Effective Talent Management Strategies in Travel and Tourism Organization

This research project focuses on effective talent management strategies in a selected travel and tourism organization, specifically Travelodge. It aims to evaluate the influence of talent management strategies, identify challenges faced by Travelodge, and determine appropriate strategies for enhancing employee productivity.

Research project

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
1.1 Project Title...........................................................................................................................1
1.2 Project aims and objectives...................................................................................................1
1.3 Project management plan......................................................................................................2
1.4 Work break down structure...................................................................................................3
1.5 Methods of material resourcing............................................................................................3
Activity 2.........................................................................................................................................4
2.1 Secondary research................................................................................................................4
2.2 Primary Empirical Research.................................................................................................5
2.3 Validity and reliability of Research Methods.......................................................................7
Activity 3.........................................................................................................................................7
3.1 Analyse research data using appropriate tools and techniques.............................................7
3.2 Valid and meaningful conclusion........................................................................................17
3.3 Appropriate recommendation..............................................................................................18
Activity 4.......................................................................................................................................18
4.1 Reflect on the value of undertaking the research................................................................18
4.2 Reflect on your own learning and performance..................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES ...............................................................................................................................1
.........................................................................................................................................................2

INTRODUCTION
Talent management consider as a systematic process that help in determining the vacant
position, hiring best and suitable candidates, developing their skills and expertise in order to
effectively match the position. This will help in retaining employees to attaining all the long term
goals and objectives. One of the primary main of talent management is to determine the actual
requirement of human capital within the company that may assist in developing a strong
workforce (Collings, Scullion and Vaiman, 2015). By this, business improve their efficiency and
attain higher growth. Current research is based on Travelodge, is private and famous company
operate their business in the hotel and hospitality industry. The main focus of this organization is
to effectively manage talent as it amend overall performance of firm at market. This study is
going to discuss about research aims and objectives that help in meeting all the set variables.
Along with this, project management plan is included that assist in managing project activities in
effective way. Different research methods is also mentioned thorough which relevant data can be
easily gathered.
Activity 1
1.1 Project Title
Effective talent management strategies in a selected travel and tourism
organization.
Travelodge is private firm that operating in hospitality sector in United Kingdom, Spain
and Ireland. It is one of the largest independent hotel with more than 570 hotels across United
Kingdom. The main reason behind selecting Travelodge hotel is to determine the talent
management strategies of this hotel and in what way it contribute towards tourism sector. The
ambitious growth of Travelodge needs continuous hiring of the new team members when dealing
with the labour shortages and challenges related to candidate attraction.
1.2 Project aims and objectives
Research aim:
“To determine effective talent management strategies for maintaining efficiency of
overall travel and tourism organization.” A study on Travelodge.
Research objectives:
 To evaluate the influence of effective talent management strategies within the company.
1

 To determine the appropriate talent management strategies for enhancing employees
productivity.
 To identify the challenges which faced by Travelodge while managing talent within their
functional activities.
Research Questions:
 What is the influence of effective talent management strategies within the company?
 What are the appropriate talent management strategies for enhancing employees
productivity?
 What are the challenges faced by Travelodge while managing talent within their
functional activities?
1.3 Project management plan
PMP is consider as an effective representation that utilized to provide guide to project
manager in executing as well as controlling entire activities. Mainly, it also define a
comprehensive baseline that includes how project activities can be done, who will be includes,
what time it take, what resources will be required and many more (Mackey and Gass, 2015). All
these are help in accomplishing whole research in effective manner to attain best possible
outcomes. It includes various elements which help manager in developing a successful project:
 Scope: The overall scope of this project is wider as it provide vast information to the
project manager towards the talent management and its effectiveness for organizational
efficiency level. By this, Travelodge can easily improve their skilled and talented
workforce. In context of researcher, this project provide the scope to undertake future
research on the basis of similar theme. Through which they can easily analyse the
accurate outcomes within the project.
 Risk: In context of company, major risk that faced by firm is lack of collaboration among
workers, lack of communication that put negative impact on the efficiency level of
organization. Whereas, project manager face issue related to allocating the required
resources among the team members. Other than this, Travelodge company can face the
risk related to technology, money and human resources. In order to overcome from the
risk, company will require to implement the advanced technology, develop money
management plan and also hire the talented staff which can able to perform the project
activities in a better manner.
2

