Research Ethics Application Form
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This assignment involves critically reviewing a detailed research ethics application form. The form covers various aspects of ethical research conduct, including informed consent, data storage security, potential risks to participants, and the responsible use of findings. Students are expected to demonstrate their understanding of ethical principles in research by carefully analyzing the information provided within the form.
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RESEARCH PROJECT
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Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that defines a research question or hypothesis supported by a literature
review..........................................................................................................................................1
P2 Appropriate research methods and approaches to primary and secondary research..............7
TASK 2............................................................................................................................................8
P3 Primary and secondary research using appropriate methods for a business research project
.....................................................................................................................................................8
P4 Analytical tools, analyses research findings and data..........................................................10
TASK 3..........................................................................................................................................20
P5 Research outcomes in an appropriate manner for the intended audience............................20
TASK 4..........................................................................................................................................21
P6 Effectiveness of research methods applied for meeting objectives of the business research
project........................................................................................................................................21
P7 Alternative research methodologies and lessons learnt in view of the outcomes................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................24
.........................................................................................................................................................9
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that defines a research question or hypothesis supported by a literature
review..........................................................................................................................................1
P2 Appropriate research methods and approaches to primary and secondary research..............7
TASK 2............................................................................................................................................8
P3 Primary and secondary research using appropriate methods for a business research project
.....................................................................................................................................................8
P4 Analytical tools, analyses research findings and data..........................................................10
TASK 3..........................................................................................................................................20
P5 Research outcomes in an appropriate manner for the intended audience............................20
TASK 4..........................................................................................................................................21
P6 Effectiveness of research methods applied for meeting objectives of the business research
project........................................................................................................................................21
P7 Alternative research methodologies and lessons learnt in view of the outcomes................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................24
.........................................................................................................................................................9
INTRODUCTION
In the recent era, Every business firm wants to be increased their profitability and
productivity level due to this they focuses on to use smart and advance techniques within the
organization so that they can achieve their goals and objectives. Along with this, digital
technology is one of the major concept which is used by most of the business firm for promoting
and increasing awareness of company as well as its services (Säljö, 2010). However, digitization
aids to increased capabilities and abilities of employees due to this they significantly performed
their tasks and achieve their long and short term targets. In the other hand, within the market
competition between companies regularly increased thus all organizations wants to get success
and set a brand image in the market place. So that they can attract high number of customers as
well as enhance their sales and revenue (Best and Kahn, 2016).
TASK 1
P1 Research proposal that defines a research question or hypothesis supported by a literature
review.
Changes is also an important aspect which should be adopted by every business firm as
per the market trends and customer's requirements (Bennett and Maton, 2010). Hence, every
business firm wants to give fully satisfaction to its consumers therefore, it is required to be
understand and analyse their needs and expectation from the company. However, it is necessary
to be adopt smart and advance digital tools and techniques so that employees of the firm will
significantly provide better quality of services and products to customers (Neuman and Robson,
2014).
Background of research
Digital tools and techniques directly affects on business firm either positive or negative in
nature due to this it is required to be proper analyzed and evaluate its implications.4Com plc is
an SME technology based company. It sells mobile, communication devices, internet, software
and so more. Employers of this business firm focuses on to use smart digital tools and techniques
at work place so that they can provide better quality of services to its consumers as well as
increase awareness of company as well as its products in a n effective and efficient manner.
Furthermore, 4com company try to adopt digital tools and techniques so that they significantly
supply better quality of services and devices to customers as per their needs and requirement so
1
In the recent era, Every business firm wants to be increased their profitability and
productivity level due to this they focuses on to use smart and advance techniques within the
organization so that they can achieve their goals and objectives. Along with this, digital
technology is one of the major concept which is used by most of the business firm for promoting
and increasing awareness of company as well as its services (Säljö, 2010). However, digitization
aids to increased capabilities and abilities of employees due to this they significantly performed
their tasks and achieve their long and short term targets. In the other hand, within the market
competition between companies regularly increased thus all organizations wants to get success
and set a brand image in the market place. So that they can attract high number of customers as
well as enhance their sales and revenue (Best and Kahn, 2016).
TASK 1
P1 Research proposal that defines a research question or hypothesis supported by a literature
review.
Changes is also an important aspect which should be adopted by every business firm as
per the market trends and customer's requirements (Bennett and Maton, 2010). Hence, every
business firm wants to give fully satisfaction to its consumers therefore, it is required to be
understand and analyse their needs and expectation from the company. However, it is necessary
to be adopt smart and advance digital tools and techniques so that employees of the firm will
significantly provide better quality of services and products to customers (Neuman and Robson,
2014).
Background of research
Digital tools and techniques directly affects on business firm either positive or negative in
nature due to this it is required to be proper analyzed and evaluate its implications.4Com plc is
an SME technology based company. It sells mobile, communication devices, internet, software
and so more. Employers of this business firm focuses on to use smart digital tools and techniques
at work place so that they can provide better quality of services to its consumers as well as
increase awareness of company as well as its products in a n effective and efficient manner.
Furthermore, 4com company try to adopt digital tools and techniques so that they significantly
supply better quality of services and devices to customers as per their needs and requirement so
1
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that they can get fully satisfaction towards their expectations. While business firm using smart
digital tools and techniques then respectively increased their effectiveness and efficiency due to
this, employees of the company effectively performed their operations and targets in a systematic
style. In the other words, most of the companies are using digital technologies at work place for
systematically completing the works and targets thus it directly affects on environmental aspects.
With the help of this employees of the business firm maximum utilise resources and achieve
decided targets in a impelling style.
Research aim
This research report based on Digital technologies which helps to examine its
implications of SMEs. Hence, this research report helps to give appropriate guidelines and
directions to researcher so that researcher can identify its impacts on 4com company. Along with
this, one of the major aim and objective of this research report is “The implication of Digital
technologies on SMEs : A case study on 4Com”.(Carlson, 2010)
Research objectives
Every research project has their objectives and goals which they wants to be achieve in
an effective and efficient way. Thus, some targets which decided by the researcher to measure
and examine own performance. (Thompson, 2013)Therefore, it can be used for providing some
suggestions and recommendation to researcher as per the basis of finding. In the other hand, the
major purpose of this research report is objectives is to be bifurcate the aims in the small targets
so that they can be significantly achieved by research team. Apart from this, there are
representing objectives which is created on the basis of research aims such as follows:
1. To examine the effectiveness of digital tools and technologies in the current era
2. To identify the several digital techniques and methods which can be adopted by 4com
company for increasing performance(Thinyane, 2010)
3. To evaluate and analyse the implications of digital technologies on 4com
4. To find out several ways and sources so that 4com can give fully satisfaction to
customers
Research questions
This research study used for measuring and identifying the implications of digital tools
and techniques on 4com company in an effective way. Digitalisation is an important concept
which helps to increased efficiency and effectiveness of the business firm. Additionally, with the
2
digital tools and techniques then respectively increased their effectiveness and efficiency due to
this, employees of the company effectively performed their operations and targets in a systematic
style. In the other words, most of the companies are using digital technologies at work place for
systematically completing the works and targets thus it directly affects on environmental aspects.
With the help of this employees of the business firm maximum utilise resources and achieve
decided targets in a impelling style.
