
and services at the large market place. By using social media channels the firm will easily
gaining attention of their buyers towards their desired goals and targets in better manner. Ensoft
company using social media method because it will assist in gaining attention of more buyers
towards their products and services. By this, company increasing its growth and development
level.
5
towards their firm goods and services in proper manner.
According to Bratton and Gold, 2017 social media is the effective techniques and method
which fulfilling the gap between external and internal networking sites. In an organisation,
information technology department can use social media for interacting with the engineering
division while doing work on new products. Along with this, the research and development
department of firm can cooperate with theoretical investigating organisation by using associated
society page to share the research collection and opinions. In addition to this, social media ca
developing and making transparency for collecting, gathering and transmission the response
which improving the presenting processes and also create new. Social media help in enhancing
its business growth and development in the market place. It is one of the effective method or
techniques which help company in performing business operations and functions in easy manner.
This can be used for increasing its business visibility in order to promote their services and
products among customers. Social media assist in generating more income and revenue for an
organisation. Ensoft adopting this method through which they can attracting large number of
customers of domestic as well as international level.
2.2 Role of social media channels to reach large group of customers towards company
According to the view of Armstrong and Taylor (2014) social media is the largest
platform which can influence large number of customers towards their effective goods and
services in proper manner. There are various social media channels which help in promoting
their products such as Facebook, LinkedIn, twitter and many more. The role of social media
channels is not limited for geographical boundaries where products can reaching with their target
customers in proper manner. There are various points which assist in determining that the social
media used for target customers that are as under:
Attracting large number of customers – According to Boxall and Purcell, (2011) this is
necessary foe Ensoft company is to reach with their audience for deliver them required goods
and services at the large market place. By using social media channels the firm will easily
gaining attention of their buyers towards their desired goals and targets in better manner. Ensoft
company using social media method because it will assist in gaining attention of more buyers
towards their products and services. By this, company increasing its growth and development
level.
5
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Providing desired information regarding products – With the help of social media,
Ensoft firm can giving appropriate data and information about their creative and innovative
products and services to their desired customers who are willing to buying their company
commodities in better manner. Company post their products details on the online sites where any
customer can identify the use of goods and whole description about the products in better
manner.
Easily attracting international consumers – The social media channels help company
because they are easily gain attention of domestic as well as international customers towards
their services and goods by using this methods. With the help of social media, company can
easily reach with desired customer from international market and encourage them to purchase
such goods. Also they are retain their global level buyers through providing reasonable rate
products as compare to their rivals.
Easily interacting with their customers – This is necessary for company is to
communicate with their desired buyers who are survive in the local area and region where they
required to use social media channels to increasing their business performance and growth level
in effective manner. While interacting with their customers so that they will communicate them
regarding their new products and also solve major issues and problems in proper way. Social
media help company in interacting with their customer and also promote their product at
different areas.
2.3 Evaluate the impact of social media on business performance of Ensoft
As per the view of Crook (2011) social media can directly or indirectly affect on business
performance which transform the availability of inputs into outputs. With the viewpoint of
Guest, (2011) business performance can be analysed by developing and making appropriate
targets and goals which help in increasing their income and revenue in proper manner. Along
with this, there are various techniques and methods which includes self assessment, balance
scorecard, process performance measurement system, workflow based monitoring and statistical
process control. The social media is fast growing in the current period of time which directly
impact on business performance and its growth. There are tremendous impact on business and
the business of marketing in effective manner. Various famous websites which are help in
increasing Ensoft company success and growth level such as Facebook, LinkedIn, twitter and
many more which show the opportunities for business to grab the attention of the customers and
6
Ensoft firm can giving appropriate data and information about their creative and innovative
products and services to their desired customers who are willing to buying their company
commodities in better manner. Company post their products details on the online sites where any
customer can identify the use of goods and whole description about the products in better
manner.
Easily attracting international consumers – The social media channels help company
because they are easily gain attention of domestic as well as international customers towards
their services and goods by using this methods. With the help of social media, company can
easily reach with desired customer from international market and encourage them to purchase
such goods. Also they are retain their global level buyers through providing reasonable rate
products as compare to their rivals.
Easily interacting with their customers – This is necessary for company is to
communicate with their desired buyers who are survive in the local area and region where they
required to use social media channels to increasing their business performance and growth level
in effective manner. While interacting with their customers so that they will communicate them
regarding their new products and also solve major issues and problems in proper way. Social
media help company in interacting with their customer and also promote their product at
different areas.
