Table of Contents CHAPTER 1: Research Project......................................................................................................1 ..........................................................................................................................................................3 CHAPTER 2: Literature Review.....................................................................................................4 CHAPTER 3: Research Methodology.............................................................................................8 CHAPTER 4: Data Analysis..........................................................................................................11 CHAPTER 5: RECOMMENDATION & CONCLUSION..........................................................20 Conclusion................................................................................................................................20 Recommendation.....................................................................................................................20 REFERENCES..............................................................................................................................22 Appendix........................................................................................................................................24
TITLE:“To determine the effect of employee productivity and motivation on consumer services- A study on Travelodge hotels.” CHAPTER 1: ResearchProject INTRODUCTION In this modern time period, every company wants to be competitive in order to sustain its brand image in market. Therefore, firms always tries to enhance their employee productivity and motivation on the consumer service so that it directly affect the company's overall performance. In the same way, the research project is also based upon to determine the impact of employee productivity and motivation on the consumer service, as it helps to contribute to the benefit of a firm. Employee productivity is one of the major necessitate of a business in relation to ensure that desired goals and objectives are being achieved. Without having appropriate employee motivation the organisation faces appropriate growth and development issues and suffers from growth. In order to ensure better employee motivation and productivity various strategies are used by the organisations across the world. The below report is going to discuss these strategies and would explore on the importance of employee motivation and growth. Background of Research Employee productivity is appraisal of the efficiency of workers or group of employees. Productivity can be evaluated in relation to output of worker in a specific time period. As well, employee motivation is important aspects at the workplace that leads to performance of the division and even the firm (Cording and et.al., 2014).Travelodge hotels is the private hospitality company whose headquarter is in UK and it is second largest hotel measured by both number of hotels and number of bedrooms. Company is located in more than 400 cities and it has more than 1200 employees as well. Aims and Objectives Aims : “To determine the impact of employee productivity and motivation on consumer services- A study on Travelodge hotels.” Objectives: To understand the concept of employee motivation and productivity. 1
To examine the different techniques for consumer satisfaction used by Travelodge Hotels. To determine positive and negative impact of employees productivity on consumer services within Travelodge Hotels. Torecommendthevariousmethodsforimprovingtheconsumerservicesinthe Travelodge Hotels. Research Question: What are concept of employee motivation and productivity? What are different techniques for consumer satisfaction used by Travelodge Hotels? What are the positive and negative impact of employees productivity on consumer services within Travelodge Hotels? What are recommendation for various methods for improving the consumer services in the Travelodge Hotels? Rationale : The reason for conducting this research is to identify the employee productivity and motivation which help to improve consumer services. Another reason is to that large number of data are available relating to study. Therefore, research will easily determine this kind of topic for completing the research. The reason for selecting the topic because this subject is very wider concept relating to hotel industry in the worldwide. Researcher select topic is employee productivity and motivation, because it is essential for increase consumer satisfaction within hotel sector. Significance Employee motivation and productivity are very essential and beneficial for organization. High productive employees contribute to motivation to other employees, enhancing morale and making the better environment for the firm as whole. When employees are productive, it can enhance revenue of the firm (Samnani and Singh, 2014). Therefore, company needs to improve benefits and pay raise by which employees can become motivated and increase productivity. This can also help to increase the consumer satisfaction in the hotel. Research project structure TaskTask NameDuratiStartFinishPredecesso 2