Research aim
This research report based on Digital technologies which helps to examine its
implications of SMEs. Hence, this research report helps to give appropriate guidelines and
directions to researcher so that researcher can identify its impacts on 4com company. Along with
this, one of the major aim and objective of this research report is “The implication of Digital
technologies on SMEs : A case study on 4Com”.(Carlson, 2010)
Research objectives
Every research project has their objectives and goals which they wants to be achieve in
an effective and efficient way. Thus, some targets which decided by the researcher to measure
and examine own performance. (Thompson, 2013)Therefore, it can be used for providing some
suggestions and recommendation to researcher as per the basis of finding. In the other hand, the
major purpose of this research report is objectives is to be bifurcate the aims in the small targets
so that they can be significantly achieved by research team. Apart from this, there are
representing objectives which is created on the basis of research aims such as follows:
1. To examine the effectiveness of digital tools and technologies in the current era
2. To identify the several digital techniques and methods which can be adopted by 4com
company for increasing performance(Thinyane, 2010)
3. To evaluate and analyse the implications of digital technologies on 4com
4. To find out several ways and sources so that 4com can give fully satisfaction to
customers
Research questions
This research study used for measuring and identifying the implications of digital tools
and techniques on 4com company in an effective way. Digitalisation is an important concept
which helps to increased efficiency and effectiveness of the business firm. Additionally, with the
2
helps to this business firm can get success in competitive market place. (Blackwell, Lauricella
and Wartella, 2014)On the other hand, there are preparing some effective questions which is
based on objectives of the research project. It will aids to give appropriate guidelines and
directions to researcher so that it can be get success and achieve their targets and objectives.
Therefore, there are representing research questions in an effective way such as follows:
How company can measure and identify the implication of digital tools and techniques?
What are the major components can used by 4com company to increased working
performance?
How can effectively examine and measure the impacts of digital changes on 4com
performance?
Which type of methods and techniques can be adopted by 4com company for increasing
efficiency and performance so that they can get success and attain their targets?
Literature review helps in understanding actual meaning of research topic so that
researcher can make himself clear about topic. Also, it helps him in carrying out each and every
research activity in most effective and systematic manner. This part of investigation provides
right guidelines or direction to investigator so that he can successfully conduct his research. This
section provides specific as well as clear concept to researcher so that ho does not have to face
any difficulty in his in investigation. Researcher can take help of different sources for collecting
important data or information regarding his research, which can make his research work more
certify. A depth discussion has been conducted according to the different authors and researchers
which can help investigator in making his work more authenticate and attested. This section will
help readers in determining influence of digital technology on small business enterprise. Also, it
will highlight the impact on digitization on market performance of 4Com Plc.
Appropriateness of digital technology in current business situation
In modern world, digital technology has become most important part of individual's life.
In simple word, digitalisation helps people in improving their daily life activities. By taking help
of technology individuals can operate their different activities with high efficiency and
effectiveness. Also, it assist in developing living standards of humans so that they can use their
capabilities in doing other important things. It have become major need of all business managers
to take help of technical factors so that they can easily operate their organisational activities and
practices in systematic manner which will generate high financial results. Also, digitalisation
3
and Wartella, 2014)On the other hand, there are preparing some effective questions which is
based on objectives of the research project. It will aids to give appropriate guidelines and
directions to researcher so that it can be get success and achieve their targets and objectives.
Therefore, there are representing research questions in an effective way such as follows:
How company can measure and identify the implication of digital tools and techniques?
What are the major components can used by 4com company to increased working
performance?
How can effectively examine and measure the impacts of digital changes on 4com
performance?
Which type of methods and techniques can be adopted by 4com company for increasing
efficiency and performance so that they can get success and attain their targets?
Literature review helps in understanding actual meaning of research topic so that
researcher can make himself clear about topic. Also, it helps him in carrying out each and every
research activity in most effective and systematic manner. This part of investigation provides
right guidelines or direction to investigator so that he can successfully conduct his research. This
section provides specific as well as clear concept to researcher so that ho does not have to face
any difficulty in his in investigation. Researcher can take help of different sources for collecting
important data or information regarding his research, which can make his research work more
certify. A depth discussion has been conducted according to the different authors and researchers
which can help investigator in making his work more authenticate and attested. This section will
help readers in determining influence of digital technology on small business enterprise. Also, it
will highlight the impact on digitization on market performance of 4Com Plc.
Appropriateness of digital technology in current business situation
In modern world, digital technology has become most important part of individual's life.
In simple word, digitalisation helps people in improving their daily life activities. By taking help
of technology individuals can operate their different activities with high efficiency and
effectiveness. Also, it assist in developing living standards of humans so that they can use their
capabilities in doing other important things. It have become major need of all business managers
to take help of technical factors so that they can easily operate their organisational activities and
practices in systematic manner which will generate high financial results. Also, digitalisation
3
provides various methods and equipments to company so that it can increase its profitability as
well as productivity.
According to (Topol and Hill, 2012), digitalisation is main factor which can lead any
business enterprise to high level of success and growth. Also, it helps company in developing its
business position within market place. With the help of this, individual can utilise his skills and
abilities in appropriate manner. In other words, by combining individual's efforts and technical
factors company produce most effective products and also can attract huge number of customer.
Technology and human resources are two major factors which can help help business enterprise
in boosting its current business performance. By taking help of technical factors, employees can
complete each and every business activities in appropriate manner which will assist company in
its future growth and development. So, it can be said that digital technology plays most
significant role in organisation success and increasing its current efficiency as well as
effectiveness. Apart from this, there are some points which helps in determining positive impact
of digitalisation on business performance and these are follows as under:
Increasing knowledge: By using technical equipments, employees can enhance their current
knowledge and also can perform his assigned roles and responsibilities in most effective as well
as in systematic manner. People of this ear, stays connected with digitalisation which helps them
in improving their knowledge so that they can give their 100% to accomplish their personal as
well as professional goals. Internet as become most important platform, by which organisation
can improve their current business performance.
Minimising operational expenses: Business enterprises face financial loss due to high
operational cost. But by taking help of digitalisation, company can make its producing process
effective which will reduce the wastage and also will minimise the operational expenses. Digital
technology helps organisation in completing their each and every task in as per the requirement
so that they will help in generating high financial profit. Internet aids business enterprise by
providing most effective methods and techniques by which company can operate its
organisational functions as per the requirements.
Improving current business performance: in modern world, due to globalisation and high use of
technology market competition is increasing day by day. So, it have become major task for all
business enterprises to use digitalisation so that they can operate their organisational activities in
most effective manner. As, it helps in improving production process more effective so that
4
well as productivity.
According to (Topol and Hill, 2012), digitalisation is main factor which can lead any
business enterprise to high level of success and growth. Also, it helps company in developing its
business position within market place. With the help of this, individual can utilise his skills and
abilities in appropriate manner. In other words, by combining individual's efforts and technical
factors company produce most effective products and also can attract huge number of customer.
Technology and human resources are two major factors which can help help business enterprise
in boosting its current business performance. By taking help of technical factors, employees can
complete each and every business activities in appropriate manner which will assist company in
its future growth and development. So, it can be said that digital technology plays most
significant role in organisation success and increasing its current efficiency as well as
effectiveness. Apart from this, there are some points which helps in determining positive impact
of digitalisation on business performance and these are follows as under:
Increasing knowledge: By using technical equipments, employees can enhance their current
knowledge and also can perform his assigned roles and responsibilities in most effective as well
as in systematic manner. People of this ear, stays connected with digitalisation which helps them
in improving their knowledge so that they can give their 100% to accomplish their personal as
well as professional goals. Internet as become most important platform, by which organisation
can improve their current business performance.
Minimising operational expenses: Business enterprises face financial loss due to high
operational cost. But by taking help of digitalisation, company can make its producing process
effective which will reduce the wastage and also will minimise the operational expenses. Digital
technology helps organisation in completing their each and every task in as per the requirement
so that they will help in generating high financial profit. Internet aids business enterprise by
providing most effective methods and techniques by which company can operate its
organisational functions as per the requirements.
Improving current business performance: in modern world, due to globalisation and high use of
technology market competition is increasing day by day. So, it have become major task for all
business enterprises to use digitalisation so that they can operate their organisational activities in
most effective manner. As, it helps in improving production process more effective so that
4
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organisation can produce its products on lower cost and can generate high financial profit and
also can improve their productivity. This will increase business performance of company and
also assist it in achieving competitive advantage within market place.
Effective utilisation of available resources: For operating different organisational activities and
practices, company have to take help of human, financial and technical resources. Without these
resources, enterprise can not lead to high level of success. Digital technology help organisation
in utilising these resources in appropriate manner which results in high organisational growth
and development.