2.3 Evaluate the impact of social media on business performance of Ensoft
As per the view of Crook (2011) social media can directly or indirectly affect on business
performance which transform the availability of inputs into outputs. With the viewpoint of
Guest, (2011) business performance can be analysed by developing and making appropriate
targets and goals which help in increasing their income and revenue in proper manner. Along
with this, there are various techniques and methods which includes self assessment, balance
scorecard, process performance measurement system, workflow based monitoring and statistical
process control. The social media is fast growing in the current period of time which directly
impact on business performance and its growth. There are tremendous impact on business and
the business of marketing in effective manner. Various famous websites which are help in
increasing Ensoft company success and growth level such as Facebook, LinkedIn, twitter and
many more which show the opportunities for business to grab the attention of the customers and
6
also developing effective image at the large market place. With the help of social media, firm is
performing appropriate business operation and functions so they can get higher income and
revenue in better manner. This is fast growing techniques in the current time period that can
directly impact on business activities effectively. They can easily reach with their international
customers who always buying company products or services. Along with this, it will assist in
performing various functions and operations of the firm in order to gain high income.
There are various factors which impact the social media on business performance that are as
under: Using goal driven metrics – The firm require to set specific goals and targets for every
social media campaign and this will assist in developing metrics which are based on such
goals and objectives in proper manner. If social media campaign is designed and prepared
for generating brand awareness after that engagement is performed in proper manner
(Jiang and et. al., 2012). Therefore, if the social media campaign is intended for driving
towards buying then they are doing conversation from their visitors.
 Verify leading indicators – The social media engaged, measured by large number of page
reviews, click thoughts, shares, likes and it is used as leading indicators of downstream
sales results and outcomes. Hey also required to recognising the tracking such towards
leading indicators which is valuable as firm that can gain profitability and income.
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and output
level
There are various ways by which company can enhancing their productivity and output
level that are described as under: Computer technology – Jiang, (2012) it is one of the effective source by which business
can increasing their profitability and productivity in better manner. At the time of
evaluation, the business required to analyse and examine the firm about their major
competitors or rivals (Crook and et. al., 2011). Empowered staff members – In an organisation, they require to do their jobs in more
effective manner so they can perform their work for increasing productivity. They allow
their employees on the floor flexibility for resolving their buyers issues and problems
where company manager need to do essential tasks that includes planning for the
upcoming time period and highlighting the needs of training.
7
performing appropriate business operation and functions so they can get higher income and
revenue in better manner. This is fast growing techniques in the current time period that can
directly impact on business activities effectively. They can easily reach with their international
customers who always buying company products or services. Along with this, it will assist in
performing various functions and operations of the firm in order to gain high income.
There are various factors which impact the social media on business performance that are as
under: Using goal driven metrics – The firm require to set specific goals and targets for every
social media campaign and this will assist in developing metrics which are based on such
goals and objectives in proper manner. If social media campaign is designed and prepared
for generating brand awareness after that engagement is performed in proper manner
(Jiang and et. al., 2012). Therefore, if the social media campaign is intended for driving
towards buying then they are doing conversation from their visitors.
 Verify leading indicators – The social media engaged, measured by large number of page
reviews, click thoughts, shares, likes and it is used as leading indicators of downstream
sales results and outcomes. Hey also required to recognising the tracking such towards
leading indicators which is valuable as firm that can gain profitability and income.
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and output
level
There are various ways by which company can enhancing their productivity and output
level that are described as under: Computer technology – Jiang, (2012) it is one of the effective source by which business
can increasing their profitability and productivity in better manner. At the time of
evaluation, the business required to analyse and examine the firm about their major
competitors or rivals (Crook and et. al., 2011). Empowered staff members – In an organisation, they require to do their jobs in more
effective manner so they can perform their work for increasing productivity. They allow
their employees on the floor flexibility for resolving their buyers issues and problems
where company manager need to do essential tasks that includes planning for the
upcoming time period and highlighting the needs of training.
7
 Flexible schedules – It is necessary for all staff members to slick to the same rigid
schedule of job functions and actual company required is bad for morale and firm
productivity. The employees have flexibility with their schedule and doing working hours
that can increasing productivity, developing trust and loyalty, motivate their employees
for doing more desirable work or task for an enterprise. Internet filtering – The internet can be impactful method and techniques of the business
which is became major time drain for firm of all sizes. They are allow the staff members
to access the internet networks which can be real productivity and the employees are
expend more time on Facebook and eBay than on their existent business.
 Use communication method and techniques – The advance employees and workers are
very comfortable in interacting tool through text message and online chatting to the older
style such as email and report boards. An organisation can support the quality of
communication for increasing profitability and productivity to simply giving accurate
method for the company.
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this part learner who are going to highlighting the various tools and methods which
assist in acquiring correct facts and figures where they are easily achieving desired goals and
targets of the company in effective manner. In addition to this, this is very useful for firm where
they get high growth and success for specific development of project due to this different
techniques and methods are beneficial for represents the accurate data and information (Anitha,
2014). Thus, there are mainly two types of sources of data that includes qualitative and
quantitative among this qualitative method is used for development of particular projects on the
other hand, quantitative data can be used for collecting appropriate data and information in
better manner. Thus, qualitative is generally useful for executing the necessary legal needs and
demand of social media for increasing business performance within an organisation.