 Time: In PMP, it is crucial for researcher to clearly define the time scale in which project
activities will be conducted. Through this, project manager complete the project and at
the same time also improve its efficiency level. For completing project activities,
manager required around one month.
 Cost: It is crucial element in which investigator needs to maintain its overall quality and
cost as well to successfully done the whole project (McCusker and Gunaydin, 2015). For
undertaking this project, manager required approx £ 3000.
 Quality: It is significant aspect of project management in which research worker is
responsible for undertaking entire activities in reliable and authentic way. By this,
investigator make understandable figures that support in attaining positive and reliable
outcomes (Mackenzie and et. al., 2012). In this regards, manager of company is
responsible for offering best quality products to its customers in order to maintain
positive relation with them. This will directly contributes in improving the chances of
attaining reliable outcomes.
 Resources: This factor of PMP is crucial as it assist in completing the research in more
successful manner. For undertaking project activities, it is important for manager to
manage proper resources like advanced technology, human resource, finance, technical
knowledge, internet connection etc.
1.4 Work break down structure
WBS is consider as an effective activity that help in completing entire project activities in
well organised way. In this, it divided into small subdivision that will be effective in completing
research in most effective manner. By this, entire task can be done appropriately and more
successful way through which, researcher may reduce the possibilities or arising risk and
conflicts within the project. In this regards, when project activities is more complex then by
using work breakdown structure project manager can easily communicate and operate them
properly (Miller and et. al ., 2012). It may support in completing each and every project activities
in systematic way and along with more quality.
3

Illustration 1: Work break down structure
(Source: Work break down structure)
Gantt chart- It also play a crucial role in managing project task activities in allotted time
frame. It includes various activities like introduction, identifying aims and objectives, literature
review and many more along with stipulated time duration. Mainly, It represent in pictorial
format wherein all the activities communicate in vertically form along with horizontally time
frame. With the assistance of this, whole project done in systematic manner and specified time
duration that may increase project reliability and make it more authentic.
4

5

1.5 Methods of material resourcing
For completing whole research project, there are two type of techniques i.e. qualitative
and quantitative. These technique or method can help investigator in collecting applicable data
and information about the research theme and area. In this regards, qualitative methods will be
used in this project as it is more effective that help in executing investigation in more organized
way. Furthermore, it is also based on the human behaviour in which, researcher gather
information on the basis of human prospectives (Quinlan and et.al ., 2019). So it will improve
the reliability of entire research activities. By this, positive and more realistic data can be easily
gathers that support in taking best decision.
Activity 2
2.1 Secondary research
This section also show a important role in whole research because it includes secondary
information that is collected with the use of internet sources (Riedl, Davis and Hevner, 2014).
With the help of this, people can easily understand about what is talent management strategies
and its contact on overall performance of organization and its workforce.
Influence of effective talent management strategies within the company
Talent management strategy is related to action plan that generally optimise the
performance level of employees. It is related to optimizing the performance in wider sense.
Talent management has become important to growth of business along with the economic
progress that forcing company to be re- examine go they attract, sustain and engage the staff
members. Management of talent is crucial for every business because it support in improving the
productivity of manpower. Skilled and talented employees play a crucial role in performing
predetermined goals and targets in effective manner. An befitting management of talent
strategies is put optimistic effect on the company and its workers performance as well. With the
assistance of this, firm also implement a flexible working environment In addition of this, when
company implement talent management strategies within their functional activities then it change
the entire process and culture (Khilji, Tarique and Schuler, 2015). In this, company get positive
impact on employee behaviour and their performance as well. By this, company can meet all the
needs that support in reaching their targets in stipulated time frame. Along with this, it also help
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in establishing positive relation with customers and employees as well. As it retain them for
longer period of time.
Challenges which faced by Travelodge while managing talent within their functional
activities
It is significant activity for organisation to manage their talent more effectively so that
they can attain their predetermined goals and objectives. In this regards, it is not easy to
implement strategies of talent management as it create issue or challenges in front of
organisation that put negative effect on the performance of employees. In this regards, there are
some challenges that faced by company in managing their talent:
 Increase employee turnover: At the time of managing talent it is major issue that faced
by firm that put negative impact on the employees performance. If company fail in
managing talent at working area then firm can not able to retain them for longer period of
time (Noe and et. al, 2017). Thus, it is essential for Travelodge to give amended training
and development programs to workers that retain them for longer period of time.
 Higher total compensation demands: The staff members feel pressurised to give the
better for themselves. They feel that they did not get the fair compensation then they
would not hesitate to be speak up regarding condition. In context to this, staff members
stated that the pay is more contribution factor to overall satisfaction of job. It develops
complex situation for human resource manager in Travelodge because their main job is to
satisfied the employees and sustain them for long time period.
2.2 Primary Empirical Research
Primary sources and information is gather by communicating with individual in order to
analyse their opinion about the specified topic. In this regards, primary methods is one of the
effective in which researcher gather data by developing an questionnaire as it will take more time
but at the same time it provide reliable and relevant information (Kumar, 2019). By using this,
investigator can easily draw a valid judgement. For undertaking this investigation, information
will be collected through manager of Travelodge group by using random sampling technique.
Furthermore, 40 respondents will be selected that provide specific information related to the
research project.
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Questionnaire
Name:
Age:
Gender:
Email id.:
Q1) Do you have knowledge about Talent management?
a) Yes
b) No
Q2) Does talent management strategies is important for company in improving their
overall efficiency level?
a) Yes
b) No
Q3) What are the talent management strategies used by Travelodge for enhancing
employees productivity?
a) Effective selection process
b) On-boarding process
c) Development strategy
d) Retention strategy
Q4) What benefits drive talent management strategies in making employees productive
within the company?
a) Create opportunities
b) Retain employees
c) Enhance company performance
Q5) What are the major challenges faced by Travelodge at the time of managing talent
within their business activities?
a) Increase employee turnover
b) Lack of leadership
c) Higher total compensation demands
Q6) What type of alternatives implement by Travelodge to overcome the challenges of
managing talent?
a) Provide leadership
8

