Impact of Social Media Marketing on Sales of Unilever Plc

This presentation explores the effect of social media marketing on the sales of Unilever Plc. It evaluates the advantages of social media marketing, the significance of social media marketing in the development of Unilever Plc, and the challenges faced by the company. It also discusses the impact of social media marketing on sales and revenue, the need for recruitment and selection of candidates for effective utilization of social media platforms, and the role of social media marketing in establishing good customer relationships.

Research
Project

Cover Content
• Introduction
• Research Aim
• Research Objectives
• Data Analysis and Interpretation
• Conclusion
• References

Introduction
Research is an essential need of an organisation which assist in
gathering relevant and accurate information about the market
needs due to which the management are able to make an
effective decisions and plans in order to achieve its desired
goals and objectives.

Aims and objectives
 To determine the effect of social media marketing on
organisation sales of Unilever Plc.
 To evaluate the advantages which may collected by
organisation after adoption of Social media marketing.
 To analysis the significance of social media marketing
in development and growth of Unilever Plc at large
scale.

Data Analysis
Data analysis is identified as the most significant element of
research which assist in analysing information and data that
are gathered by investigator in respects to carry out the
whole work appropriately.

THEME 1: Reliability of social media
marketing on increasing sales of company
Q1) Does the social
media marketing is
reliable method to adopt
for sales growth of
Unilever Plc?
Frequency
Yes 36
No 14
Yes No
0
5
10
15
20
25
30
35
40
36
14 Frequency

THEME 2: Benefits received by company
during adoption of social media marketing
Q2) What are the main benefits
that can be achieved by Unilever
Plc through adoption of social
media marketing?
Frequency
Increase sales 20
Create better relation with targeted
customers
15
Increment in customer base 15
Increase sales
Create better relation with targeted customers
Increment in customer base
0
5
10
15
20
20
15 15
Frequency

THEME 3: Requirement of training and
learning programs for employees
Q3) Does the employees of Unilever
Plc requires training and learning
programs to work on social media
platform?
Frequency
Yes 35
No 15
Yes No
0
5
10
15
20
25
30
35
35
15
Frequency

THEME 4: Types of social media
platform
Q4) What are the main types of social
media platform that positively effects
on business sales and growth?
Frequency
Facebook 25
Instagram 10
Twitter 10
Others 5
Facebook Instagram Twitter Others
0
5
10
15
20
25
25
10 10
5
Frequency

THEME 5: Challenges faced by company
during marketing on social media
Q5) What are the challenges faced by
Unilever Plc in the adoption of social
media marketing ?
Frequency
Training needs 28
Increased demand on staff
or volunteer hours
12
Supplying content and
guidance to local branches
10
Training needs
Increased demand on staff or volunteer hours
Supplying content and guidance to local branches
0
5
10
15
20
25
30
28
12 10
Frequency

THEME 6: Advantages of social media
marketing
Q6) What are the main advantages of
using social media marketing? Frequency
Minimum time to reach
targeted customers
20
Minimum investment
required
15
Easy to operate 15
Minimum time to reach targeted customers
Minimum investment required
Easy to operate
0
5
10
15
20
20
15 15
Frequency

THEME 7: Impact of Social medial
marketing on sales and revenue
Q7) Can Social media marketing helps
in enhancing sales and revenue of
Unilever Plc?
Frequency
Completely agree 25
Partially agree 12
Disagree 8
Unsure 5
Completely agree Partially agree Disagree Unsure
0
5
10
15
20
25
25
12
8
5
Frequency

THEME 8: Need of recruitment and
selection of candidates
Q8) Is there any need of recruitment
and selection of candidates to
effectively utilise social media
platform for the purpose of
marketing?
Frequency
Yes 30
No 20
Yes No
0
5
10
15
20
25
30
30
20
Frequency

THEME 9: Social media marketing help
in establishing good customer relationship
Q9) Does social media marketing assist
Unilever Plc in maintaining good relation
with targeted customers?
Frequency
Yes 38
No 12
Yes No
0
5
10
15
20
25
30
35
40
38
12 Frequency

Conclusion
It has been summarised from the above project report that an
organisation can sustain in competitive market through
adopting various promotional tools. Out of which social
media platform is considered as an effective marketing
tool among all due to availability of maximum number of
customers.

References
Agnihotri, R., and et. al., 2016. Social media: Influencing customer
satisfaction in B2B sales. Industrial Marketing Management. 53.
pp.172-180.
Ansah, M. O. and Poku, K., 2013. Investigation into consumer
response to sales promotional activities: The case of Unilever
Ghana Limited. International Review of Management and
Marketing. 3(4). pp.134-145.

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