3.2 Research design
In this section, the association need to prepare and design accurate path to their
employees which assist them in showing right direction for achieving desired goals and targets in
better way. Thus, there are several other important techniques and methods which assist in
8
schedule of job functions and actual company required is bad for morale and firm
productivity. The employees have flexibility with their schedule and doing working hours
that can increasing productivity, developing trust and loyalty, motivate their employees
for doing more desirable work or task for an enterprise. Internet filtering – The internet can be impactful method and techniques of the business
which is became major time drain for firm of all sizes. They are allow the staff members
to access the internet networks which can be real productivity and the employees are
expend more time on Facebook and eBay than on their existent business.
 Use communication method and techniques – The advance employees and workers are
very comfortable in interacting tool through text message and online chatting to the older
style such as email and report boards. An organisation can support the quality of
communication for increasing profitability and productivity to simply giving accurate
method for the company.
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this part learner who are going to highlighting the various tools and methods which
assist in acquiring correct facts and figures where they are easily achieving desired goals and
targets of the company in effective manner. In addition to this, this is very useful for firm where
they get high growth and success for specific development of project due to this different
techniques and methods are beneficial for represents the accurate data and information (Anitha,
2014). Thus, there are mainly two types of sources of data that includes qualitative and
quantitative among this qualitative method is used for development of particular projects on the
other hand, quantitative data can be used for collecting appropriate data and information in
better manner. Thus, qualitative is generally useful for executing the necessary legal needs and
demand of social media for increasing business performance within an organisation.
3.2 Research design
In this section, the association need to prepare and design accurate path to their
employees which assist them in showing right direction for achieving desired goals and targets in
better way. Thus, there are several other important techniques and methods which assist in
8
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making and developing particular investigation or research such as descriptive, experimental and
exploratory method of research (Renwick, Redman and Maguire, 2013). By the assistance of
descriptive research, an organisation can easily overcome with certain problems and issues
which can occurs at the large workplace and they require to determine the future functions and
activities in proper manner.
3.3 Data sampling
This is that term which define the specific techniques and method for gathering or
collecting facts and figures which are associated with investigation project and this will develop
accurate results in appropriate manner. It can be divided into two types that includes probabilistic
and non probabilistic. Along with this, in probabilistic research method company select that data
which is random. With the help of this, they need to set appropriate procedures which attracting
large number of people towards their goals and targets in better manner. It is fully opposite of
probabilistic sampling method and the main motive of this techniques is the main section of
probabilistic sampling method. The sample size of respondents are 30 from whom researcher
analyse their views and reviews regarding company goods and services.
3.4 Methods of data collection
Data define that method and techniques which assist in collecting and gathering required
information in correct way. There are two types of data collection that includes primary and
secondary that are as under: Primary data collection method – In this, effective facts and figures can be gathered and
collected in direct way which help in collecting all required data of an individual. This
includes surveys, interviews, experimental, observation and some more. It can be based
on nature (Kehoe and Wright, 2013).
 Secondary data collection method – This define to that method and data which gathering
and collecting by certain other individual and it is that techniques which can be used by
investigation, along with this they are developing and formulating proper conclusion for
such research. There are different methods of gathering data in secondary techniques
such as newspaper, books, publish and unpublish data, magazines, journals and so more.
9
exploratory method of research (Renwick, Redman and Maguire, 2013). By the assistance of
descriptive research, an organisation can easily overcome with certain problems and issues
which can occurs at the large workplace and they require to determine the future functions and
activities in proper manner.
3.3 Data sampling
This is that term which define the specific techniques and method for gathering or
collecting facts and figures which are associated with investigation project and this will develop
accurate results in appropriate manner. It can be divided into two types that includes probabilistic
and non probabilistic. Along with this, in probabilistic research method company select that data
which is random. With the help of this, they need to set appropriate procedures which attracting
large number of people towards their goals and targets in better manner. It is fully opposite of
probabilistic sampling method and the main motive of this techniques is the main section of
probabilistic sampling method. The sample size of respondents are 30 from whom researcher
analyse their views and reviews regarding company goods and services.
3.4 Methods of data collection
Data define that method and techniques which assist in collecting and gathering required
information in correct way. There are two types of data collection that includes primary and
secondary that are as under: Primary data collection method – In this, effective facts and figures can be gathered and
collected in direct way which help in collecting all required data of an individual. This
includes surveys, interviews, experimental, observation and some more. It can be based
on nature (Kehoe and Wright, 2013).
 Secondary data collection method – This define to that method and data which gathering
and collecting by certain other individual and it is that techniques which can be used by
investigation, along with this they are developing and formulating proper conclusion for
such research. There are different methods of gathering data in secondary techniques
such as newspaper, books, publish and unpublish data, magazines, journals and so more.
