TASK 11 Research Project INTRODUCTION 1 TASK 11 Research Methods 4 TASK 28 Primary and secondary research using appropriate methods for business research
Added on 2020-06-04
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Research proposal.......................................................................................................................1Research methods........................................................................................................................4TASK 2............................................................................................................................................8Primary and secondary research using appropriate methods for business research....................8TASK 3..........................................................................................................................................10Interpretation.............................................................................................................................10TASK 4..........................................................................................................................................17Effectiveness of research methods............................................................................................17CONCLUSION..............................................................................................................................17RECOMMEDATION....................................................................................................................18
INTRODUCTIONDue to number of technology interventions taking place at a fast pace, the world isgetting modernised and advanced day by day. Digital technology play a big and influencing rolein every business. This provides an opportunity to the business managers to store large dataeasily and effectively which further helps in taking long term decisions for firm. Digitaltechnology has totally transformed all activities of an enterprise (Schaffers and et. al., 2011).Development of different technologies has made the work easier. This helps in saving the timeand cost of enterprise and also, guides managers in finding better solutions to different andcomplex business problems. 4Com plc is a business enterprise which providestelecommunication services to businesses and its clients in the UK. Impact of digital technologyon business firm with reference to 4com plc. is described in this report. Different researchmethods in context to primary and secondary research are mentioned here. Further, applicationof different tools to analyse the main findings of research is included as well. It is essential forresearcher to use appropriate tools and techniques to analyse the findings of research. TASK 1Research proposalAs per the present condition of business environment, it is essential for every enterpriseto use advanced technology and conduct all activities as per the requirement. Digital technologyis a new and modern technique in the business world where traditional market segment declineson continue basis. This affects the activities of business in a positive way as this ensures rightplace for administration (Heeks, 2010). Facility of cloud technology helps in proving anopportunity to manager to share and transfer files from one network to the other. Further, digitaltechnology provides number of social platforms to the business organisation through which theycan communicate relevant information with a large number of customers. This increasingnumber of opportunities enhance the profitability of firm on continuous basis. It requires hugefinancial resources as this enables an enterprise to expand its business activities in different areasand in an appropriate way. Today, large number of people use different platforms of social media to interact witheach other. So, with the help of this, firm can reach to a large number of customers and cancapture a larger market share. One main advantage of this is that it increases the effectiveness ofdifferent business activities as it enhances the connectivity of firm in different regions. This1
ensures integration of different business activities and helps managers in identifying thedeviation, if any exists. Main benefit of digitalisation is that it helps business to increase thequality of its products and to offer effective services to clients. Overall, it affects the activities ofan enterprise in a positive way. Topic: Implication of digital technology on 4com plc.Background of project:Today, every enterprise wants to adapt new technology to introduce changes in itsproducts and services to better satisfy the needs of customers. Digital technology has changedthe business activities at large. Main contribution of digital technology is that it has increased theeffectiveness of different business operations (Alshamaila, Papagiannidis and Li, 2013). Further,it helps in enhancing the quality of goods and ensuring their production as per the requirement ofcustomers. This decreases the old trend of shared information through emails in which thechances of hacking is high. New technology called cloud technology ensure transfer of datawith security . This helps the enterprise in collecting information from different sources whichhelp in increasing the effectiveness of production process. With the help of digitalisation, 4com plc. can increase the quality of its services and canbetter satisfy the needs of its customers. Further, firm can increase number of its services indifferent areas after identifying and evaluating the needs of different businesses. Technologysuch as mobile technology and different platforms of social media helps the firm to connect itsbusiness activities at a global level. With the help of this, they can increase effectiveness of theirbusiness activities. Before starting work on a particular project, it is essential for every businessto set some objectives and aim as per the requirement of project and to get direction during thewhole project (Apulu, Latham and Moreton, 2011). Basically, aim and objectives work as ablueprint during the completion of work. Aims: To implement digital technology for execute business operations.Objectives:To understand process of implementation of digital technology in enterprise.To identify the requirement of business transformation activities. To calculate the effectiveness of digital technology after its implementation on businessactivities. 2
To recommend the managers of 4com how they can better use the different digitaltechnologies to increase effectiveness of commercial operations. Research questions:How effective the digital technology is, to transform business activities?Why it is necessary to transformed business operations?How the implementation of digital technology will take in business?Research issues: In today's business environment, technology is an elements which affectalmost every kind of business and its activities especially to the firms work in hospitality sector.Different type of technology introduce on every day basis so it is very essential for firms to usethese different type of technology to execute their operations and to better satisfy the needs of itsclients (Alshawi, Missi and Irani, 2011). Cost is one of the major issue and adoption of differenttechnology not only increase satisfaction of clients but also decrease the cost of company'soperations and at the same time minimise the time of complete a task. To get all these advantagesand other benefits it is very essential for researcher to consider all these issues in mind andidentify and arrange all the resources required to implement this concept. Literature review: As per the views of Costen, 2011, digital marketing is a concept of differenttechnologies which help business enterprises to perform all operations with ease and help themin sharing relevant data from one server to another. In this enterprise, different online socialplatforms are used to interact with a group of large number of customers. On the contrary,Marchante, 2014 said that digital marketing is used by firms to increase effectiveness ofproduction process by collecting information from different users of product. Company usesdifferent technological channels to promote its products and services to capture a larger marketshare. Main feature of digital marketing is that this ensures security of data while transferring itfrom one place to another. Further, it provides an opportunity to manager to collect feedbackfrom its customers in order to identify the issue so that company can increase features of itsproduct. Salas, 2012 said that digital technology provide number of different tools and methodswhich help in business organisation in transform its business activities and execute all operationsin an effective way. While on the opposite of it as per the point of view of Moser, 2012 digitaltechnology increase the complexity of business operations and create unnecessary obstacles inexecute commercial activities. Pollock, 2015 conclude that it is very essential for 4com plc to3
