The provided report analyzes the impact of technology on business operations, emphasizing its importance and various methodologies. It also discusses the role of research in understanding technological developments and their implications for businesses.
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Table of Contents INTRODUCTION...........................................................................................................................................3 TASK 1..........................................................................................................................................................3 Research project and outline its specifications..................................................................................3 1.2 Factors that contribute in selection of research project..............................................................4 1.3 Critical review..............................................................................................................................4 1.4 Research project specification.....................................................................................................5 1.5 Appropriate plan and procedures for agreed research specification...........................................6 TASK 2..........................................................................................................................................................7 2.1 Match resources to hypothesis and question of research...........................................................7 2.2 Research investigation as per the agreed procedures and specifications....................................7 2.3 Record and collect relevant data.................................................................................................9 TASK 3........................................................................................................................................................10 3.1 Techniques of research evaluation............................................................................................10 3.2 Analysis of results in original research specification..................................................................12 3.3 Recommendations to research to link it with research findings................................................19 TASK 4........................................................................................................................................................20 Covered in poster............................................................................................................................20 CONCLUSION.............................................................................................................................................20 REFERENCES..............................................................................................................................................21
INTRODUCTION Technology is also known as one of the important factor which directly affect on the way of business which has been operated and regulated. Any such variation or development in technology are impact on commercial operation of an organization. Thus the little variation in technology directly affect the way an organization bring out various business activities and functions in effective manner. In travel and tourism sector, they are help in developing and maintaining as fast speed for development take place in the technology. The whole technology has been change the way of tourism at international level. In current time period, travel and tourism was used a person to travel on sea. After some time, there are different alterations which has been taking place in this industry. In the 18thcentury the travel and tourism sector by individual of high community or society for visiting the spas which mainly attracting towards offer games, gambling, social events, dancing and sea bathing. In 1830s they required to develop and maintain railway which has been take place and there are different resorts was established. Along with this, they are providing opportunities of every person to travel and this will enhancing the needs of vacations. While they need to publicity advertise to train developed by Thomas cook. This organization is one of the important player in the travel and tourism sector which is largest travel agency in all over the world (Cascio, 2018). TASK 1 Research project and outline its specifications TITLE: “ The influence of technology in travel and tourism sector: A case study on Thomas cook”. The main aim and objective of this research are totally related with the specific topic of investigation which is very effective and important for such researcher, before bring out an investigation. The major aims and objectives are related with this research topi that are described as under: Aim :“To identify the impact of technology in travel and tourism sector: A case study on Thomas cook” (Armstrong and Taylor, 2014).
Objectives: To determine the impact of technology on travel and tourism sector To recognize the involvement of technology on customer satisfaction within travel and tourism industry. To identify the relationship between customer satisfaction and technologies in the tourism sector. To recommend different ways that are important in gaining high position at market place (Berman and et. al., 2012). 1.2 Factors that contribute in selection of research project There are different elements which are directly affect the procedure of research and their desired results. It is one of the major aim of this project is to analyses the influence of technology in travel and tourism industry. Thomas is one of the essential and large player in the travel and tourism sector and this is increasing the effectiveness of their business activities, venture require to use technology in better manner. For doing effective understanding and evaluation the major impact of digital technology on certain questions that are formulated for carry out the specific research. There are different techniques and methods of data collection and methods that can be used in this research for collecting accurate facts or figures (Bratton and Gold, 2017). 1.3 Critical review This is also known as one of the essential part of each investigation. In this researcher required to collect or gather correct information regarding certain views and opinions of different investigators which are associated with the major topic of investigation in better manner. Along with this, it is also known as collection of secondary information method. This can be analyzed that the required technology is developing and growing as fast manner and there are various necessary development for increasing and also this will take place in travel and tourism sector. The introduction of motorcar in 20thcentury which gives an opportunities for large number of people in traveling from one place to another. In this, advancement of technology in 20thcentury assist in tourists in access the high number of places.