9
3.5 Ethical consideration
The ethical consideration can be critical work or task for an organisation in the research
sector. It can be explained as that rules and norms which are totally differentiated between
accurate and wrong characteristics in proper manner. In addition to this, it will play an important
role preventing with various types of issues and problems at the time of conducting accurate
research. This is compulsory for implementing different criteria on researchers that can be
gathered and collected with specific facts and figures so that they have no right to ask personal
and private information in proper manner (Messersmith and et. al., 2011). There are various
types of ethical values and beliefs that should be followed by investigator while conducting
various research work. Apart from this, it is required to change that can help to advanced the
community protest and legal authorisation.
QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. What kind of advantages does social media provide to an organisation?ď‚· Enhancing in productivenessď‚· Profits incrementď‚· Improvement in employees performanceď‚· All the above
Q2. Evaluate the disadvantage by using social media channels?
ď‚· Reduced marketing costs
ď‚· Increasing sales
ď‚· Higher customer engagement
ď‚· All of the above
Q3. Does there any development in company by using social media?ď‚· Agreeď‚· Disagree
Q4. Why Ensoft company adopt social media within an organisation?ď‚· Growth in sales performance
10
The ethical consideration can be critical work or task for an organisation in the research
sector. It can be explained as that rules and norms which are totally differentiated between
accurate and wrong characteristics in proper manner. In addition to this, it will play an important
role preventing with various types of issues and problems at the time of conducting accurate
research. This is compulsory for implementing different criteria on researchers that can be
gathered and collected with specific facts and figures so that they have no right to ask personal
and private information in proper manner (Messersmith and et. al., 2011). There are various
types of ethical values and beliefs that should be followed by investigator while conducting
various research work. Apart from this, it is required to change that can help to advanced the
community protest and legal authorisation.
QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. What kind of advantages does social media provide to an organisation?ď‚· Enhancing in productivenessď‚· Profits incrementď‚· Improvement in employees performanceď‚· All the above
Q2. Evaluate the disadvantage by using social media channels?
ď‚· Reduced marketing costs
ď‚· Increasing sales
ď‚· Higher customer engagement
ď‚· All of the above
Q3. Does there any development in company by using social media?ď‚· Agreeď‚· Disagree
Q4. Why Ensoft company adopt social media within an organisation?ď‚· Growth in sales performance
10
ď‚· Attracting buyersď‚· Providing accurate informationď‚· All the above
Q5. Can social media channels impact on company performance?ď‚· Yesď‚· No
Q6. Does social media media channels help firm in reach with target customers?ď‚· Agreeď‚· Disagree
Q7. Will social media attracting domestic as well as international customers towards
organisation products?ď‚· Yesď‚· No
Q8 What are the problems faced by company while using social media channels?ď‚· Inappropriate networksď‚· Lack of devicesď‚· Unskilled employees
Q9 In current time period, which method of marketing is used by Ensoft company?ď‚· Traditionalď‚· Modern
Q10. Can social media enhancing the performance of small business organisation?ď‚· Agree
ď‚· Disagree
Q11. Do you have any suggestion regarding impact of social media channels on increasing
performance of small business?
CHAPTER 4: DATA ANALYSIS
In order to accomplish the research outcome and fairly represent the entire population of
investigation, the data accumulation and interpretation procedure is undertaken in this report.
This assignment has undertaken 30 representatives as their sample size in regard of reaching
11
Q5. Can social media channels impact on company performance?ď‚· Yesď‚· No
Q6. Does social media media channels help firm in reach with target customers?ď‚· Agreeď‚· Disagree
Q7. Will social media attracting domestic as well as international customers towards
organisation products?ď‚· Yesď‚· No
Q8 What are the problems faced by company while using social media channels?ď‚· Inappropriate networksď‚· Lack of devicesď‚· Unskilled employees
Q9 In current time period, which method of marketing is used by Ensoft company?ď‚· Traditionalď‚· Modern
Q10. Can social media enhancing the performance of small business organisation?ď‚· Agree
ď‚· Disagree
Q11. Do you have any suggestion regarding impact of social media channels on increasing
performance of small business?
CHAPTER 4: DATA ANALYSIS
In order to accomplish the research outcome and fairly represent the entire population of
investigation, the data accumulation and interpretation procedure is undertaken in this report.
This assignment has undertaken 30 representatives as their sample size in regard of reaching
11
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their outcome of business. Hence, here are mentioned some interpretation of gathered
information discussed as below:
Theme 1: Social media lead numerous advantages
Q1. What kind of advantages does social
media provide to an organisation?
Frequency
ď‚· Enhancing in productiveness 7
ď‚· Profits increment 8
ď‚· Improvement in employees
performance
5
ď‚· All the above 10
Interpretation: It can be stated that social media assist in enhancing productivity and also
help in increasing profit level by serving goods to customers. Social media is used in an
organisation for make improvement in employees performance through which they can gain
maximum income and revenue. The above stated report claims various aspects and components
of social media and its merits within the working organisation. 7 of the respondents stated that
social media is assisting in productivity enhancement and 8 claimed for increment of benefits. 5
12
7
8 5
10
Enhancing in productiveness
Profits increment
Improvement in employees
performance
All the above
information discussed as below:
Theme 1: Social media lead numerous advantages
Q1. What kind of advantages does social
media provide to an organisation?