Optimum utilisation of individual's capabilities: In modern world, almost all companies are
taking help of technical factors so that they can improve employee's capabilities. Worker gets
huge knowledge form internet and then use that knowledge in performing their given roles and
responsibilities. So, it can be said that digitalisation helps individual in improving their current
skills and abilities so that they can operate business activities and practices in appropriate
manner, and also can provide huge financial and non financial profit to organisation in which
they are employed.
Hence, these are some positive impact of digital technology which helps business
enterprise in improving and developing its organisational performance within market place.
Cost accounting – It is an accounting method which aims is to capture entire costs of
products by evaluating cost of raw materials as well as fixed costs which occurs in production. In
simple words, cost accounting means to determine costs incurred to carry out an activity in an
effective manner. Cost accounting is often used in a company in order to make decisions
regarding finance. In order to gather this kind of information, small businesses are using certain
digital tools and techniques thus to arrive at better decisions.
Inventory management – An inventory of business organisations is one of the most
valuable assets because it helps managers to produce products and make them available at
marketplace. Due to shortage of inventory, small businesses cannot perform well. Thus to
manage inventory in an effective manner, small businesses can acquire new and innovative
techniques, such as – LMS, dashboards, record alerts, records and so on thus to effectively
manage these inventory system of the company.
Cash flow management – Managing or handling cash flows means to determines
incoming and outgoing cash from company. It acts like lifeblood for business associations, by
5
also can improve their productivity. This will increase business performance of company and
also assist it in achieving competitive advantage within market place.
Effective utilisation of available resources: For operating different organisational activities and
practices, company have to take help of human, financial and technical resources. Without these
resources, enterprise can not lead to high level of success. Digital technology help organisation
in utilising these resources in appropriate manner which results in high organisational growth
and development.
Optimum utilisation of individual's capabilities: In modern world, almost all companies are
taking help of technical factors so that they can improve employee's capabilities. Worker gets
huge knowledge form internet and then use that knowledge in performing their given roles and
responsibilities. So, it can be said that digitalisation helps individual in improving their current
skills and abilities so that they can operate business activities and practices in appropriate
manner, and also can provide huge financial and non financial profit to organisation in which
they are employed.
Hence, these are some positive impact of digital technology which helps business
enterprise in improving and developing its organisational performance within market place.
Cost accounting – It is an accounting method which aims is to capture entire costs of
products by evaluating cost of raw materials as well as fixed costs which occurs in production. In
simple words, cost accounting means to determine costs incurred to carry out an activity in an
effective manner. Cost accounting is often used in a company in order to make decisions
regarding finance. In order to gather this kind of information, small businesses are using certain
digital tools and techniques thus to arrive at better decisions.
Inventory management – An inventory of business organisations is one of the most
valuable assets because it helps managers to produce products and make them available at
marketplace. Due to shortage of inventory, small businesses cannot perform well. Thus to
manage inventory in an effective manner, small businesses can acquire new and innovative
techniques, such as – LMS, dashboards, record alerts, records and so on thus to effectively
manage these inventory system of the company.
Cash flow management – Managing or handling cash flows means to determines
incoming and outgoing cash from company. It acts like lifeblood for business associations, by
5
having adequate inform of cash inflows and outflows at workplace management can easily arrive
at better conclusion. There are various techniques of cash flow management, such as – pluse,
quickbooks (cash forecast reports), Bilbus Cashflow Hub; all these can be acquired by firms in
order to manage cash inflow and outflow within businesses.
Different ways by which business enterprise can enhance its business performance
According to (Blackwell, Lauricella and Wartella, 2014), while operating business
activities and practices, mangers have to face various organisational problems and challenges.
For accomplishing organisational goals and objectives it is highly important for business
mangers to analyse business activities on continuous basis so that he can identify all those factors
which can affect organisational performance. As per (Green, Camilli and Elmore, 2012),
digitalisation helps company in achieving competitive advantage. Apart from this, there are
various activities by which organisation can improve its current performance and these are
follows as under:
Introduce new techniques and technology: For better growth and development, all business
enterprise should focus on new strategies and methods which can help company in operating its
business activities and services in most effective and systematic manner.
Provide training to employees: In modern world, all companies are attracting towards digital
technology because it helps them in running organisational functions in appropriate manner. So,
it is necessary for companies to provide various training and development programs to their
employees so that they can get enough knowledge about technical tools and their effective
utilisation.
Integration of individual skills and technology: The most important factors of all organisation
are human and technological resources. By integrating both factors organisation can improve its
business efficiency as well as effectiveness.
Influence of Digitalisation on business performance of 4Com Plc
In order to survive in competitive market place, it is highly important for all business
organisation to consider all those factors which influence positive impact on it. In present time,
digital technology is only component which helps organisation in improving their business
growth as well as development. Digitalisation helps 4Com in enhancing its organisational
efficiency and effectiveness. As, it helps company in accomplishing its desired goals and
6
at better conclusion. There are various techniques of cash flow management, such as – pluse,
quickbooks (cash forecast reports), Bilbus Cashflow Hub; all these can be acquired by firms in
order to manage cash inflow and outflow within businesses.
Different ways by which business enterprise can enhance its business performance
According to (Blackwell, Lauricella and Wartella, 2014), while operating business
activities and practices, mangers have to face various organisational problems and challenges.
For accomplishing organisational goals and objectives it is highly important for business
mangers to analyse business activities on continuous basis so that he can identify all those factors
which can affect organisational performance. As per (Green, Camilli and Elmore, 2012),
digitalisation helps company in achieving competitive advantage. Apart from this, there are
various activities by which organisation can improve its current performance and these are
follows as under:
Introduce new techniques and technology: For better growth and development, all business
enterprise should focus on new strategies and methods which can help company in operating its
business activities and services in most effective and systematic manner.
Provide training to employees: In modern world, all companies are attracting towards digital
technology because it helps them in running organisational functions in appropriate manner. So,
it is necessary for companies to provide various training and development programs to their
employees so that they can get enough knowledge about technical tools and their effective
utilisation.
Integration of individual skills and technology: The most important factors of all organisation
are human and technological resources. By integrating both factors organisation can improve its
business efficiency as well as effectiveness.
Influence of Digitalisation on business performance of 4Com Plc
In order to survive in competitive market place, it is highly important for all business
organisation to consider all those factors which influence positive impact on it. In present time,
digital technology is only component which helps organisation in improving their business
growth as well as development. Digitalisation helps 4Com in enhancing its organisational
efficiency and effectiveness. As, it helps company in accomplishing its desired goals and
6
objectives in most systematic manner (Bharadwaj and et. al., 2013). Digital technology influence
positive impact on this organisation which can be determined by below mentioned points:
It help in improving production process so that company can manufacture its products in
effective manner.
Digitalisation helps organisation in product innovation and development so that it can
attract huge number of customer.
Also, it helps in developing current skills and abilities of employees so that they can run
business activities in appropriate manner. (Pratt and et. al., 2012)
Different ways which can be used by 4Com Plc for developing its market performance so
that it can achieve competitive advantage
The most important objectives of all business enterprise is profit maximisation and
customer satisfaction. In present time, it have become difficult task for all companies to achieve
their objectives because of customer dissatisfaction and complexity. There are various possible
ways through which 4Conm Plc can improve its business performance even in complex structure
and these are follows as under:
By providing quality products and services: 4Com is a small business enterprise which is facing
various business problem and one of them is customer dissatisfaction. To provide high customer
satisfaction, it should produce and deliver quality goods or services to its clients as per their
requirements. It can make changes in its current products by taking help of digital technology.
Effective utilisation of resources: Organisation can generate high financial profit only by
utilising its available resources in most effective and systematic manner. By doing this, 4Com
can achieve competitive advantage.
Grievance handling: The biggest problem of 4Com Plc is its complex structure and conflicts
between employer and employees. So, its mangers should resolve all business problem and also
can open new stores to hear customer queries and issues.