b) Train employees
c) Hire skilled workers
Q7) What are the ways through which Travelodge can identify its talent in order to place
them in a right position?
a) By competencies
b) By results
c) By potential
Q8) What are the changes which Travelodge can acquire due to the implication of Talent
management strategies?
a) Increase in employees motivation
b) Improvement in employees relationship
Q9) Does implementation of talent management strategies help company in understanding
employees strength and weaknesses?
a) Yes
b) No
Q10) Recommended the ways by which company can improve their employee productivity
level.
2.3 Validity and reliability of Research Methods
In undertaking research, both validity and reliability are consider as an important aspect
as it help investigator in collecting proper information towards the talent management strategies
and its impact on the company performance. In this, questionnaire is prepared that help in
gathering primary information. As selected respondents have enough knowledge and information
towards the project theme as it is more reliable and valid as well (Green, Camilli and Elmore,
2012). With the help of this, researcher easily understand about the talent-management-strategies
and its actual impact on the business organisation and employees productivity also.
Activity 3
3.1 Analyse research data using appropriate tools and techniques
It is one of the important section of undertaking research as it also provide assistance to
investigator in presenting data in more detailed and systematic manner. In addition to this, Ms-
9

Excel is also used by investigator as it is a software through which investigator make number of
graphs as per the questions asked from selected respondents. With the help of this tool,
researcher easily present quantitative data in limited period of time. Furthermore, frequency
distribution analysis technique is also consider as an effective tool that used by investigator to
analyse quantitative data in which researcher develop a frequency table that includes opinion of
chosen respondents to present the data in an appropriate manner.
Frequency distribution table
Q1) Do you have knowledge about Talent management? Frequency
a) Yes 30
b) No 10
Q2) Does talent management strategies is important for company in
improving their overall efficiency level?
Frequency
a) Yes 25
b) No 15
Q3) What are the talent management strategies used by Travelodge
for enhancing employees productivity?
Frequency
a) Effective selection process 15
b) On-boarding process 10
c) Development strategy 9
d) Retention strategy 6
Q4) What benefits drive talent management strategies in making
employees productive within the company?
Frequency
a) Create opportunities 20
b) Retain employees 10
c) Enhance company performance 10
Q5) What are the major challenges faced by Travelodge at the time
of managing talent within their business activities?
Frequency
10