Frequency
ď‚· Enhancing in productiveness 7
ď‚· Profits increment 8
ď‚· Improvement in employees
performance
5
ď‚· All the above 10
Interpretation: It can be stated that social media assist in enhancing productivity and also
help in increasing profit level by serving goods to customers. Social media is used in an
organisation for make improvement in employees performance through which they can gain
maximum income and revenue. The above stated report claims various aspects and components
of social media and its merits within the working organisation. 7 of the respondents stated that
social media is assisting in productivity enhancement and 8 claimed for increment of benefits. 5
12
7
8 5
10
Enhancing in productiveness
Profits increment
Improvement in employees
performance
All the above
respondents believes that new media help worker in improving their performance and
knowledge. On the other side, 10 respondents stated that above mentioned all benefits are availed
by organisation through using social media as channel.
Theme 2: Social channel lead to numerous demerits
Q2. Evaluate the disadvantage by using
social media channels?
Frequency
ď‚· Lack of Emotional Connection 7
ď‚· Lack of Control 6
ď‚· Decreases Face-to-Face
Communication Skills
7
ď‚· All of the above 10
Interpretation: This can be mention from the above discussed report that numerous
demerits of social media are also there which company have to cope up with in order to achieve
the business objectives. 7 state that there are lack of emotional connection, 7 states for decrease
in face-to-face interaction and 6 feel the lack of control. On the other side, 10 have experienced
entire above mentioned issues while shopping or accessing activities online.
13
Lack of Emotional Connection
Lack of Control
Decreases Face-to-Face Communication Skills
All of the above
0
2
4
6
8
10
7 6 7
10
Frequency
knowledge. On the other side, 10 respondents stated that above mentioned all benefits are availed
by organisation through using social media as channel.
Theme 2: Social channel lead to numerous demerits
Q2. Evaluate the disadvantage by using
social media channels?
Frequency
ď‚· Lack of Emotional Connection 7
ď‚· Lack of Control 6
ď‚· Decreases Face-to-Face
Communication Skills
7
ď‚· All of the above 10
Interpretation: This can be mention from the above discussed report that numerous
demerits of social media are also there which company have to cope up with in order to achieve
the business objectives. 7 state that there are lack of emotional connection, 7 states for decrease
in face-to-face interaction and 6 feel the lack of control. On the other side, 10 have experienced
entire above mentioned issues while shopping or accessing activities online.
13
Lack of Emotional Connection
Lack of Control
Decreases Face-to-Face Communication Skills
All of the above
0
2
4
6
8
10
7 6 7
10
Frequency
Theme 3: Company can develop through social media
Q3. Does there any development in company
by using social media?
Frequency
ď‚· Agree 15
ď‚· Disagree 5
Interpretation: 15 respondents believes that social media assist organisation in the
development whereas 5 of them claims that there are no such development with adopting this
method.
Theme 4: Social media can gain numerous benefits through social media
Q4. Why Ensoft company adopt social media
within an organisation?
Frequency
ď‚· Growth in sales performance 7
ď‚· Attracting buyers 8
ď‚· Providing accurate information 4
ď‚· All the above 11
14
Agree Disagree
0
2
4
6
8
10
12
14
16 15
5
Column B
Q3. Does there any development in company
by using social media?
Frequency
ď‚· Agree 15
ď‚· Disagree 5
Interpretation: 15 respondents believes that social media assist organisation in the
development whereas 5 of them claims that there are no such development with adopting this
method.
Theme 4: Social media can gain numerous benefits through social media
Q4. Why Ensoft company adopt social media
within an organisation?
Frequency
ď‚· Growth in sales performance 7
ď‚· Attracting buyers 8
ď‚· Providing accurate information 4
ď‚· All the above 11
14
Agree Disagree
0
2
4
6
8
10
12
14
16 15
5
Column B
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Interpretation: It can be analysed that Ensoft company require to adopt social media
which assist in performing accurate functions and activities for attracting large number of
customers. They require to adopt social media for increasing growth level, attract buyers, provide
information and so more. In the illustrated graph, it can state that 7 felt growth in sales
performance, 8 has been assisted in attracting consumer and 4 availed in delivering proper
information to the company. On the other side, 11 experienced entire above mentioned benefits
to Ensoft through the help of social media marketing and sales.
Theme 5: Social media can influence performance of organisation
Q5. Can social media channels impact on
company performance?
Frequency
ď‚· Yes 14
ď‚· No 6
15
7
8 4
11
Growth in sales performance
Attracting buyers
Providing accurate information
All the above
which assist in performing accurate functions and activities for attracting large number of
customers. They require to adopt social media for increasing growth level, attract buyers, provide
information and so more. In the illustrated graph, it can state that 7 felt growth in sales
performance, 8 has been assisted in attracting consumer and 4 availed in delivering proper
information to the company. On the other side, 11 experienced entire above mentioned benefits
to Ensoft through the help of social media marketing and sales.