P2 Appropriate research methods and approaches to primary and secondary research
Research methodology helps in determining different tools and techniques by which investigator
can compete their research activities in most effective and systematic manner. Also, it helps
investigator in reaching at final results. While working on research, it becomes huge
responsibility of investigator to search for all those possible ways by which he can complete his
investigation in appropriate manner (Westerman, Bonnet and McAfee, 2014).
7
positive impact on this organisation which can be determined by below mentioned points:
It help in improving production process so that company can manufacture its products in
effective manner.
Digitalisation helps organisation in product innovation and development so that it can
attract huge number of customer.
Also, it helps in developing current skills and abilities of employees so that they can run
business activities in appropriate manner. (Pratt and et. al., 2012)
Different ways which can be used by 4Com Plc for developing its market performance so
that it can achieve competitive advantage
The most important objectives of all business enterprise is profit maximisation and
customer satisfaction. In present time, it have become difficult task for all companies to achieve
their objectives because of customer dissatisfaction and complexity. There are various possible
ways through which 4Conm Plc can improve its business performance even in complex structure
and these are follows as under:
By providing quality products and services: 4Com is a small business enterprise which is facing
various business problem and one of them is customer dissatisfaction. To provide high customer
satisfaction, it should produce and deliver quality goods or services to its clients as per their
requirements. It can make changes in its current products by taking help of digital technology.
Effective utilisation of resources: Organisation can generate high financial profit only by
utilising its available resources in most effective and systematic manner. By doing this, 4Com
can achieve competitive advantage.
Grievance handling: The biggest problem of 4Com Plc is its complex structure and conflicts
between employer and employees. So, its mangers should resolve all business problem and also
can open new stores to hear customer queries and issues.
P2 Appropriate research methods and approaches to primary and secondary research
Research methodology helps in determining different tools and techniques by which investigator
can compete their research activities in most effective and systematic manner. Also, it helps
investigator in reaching at final results. While working on research, it becomes huge
responsibility of investigator to search for all those possible ways by which he can complete his
investigation in appropriate manner (Westerman, Bonnet and McAfee, 2014).
7
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Qualitative: It is scientific method of observation to collect non- numerical data. Under
this, data is measured in terms of quality in an significant manner. It is a procedure of naturalistic
inquiry which seek towards an in- depth understanding of the social phenomenon with natural
setting. It is related to understanding and it permit an investigator to study about chosen issues in
a detail manner.
Quantitative: Under this, quantitative research is related with numbers and measurement
of data. It is regarded to be key instrument included with data gathered as well as analysis. In
addition to this, it is structured way of gathering and also analysis obtained data from various
sources. It consist use of mathematical, computational and statistical tools.
Data collection is a process of gathering data from different sources related to specific
topic. Different methods of data collection are mention below:
Primary: Under this, researcher collect data for first time which is not before collected.
Different sources of gather primary data are surveys, questionnaire, observation and many
others.
Secondary: It is a second method of data collection. In this, researcher use data that is
already collected from various sources for an instance books, journals, internet sources, articles
and many others.
Sampling: This research gives core attention to selection of respondent so that research can be
conducted in most effective and systematic manner. For getting accurate information researcher
have to select people out of selected population or society. There are two approaches are
available for investigator for selecting respondents and these are probability and non probability.
According to former approach people are selected randomly but according to non probability
approach researcher sets a pattern to choose people. But this research report is based on
probability approach in which 50 people will be selected for sample size to determine actual
needs and wants of general public. Under this, sample size used through researcher is 50 from
whole population.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Cost: It is an important factor in research. Before conduct an investigation, it is a
responsibility of researcher to arrange money on the basis of set activities in significant manner.
8
this, data is measured in terms of quality in an significant manner. It is a procedure of naturalistic
inquiry which seek towards an in- depth understanding of the social phenomenon with natural
setting. It is related to understanding and it permit an investigator to study about chosen issues in
a detail manner.
Quantitative: Under this, quantitative research is related with numbers and measurement
of data. It is regarded to be key instrument included with data gathered as well as analysis. In
addition to this, it is structured way of gathering and also analysis obtained data from various
sources. It consist use of mathematical, computational and statistical tools.
Data collection is a process of gathering data from different sources related to specific
topic. Different methods of data collection are mention below:
Primary: Under this, researcher collect data for first time which is not before collected.
Different sources of gather primary data are surveys, questionnaire, observation and many
others.
Secondary: It is a second method of data collection. In this, researcher use data that is
already collected from various sources for an instance books, journals, internet sources, articles
and many others.
Sampling: This research gives core attention to selection of respondent so that research can be
conducted in most effective and systematic manner. For getting accurate information researcher
have to select people out of selected population or society. There are two approaches are
available for investigator for selecting respondents and these are probability and non probability.
According to former approach people are selected randomly but according to non probability
approach researcher sets a pattern to choose people. But this research report is based on
probability approach in which 50 people will be selected for sample size to determine actual
needs and wants of general public. Under this, sample size used through researcher is 50 from
whole population.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Cost: It is an important factor in research. Before conduct an investigation, it is a
responsibility of researcher to arrange money on the basis of set activities in significant manner.
8
Without the cost, researcher can not do any thing. So, it is a responsibility of an investigator
arrange funds so that research can be conducted in proper manner. It will be helpful in provide
the beneficial outcomes to business.
Ethical consideration: According to this concept, researcher should complete his
research without harming or hurting any other person. In simple words, its huge responsibility of
investigator to do research work with ethical manner. It is essential that researcher should
conduct investigation by following all ethical, norms, values and principles.
QUESTIONNAIRE
Q1) What do you think digital tools and techniques has affects on
4com company?
Frequency
Yes 40
No 10
Q2) What are the major technological advancement that have affect
selected business firm?
Frequency
Communication devices 5
Online or internet 20
Mobile phones 15
Laptops and tables 10
Q3) What do you think, why digital technology necessary for
company?
Enhancing profitability and productivity 15
Easy communication 15
Increasing performance 20
Q4) Are you satisfied by the 4com company's products and goods? Frequency
Yes 42
No 8
9
arrange funds so that research can be conducted in proper manner. It will be helpful in provide
the beneficial outcomes to business.
Ethical consideration: According to this concept, researcher should complete his
research without harming or hurting any other person. In simple words, its huge responsibility of
investigator to do research work with ethical manner. It is essential that researcher should
conduct investigation by following all ethical, norms, values and principles.
QUESTIONNAIRE
Q1) What do you think digital tools and techniques has affects on
4com company?
Frequency
Yes 40
No 10
Q2) What are the major technological advancement that have affect
selected business firm?
Frequency
Communication devices 5
Online or internet 20
Mobile phones 15
Laptops and tables 10
Q3) What do you think, why digital technology necessary for
company?
Enhancing profitability and productivity 15
Easy communication 15
Increasing performance 20
Q4) Are you satisfied by the 4com company's products and goods? Frequency
Yes 42
No 8
9
Q5) How technological tools and techniques helpful for an
organisation?
Frequency
Increasing growth 15
Getting competitive advantage 10
Developing profitability 12
Increase awareness of company and its products 13
Q6) How 4com plc company can expand their business in the
technology field?
Frequency
Merger with small tech firms 30
Retaining old and recruiting new people 12
Contracting with tech firm 8
Q7) Which products has assisted 4com company in registering higher
level of growth level in the market place?
Frequency
Mobile phones 35
Software 7
Communication devices 8
Q8) Which quality rating you wants to give 4com company's products
and services?
Frequency
Excellent 25
Good 10
Average 12
Poor 3
Q9) What do you think digital techniques and tools have necessary for
developing 4com company?
Frequency
Yes 45
No 5
10
organisation?
Frequency
Increasing growth 15
Getting competitive advantage 10
Developing profitability 12
Increase awareness of company and its products 13
Q6) How 4com plc company can expand their business in the
technology field?
Frequency
Merger with small tech firms 30
Retaining old and recruiting new people 12
Contracting with tech firm 8
Q7) Which products has assisted 4com company in registering higher
level of growth level in the market place?
Frequency
Mobile phones 35
Software 7
Communication devices 8
Q8) Which quality rating you wants to give 4com company's products
and services?