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The communication technology help the airline company which help in promoting different destinations for attracting large number of people. Along with this, technology of communication help in making and developing an individual which inform about several advantages to attract them. For doing effective communication technology, this will assist in giving opportunity to Arline reservation and book tickets online in proper manner. This will enhancing in travel and tourism sector as they are developing the procedures of booking in more simple way (Boxall and Purcell, 2011). They required to improvement and development in technology which help travelers in getting high data and information about different places or destination of tourists, lodging and food, book tickets for the specific destination in which they required to go outside. Therefore, they are using technology for providing an opportunities to visitors to easily contact with travel agencies. This can be concluded that impact of technology in travel and tourism sector attracting large number of travelers towards their destinations and places and also gather or compare different types of information which are available on the internet about different tourism destination. There are around 85% visitors which carry out the research bout desired places and travelers conduct online investigation for guide, booking and visas before confirming their booking. This can be said that there is no doubt that technology has conveyed the travel and tourism industry but still this will necessary for investing towards development. Along with this, tourist destination need to offer continue services or facilities to their customers and also serve them innovative or attractive offers for attracting more destinations for generating huge income or profits (Guest, 2011). 1.4 Research project specification Data and information has been collected by investigators which main motive is to play an important role in entire research. There are two major sources of data collection that are known as primary and secondary data collection method. Along with this, primary source of data method help researchers in collecting updated and fresh data with associated the main topics of investigation. This is that method which is very expensive and time consuming and at the same
time this will assist in developing better conclusion. In the case secondary method of data collection so the investigator take aid and using available data for bring out effective research in proper manner. Newspaper, articles and journal are main sources of collecting accurate facts or figures effectively. Both the appropriate methods of data collection the primary and secondary data are used in this specific research topic. A questionnaire consist with 10 questions which has been developing investigator for gathering accurate information (Jiang and et. al., 2012). Alongwiththis,therearevariousmethodsandsourceswhichcanbeusedby investigators and this has main motive is to do effective research. In this investigation, qualitative research method is used for helping researchers to complete the investigation in appropriate manner. 1.5 Appropriate plan and procedures for agreed research specification They need to complete all the research activities and functions in time which is very important to save both time and cost of investigators. For accomplishing this, researchers can developed and formulated a plan that contain different functions and activities for save time for completing the same. Thereare some steps which involves in the research procedures that are described as under: Formulate aim and objectives– it is the primary stage of each investigation to developing certain aims and objectives which are associated with the major topic of research. There are around 2 days to required for this. Research methodology– This is the second stage, in this researcher required to identify and choose different tools and methods to carry out investigation project and this will take around 2 days. Literature reviews– in this, investigation employees require to identify different articles, books and journals for collecting and analyzing data for specific topic. Data collection– In this, research can collect and gather data by asking questions from the sample people (Crook and et. al., 2011).
Data analysis– they need to collect effective results which are interpreting by rsearchers for taking the effective decisions. Conclusion and recommendation– At last an investigator need to provide conclusion and this will also giving effective recommendation for other alterations. Submission of project– in this report this can be completed and submitted in better manner (Anitha, 2014). TASK 2 2.1 Match resources to hypothesis and question of research There are various research questions which occurs for carry out research and investigation. The main questions that are related with this investigation are described as follows: What is the impact of technology in travel and tourism sector? What is the contribution of technology on customer satisfaction within travel and tourism industry? What is the relationship between customer satisfaction and technologies in travel and tourism sector? 2.2 Research investigation as per the agreed procedures and specifications When investigator should carry out the research then he will select out the accurate methodologies for competing the specific research. There are various methodologies which can be adopted and using by investigator employees. Along with this, qualitative and quantitative are the major research method in better manner. In qualitative research method, investigator need to carry out the research by analyzing and examining the different factors such as behavior and attitude (Renwick, Redman and Maguire, 2013). There is no numerical data which can be used in this investigation method. After gathered and collected this investigation that required to analyzed and interpreting by researchers to the conclusion. In this case, qualitative investigation method using and taking different data and large number of numerical data for analyzing or collecting the information. The main feature of this approaches is that this will help investigation employees for applying the accurate information. In addition to this, statistical method and data