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Modeonrs Auto ScheduledIdentification of market8 daysMon 03-12-18Wed 12-12-18 Auto ScheduledSelection of market9 daysThu 13-12-18Tue 25-12-181 Auto Scheduled conducting market research9 daysWed 26-12-18Mon 07-01-192,1 Auto Scheduled formulating of goals and objectives7 daysWed 26-12-18Thu 03-01-192 Auto Scheduled identification of audience in new market4 daysTue 08-01-19Fri 11-01-193,4 Auto Scheduledcreating marketing plan6 daysTue 08-01-19Tue 15-01-193 Auto Scheduled implementing of marketing plan 10 daysWed 16-01-19Tue 29-01-195,6 3
CHAPTER 2: Literature Review 2.1 The concept of employee motivation and productivity According to the view ofLăzăroiu (2015)employee motivation is the level of energy, commitment and creativity that the worker of the firm bring in their jobs. Further, it also describe how committed an employee is to their job.It has been further analysed thatemployee motivationcan be extrinsic and intrinsic which means that the employee motivation can come from internal and external sources. While on the other side,Shields and et.al. (2015)states that employee motivation and productivity are the methods for motivating an employee in which the managers and company have to put necessary efforts and action towards their work related activities. Therefore, motivated employees are the only essential key element for the success of an organization because they are generally do more productive work from others at their workplace. In addition to this, if the employees are motivated, they stay focused and work more productive and effectively in order to meet the goals or obtain the rewards and recognition which they are seeking. Further, it has been also evaluated by the author that keeping the employees motivated and satisfies will help to decreases the turnover and also its often high associated cost as well. According to thatSamnani and Singh, (2014).It is one of type of productivity which economists measure. Employees productivity is frequently referred to as labour productivity which is measured for a company. Employee productivity is the evaluation of efficiency of employees. As per the view ofMaduka and Okafor, (2014)Employee motivation defines ways of committed an employee is to their job. Job motivation can be external and internal which meaning an employee's motivating factor can come from inside and outside sources. High employee motivation help to increase the satisfaction, experience and loyalty by consumer in relation to provide better product and services to them. Theme 2.2: Techniques for consumer satisfaction used by Travelodge Managing the customer satisfaction is considered one of the biggest challenge for Travelodge and as per the view ofBuchanan and McCalman (2018),direct methods is one the technique that can be used by thefirm, where a company can make direct contact to their customers. They also get their feedback through third party agencies, compliant or appreciation letter, by surveys and questionnaires etc. Further, Travelodge mostly employ the external 4
agencies in order to listen to their customers and also provide them valuable feedback. Apart from this, the company's representative can also do market visit. Through this, they get the information regarding different segments of the products and services which are provided to the customers. Therefore, it becomes easy for the suppliers to determine the weak and strong aspects of services which are offered to them. On the other side,Dua (2019)critic that Travelodge can also use the Net Promoter Score that measure the likeliness of the customer, moreover, it is consider one of the popular way of measuring the customer loyalty as well. Moreover, it is quite necessary for the company to interact and communicate with the customers at regular basis in order to increase the customer loyalty. Therefore, in these interaction and communication, it is quite required to learn and determine all the customer needs and then respond them properly (Methods of measuring customer satisfaction,2017). On the other side,Nazarian (2019)stated that social media monitoring is another technique that is used by the Travelodge because it has an immense impact on the relationship between the business and customers. Through this, the customers also share the good and bad experience through social media and it also reach to potentially millions of people. There are many toolswhich are used by the firmsuch as Facebook, Quora, Twitter. Among all, Socialmention, analyse the brand on the web and also shows the likeliness of the brand such that the ratio of positive and negative are mentioned on it. In order to thatShahzadi and et.al., (2014)Hotel sector is very broad within the hospitality industry. This sector is based on the consumer satisfaction and their experience. Therefore, the objective of the hotel is to provide effective services according to their needs and requirements.Hotels follow the different techniques for increasing the consumer satisfaction towards their services or product.Techniques involve - create useful hotel loyalty programmes, utilization of technology to their benefits as well as exceed consumer's experience in the hotels like Travelodge. In relation to thatAhmad and et.al., (2014)Employee productivity and motivation is very essential for increasing the consumer satisfaction within the hotel sector. Employee motivation is increased their satisfaction towards the firm. Satisfied employee aid in producing satisfied customers. Satisfied workers are likely to aid consumer with more pleasant behaviour and larger level of consumer services. This makes more satisfying the consumer experience, raising consumer loyalty ultimately drives enhanced profitability of hotel like Travelodge. 5