Theme 5: Social media can influence performance of organisation
Q5. Can social media channels impact on
company performance?
Frequency
ď‚· Yes 14
ď‚· No 6
15
7
8 4
11
Growth in sales performance
Attracting buyers
Providing accurate information
All the above
Interpretation: From the above described table, it can be analysed that social media is
one of the effective channel which assist in reaching with desired customers. With the help of
this, company can enhance its performance level in order to provide necessary goods and
services. As per the presented graph, 14 respondents felt social media is influencing the
performance of Ensoft whereas 6 of them were disagree with this statement.
Theme 6: Social media can assist in achieving target consumer
Q6. Does social media media channels help
firm in reach with target customers?
Frequency
ď‚· Agree 24
ď‚· Disagree 6
16
Yes
No
0 2 4 6 8 10 12 14
14
6
Frequency
one of the effective channel which assist in reaching with desired customers. With the help of
this, company can enhance its performance level in order to provide necessary goods and
services. As per the presented graph, 14 respondents felt social media is influencing the
performance of Ensoft whereas 6 of them were disagree with this statement.
Theme 6: Social media can assist in achieving target consumer
Q6. Does social media media channels help
firm in reach with target customers?
Frequency
ď‚· Agree 24
ď‚· Disagree 6
16
Yes
No
0 2 4 6 8 10 12 14
14
6
Frequency
Interpretation: It can be stated that Ensoft company are adopt social media channels
which assist in attracting large number of customers towards desired goods and services. For
this, an organisation can analyse customers needs and wants as per this they are provide them
required services which satisfying their requirements. As per the illustrated chart, this can be
claimed that target consumer can easily and widely attained through the assistance of social
media in Ensoft as per the views of 24 respondents. Whereas approximate 6 responders were
disagree with this.
Theme 7: Social Media can attract international and domestic buyer
Q7. Is social media attracting domestic as
well as international customers towards
organisation products?
Frequency
ď‚· Yes 26
ď‚· No 4
17
Agree Disagree
0
5
10
15
20
25
24
6
Frequency
which assist in attracting large number of customers towards desired goods and services. For
this, an organisation can analyse customers needs and wants as per this they are provide them
required services which satisfying their requirements. As per the illustrated chart, this can be
claimed that target consumer can easily and widely attained through the assistance of social
media in Ensoft as per the views of 24 respondents. Whereas approximate 6 responders were
disagree with this.
Theme 7: Social Media can attract international and domestic buyer
Q7. Is social media attracting domestic as
well as international customers towards
organisation products?
Frequency
ď‚· Yes 26
ď‚· No 4
17
Agree Disagree
0
5
10
15
20
25
24
6
Frequency
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Interpretation: It can be analysed that social media is popular platform which can be
used for promoting various types of goods and services within large market place. By using this,
they can easily gain attention of domestic as well as international customers towards company
products and facilities. According to this, 26 respondents stated that Ensoft is able to attract their
potential buyer within domestic and international market segments through using social media
effectively. On the other side, 4 respondents were disagree with this notion.
Theme 8: Social media lead numerous issues
Q8 What are the problems faced by company
while using social media channels?
Frequency
ď‚· Inappropriate networks 10
ď‚· Lack of devices 10
ď‚· Unskilled employees 10
18
Yes No
0
5
10
15
20
25
30 26
4
Frequency
used for promoting various types of goods and services within large market place. By using this,
they can easily gain attention of domestic as well as international customers towards company
products and facilities. According to this, 26 respondents stated that Ensoft is able to attract their
potential buyer within domestic and international market segments through using social media
effectively. On the other side, 4 respondents were disagree with this notion.
Theme 8: Social media lead numerous issues
Q8 What are the problems faced by company
while using social media channels?
Frequency
ď‚· Inappropriate networks 10
ď‚· Lack of devices 10
ď‚· Unskilled employees 10
18
Yes No
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: From the above described table, it can be analysed that there are various
issues and problems faced by company while implementing social media for gaining maximum
income and profitability. It includes inappropriate networks, lack of devices and unskilled or
unqualified employees. According to this, 10 testee believe that Ensoft faced inappropriate
networks as major issues, where 10 faced the issues of device dearth from social media uses in
their operation. Whereas 10 testee claimed over the unskilled worker experience within the
working organisation.
Theme 9: Modern media is more supporting marketing method
Q9 In current time period, which method of
marketing is used by Ensoft company?
Frequency
ď‚· Traditional 11
ď‚· Modern 19
19
10
10
10
Inappropriate networks
Lack of devices
Unskilled employees
issues and problems faced by company while implementing social media for gaining maximum
income and profitability. It includes inappropriate networks, lack of devices and unskilled or
unqualified employees. According to this, 10 testee believe that Ensoft faced inappropriate
networks as major issues, where 10 faced the issues of device dearth from social media uses in
their operation. Whereas 10 testee claimed over the unskilled worker experience within the
working organisation.