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are used in this system. Qualitative research method is used in this type of investigation (Kehoe and Wright., 2013). A questionnaire developing and making specific facts and figures for analyzing the accurate data in proper manner
2.3 Record and collect relevant data Questionnaire Name: Age: Gender: Occupation: Contact no.: Email id: Q1) Is technology directly impact on business operation of travel and tourism sector ? a). Yes b). No Q2) Does implementation of digitization help to provide higher satisfaction to tourist ? a). Agree b). Disagree Q3) Major benefits of advancement in travel and tourism sector ? a). Support in get customer satisfaction b). Enhance efficiency c). Increase profits Q4) Can Thomas Cook effectively use technologies while offer services to their customers ? a). Yes b). No Q5) Does advance technology and customers satisfaction are interrelated to each other in travel and tourism sector ? a). Yes b). No
Q6) Is technology help in developing effective communication in the business activities ? a). Yes b). No Q7) Major areas that are affected by digital technology in travel and tourism sector ? a). Expansion of business activities b). Completion of commercial operations c). Customer's satisfaction Q8) Impact of advance technology on organizational activities ? a). Positive b). Negative Q9) Does Thomas cook employee easily adopting technology in business operations ? a). Agree b). Disagree Q10) Any recommendation to Thomas cook related to advancement of technology ? TASK 3 3.1 Techniques of research evaluation Research design– In this context, this is used for addressing all the main sources, process and strategies which an investigator for analyzing or examining different areas and gathering accurate information which are associated with research topic (Messersmith and et. al., 2011). This will help in analyzing and examining different modifications for solving best possible resolution of issues and problems in better manner. The research design indicate the way for carry out the investigation and highlighting the sources and methods that can be used by investigation effectively.Themajor research design includesdescriptive, exploratoryand experimental. All such design of research will support investigators for bring out research in effective manner and this will help in drawing study the main investigation topic and at the same type this will support in analyzing or examining the major issues and barriers of research. Along
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with this, descriptive investigation design that can be taken under in this project for bring out the research and framing conclusion (Cascio, 2018). Research approaches– This is another factor which are related with investigation so this will highlighting the major process that researchers can follow to carry out investigation in effective manner. Each research certain common stage. It will indicates that various methods and techniques by investigators for collecting data, data interpretation and analysis. There are various tools and methods which a investigator can using to carry out research. Before selecting the last technique, this is requited for investigator to analyses and examine required best possible solution in effective manner. Inductive and deductive re the main classification of this. Along with this, deductive investigation are the main aim of investigation which help in generating new theories from data collected which main purpose is doing effective research and in inductive investigation method is very different theory. Along with this, inductive researcher approach are used in this investigation as this will help in achieving better outcome effectively. Data sampling– In this researchers, initially they are gathering or collecting sample for bring out research in order to getting accurate results and frame accurate conclusion. For choosing sample, there are two various methods and techniques that can be used by investigators which are known as probability and non probability. In this, probability sampling is used under this research for selecting the sample and also framing better conclusion in effective manner. Under this research, 45 respondents are help in taking data which are related to investigation topic (Armstrong and Taylor, 2014). Ethical consideration– it is called as one of the most important part of researcher. There are main ethics for deciding the standards ways and methods for supporting for developing difference between right or wring while conducting investigation. It will assist in managing and handling various issues which are associated with researchers and help in implementing all business activities or functions in research in appropriate manner. An investigation is one which remainresponsiblenotaskcertainpersonalfromspecificrespondentsandmaketheir confidential. There are certain accurate standards and regulations that need to follow by researcher during bringing investigation so this will make sure towards completing all activities and help in follow legal laws d regulations (Berman and et. al., 2012).