transform its activities as firm provide telecommunication services to its customers and businessclients so it is very necessary for company to use new technology and updated methods to deliverservices to its customers. Brewster, 2017 stated that 4com plc can use various techniques in aneffective way by first analyse the resources required for effective implementation ofdigitalisation. With this company can identify the features which customers want in the productand than can offer them the same. In this way 4com plc can attract more number of customersand can capture a larger market share. Basically digital technology is a broad concept and include use of different technologyand social platforms to interact with customers and to identify the features which they want to bein the product. Main advantage of this is that firm can deliver its services as per needs of itsbusiness clients and make large number of profits. Significance of digital technology in 4com plc4com plc is a service based enterprise which offer telecommunication services to itsbusiness clients to solve their problems. Firm provide services to its clients with differenttechnology devices (Dai, 2010). With the help of modern and unique technology company candeliver better services to its customers and at the same time can provide effective solution totheir problem. Further, with the help of this company can attract more number of customers thatits rivals and can generate large amount of profits. Main importance of different digitaltechnologies in an enterprise can be understood by following points: Improve performance of employees: Whenever a new technology is introduce thanproper training is provide to employees. Use of new technology save time of workers inserve a client and increase effectiveness of their work (Liang, You and Liu, 2010).Knowledge of different technology increase self confidence of employees and increasetheir productivity.Consistency: Use of new and different technology help business enterprise in provideeffective solution top the problems of customers and better satisfy their needs. Thisincrease the market share firm and help in achieve consistency in business activities. Help in remove weakness: New and effective technology help enterprise in increaseeffectiveness of its business activities and this help in remove weakness of company suchas delay in serve a customer etc. new and improved technology minimise the time ofbusiness operations and increase satisfaction of customers.4
Digital technology not only help enterprise in its effective execution of business activities butalso provide number of social platforms through which company can interact with its customers.This interaction help enterprise in create and maintain a good relationship with its customers andidentify the features with they want in the service so company can offer them the same. As 4com plc provide different type of business services to its clients so technology play abig role in service based industry (Bayo-Moriones, Billón and Lera-López, 2013). With the helpof updated technology company can expand it services in different areas. In this way companycan attract and serve more number of customers. This will enhance loyalty of customers towardsthe brand and will provide different benefits to enterprise in its long run. So it is very essentialfor managers of 4com plc to use different technologies to execute business operations and delivereffective services to its clients. Research methodsType of investigationQuantitative approach: Under this, researcher collect quantitative data or is in numericalform. Different mathematical and statistical methods are used for this. Researcher collectthis type of data through survey and questionnaire which contain 8 to 10 questions inorder to evaluate the effectiveness of digital technology on business activities. Qualitative approach: In this approach, researcher collect the information in terms ofdescriptions and details (Ghobakhloo, Arias-Aranda and Benitez-Amado, 2011).Different sources such as websites, journals and etc are used by researcher to collect thistype of data. Research methodology: This is known as one of the major section of research. In this ,researcher define all the methods and techniques he will use to conduct the research. It is veryessential for researcher to choose right method because this is the one factor which define thesuccess of research (Different Research Methods, 2017). By choose right and effective methodresearcher can draw right and valid conclusions and can identify the real impact of technology onbusiness activities of small enterprise. Research design: It can be describe as the blue print of research work. Basically this is aprocess of gather, measure and assemble data. This is categorised in different topic such asdescriptive, exploratory and experimental research design (Mazzarol, 2015). Present research isbased on descriptive deign as this help researcher in analysis the project in detailed about the5
topic of digital technology on business activities. This research design help in gather accuratedata. Research theory: This research follow the onion theory. As per this, all activities ofresearch must be execute in a sequence step by step just like the layers of onion. This indicatethat when every layer removed than it provide more information to researcher. Research philosophy: This define the main ideology of research. It help researcher ingather data from the viewpoint of different authors. Under this two philosophy calledinterpretivism and positivism has taken by researcher to carry out all research activities in aproper manner. Under this report interpretivism philosophy has taken into consideration becauseunder this researcher collect the qualitative data with the application of different tools andtechniques of research. Research approach: This is known as one of the essential part of research. This section of reportcan be described as the inductive and deductive research (Ale Ebrahim, Ahmed and Taha, 2010).Present report is based on inductive approach because as this approach is based of qualitativenature and inductive approach focus on available facts and figures.Research strategies: This stage of research project indicate the plans and strategies usedby researcher which guide him how to carry out the research. This research also has a researchstrategy of set objectives and meet the same by collect data from different sources and analyse itfor making conclusions and recommendations. Choices: This is the next stage include research, research choices indicate about thechoices made by the researcher for research for example, in this research both quantitative andqualitative data are collected. Mixture of different technologies help researcher in draw validconclusions related with the topic.Time horizons: This indicate the time taken by the research project and research activities to becomplete and to give effective outcomes to ensure success of the project (Truong, Simmons andPalmer, 2012). If research activities are not complete in time than it affect the quality and successof project. Minimum tuime for this project is 2 months. Techniques and procedures: This define the technique use by researcher for take sample andthis is known as sampling technique. Under this research, random sampling technique is chooseunder this and sample size of customers is 20 for research. 6
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