Theme 9: Modern media is more supporting marketing method
Q9 In current time period, which method of
marketing is used by Ensoft company?
Frequency
ď‚· Traditional 11
ď‚· Modern 19
19
10
10
10
Inappropriate networks
Lack of devices
Unskilled employees
Interpretation: It can be stated that there are various methods and techniques which can
be used for attracting domestic as well international customers towards company products and
services. There are various modern and traditional method which can assist in reaching with
desired customers or clients. This can state that 11 respondents claimed that traditional media is
used by Ensoft for their promotion and marketing. Whereas 19 affirmed that modern media is
more assisting and supporting in context of marketing and promotion of organisation in more
efficient manner.
Theme 10: Social media enhance organisational performance
Q10. Can social media enhancing the
performance of small business organisation?
Frequency
ď‚· Agree 22
ď‚· Disagree 8
20
Traditional Modern
0
2
4
6
8
10
12
14
16
18
20
11
19
Frequency
be used for attracting domestic as well international customers towards company products and
services. There are various modern and traditional method which can assist in reaching with
desired customers or clients. This can state that 11 respondents claimed that traditional media is
used by Ensoft for their promotion and marketing. Whereas 19 affirmed that modern media is
more assisting and supporting in context of marketing and promotion of organisation in more
efficient manner.
Theme 10: Social media enhance organisational performance
Q10. Can social media enhancing the
performance of small business organisation?
Frequency
ď‚· Agree 22
ď‚· Disagree 8
20
Traditional Modern
0
2
4
6
8
10
12
14
16
18
20
11
19
Frequency
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Interpretation: From the above described table, it can be analysed that social media is
one of the effective platform where company can promote their various goods and services
among customers. This is that method which can be used for increasing respective firm
performance level in order to gain maximum profitability and income. This can state from
illustrated graph that 22 are agree with the enhancement in performance by social media
inclusion within company. Whereas 8 are disagree with it.
21
Agree
Disagree
0 5 10 15 20 25
22
8
Frequency
one of the effective platform where company can promote their various goods and services
among customers. This is that method which can be used for increasing respective firm
performance level in order to gain maximum profitability and income. This can state from
illustrated graph that 22 are agree with the enhancement in performance by social media
inclusion within company. Whereas 8 are disagree with it.
21
Agree
Disagree
0 5 10 15 20 25
22
8
Frequency
CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
From the above described report it can be analysed that for small organisation, it is
required for company is to recognise the impact of social media channels on enhancing
performance level of small business entities. In modern era, social media is growing at fast
manner. Along with this, they required to analysing the impact of social media channels on
enhancing performance level of small business entities. For analysing this, they required to using
social media channels for attracting large number of customers towards their company goods and
services in better manner. With the help of achieving accurate target and goal, it is useful for
considering the major effect of social media channels for increasing level of performance in the
small business enterprise. An organisation can support the quality of communication for
increasing profitability and productivity to simply giving accurate method for the company.
5.2 Recommendation
Recommendation is that procedures which has different things that determined and they
need to carry out some initiative steps for using social media channels within an organisation
which help them in increasing company performance in the large market place. Along with this,
Ensoft firm required to adopt and using social media channels for getting high amount of
profitability and productivity in better manner. For using effective social media channels they
will getting awareness among large number of customers towards their creative and innovative
goods and services at large market area. They are using appropriate techniques and methods that
can assist in developing and making high success and growth level for an organisation.
Reflection
On the basis of above described report, it can be analysed that I used primary and
secondary data collection method which assist in collecting and gathering accurate data and
information. I need to analyse and examine data which are appropriate for an investigation in
order to complete research. While conducting this research, I can easily enhance my learning
skills and gain knowledge regarding how social media impact on organisation performance
within an organisation. Along with this, I used literature review in order to analyse and examine
different authors and scholars views regarding particular investigation topic. In this, I develop
questionnaire through which I can easily ask questions from respondents who are willing to
22
5.1 Conclusion
From the above described report it can be analysed that for small organisation, it is
required for company is to recognise the impact of social media channels on enhancing
performance level of small business entities. In modern era, social media is growing at fast
manner. Along with this, they required to analysing the impact of social media channels on
enhancing performance level of small business entities. For analysing this, they required to using
social media channels for attracting large number of customers towards their company goods and
services in better manner. With the help of achieving accurate target and goal, it is useful for
considering the major effect of social media channels for increasing level of performance in the
small business enterprise. An organisation can support the quality of communication for
increasing profitability and productivity to simply giving accurate method for the company.
5.2 Recommendation
Recommendation is that procedures which has different things that determined and they
need to carry out some initiative steps for using social media channels within an organisation
which help them in increasing company performance in the large market place. Along with this,
Ensoft firm required to adopt and using social media channels for getting high amount of
profitability and productivity in better manner. For using effective social media channels they
will getting awareness among large number of customers towards their creative and innovative
goods and services at large market area. They are using appropriate techniques and methods that
can assist in developing and making high success and growth level for an organisation.