Limitations– an investigator willface different issues ad barriers for carry out effective research and collects data in better manner. All the main issues need to be managed and handled in effective way for framing all meaningful conclusions. Before bring out research so this is required for investigator to identify and analyses all the major issues and barriers to mage or handle all the same. All the useful things should be carry out in effective manner and help in draw valid conclusion (Bratton and Gold, 2017). 3.2 Analysis of results in original research specification Theme 1: Impact of digital technology on business operations Q1) Is technology directly impact on business operation of travel and tourism sector ? Frequency a). Yes25 b). No5 Findings-Digital technology has vast impact on business organization and its business activities. Through this Thomas cook can easily get desirable benefits and growth. Main objectives of their organization is to provide higher satisfaction to visitors on their bases of their requirement and need. As per the above graphical representation out of 30 candidates, 25 YesNo 0 5 10 15 20 25 25 5Column C
individual are in its favor who think that technology has direct impact on business operation of travel and tourism. Theme 2: Implementation of digitization help to provide higher satisfaction to tourist Q2) Does implementation of digitization help to provide higher satisfaction to tourist ? Frequency a). Agree21 b). Disagree9 Findings– Implementation of advance technology provide higher satisfaction to visitors on the base of their requirement and need. Through this, Thomas cook can easily build direct connection with their inbound, outbound and local visitors. Main objective of them is to provide quality servicesand appropriate information related to their services and offers that they want to offer. On the bases of a Survey, in between 30 candidates, 21 are in its favor. Theme 3: Benefits of advancement in travel and tourism sector AgreeDisagree 0 5 10 15 20 2521 9Column C
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Q3) Major benefits of advancement in travel and tourism sector ? Frequency a). Support in get customer satisfaction20 b). Enhance efficiency4 c). Increase profits6 Findings– Advancement of technology has different benefits and advantages as in travel and tourism sector, this procedure assist to provide higher satisfaction to visitors by providing quality services to them in effective manner. As per a research, out of 30 candidates, 20 people think that advancement in travel and tourism sector assist to provide higher satisfaction to customers while 6 candidates think that it aid to increase profit and left candidate think that it Enhance efficiency. Theme 4: Uses of technologies while offer services to customers Q4)CanThomasCookeffectivelyuseFrequency a). Support in get customer satisfaction b). Enhance efficiency c). Increase profits 02468101214161820 20 4 6 Column C
technologieswhileofferservicestotheir customers ? a). Yes24 b). No6 Findings– Thomas is a well known travel and tourism sector organization that provide effective services to multinational visitors. For this, they are uses digital technology to get connected with several tourists easily. Through this they analyze tourist's demand and their requirement fro specific service to provide them properly. Out of 30 individuals, 24 candidates says that Thomas Cook effectively use technologies while offer services to their customers while as 6 are not its favor. Theme 5: Interrelation between digital technology and customers satisfaction Q5) Does advance technology and customers satisfaction are interrelated to each other in travel and tourism sector ? Frequency a). Yes25 b). No5 24 6 a). Yes b). No
Findings– For a business organization, it is required to provide higher satisfaction to customers by analyzing their demand and specific need. In this process internet and its resources help to build direct connection with inbound, outbound and local visitors. Implementation of Advance technology in business organization and customers satisfaction are interrelated to each other as per the above graphical representation in which 25 candidates are in its favor. Theme 6: Developing effective communication in the business activities Q6) Is technology help in developing effective communication in the business activities ? Frequency a). Yes18 b). No12 Findings– In a business organization, it is require to make effective and desirable changes ion the bases of customers demand and their requirement. For this they needs to implement them effectively to getting higher business advantages. Employee of Thomas cook needs to understand a). Yes b). No
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itsadvantagesthroughamutualunderstanding.Forthistheyneedtouseeffective communication to resolve issues and problems of each others. As per the above presentation, 18 candidates think that technology help in developing effective communication in the business activities Theme 7: Areas that are affected by digital technology in travel and tourism sector Q7) Major areas that are affected by digital technology in travel and tourism sector ? Frequency a). Expansion of business activities7 b). Completion of commercial operations5 c). Customer's satisfaction18 Findings– As per the above graphical representation, out of 30 individuals, 18 individuals are think that customers satisfaction is a major area that is directly affected by digital technology in travel and tourism sector.This process help to analyze visitor's requirement and their need for specific services while they want to visit one specific location. Theme 8: Impact of advance technology on organizational activities 7 518 a). Expansion of business activities b). Completion of commercial operations c). Customer's satisfaction
