Research Project on Outsourcing in Zara

This research project explores the concept of outsourcing in Zara, including its benefits, challenges, and impact on market share and profitability. It also discusses the role of outsourcing in bringing innovation and provides recommendations for expanding the business in the global market.

RESEARCH PROJECT

QUESTIONNAIRE
Name of Organisation: Zara
Designation of Respondents: Senior Manager
Name of Respondents:
Gender:
Age:
1.How long you are working in this company?
 1 to 3 years
 5 to 8 years
 8 to 10 years
2.Do you know the actual meaning and concept of outsourcing?
 Yes
 No
 Not Sure
3.Do you know that your company outsources the raw material from different
countries?
Strongly Agree
 Agree
 Neutral
 Strongly Disagree
 Disagree
4.According to you what are the benefits your company is gaining from
outsourcing of the business?
 Leverage knowledge and Skills
 Increase efficiency
 Controlled Cost
 Greater Competitive Advantage
5.Do you think that outsourcing a successful business strategy of Zara?
 Strongly Agree
 Agree
 Neutral
 Strongly Disagree
 Disagree

6.Do you think because of outsourcing, the market share and profitability of Zara is increased?
 Strongly Agree
 Agree
 Neutral
 Strongly Disagree
 Disagree
7. Do you think outsourcing helps company in bringing innovation?
 Yes
 No
 Not Sure
8. According to you what are the major challenges that your company is facing related to
outsourcing?
 Language and Cultural barriers
 Lack of Control
 Difference in time zone
 Legal Issues
9. What are the recommendation you provide to expand the business more in the global market
?
 Should know and understand the regulations
 Should Broaden the team
 Should keep eye on time
 Should learn languages

DISCUSSION AND
FINDINGS
 Theme 1: Maximum senior managers are employed in Zara for 8 to 8 years.
 Theme 2: Majority knows the actual meaning and concept of outsourcing.
 Theme 3: Zara outsources the raw material from different countries.
 Theme 4: Cost Controlled is the main benefits that company is gaining from
outsourcing of the business.
 Theme 5: Outsourcing is a successful business strategy of Zara.
 Theme 6: The market share and profitability of Zara is increased because of
Outsourcing.
 Theme 7: Outsourcing helps company in bringing innovation.
 Theme 8: The major challenges that your company is facing related to
outsourcing.
 Theme 9: Zara should broaden the team to expand the business more in the
global market

Theme 1: Maximum senior managers are
employed in Zara for 8 to 8 years.
Particulars Respondents
1 to 3 years 7
5 to 8 years 9
8 to 10 years 4
1 to 3 years 5 to 8 years 8 to 10 years
0
1
2
3
4
5
6
7
8
9
Respondents
1 to 3 years 5 to 8 years 8 to 10 years
0
1
2
3
4
5
6
7
8
9
Respondents

Theme 2: Majority knows the actual
meaning and concept of outsourcing.
Particulars Respondents
Yes 12
No 6
Not Sure 2
Yes
No
Not Sure
0 2 4 6 8 10 12
Respondents
Yes
No
Not Sure
0 2 4 6 8 10 12
Respondents

Theme 3: Zara outsources the raw material
from different countries.
Particulars Respondents
Strongly Agree 8
Agree 4
Neutral 1
Strongly Disagree 4
Disagree 3
Yes
No
Not Sure
0 2 4 6 8 10 12
Respondents
Yes
No
Not Sure
0 2 4 6 8 10 12
Respondents

Theme 4: Cost Controlled is the main
benefits that company is gaining from
outsourcing of the business.
Particulars Respondents
Leverage knowledge and
Skills
5
Increase efficiency 4
Controlled Cost 7
Greater Competitive
Advantage
6
Leverage knowledge and Skills
Increase efficiency
Controlled Cost
Greater Competitive Advantage
0
1
2
3
4
5
6
7
Respondents
Leverage knowledge and Skills
Increase efficiency
Controlled Cost
Greater Competitive Advantage
0
1
2
3
4
5
6
7
Respondents

Theme 5: Outsourcing is a successful
business strategy of Zara.
Particulars Respondents
Strongly Agree 8
Agree 4
Neutral 0
Strongly Disagree 5
Disagree 3
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree

Theme 6: The market share and
profitability of Zara is increased because of
Outsourcing.
Particulars Respondents
Strongly Agree 8
Agree 3
Neutral 1
Strongly
Disagree
5
Disagree 3
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
0 1 2 3 4 5 6 7 8
Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
0 1 2 3 4 5 6 7 8
Respondents

Theme 7: Outsourcing helps company in
bringing innovation.
Particulars Respondents
Strongly Agree 9
Agree 2
Neutral 1
Strongly Disagree 5
Disagree 3
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
0
1
2
3
4
5
6
7
8
9
Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
0
1
2
3
4
5
6
7
8
9
Respondents

Theme 8: The major challenges that your
company is facing related to outsourcing.
Particulars Respondents
Language and Cultural
barriers
7
Lack of Control 4
Difference in time zone 3
Legal Issues 6
Language and Cultural barriers
Difference in time zone
0
1
2
3
4
5
6
7
Respondents
Language and Cultural barriers
Difference in time zone
0
1
2
3
4
5
6
7
Respondents

Theme 9: Zara should broaden the team to
expand the business more in the global
market
Particulars Respondents
Should know and
understand the
regulations
4
Should Broaden the team 9
Should keep eye on time 4
Should learn languages 3
Should know and un-
derstand the regulations
Should Broaden the team
Should keep eye on time
Should learn languages
Should know and un-
derstand the regulations
Should Broaden the team
Should keep eye on time
Should learn languages