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Theme 2.3: The positive and negative impact of employee productivity on consumer service with Hotels As per the view ofKaradas and Karatepe (2019)if employees are motivated then they are perform at the high standard as compared to those employee who feel unmotivated. Therefore, the Travelodge firm should provide motivational incentives that will not improve the job performance but also improve the production as well as customer service. Thus, it provide a positive impact upon the organization when employees are focused on achieving the milestone and provide best service to their customers, then it helps to run the business successfully. It has further evaluated byMone and London (2018)that when the staff are motivated by both monetary and non- monetary incentives, then they tend to feel more empowered to do the jobs at high level. This shows that they are most valuable person or an important part of the company that directly increases the job satisfaction. For example, if the manager of Travelodge motivated the employees by clearly stating that the success in their position depends, when they are providing reward and also leads to increase the job satisfaction. Therefore, it has been analysed that motivating employees creates both positive aswell negative impact upon the customer service with the success of a firm such that it helps to creates positive working culture. Theme2.4: Different methods for improving the consumer service in Hotels There are different methods which can be used by the Travelodge in order to improve the customer service. In the same wayMartini and Sarmawa (2019)recommended that the company should improve the customer interaction, such that the staff of the quoted firm must posses necessary skills that helps to keep determine the exact need of their customers. Further the staff should listen the customers if they are complaining and then responds them quickly in positive manner in order to resolve theissues. Apart from this, it has been evaluated that the engagement is vary from industry to industry, therefore, it is recommended to the firm to use Survey Monkey Benchmark that helps to determine the exact need of their customers. On the other side, as per the view ofLee and et.al. (2018)Travelodge should also use social media in order to promote their service and get feedback from their customers. It has been analysed that this is one of the popular tool that helps to reach a large mass of group. If the customers are complain in social media, then the firm should immediately responds them and clear their doubts, as it allow the brands to quickly connect with their customers and people are now prefer to do online shopping and they also expect to receive a response from their brands 6
within some time. Thus, by responding on proper time will also help to improve the customer serviceinTravelodge.Incontrast,Cordingandet.al.,(2014)Sometimes,duetopoor management, work culture, lack of workplace flexibility and balance, inappropriate training and development, poor working condition which higher effected on employee productivity within the organization. 7
CHAPTER 3: Research Methodology It is the process which is used for collecting the information and data in order to make the business decisions better. Therefore, it includes publication research, interviews and surveys that further consist of present as well as historical information.Research methods can be determined as systematic and scientific process of data collection, compiling, analysis, interpretation to any business problem. There are two types of research such as qualitative and quantitative (Bresler and Stake, 2017). Researcher will be utilised the qualitative research because this studyis based on the theories and surveys. With this, investigator easily attain the result and achieving the aims and objectives of research. 3.1 Research Philosophy:It is the belief where the information about a phenomenon are gathered, analysed and used, such that it deals with the source, nature and development of a knowledge (Bell, Bryman and Harley, 2018). It is further divided into four types such as Pragmatism, which refers that there are different ways of interpreting but so single point of view can provide the exact picture and there are multiple realities as well. Second is Positivism, that only comply with the actual or fact knowledge which is gained through observation and in this study, the research findings are usually observable and quantifiable. Third is Realism, that completely relies in the idea of independence of the reality from a human mind. And last in Interpretivism, that involves researchers to interpret the elements of the study and it also integrates the human interest as well. Research philosophy is impression about the way in which information or data about theprocess can be collected, analysed and utilised (Samnani and Singh, 2014). There are four research philosophies such as pragmatism, positivism, realism and interpretivism. Research will be utilised the interpretivism for attaining the result of study. From all, the researcher chooses Interpretivism in order to attain the result of the study that isTo determine the impact of employee productivity and motivation on consumer services. Further, from the rationale it has been analysed that this study is done as per researcher interest also then it helps to complete the research in effective manner. Research design:It is the plan that answers the research question and also ensures that the data which is collected by the researcher will help to answer the question in more effective way (Quinlan and et.al., 2019). research design have three types, first is exploratory, which explores the research questions and does not provide the exact conclusion. Next is conclusive research that is basically applied in order to generate the findings which are practically used in 8