Q8)Impactofadvancetechnologyon organizational activities ? Frequency a). Positive21 b). Negative9 Findings– Advance technology is a one mots effective process that helps to provide business advantages easily. This is a most effective process of firm that require specific skill and knowledge while implementation them in organizational procedure. As per the above research, 21 candidates thinks that advance technology has positive impact on travel and tourism organization and its business activities while as 9 individual do not think the same. Theme 9: Adoption of technology in business operations Q9)DoesThomascookemployeeeasily adopting technology in business operations ? Frequency a). Positive b). Negative 0510152025 21 9 Column C
a). Agree21 b). Disagree9 Findings- For a business organization, it is require to provide appropriate training and learning to their employees while implementing advance technology in their business procedure. Through this, they can easily get desirable outcomes of their business practices. Thomas cook is a well known travel and tourism firm, they have skilled and experienced staff, so their workforce can easilyadoptingtechnologyforbusinessoperationsactivities.Fromthegivengraph,30 candidates provide their opinion onAdoption of technology in between 21 candidates are in its favor and rest 9 are in its against. 3.3 Recommendations to research to link it with research findings After the analysis of above report a specific recommendation is given on Adoption process of digital technology for Thomas cook travel and tourism firm. Through this firm can perform properly and getting desirable outcomes. For them, it is required to draw their attention on some specific research points as - For Thomas cook, it is required to analyses requirement of digitization in their business process before implement them in business activities (Guest, 2011J). AgreeDisagree 0 5 10 15 20 2521 9Column C
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Advance technology help to provide several benefits to firm, so for them it is require to provide appropriate training to their employees while making transformation in their business activities and procedure. It is required that Thomas cook adopt advance technology in their business process to getting benefits and provide higher satisfaction to tourists. Advancement of technology assist to getting competitive advantages from target market of tourism sector (Jiang and et. al., 2012). TASK 4 Covered in poster CONCLUSION From the above mentioned report it can be analyzed that Technology is also known as one of the important factor which directly affect on the way of business which has been operated and regulated. Any such variation or development in technology are impact on commercial operation of an organization. There are different elements which are directly affect the procedure of research and their desired results. This can be analyzed that the required technology is developing and growing as fast manner and there are various necessary development for increasing and also this will take place in travel and tourism sector. Data and information has been collected by investigators which main motive is to play an important role in entire research. They need to complete all the research activities and functions in time which is very important to save both time and cost of investigators. There are various methodologies which can be adopted and using by investigator employees.
REFERENCES Books and journals Cascio, W., 2018.Managing human resources.McGraw-Hill Education. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice.Kogan Page Publishers. Berman, E. M. and et. al., 2012.Human resource management in public service: Paradoxes, processes, and problems.Sage. Bratton, J. and Gold, J., 2017.Human resource management: theory and practice.Palgrave. Boxall, P. and Purcell, J., 2011.Strategy and human resource management. Palgrave Macmillan. Guest, D. E., 2011. Human resource management and performance: still searching for some answers.Human resource management journal.21(1). pp.3-13. Jiang, K. and et. al., 2012. How does human resource management influence organizational outcomes?Ameta-analyticinvestigationofmediatingmechanisms.Academyof management Journal. 55(6). pp.1264-1294. Crook, T. R. and et. al., 2011. Does human capital matter? A meta-analysis of the relationship between human capital and firm performance.Journal of applied psychology.96(3). p.443. Anitha,J.,2014.Determinantsofemployeeengagementandtheirimpactonemployee performance.Internationaljournalofproductivityandperformancemanagement. 63(3). p.308. Renwick, D. W., Redman, T. and Maguire, S., 2013. Green human resource management: A review and research agenda.International Journal of Management Reviews.15(1). pp.1-14. Kehoe, R. R. and Wright, P. M., 2013. The impact of high-performance human resource practices on employees’ attitudes and behaviours.Journal of management.39(2). pp.366-391. Messersmith, J. G. and et. al., 2011. Unlocking the black box: Exploring the link between high- performance work systems and performance.Journal of Applied Psychology.96(6). p.1105.