Frequency
Excellent 25
Good 10
Average 12
Poor 3
Q9) What do you think digital techniques and tools have necessary for
developing 4com company?
Frequency
Yes 45
No 5
10
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Q10) Give some appropriate recommendations to 4com plc so that it
can enhance its profitability and productivity level.
P4 Analytical tools, analyses research findings and data
It is one of the major and an important section of every research report because in which
focuses on results and outcomes of research study. (Lokesh, 2013) In the other hand, it plays
important role in research process due to this it is required to be systematically collect and
analyse collected information and data with the help of appropriate methods and techniques in an
effective and efficient style. In data analysis, all the gather information or data is get processed
and then a appropriate approach is used to analyse and evaluate that information. This process is
executed to make sure that each and every task of research will be completed in appropriate
manner. This helps investigator in accomplishing his desired results
Theme 1: What do you think digital tools and techniques has affects on 4com company?
Yes 40
No 10
11
can enhance its profitability and productivity level.
P4 Analytical tools, analyses research findings and data
It is one of the major and an important section of every research report because in which
focuses on results and outcomes of research study. (Lokesh, 2013) In the other hand, it plays
important role in research process due to this it is required to be systematically collect and
analyse collected information and data with the help of appropriate methods and techniques in an
effective and efficient style. In data analysis, all the gather information or data is get processed
and then a appropriate approach is used to analyse and evaluate that information. This process is
executed to make sure that each and every task of research will be completed in appropriate
manner. This helps investigator in accomplishing his desired results
Theme 1: What do you think digital tools and techniques has affects on 4com company?
Yes 40
No 10
11
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B
Interpretation:As per above represented graph by researcher it helps to define opinions and
ideas of customers about digital technologies is it impacts on 4com plc thus out of 50 number of
sample size 40 said yes and 10 said not. Thus, with the help of this result researcher can identify
actual implication of digital tools and techniques on business firm.
Theme 2: What are the major technological advancement that have affect selected business
firm?
Communication devices 5
Online or internet 20
Mobile phones 15
Laptops and tablets 10
12
0
5
10
15
20
25
30
35
40
40
10
Column B
Interpretation:As per above represented graph by researcher it helps to define opinions and
ideas of customers about digital technologies is it impacts on 4com plc thus out of 50 number of
sample size 40 said yes and 10 said not. Thus, with the help of this result researcher can identify
actual implication of digital tools and techniques on business firm.
Theme 2: What are the major technological advancement that have affect selected business
firm?
Communication devices 5
Online or internet 20
Mobile phones 15
Laptops and tablets 10
12
Communication devices
Online or internet
Mobile phones
Laptops and tablets
Interpretation:According to the shows pie chart, it is based on major technology advancement
which have affect on 4com company thus while collecting information by researcher from
selected 50 number of sample size 5 person said communication devices, 20 said online or
internet, 15 said mobile phones and 10 said laptops and tablets. It aids to shows actual and large
uses of digital tools and devices by persons.
Theme 3: What do you think, why digital technology necessary for company?
Enhancing profitability and productivity 15
Easy communication 15
Increasing performance 20
13
Online or internet
Mobile phones
Laptops and tablets
Interpretation:According to the shows pie chart, it is based on major technology advancement
which have affect on 4com company thus while collecting information by researcher from
selected 50 number of sample size 5 person said communication devices, 20 said online or
internet, 15 said mobile phones and 10 said laptops and tablets. It aids to shows actual and large
uses of digital tools and devices by persons.
Theme 3: What do you think, why digital technology necessary for company?
Enhancing profitability and productivity 15
Easy communication 15
Increasing performance 20
13
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Enhancing profitability and productivity
Easy communication
Increasing performance
0
2
4
6
8
10
12
14
16
18
20
Column B
Interpretation: At this time most of the companies are using digital tools and techniques for
getting success and achieving decided goals and objectives. Thus, every persons knows why
digital devices and techniques are helpful for companies. Furthermore, from the 50 sample size
15 said enhancing profitability and productivity, 15 said easy to communication and 20 said for
increasing performance of the business firm in an effective and efficient manner.
Theme 4: Are you satisfied by the 4com company's products and goods?
Yes 42
No 8
14
Easy communication
Increasing performance
0
2
4
6
8
10
12
14
16
18
20
Column B
Interpretation: At this time most of the companies are using digital tools and techniques for
getting success and achieving decided goals and objectives. Thus, every persons knows why
digital devices and techniques are helpful for companies. Furthermore, from the 50 sample size
15 said enhancing profitability and productivity, 15 said easy to communication and 20 said for
increasing performance of the business firm in an effective and efficient manner.
Theme 4: Are you satisfied by the 4com company's products and goods?
Yes 42
No 8
14
Yes
No
0 5 10 15 20 25 30 35 40 45
Column B
Interpretation: According to the presented graph, from the out of 50 number of sample size 42
said yes they are satisfied by the 4com company's products and services and 8 persons said no.
this question based on their satisfaction level.
Theme 5: How technological tools and techniques helpful for an organisation?
Increasing growth 15
Getting competitive advantage 10
Developing profitability 12
Increase awareness of company and its products 13
15
No
0 5 10 15 20 25 30 35 40 45
Column B
Interpretation: According to the presented graph, from the out of 50 number of sample size 42
said yes they are satisfied by the 4com company's products and services and 8 persons said no.
this question based on their satisfaction level.
Theme 5: How technological tools and techniques helpful for an organisation?
Increasing growth 15
Getting competitive advantage 10
Developing profitability 12
Increase awareness of company and its products 13
15
Increasing growth
Getting competitive
advantages
Developing profitability
Increase awareness of
company and its products
Interpretation: According to the represented pie chart thus it helps to explained how digital tools
and techniques helpful for 4com company thus from the out of 50 sample size 15 individuals said
increasing growth rate, 10 said with the help of digital tool business firm can get competitive
advantages, 12 persons said developing profitability and 13 said it helps to increase awareness of
company and its services at world wide level in an effective and efficient manner.
Theme 6: How 4com plc company can expand their business in the technology field?
Merger with small tech firms 30
Retaining old and recruiting new people 12
Contracting with tech firm 8
16
Getting competitive
advantages
Developing profitability
Increase awareness of
company and its products
Interpretation: According to the represented pie chart thus it helps to explained how digital tools
and techniques helpful for 4com company thus from the out of 50 sample size 15 individuals said
increasing growth rate, 10 said with the help of digital tool business firm can get competitive
advantages, 12 persons said developing profitability and 13 said it helps to increase awareness of
company and its services at world wide level in an effective and efficient manner.
Theme 6: How 4com plc company can expand their business in the technology field?
Merger with small tech firms 30
Retaining old and recruiting new people 12
Contracting with tech firm 8
16
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Merger with small tech firms
Retaining old and recruiting
new persons
Contracting with tech firm
Interpretation: As per the pie chart of question it assist to represented how 4com plc company
can expand its business firm in the technology field thus 30 persons said merger with small tech
firms, 12 said retaining old and recruiting new candidates within the organisation and in the last
8 persons said contracting with tech business firms.
Theme 7: Which products has assisted 4com company in registering higher level of growth
level in the market place?
Mobile phones 35
Software 7
Communication devices 8
17
Retaining old and recruiting
new persons
Contracting with tech firm
Interpretation: As per the pie chart of question it assist to represented how 4com plc company
can expand its business firm in the technology field thus 30 persons said merger with small tech
firms, 12 said retaining old and recruiting new candidates within the organisation and in the last
8 persons said contracting with tech business firms.
Theme 7: Which products has assisted 4com company in registering higher level of growth
level in the market place?
Mobile phones 35
Software 7
Communication devices 8
17
Interpretation: At this time every business firm using digital tools and techniques within the
organisation because with the help of this they can significantly supply better quality of services
and facilities to its customers. Thus, from the out of 50 number of sample size 35 persons said
mobile phones of 4com company helps to increasing growth level, 7 said software and 8
individuals said communication devices and systems.