Reflection
On the basis of above described report, it can be analysed that I used primary and
secondary data collection method which assist in collecting and gathering accurate data and
information. I need to analyse and examine data which are appropriate for an investigation in
order to complete research. While conducting this research, I can easily enhance my learning
skills and gain knowledge regarding how social media impact on organisation performance
within an organisation. Along with this, I used literature review in order to analyse and examine
different authors and scholars views regarding particular investigation topic. In this, I develop
questionnaire through which I can easily ask questions from respondents who are willing to
22
purchase their goods and services effectively. For this, I required to use qualitative data
collection method which assist in gathering appropriate data and information in order to
complete research report.
Alternative research method
It can be analysed that questionnaire is the method which is used by researcher in order to
collect and gather relevant views and opinions of respondents regarding specific topic. It is used
for reaching with large number of population easily and economically it is time consuming and
less expensive method which can be used for analysing appropriate feedback and response of
respondents effectively regarding particular research topic. For this, an investigator can easily
analyse their answer of appropriate questions which are related to research topic. Instead of using
questionnaire method, researcher can use interview technique which are best suitable for
examining different respondents views and opinions. For this, they can acquire more detailed
information regarding personal feelings, views, perceptions, opinions and thoughts. They allow
more detailed questions to be asked and it is usually achieve a high response rate. Interview is
one of the most effective method which assist in describing, explaining and understanding
research subjects behaviour, opinion and experience.
23
collection method which assist in gathering appropriate data and information in order to
complete research report.
Alternative research method
It can be analysed that questionnaire is the method which is used by researcher in order to
collect and gather relevant views and opinions of respondents regarding specific topic. It is used
for reaching with large number of population easily and economically it is time consuming and
less expensive method which can be used for analysing appropriate feedback and response of
respondents effectively regarding particular research topic. For this, an investigator can easily
analyse their answer of appropriate questions which are related to research topic. Instead of using
questionnaire method, researcher can use interview technique which are best suitable for
examining different respondents views and opinions. For this, they can acquire more detailed
information regarding personal feelings, views, perceptions, opinions and thoughts. They allow
more detailed questions to be asked and it is usually achieve a high response rate. Interview is
one of the most effective method which assist in describing, explaining and understanding
research subjects behaviour, opinion and experience.
23
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REFERENCES
Books and Journals
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Berman, E. M. and et. al., 2012. Human resource management in public service: Paradoxes,
processes, and problems. Sage.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Boxall, P. and Purcell, J., 2011. Strategy and human resource management. Palgrave Macmillan.
Guest, D. E., 2011. Human resource management and performance: still searching for some
answers. Human resource management journal. 21(1). pp.3-13.
Jiang, K. and et. al., 2012. How does human resource management influence organizational
outcomes? A meta-analytic investigation of mediating mechanisms. Academy of
management Journal. 55(6). pp.1264-1294.
Crook, T. R. and et. al., 2011. Does human capital matter? A meta-analysis of the relationship
between human capital and firm performance. Journal of applied psychology. 96(3).
p.443.
Anitha, J., 2014. Determinants of employee engagement and their impact on employee
performance. International journal of productivity and performance management.
63(3). p.308.
Renwick, D. W., Redman, T. and Maguire, S., 2013. Green human resource management: A
review and research agenda. International Journal of Management Reviews. 15(1).
pp.1-14.
Kehoe, R. R. and Wright, P. M., 2013. The impact of high-performance human resource
practices on employees’ attitudes and behaviours. Journal of management. 39(2).
pp.366-391.
Messersmith, J. G. And et. al., 2011. Unlocking the black box: Exploring the link between high-
performance work systems and performance. Journal of Applied Psychology. 96(6).
p.1105.
24
Books and Journals
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Berman, E. M. and et. al., 2012. Human resource management in public service: Paradoxes,
processes, and problems. Sage.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Boxall, P. and Purcell, J., 2011. Strategy and human resource management. Palgrave Macmillan.
Guest, D. E., 2011. Human resource management and performance: still searching for some
answers. Human resource management journal. 21(1). pp.3-13.
Jiang, K. and et. al., 2012. How does human resource management influence organizational
outcomes? A meta-analytic investigation of mediating mechanisms. Academy of
management Journal. 55(6). pp.1264-1294.
Crook, T. R. and et. al., 2011. Does human capital matter? A meta-analysis of the relationship
between human capital and firm performance. Journal of applied psychology. 96(3).
p.443.
Anitha, J., 2014. Determinants of employee engagement and their impact on employee
performance. International journal of productivity and performance management.
63(3). p.308.
Renwick, D. W., Redman, T. and Maguire, S., 2013. Green human resource management: A
review and research agenda. International Journal of Management Reviews. 15(1).
pp.1-14.
Kehoe, R. R. and Wright, P. M., 2013. The impact of high-performance human resource
practices on employees’ attitudes and behaviours. Journal of management. 39(2).
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