a) Increase employee turnover 15
b) Lack of leadership 15
c) Higher total compensation demands 10
Q6) What type of alternatives implement by Travelodge to
overcome the challenges of managing talent?
Frequency
a) Provide leadership 20
b) Train employees 10
c) Hire skilled workers 10
Q7) What are the ways through which Travelodge can identify its
talent in order to place them in a right position?
Frequency
a) By competencies 15
b) By results 15
c) By potential 10
Q8) What are the changes which Travelodge can acquire due to the
implication of Talent management strategies?
Frequency
a) Increase in employees motivation 30
b) Improvement in employees relationship 10
Q9) Does implementation of talent management strategies help
company in understanding employees strength and weaknesses?
Frequency
a) Yes 35
b) No 5
Question 1: Knowledge about Talent management.
Q1) Do you have knowledge about Talent management? Frequency
a) Yes 30
b) No 10
11

Interpretation: Talent management is refers to the effective process that used to determine the
vacant position within the company and also hire the right person for the suitable place. It also
help in providing as well as developing better skills and knowledge by train them. This will help
in rising the performance level of the workers and make them more cultivable. In this regards, 30
out of 40 people are aware about talent management as it support business organisation to
improve their value and make them able to reach their set objectives in specify time frame.
furthermore, 10 people are not aware or active towards the talent management.
Question 2: Talent management strategies is important for company in improving their
overall efficiency level.
Q2) Does talent management strategies is important for company in
improving their overall efficiency level?
Frequency
a) Yes 25
b) No 15
12
30
10
a) Yes
b) No

Interpretation: Talent management strategies are crucial for company as it assist them in raise
their efficiency level and also keep workers within the company for long period of duration. As
the main advantage of implementing talent management strategies in business is to develop
workers productivity by providing them better training and development programs. It may helps
in retaining employees at working area. By this, company can improve their efficiency level to
accomplishing their positive image. Whereas, rest of 25 people are favour with this statement
and rest of 15 participants are nor agree. It has been evaluated from the secondary information,
talent management strategies are play a significant role in developing employee morale and at
the same time also boost their efficiency level. This can be beneficial for the company in
reducing the employee turnover and also develop positive brand image at market place.
Question 3: Effective selection process is an effective talent management strategy that used
by Travelodge for enhancing employees productivity.
Q3) What are the talent management strategies used by Travelodge
for enhancing employees productivity?
Frequency
a) Effective selection process 15
b) On-boarding process 10
13
25
15
a) Yes
b) No

c) Development strategy 9
d) Retention strategy 6
14

Interpretation: talent management includes various strategies implement by company with the
aim of making employees more productive. In this, 15 out of 40 people think that effective
selection process is an effectual strategy by which firm hire skilled and talented workers to
accomplishing their set target is stipulated time frame along with this, 10 participants think that
on-boarding process is also a strategy in which company introduce new employees within the
organizational culture on the other hand, 9 participants said that development strategy is an
appropriate plan of action that support in creating and running business activities ineffective
manner so that all the set goals and targets can easily attained and rest of 6 individual think that
retention is a strategy through which company enhance their productivity level by giving them
better training and development activities in order to increase their skills and abilities. It directly
contributes in makings performance of organization more productive. In this this context,
literature review is also connected with this question in which authors think that implementing as
well as adopting appropriate strategies for managing talent is crucial because it support in
making better section of people at working area who are able to execute and perform their job
roles at working area.
15
15
10
9
6
a) Effective selection process
b) On-boarding process
c) Development strategy
d) Retention strategy