Theme 8: Which quality rating you wants to give 4com company's products and services?
Excellent 25
Good 10
Average 12
Poor 3
18
Mobile phones Software Communication devices
0
5
10
15
20
25
30
35
Column B
organisation because with the help of this they can significantly supply better quality of services
and facilities to its customers. Thus, from the out of 50 number of sample size 35 persons said
mobile phones of 4com company helps to increasing growth level, 7 said software and 8
individuals said communication devices and systems.
Theme 8: Which quality rating you wants to give 4com company's products and services?
Excellent 25
Good 10
Average 12
Poor 3
18
Mobile phones Software Communication devices
0
5
10
15
20
25
30
35
Column B
Excellent
Good
Average
Poor
Interpretation: This pie chart aids to represented interest and satisfaction level of customers thus
with the help of this researcher examined from the 50 out of sample size 25 said excellent, 10
said good, 12 said average and 3 said poor as per their satisfaction level in an effective and
efficient style.
Theme 9: What do you think digital techniques and tools have necessary for developing 4com
company?
Yes 45
No 5
19
Good
Average
Poor
Interpretation: This pie chart aids to represented interest and satisfaction level of customers thus
with the help of this researcher examined from the 50 out of sample size 25 said excellent, 10
said good, 12 said average and 3 said poor as per their satisfaction level in an effective and
efficient style.
Theme 9: What do you think digital techniques and tools have necessary for developing 4com
company?
Yes 45
No 5
19
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Interpretation: According to the represented graph, it aids to shows requirements and necessity
of digital tools and techniques with the organization thus out of 50 sample size 45 persons said
yes because they think digital tools are helps to attract high number of customers towards
organization due to this respectively increased sales and profitability of the company. In the
other words, 5 persons said no.
TASK 3
P5 Research outcomes in an appropriate manner for the intended audience
From the above mentioned research it has been concluded that at this time most of the
business firms are using digital tools and techniques with in the organization for giving fully
satisfaction to its customers as well as increasing profitability level in an effective and efficient
manner. Under this project studied about the digital technology in existing business situation.
Apart from this, it has been played significant role because with the help of this respectively
promote company's services and product also can increased awareness in an impelling style. This
research study has been aids to defined implication of digital tools and techniques on 4com plc
company because it directly impacts on business firm either positive or negative manner.
However, here has been conducted an market researcher by the researcher for identifying and
examining impacts of digital tools and techniques on business firm. Due to this, researcher has
been take appropriate decisions and achieve their decided goals and objectives. Additionally with
20
Yes
No
0 5 10 15 20 25 30 35 40 45
Column B
of digital tools and techniques with the organization thus out of 50 sample size 45 persons said
yes because they think digital tools are helps to attract high number of customers towards
organization due to this respectively increased sales and profitability of the company. In the
other words, 5 persons said no.
TASK 3
P5 Research outcomes in an appropriate manner for the intended audience
From the above mentioned research it has been concluded that at this time most of the
business firms are using digital tools and techniques with in the organization for giving fully
satisfaction to its customers as well as increasing profitability level in an effective and efficient
manner. Under this project studied about the digital technology in existing business situation.
Apart from this, it has been played significant role because with the help of this respectively
promote company's services and product also can increased awareness in an impelling style. This
research study has been aids to defined implication of digital tools and techniques on 4com plc
company because it directly impacts on business firm either positive or negative manner.
However, here has been conducted an market researcher by the researcher for identifying and
examining impacts of digital tools and techniques on business firm. Due to this, researcher has
been take appropriate decisions and achieve their decided goals and objectives. Additionally with
20
Yes
No
0 5 10 15 20 25 30 35 40 45
Column B
the help of analyses and evaluated information researcher has been got success in the systematic
research project.
TASK 4
P6 Effectiveness of research methods applied for meeting objectives of the business research
project
Research methodology play an important role in conducting research activities in
effective manner. It help researcher in undertaking research activities in detailed manner through
which they easily take final decision. For gathering data and information, researcher use two type
of research methods such as primary and secondary. Both are appropriate for gathering relevant
data and information in effective manner. Primary research method is effective in which data
collect for first time. As a researcher, I used primary method in which I prepare questionnaire to
gather reliable and accurate information. This will help me in understanding person views and
opinion towards the specific area. On the other side, secondary method is also appropriate in
which researcher books, journals, articles, and many more to gather information. In this, I also
used secondary method and includes different authors views and opinion. With the assistance of
this, research can easily completed and attain positive outcomes.
P7 Alternative research methodologies and lessons learnt in view of the outcomes
In this study, researcher use questionnaire methods for conducting research activities.
With the help of this, investigator asked various question from the selected respondents for
gathering relevant data and information. In addition of this, there are alternative method is also
appropriate i.e. interview. In this researcher prepare different questions for asking with various
respondents in order to gather relevant data and information. Mainly it is time consuming and
expensive as well. But at the same helpful in determining valid outcomes in most effective
manner.
CONCLUSION
It has been concluded from above mention report that implication of digital tools and
techniques on 4com plc company because it directly impacts on business firm either positive or
negative manner. Therefore, before conducting research by the researcher here has been clarify
the major aims and objectives behind this research project. After that has been chosen
appropriate methods and techniques by the researcher thus here has been elaborated research
21
research project.
TASK 4
P6 Effectiveness of research methods applied for meeting objectives of the business research
project
Research methodology play an important role in conducting research activities in
effective manner. It help researcher in undertaking research activities in detailed manner through
which they easily take final decision. For gathering data and information, researcher use two type
of research methods such as primary and secondary. Both are appropriate for gathering relevant
data and information in effective manner. Primary research method is effective in which data
collect for first time. As a researcher, I used primary method in which I prepare questionnaire to
gather reliable and accurate information. This will help me in understanding person views and
opinion towards the specific area. On the other side, secondary method is also appropriate in
which researcher books, journals, articles, and many more to gather information. In this, I also
used secondary method and includes different authors views and opinion. With the assistance of
this, research can easily completed and attain positive outcomes.
P7 Alternative research methodologies and lessons learnt in view of the outcomes
In this study, researcher use questionnaire methods for conducting research activities.
With the help of this, investigator asked various question from the selected respondents for
gathering relevant data and information. In addition of this, there are alternative method is also
appropriate i.e. interview. In this researcher prepare different questions for asking with various
respondents in order to gather relevant data and information. Mainly it is time consuming and
expensive as well. But at the same helpful in determining valid outcomes in most effective
manner.
CONCLUSION
It has been concluded from above mention report that implication of digital tools and
techniques on 4com plc company because it directly impacts on business firm either positive or
negative manner. Therefore, before conducting research by the researcher here has been clarify
the major aims and objectives behind this research project. After that has been chosen
appropriate methods and techniques by the researcher thus here has been elaborated research
21
methodology in an systematic way. Furthermore, researcher has been prepared appropriate
questionnaire on the basis of digital technologism. With the help of this, researcher has been
gathered actual and reliable information from the market place. In the last, with the help of
graphs and pie chart systematically has been analysed and examined collected information and
data by the researcher. Additionally with the help of analysed and evaluated information
researcher has been got success in the systematic research project.
22
questionnaire on the basis of digital technologism. With the help of this, researcher has been
gathered actual and reliable information from the market place. In the last, with the help of
graphs and pie chart systematically has been analysed and examined collected information and
data by the researcher. Additionally with the help of analysed and evaluated information
researcher has been got success in the systematic research project.
22
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REFERENCES
Books, Online and Journals
American Educational Research Association, 2013. Prevention of bullying in schools, colleges,
and universities: Research report and recommendations. AERA.
Bennett, S. and Maton, K., 2010. Beyond the ‘digital natives’ debate: Towards a more nuanced
understanding of students' technology experiences. Journal of computer assisted
learning. 26(5). pp.321-331.
Best, J. W. and Kahn, J. V., 2016. Research in education. Pearson Education India.
Bharadwaj, A. and et. al., 2013. Digital business strategy: toward a next generation of insights.
