The Implications of Digital Technologies on Austin Fraser
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Added on 2021-01-02
The Implications of Digital Technologies on Austin Fraser
Added on 2021-01-02
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RESEARCH PROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................3Overview of research..............................................................................................................3Background of research..........................................................................................................3Significance of research.........................................................................................................4Research aim..........................................................................................................................4Research Objectives...............................................................................................................5Research questions.................................................................................................................6CHAPTER 2: LITERATURE REVIEW ........................................................................................6Identify the importance of social media within an organisation............................................6Analyse effectiveness of social media in developing the productivity and performance......7CHAPTER 3: RESEARCH METHODLOGY................................................................................8Types of research....................................................................................................................8Research design......................................................................................................................8Research approach..................................................................................................................8Data sampling.........................................................................................................................9Ethical issues........................................................................................................................10CHAPTER 4: DATA ANALYSIS................................................................................................11CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................19Conclusion............................................................................................................................19Recommendation..................................................................................................................19Reflection.............................................................................................................................20REFERENCES .............................................................................................................................21APPENDIX....................................................................................................................................23
TITLE :“The implications of digital technologies on Austin Fraser”. CHAPTER 1: INTRODUCTIONOverview of researchSocial media determine as one of the most effective term in advanced time so there arelarge number of people are mainly concern on using social media which assist in increasing theirskills and abilities in proper manner (Garrigos-Simon and et. al., 2012). Along with this, socialmedia is effective in capturing wide location by giving accurate facts and figures regarding theirdesired goods and services at large market place. The major primary elements are incorporatedwith modern innovation that are web based social networking steps, websites, distributionchannels and profitableness application. Such things are seen as important components whereeach association will make sure that they required to stamp the best quality on these stages whichhas been developing more favourable to the corporation. Background of researchIn the current business period of time, it is necessary objectives of small companyrequired to expand their business operations in huge area as to attaining high success and growth.The main motive of this research is to achieving their competitive position by gaining attentionof large number of customers towards company and they are offering effective products andservices. Austin Fraser is the small recruitment consultancy firm which specialised in coveringtechnology, digital automation, aviation and life science industry in international level. Alongwith this, the major concentration of this firm is to satisfying their people needs and wants atmarket area by offering them various types of recruitment facilities and services in propermanner. In the current time period, they have some busy schedule and they have not accuratetime for conducting effective marketing so they are prefer to use online marketing that assistthem for developing effective transaction and also need to satisfying their requirements in hugemarket place (Wang and Wei,2012). Social media is mainly implemented method and tool whichplay an effective role in making publicity of organisational functions and activities at marketarea. In current period of time, people are living very busy schedule and they have accurate timefor conducting effective marketing so they are mostly select online marketing that assist them indeveloping appropriate transaction and also this will help in fulfilling all main needs and
requirements of their customers (Aral, Dellarocas and Godes, 2013). As per the Austin FraserRecruitment Company, they are providing best suitable job to the people and they aremaintaining strong relation with the individuals for doing effective work, know the best way tosolve problem and getting right opportunities. Significance of researchThe investigation is based on examining and analysing the measure of social mediamethods and their impact of promoting company efforts. In current period of time, businessorganisation are mainly concern with increasing their sales and performance with the help ofexecuting different innovation methods and strategies (Michaelidou, Siamagka andChristodoulides, 2011). The main important reason which direct towards analysing andexamining the venture for updating the data and information of student in the zone of onlinenetworking and their impactful aptitudes and facts for a person in existing day to promote indifferent condition. Corporation mainly centred with modern online networking in better manner.The innovation are extra features which are tremendous part in current community as expandingnumber of person which are totally depend on versatile application and technology thatsatisfying all major needs and wants of desired people. With the assistance of this, researchproject can increasing learner skills and knowledge for doing work in same place and it willprovide major advantages for enhancing success or growth at large market place (Lin and Lu,2011O'). Research aimThe investigation should be characterized that has been achieving with the help of thisresearch. Along with this, it can be defined for providing effective system which aim is toexamining accurate targets and goals. The main aim is to lead towards conducting investigationwhich has been overcoming with solving major issues and problems that required to be explainin the consideration factor (Keeffe and Clarke-Pearson, 2011). It is necessary element ofresearcher which main so it is specialised in considering the major topic of investigation that areinfinitely starting point in the examination. The aim of this project is “To determine theimplications of digital technologies on SME’s”
Research ObjectivesThe research objectives are giving shape which help in developing investigation in bettermanner. It is useful in expressing the extension for specific research and at the end ofaccommodating in collecting the accurate data for doing research to developing structure in rightmanner. 5
To identify the importance of social media within an organisation. To analyse effectiveness of social media in developing the productivity and performanceof an organisation.To assess different types of social media tools that are being utilised by Austin Fraser togain high competitive advantage.Research questionsResearch questions are task by which organisation can get appropriate answer of specificquestion (Laroche, Habibi and Richard, 2013). This will define the enquiry which make themsimpler to collect data and it is useful and at the end they are achieving desired goals andobjectives for specific examination in proper manner. This consist with determining the essentialfactor of investigation which will play role in analysing and examining the assembling data alongwith their alternatives of different authors and scholars. The exploration inquiries for suchresearch are as under:What are the importance of social media within an organisation?How to analyse effectiveness of social media in developing the productivity andperformance of an organisation?CHAPTER 2: LITERATURE REVIEW Identify the importance of social media within an organisationNowadays, having a social media appearance is not counted as a plus point of businessrather it is a requirement to take a business on hike. A few years ago, newspapers, TV, billboardswere sufficient for a business but now as the world is growing fast there is a need to put abusiness on internet. As it seems that there is a huge platform is provided by the social media forpromote a business (Hays, Page and Buhalis, 2013). In fact, social media is just not a platformbut also a major tool of marketing and the companies who utilizes this platform are getting fiftytwo percent increase in their sales (Chu and Kim, 2011). There are numerous social mediawebsites which are used to promoting sales like Facebook, Twitter, Pinterest, Tumblr,Stumbleupon, Delicious, Reddit, imgur, Flickr, blogs, YouTube, etc. These all are playing a vitalrole in raising the sales for a business and also providing techniques to gather the information ofthe usefulness and marketing research. There is some specific importance of social media thatare described below- 6
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