Question 4: Create opportunities is major benefit of drive talent management strategies in
making employees productive within the company.
Q4) What benefits drive talent management strategies in making
employees productive within the company?
Frequency
a) Create opportunities 20
b) Retain employees 10
c) Enhance company performance 10
Interpretation: Effective management of talent is important for company to improve workers
performance and its productiveness as well. By this, business organization can heighten their
efficiency level to attain success at market. As, 20 out of 40 people think that it create
opportunities for employees in which workers show their talent within the company and at the
same time also make them productive as well whereas, 10 participants said that it help in
retaining workers by improving their capabilities and abilities to perform their task and activities
at working area and rest of 10 participants think that it also enhance overall performance of
16
20
10
10
a) Create opportunities
b) Retain employees
c) Enhance company
performance

company as workers are willing to give their best efforts to attain their set targets in stipulated
time frame.
Question 5: Major challenges faced by Travelodge at the time of managing talent within
their business activities.
Q5) What are the major challenges faced by Travelodge at the time of
managing talent within their business activities?
Frequency
a) Increase employee turnover 15
b) Lack of leadership 15
c) Higher total compensation demands 10
Interpretation: In business organisation, managing talent in not a easy task at it create different
issues and challenges in-front of manager and organization. If strategies does not implement
effectively that business face issues in making their workforce strong and valuable. In this, 15
out of 40 people give their views that increase employee turnover is major issue in front
company while managing talent as workers fail in getting best training then they reduce their
morale towards the company goals. Along with this, 15 participants think that lack of leadership
17
15
15
10
a) Increase employee turnover
b) Lack of leadership
c) Higher total compensation
demands

is a challenge for business organization that reduce efficiency of employees at working area and
on the other side 10 respondents said that higher total compensation demands is another
challenges for company while managing talent within the company. All these are put negative
impact on the performance of company and also reduce their productivity level. In literature
review, some was ascertained from the authors point of view that the major issue company is
facing while managing talent is increase in employee turnover. Improper management of talent is
create issue at working area by increasing conflicts. Lack of leadership is also affect the
employee performance in which without leading employees fail in attaining their targets. This
will put negative impact over the performance level of the company.
Question 6: Provide leadership is an effective alternative implement by Travelodge to
overcome the challenges of managing talent.
Q6) What type of alternatives implement by Travelodge to overcome
the challenges of managing talent?
Frequency
a) Provide leadership 20
18

b) Train employees 10
c) Hire skilled workers 10
Interpretation: As some alternatives are there which help in overcoming from challenges
related to the talent management. Under this, 20 people think that provide leadership is an
effective, 10 participants give their views that train workers help in improving employees
performance at work place. Furthermore, 10 participants said that hire skilled and talent workers
is also appropriate as it support in managing overall business activities successfully.
Question 7: Ways through which Travelodge can identify its talent in order to place them
in a right position.
Q7) What are the ways through which Travelodge can identify its
talent in order to place them in a right position?
Frequency
a) By competencies 15
b) By results 15
c) By potential 10
19
20
10
10
a) Provide leadership
b) Train employees
c) Hire skilled workers

Interpretation: As there are various effective ways by which company can identify the talent
with the aim of placing them in a right position. In this respect, 15 out of 40 people said that
competencies is an effectual way to place right person at right position. Along with this, 15
participants think that by results is also evaluated and rest of 10 respondents think that by
potential company can place employee at a right and suitable position.
Question 8: Changes which Travelodge can acquire due to the implication of Talent
management strategies
Q8) What are the changes which Travelodge can acquire due to the
implication of Talent management strategies?
Frequency
a) Increase in employees motivation 30
b) Improvement in employees relationship 10
20
15
15
10
a) By competencies
b) By results
c) By potential

Interpretation: From the above discussed graphical record it can be examined that 30 out of 40
people think that talent management strategies put their positive impact on increasing motivation
of workers towards the set goals whereas, 10 participants said that it also support in improving
positive relation between all the workers within the organization.
Question 9: Talent management strategies help company in understanding employees
strength and weaknesses.
Q9) Does implementation of talent management strategies help
company in understanding employees strength and weaknesses?
Frequency
a) Yes 35
b) No 5
21
30
10
a) Increase in employees
motivation
b) Improvement in employees
relationship