Blackwell, C. K., Lauricella, A. R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Blackwell, C.K., Lauricella, A.R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Broady, T., Chan, A. and Caputi, P., 2010. Comparison of older and younger adults' attitudes
towards and abilities with computers: Implications for training and learning. British
Journal of Educational Technology. 41(3). pp.473-485.
Brown, S., 2010. From VLEs to learning webs: the implications of Web 2.0 for learning and
teaching. Interactive Learning Environments. 18(1). pp.1-10.
Carlson, J. A., 2010. Avoiding traps in member checking. The qualitative report. 15(5). p.1102.
Green, J.L., Camilli, G. and Elmore, P.B. Eds., 2012. Handbook of complementary methods in
education research. Routledge.
Karmel, T. and Liu, S. H., 2011. Which Paths Work for Which Young People? Longitudinal
Surveys of Australian Youth. Research Report 57. National Centre for Vocational
Education Research Ltd. PO Box 8288, Stational Arcade, Adelaide, SA 5000, Australia.
Khan, J.A., 2011. Research methodology. APH Publishing Corporation.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Mullins, J. L. and et. al., 2012. Library publishing services: Strategies for success: Final
research report. Washington, DC: SPARC. Retrieved July. 28. p.2016.
Nambisan, S., 2013. Information technology and product/service innovation: A brief assessment
and some suggestions for future research. Journal of the Association for Information
Systems. 14(4). p.215.
Neuman, W. L. and Robson, K., 2014. Basics of social research. Pearson Canada.
Pierre, E.A.S., 2012. Post qualitative research. Collecting and interpreting qualitative materials.
3.
Pratt, M. and et. al., 2012. The implications of megatrends in information and communication
technology and transportation for changes in global physical activity. The Lancet.
380(9838). pp.282-293.
Säljö, R., 2010. Digital tools and challenges to institutional traditions of learning: technologies,
social memory and the performative nature of learning. Journal of Computer Assisted
Learning. 26(1). pp.53-64.
Santos, R. G. and et. al., 2011. Effectiveness of school-based violence prevention for children
and youth: a research report. Healthcare quarterly (Toronto, Ont.). 14. pp.80-91.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
23
Books, Online and Journals
American Educational Research Association, 2013. Prevention of bullying in schools, colleges,
and universities: Research report and recommendations. AERA.
Bennett, S. and Maton, K., 2010. Beyond the ‘digital natives’ debate: Towards a more nuanced
understanding of students' technology experiences. Journal of computer assisted
learning. 26(5). pp.321-331.
Best, J. W. and Kahn, J. V., 2016. Research in education. Pearson Education India.
Bharadwaj, A. and et. al., 2013. Digital business strategy: toward a next generation of insights.
Blackwell, C. K., Lauricella, A. R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Blackwell, C.K., Lauricella, A.R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Broady, T., Chan, A. and Caputi, P., 2010. Comparison of older and younger adults' attitudes
towards and abilities with computers: Implications for training and learning. British
Journal of Educational Technology. 41(3). pp.473-485.
Brown, S., 2010. From VLEs to learning webs: the implications of Web 2.0 for learning and
teaching. Interactive Learning Environments. 18(1). pp.1-10.
Carlson, J. A., 2010. Avoiding traps in member checking. The qualitative report. 15(5). p.1102.
Green, J.L., Camilli, G. and Elmore, P.B. Eds., 2012. Handbook of complementary methods in
education research. Routledge.
Karmel, T. and Liu, S. H., 2011. Which Paths Work for Which Young People? Longitudinal
Surveys of Australian Youth. Research Report 57. National Centre for Vocational
Education Research Ltd. PO Box 8288, Stational Arcade, Adelaide, SA 5000, Australia.
Khan, J.A., 2011. Research methodology. APH Publishing Corporation.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Mullins, J. L. and et. al., 2012. Library publishing services: Strategies for success: Final
research report. Washington, DC: SPARC. Retrieved July. 28. p.2016.
Nambisan, S., 2013. Information technology and product/service innovation: A brief assessment
and some suggestions for future research. Journal of the Association for Information
Systems. 14(4). p.215.
Neuman, W. L. and Robson, K., 2014. Basics of social research. Pearson Canada.
Pierre, E.A.S., 2012. Post qualitative research. Collecting and interpreting qualitative materials.
3.
Pratt, M. and et. al., 2012. The implications of megatrends in information and communication
technology and transportation for changes in global physical activity. The Lancet.
380(9838). pp.282-293.
Säljö, R., 2010. Digital tools and challenges to institutional traditions of learning: technologies,
social memory and the performative nature of learning. Journal of Computer Assisted
Learning. 26(1). pp.53-64.
Santos, R. G. and et. al., 2011. Effectiveness of school-based violence prevention for children
and youth: a research report. Healthcare quarterly (Toronto, Ont.). 14. pp.80-91.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
23
Thinyane, H., 2010. Are digital natives a world-wide phenomenon? An investigation into South
African first year students’ use and experience with technology. Computers &
Education. 55(1). pp.406-414.
Thomas, M. ed., 2011. Deconstructing digital natives: Young people, technology, and the new
literacies. Taylor & Francis.
Thompson, P., 2013. The digital natives as learners: Technology use patterns and approaches to
learning. Computers & Education. 65. pp.12-33.
Topol, E.J. and Hill, D., 2012. The creative destruction of medicine: How the digital revolution
will create better health care (p. 2). New York: basic books.
Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education. 12(1).
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Williams, C., 2011. Research methods. Journal of Business & Economics Research (JBER).
5(3).
Yokobori, S. and et. al., 2015. Acute diagnostic biomarkers for spinal cord injury: review of the
literature and preliminary research report. World neurosurgery. 83(5). pp.867-878.
Online
Lokesh, U., 2013. The various technologies and its roles. 2013. [Online]. Available Through:
<http://edtechreview.in/trends-insights/insights/277-role-of-technology-in-21st-
century>. [Accessed on 21st November, 2017].
Evaluation research methods. 2017. [Online]. Available through: <https://us.sagepub.com/en-
us/nam/evaluation-research-methods/book226796>. [Accessed on 21st November, 2017].
24
African first year students’ use and experience with technology. Computers &
Education. 55(1). pp.406-414.
Thomas, M. ed., 2011. Deconstructing digital natives: Young people, technology, and the new
literacies. Taylor & Francis.
Thompson, P., 2013. The digital natives as learners: Technology use patterns and approaches to
learning. Computers & Education. 65. pp.12-33.
Topol, E.J. and Hill, D., 2012. The creative destruction of medicine: How the digital revolution
will create better health care (p. 2). New York: basic books.
Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education. 12(1).
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Williams, C., 2011. Research methods. Journal of Business & Economics Research (JBER).
5(3).
Yokobori, S. and et. al., 2015. Acute diagnostic biomarkers for spinal cord injury: review of the
literature and preliminary research report. World neurosurgery. 83(5). pp.867-878.
Online
Lokesh, U., 2013. The various technologies and its roles. 2013. [Online]. Available Through:
<http://edtechreview.in/trends-insights/insights/277-role-of-technology-in-21st-
century>. [Accessed on 21st November, 2017].
Evaluation research methods. 2017. [Online]. Available through: <https://us.sagepub.com/en-
us/nam/evaluation-research-methods/book226796>. [Accessed on 21st November, 2017].
24
APPENDIX
25
25
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Section One: Title, objective,
responsibilities
Title or working title of the research
project (in the form of a question,
objective or hypothesis)
Research objectives (e.g what is the
question you want to answer? What do you
want to learn how to do? What do you want
to find out?):
The implication of Digital technologies on
SMEs. A case study on 4Com.
Research objectives: -
To examine the effectiveness of digital
tools and technologies in the current era
To identify the several digital techniques
and methods which can be adopted by
4com company for increasing
performance.
