Research Project Assignment - “The implications of digital technologies on SME’s”

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question...................................................1
Research objectives.....................................................................................................................3
P2 Appropriate research methods and approaches to primary and secondary research..............7
TASK 2 ...........................................................................................................................................9
P3 Primary and secondary research using appropriate methods.................................................9
P4 Analytical tools, analyse research findings and data.............................................................9
TASK 3..........................................................................................................................................20
P5 Research outcomes in an appropriate manner for the intended audience............................20
TASK 4..........................................................................................................................................21
P6 Effectiveness of research methods applied for meeting objectives of the business research
project........................................................................................................................................21
P7 Alternative research methodologies and lessons learnt in view of the outcome’s...............21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE: “The implications of digital technologies on SME’s”.
INTRODUCTION
Artificial intelligence refers to development and theory of computer system that able to
be perform the activities and tasks needed the human intelligence like for an instance speech
recognition, visual perception, translation among languages and also decision making. It is
regraded as necessary part of technology and also a branch of the computer science that goals as
well as develops the intelligent machines. The main objective of small and large business firm is
to enhance their productivity along with sales of services and products of an organisation. Firms
are more concern towards adopting advance as well as updates technology in order to
minimizing the workload of staff members at workplace. With the help of this they will retain
towards company for long period of time and productivity will be enhanced.
TASK 1
P1 Research proposal that clearly defines a research question
In this modern era, digital technology plays a necessary role in increasing for increasing
productivity by make improvement in production process and operations of company (Nilsson,
2014). It is a responsibility of every organisation to adopt the new technologies in business so
that productivity of firm can be enhanced and company can expand business at large scale. It
provides benefits for organisations to retain its competitive position at market place by compete
with their strong competitors. In context to artificial intelligence, it assures to make improvement
in current services as well as products by enable automation of various activities as well as tasks.
It has more influence on an economy by providing innovation in existing products on the basis of
demands and needs of customers. It is helpful in develop the positive impact on mind of
consumers at market place. Artificial intelligence is stimulation of process of human intelligence
through machines especially the computer systems. Under processes consist reasoning, self-
correction and learning, under this, it is an ability of computer controlled robot and digital
computer in order to perform activities which are related with the intelligence being.
Background of Research
In this present time period, life of human depends on digital technology which are more
effective as well as better in make the life of human more easy along with the comfortable.
Artificial intelligence is helpful in making the operations as well as activities more effective.
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This research is based on Solotech Inc. organisation and it gives the complete IT solutions for
lightning, rigging for business, sporting, sound, restaurants, exhibitions, clubs, casino and many
others. The main focus of this organisation is to develop the business operations as well as
functions at market place by enhance standard and quality of services. In addition to this, main
aim of every organisation is to expand their activities as well as operations by develop the
innovative services at competitive market for fulfil demands and wants of consumers. Solotech
Inc. is specialist in control system, audio, lightning and video. The artificial intelligence is
helpful for every organisation to develop the value for minimizing workforce of company to
minimize the human efforts and also develop the operations through establish the advance
technology at workplace (Wamba and et. al., 2017). Artificial intelligence is develop the
technology which permits machines and also computers to function in proper and intelligent
way. It is a machine that designed and also programmed in a manner that they are act like
human. It is helpful in minimize the human effort. In applications of artificial intelligence
consists speech recognition, machine vision and also expert systems.
Significance of research
This research part is emphasising on identifying main aims of conduct research in an
effective manner to develop the better knowledge base through collecting relevant information
and data by different sources. This current investigation depends on impact of the artificial
intelligence on increasing development and growth of firm. It includes wide field of study that
aids in maximising knowledge base of individuals in field of the artificial intelligence. Main aim
of this organisation is to achieve the set objectives with in specific period of time. With the help
of research, an investigator can find the main solutions to overcome from problems by collecting
the appropriate and relevant information to particular study area. Under this, research process is
helpful for people to increasing an ability to search information and data related with the specific
problem. Under this research project, specific investigation is to be discussed for reaching at the
reliable as well as valid outcome of work.
Aim
The main aim of this investigation is to determine an impact of Artificial Intelligence on
development and productivity of firm. A case study on Solotech Inc.
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Research objectives
It is an other fundamental research piece that is interconnected with research point. Under
this, research objective is more suitable in providing the exact methods to an investigator to
implement the research exercises in the deliberate method. Some of the research aims mention
below as above:
 To analyse significance of the digital technology in small and medium size
organisations.
 To identify affect of the Artificial Intelligence on development and productivity of
Solotech Inc. organisation.
 To examine role of artificial intelligence and also its effectiveness in growth of
organisational activities.
 Recommend some ways by which Solotech Inc. company can enhance its profit level
along with productivity.
Research questions
It can be solved as noteworthy research work piece that provides unmistakable heading in order
to actualise session of conducting a survey in a systemic manner. Some research questions are
given below as above:
 What is significance of the digital technology in small and medium size organisations?
 What will be affect of Artificial Intelligence on development and productivity of Solotech
Inc. organisation?
 What is role of artificial intelligence and also its effectiveness in growth of organisational
activities?
 What are different ways through which Solotech Inc. company can enhance its profit
level along with productivity?
Literature Review
It is an evaluation of information report found under this section of literature review
concerned with the chosen study area. Review should explain, summarise, clarify and also
examine this literature. It should provide the theoretical base for an investigation to identify
nature of an investigation.
Significance of the digital technology in small and medium size organisation
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In this existing internet time period, digital technology plays a necessary role. With the
help of an investigation,determine that above 3 billion of consumer using internet at the national
level. On the basis of view point of Becerra-Fernandez and Sabherwal (2014).A relational study
of supply chain agility, competitiveness and Technology is a necessary factor that impacts on
operations of business. It impacts on efficiency, relationship and also culture of business. In
business, technology is developing necessity and helpful in learning as well as innovation in
business. There are some significance of digital technology mention below:
Communication with consumers- Technology impact on ability of company to interact
with the consumers. In busy business environment, it is essential for staff members of Solotech
Inc. company to communicate with its consumers clearly as well as quickly. In context to this,
website permit the consumers to search answers to different questions in an easy manner. For
moving products, over large geographic area, option of fast shipment is permit the business. Use
of digital technology to interact with consumers provides different advantages to firm. It will be
helpful in develop the strong public reputation of company at market place.
Operation efficiency- Technology is helpful for business to understand the requirement
of cash flows as well as preserve the precious resources like for an instance physical space and
time. With the help of using advance technology, company can minimize the cost and also time
through holding the meetings over internet instead of corporate headquarters.
Support and security- With an automated process, digital technology can give, increase
growth of firm to reach at the high level. It is only because that minimum resources are to be
consumers in process the business activities and tasks. Through using the advance technology,
company can provide better quality of services to consumers. According to opinion of ..... it has
been stated that Digital technology provides security to small size organisations in context to
secure reliable data or information.
Improve productivity- Each firm is look towards improving growth and productivity. One
method to attain the goals is through executing innovations in business that helps staff members
to interact, working performance and collaboration. If all staff members will be work together
with out arising any kind of conflict then they will focus towards attaining the aims of firm with
in given period of time.
Affect of Artificial Intelligence on development and productivity of Solotech Inc.
organisation
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