Interpretation: For reducing employees turnover, proper management talent is crucial by which
firm analyse actual performance of workers at working area. Thus, it is significant for business
organisation in implementing talent management strategies in effective manner so that manager
of firm can improve productivity of workers and also make them able to give their best efforts
for attaining their set targets. Furthermore, 35 out of 40 people said that effectively
implementation of talent-management-strategies, company can easily analyse strength and
weaknesses of employees in company. Apart from this, 5 participants think that sometime it does
not analyse their strength because it only focus on evaluating the vacant place within the
company.
3.2 Valid and meaningful conclusion
As per above discussed theme it has be analysed that managing talent is crucial for firm
in developing their positive brand image. As company is required to make flexible working
environment wherein workers can handle all the activities and also make their working style
appropriate. This will support in motivating employees for attaining their set targets. In addition
of this, business organisation is also responsible for retaining employees for longer period of
22
35
5
a) Yes
b) No

time in which they provide communicate with workforce to evaluate their strength and weakness
to provide them better training programs accordingly. By this, company enhance their brand
image and keep employees loyal or sustain for organisational objectives. Furthermore,
implementation of including new selection process is important as it may assist in hiring right
candidates at a right place. This can be effective for business organisation in making entire
operational activities more effective and efficient as well.
3.3 Appropriate recommendation
With the business organisation implementation of talent management strategies is not an
easy as it put their huge impact in changing entire activities. In this regards, company needs to
communicate with their employees to analyse their performance at working area. This will help
in identifying their strength and weaknesses. Along with this, firm needs to use appropriate
selection process so that they can hire skilled and talented workers within their business
activities. Through this, business organisation can enhanced their efficiency level to attain higher
growth.
When company implement new talent management strategies that they should
communicate with all the workers in order to give them all the essential information.
Furthermore, proper training and development programs should be implemented as it help them
in motivating towards the company goals. This will directly contributes in providing better
services to customers that help in attaining their higher satisfaction level.
Activity 4
4.1 Reflect on the value of undertaking the research
By undertaking this project, I able to analyse information and also understand about data
collection on the basis of talent management strategies within the company. This will help me in
evaluating the possibilities of improving performance level of workers that directly contributes in
enhancing overall efficiency of company to attain higher growth. Along with this, it also helped
me in managing all the changes occurs at working area through which I can easily communicate
and perform the complete task in more systematic manner. In addition of this, I also focus on
implementing better training and development programs within the company if I m working in
organisation. With the help of this, I can easily motivate workers to improve their performance.
Furthermore, I also analyse that if management of talent is not properly done then it negatively
23

effects on the employees performance and their productivity level as well. By keeping employees
motivated and encouraged company can improve workers performance and make them able to
put their efforts for attaining the same.
4.2 Reflect on your own learning and performance
I am feel glad to undertake the current research as it learn and understand various things
that support me in improving my skills and knowledge. By this, project I can also analyse the
difference between theoretical and practical concept. Mainly, current project is related with the
impact of talent management strategies and its effects on the employees and company
performance. It help me in improving my abilities to completing the study in more successful
manner. Along with this, I also faced various issues at the time of executing its activities. As I
am not much able to manage budget properly that put negative impact on end results of study
due to this, I also fails in taking right actions or decision in upcoming project activities. After
carry out this research, I am improve my experience in gathering or analysing the data that
support me in developing skills through which I can easily make changes within the project
activities to attain positive and reliable outcomes. Apart from this, I also build my team efforts to
make or handle all the changes properly that occurs within the project and company as well.
With the best efforts of team members I can easily attain my targets and at the same time also
complete the research activities in specified period of time. This can be beneficial for me in
undertaking the same study in future thorough which I can improve the possibilities of attaining
success.
CONCLUSION
From the above mentioned research it is summarised that talent management is one of the
important activity for business to effectively manage their workers. As it help in making brand
image more popular so that customers can easily satisfy their needs and wants. In this regards,
proper training and development activities, rewards and recognition, proper selection process are
crucial strategies through which firm can improve their growth. Along with this, company must
be includes flexible working environment so that employees can easily put their views and
opinion in front of their seniors and make them able to accept all the changes effectively. With
the help of this, employees always focus on attaining their task by putting their best efforts
within the organisation. In addition of this, business organisation is also responsible for using or
24

implementing alternatives like hire skilled workforce, properly train them, provide effective
leadership and also give them flexible working environment wherein all the workers improve
their motivation and encouragement towards the organisational activities. With the help of this,
firm can easily overcome from the challenges that faced while executing or managing talent
within the company. It also assist workers in improving their efficiency level to execute their
task and activities effectively in order to reduce employee turnover of the company.
25

REFERENCES
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