To evaluate and analyse the implications
of digital technologies on 4com
To find out several ways and sources so
that 4com can give fully satisfaction to
customers
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying,
personal interest, future plans,
knowledge/skills you want to improve, why
the topic is important):
Research can be carried out as a process
because with the help of this collect actual
and reliable information from the market
place about an particular topic. Therefore,
present research based on digital
technology thus with the help of this can
significantly identify its impacts in an
impelling style. However, digital tools and
techniques directly affects on business
firm either positive or negative in nature
due to this it is required to be proper
analysed and evaluate its implications.
1
responsibilities
Title or working title of the research
project (in the form of a question,
objective or hypothesis)
Research objectives (e.g what is the
question you want to answer? What do you
want to learn how to do? What do you want
to find out?):
The implication of Digital technologies on
SMEs. A case study on 4Com.
Research objectives: -
To examine the effectiveness of digital
tools and technologies in the current era
To identify the several digital techniques
and methods which can be adopted by
4com company for increasing
performance.
To evaluate and analyse the implications
of digital technologies on 4com
To find out several ways and sources so
that 4com can give fully satisfaction to
customers
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying,
personal interest, future plans,
knowledge/skills you want to improve, why
the topic is important):
Research can be carried out as a process
because with the help of this collect actual
and reliable information from the market
place about an particular topic. Therefore,
present research based on digital
technology thus with the help of this can
significantly identify its impacts in an
impelling style. However, digital tools and
techniques directly affects on business
firm either positive or negative in nature
due to this it is required to be proper
analysed and evaluate its implications.
1
Furthermore, 4com company try to adopt
digital tools and techniques so that they
significantly supply better quality of
services and devices to customers as per
their needs and requirement so that they
can get fully satisfaction towards their
expectations.
Section Three: Literature sources searched
Use of key literature sources to support
your research question, objective or
hypothesis:
In modern world, digital technology has
become most important part of individual's
life. In simple word, digitalisation helps
people in improving their daily life
activities. By taking help of technology
individuals can operate their different
activities with high efficiency and
effectiveness. According to (Topol and
Hill, 2012), digitalisation is main factor
which can lead any business enterprise to
high level of success and growth. Also, it
helps company in developing its business
position within market place. According to
(Blackwell, Lauricella and Wartella,
2014), while operating business activities
and practices, mangers have to face
various organisational problems and
challenges. For accomplishing
organisational goals and objectives it is
highly important for business mangers to
analyse business activities on continuous
basis so that he can identify all those
factors which can affect organisational
2
digital tools and techniques so that they
significantly supply better quality of
services and devices to customers as per
their needs and requirement so that they
can get fully satisfaction towards their
expectations.
Section Three: Literature sources searched
Use of key literature sources to support
your research question, objective or
hypothesis:
In modern world, digital technology has
become most important part of individual's
life. In simple word, digitalisation helps
people in improving their daily life
activities. By taking help of technology
individuals can operate their different
activities with high efficiency and
effectiveness. According to (Topol and
Hill, 2012), digitalisation is main factor
which can lead any business enterprise to
high level of success and growth. Also, it
helps company in developing its business
position within market place. According to
(Blackwell, Lauricella and Wartella,
2014), while operating business activities
and practices, mangers have to face
various organisational problems and
challenges. For accomplishing
organisational goals and objectives it is
highly important for business mangers to
analyse business activities on continuous
basis so that he can identify all those
factors which can affect organisational
2
performance. Digital technology influence
positive impact on this organisation which
can be determined by below mentioned
points:
5. It aid a firm in developing process
of production by which products
can be manufactured in effective
manner.
6. Digitalisation give various benefits
to organisation like developing
innovation in product so that
satisfaction of customers can be
gained.
7. Along with this, it also helps in
developing skills and abilities of
workers by which cooperation of
them can gained in achievement of
business objectives.
Section Four: Activities and timescales
Research proposal
Determining research aims and objectives
Prepare research questions
Literature review
Research methodology
Questionnaire
Data analysis
Conclusion
Recommendations
Final submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
What your areas of research will cover:
3
positive impact on this organisation which
can be determined by below mentioned
points:
5. It aid a firm in developing process
of production by which products
can be manufactured in effective
manner.
6. Digitalisation give various benefits
to organisation like developing
innovation in product so that
satisfaction of customers can be
gained.
7. Along with this, it also helps in
developing skills and abilities of
workers by which cooperation of
them can gained in achievement of
business objectives.
Section Four: Activities and timescales
Research proposal
Determining research aims and objectives
Prepare research questions
Literature review
Research methodology
Questionnaire
Data analysis
Conclusion
Recommendations
Final submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
What your areas of research will cover:
3
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While working on research, it becomes huge responsibility of investigator to
search for all those possible ways by which he can complete his investigation in
appropriate manner. Every research is based on a appropriate design, without
selecting research design investigator can not reach to final results. Basically, it
is blueprint which outlines all the activities and practices which helps in
completing research work. This part of research plays most important role it
helps in collecting all required data by different sources. There are two types of
research philosophy which are Interpretivism and positivism. It is that aspect of
research which provides additional support to investigator so that he can
compete his investigation in appropriate manner. Also, it helps him in achieving
desired results. Mainly, there are two types of research approx which are
inductive and deductive. Both approaches helps researcher in collecting
authenticate information
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
4
search for all those possible ways by which he can complete his investigation in
appropriate manner. Every research is based on a appropriate design, without
selecting research design investigator can not reach to final results. Basically, it
is blueprint which outlines all the activities and practices which helps in
completing research work. This part of research plays most important role it
helps in collecting all required data by different sources. There are two types of
research philosophy which are Interpretivism and positivism. It is that aspect of
research which provides additional support to investigator so that he can
compete his investigation in appropriate manner. Also, it helps him in achieving
desired results. Mainly, there are two types of research approx which are
inductive and deductive. Both approaches helps researcher in collecting
authenticate information
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
4
5
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit
tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
Interviews ✔ Yes No
Questionnaires ✔ Yes No
Observations Yes No ✔
6
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit
tutor. Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
Interviews ✔ Yes No
Questionnaires ✔ Yes No
Observations Yes No ✔
6
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Use of personal records Yes No ✔
Data Analysis ✔ Yes No
Action Research ✔ Yes No
Focus Groups ✔Yes No
Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Random sampling
Describe the processes you will use to inform participants about what you are doing:
Questionnaire
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By filling questionnaire. Yes. By evaluating all terms and conditions to participants so that
that they may withdraw consent to participate at any time
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
✔Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
✔Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes No ✔
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
✔Yes No
7
Data Analysis ✔ Yes No
Action Research ✔ Yes No
Focus Groups ✔Yes No
Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Random sampling
Describe the processes you will use to inform participants about what you are doing:
Questionnaire
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By filling questionnaire. Yes. By evaluating all terms and conditions to participants so that
that they may withdraw consent to participate at any time
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
✔Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
✔Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes No ✔
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
✔Yes No
7
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
✔Yes No
Who will have access to the data and personal information?
Me or the management of the business organisation for which research is conducted.
During the research:
Where will the data be stored?
Personal system of researcher.
Will mobile devices such as USB storage and laptops be used
Yes No✔
If Yes, please provide further details:
After the research:
Where will the data be stored?
In company software.
How long will the data and records be kept for and in what format?
5 years.
Will data be kept for use by other researchers?
✔Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following :
Informed consent.
Potentially vulnerable participants.
Sensitive topics
Risk to participants and /or researchers
Confidentiality/anonymity
Disclosures/ limits to confidentiality
8
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
✔Yes No
Who will have access to the data and personal information?
Me or the management of the business organisation for which research is conducted.
During the research:
Where will the data be stored?
Personal system of researcher.
Will mobile devices such as USB storage and laptops be used
Yes No✔
If Yes, please provide further details:
After the research:
Where will the data be stored?
In company software.
How long will the data and records be kept for and in what format?
5 years.
Will data be kept for use by other researchers?
✔Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following :
Informed consent.
Potentially vulnerable participants.
Sensitive topics
Risk to participants and /or researchers
Confidentiality/anonymity
Disclosures/ limits to confidentiality
8
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