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researching conclusion or better decision making. Last is descriptive research design that integrates the qualitative and quantitative methods of data collection. Research Design is the managementofconditionsandcollections.Therearevariousresearchdesignssuchas descriptive, correlation, exploratory etc. In this research, investigator will be used the descriptive research design for attaining the result of study (Maduka and Okafor, 2014). From all, researcher chooses descriptive research design because it helps to determine the best result and also accomplish the aims of the research report i.e. identify the impact of employee satisfaction. Research Approach:Research approach is plan and process which consists of the stages to wide assumptions to detailed method of data collection, analysis and interpretation.It is of three types such as deductive, which concerns with developing aproposalthat is based upon on an existing theory and then it designing a research strategy in order to test the hypothesis. Inductive approach, that involves the search for a pattern from the observation and development of explanation. Last is Abductive research approach, that basically address the weaknesses which is associated with the deductive and inductive approaches.Research approach is plan and process which consists of the stages to wide assumptions to detailed method of data collection, analysis and interpretation. There are mainly two types of research approaches such as inductive and deductive (Flick, 2015). In this research, investigator will be used the inductive research approaches because it is based on theory. From the all, researcher usesInductive approach as it helps to test theproposalof the study and also attain the aim of report i.e. To determine the impact of employee productivity and motivation on consumer services and it also helps to generalizing the casual relationship between the concept as well as with variables. Data Collection:It is the process of gathering and collecting the information that enables a researcher to answer the relevant question and also to evaluate the outcomes (Gravetter and Forzano, 2018). It is also divided into two types such as primary data collection which means that data which is collected for the first time using surveys, interview and experiments.Even the customers are also try the food and drinks and also give feedback chartFurther it is also collected with the research project in mind, that directly collected from primary sources. Another is secondary data collection where the information are collected from already published data such as books, Journals and newspaper. Both data collection methods are used by the researcher 9
because it helps to increase the research validity and reliability. Data collection is the procedure of gathering information from all the relevant sources to find answer to the research problems and evaluate the results. There are two methods of data collection such as primary and secondary method (Mackey and Gass, 2015). The researcher will be used the primary source like questionnaires for achieving the aims and objectives of study. Data Analysis:It is a simple process of analysing, inspecting and transforming the data with goal of discovering the useful information and thus it supports the decision making as well (Green and Thorogood, 2018). There are two types of data analysis such as qualitative, which refers to non- numericinformationsuch as interview, notes, videos. While on the other side, in quantitative data analysis.Data analysis is the procedure of examining, transforming and modelling data with the objective of finding useful information. Research will be used the thematic analysis for attaining the result of study (Shahzadi and et.al., 2014). Among all, the researcher chooses thematic data analysis, because it helps to identify the exact impact of employee motivation in customer service in Travelodge and also helps to conduct the study in more precise manner. Total no of questionnaire: 9 Number of people respondents: 20 Number of managers: 20 Sampling:It is the process which is used when a predetermined number of observation are taken from a large population. In other words, because of large size of target population, researcher have to choose some people in order to conduct the study. It is of two types such as probability sampling, in which people are chooses randomly in order to identify the appropriate sampling frame based of the research. Next is, Non- Probability Sampling, not all the member of the population has a chance to participate in the study but it is effective when it is unfeasible and impractical to conduct the probability sampling. Among all,theresearcher choosessimplerandomsampling methodinwhich 20 managers of Travelodge are chosen in order to identify the impact of employee productivity and motivation on customer service. This, will helps to draw reliable conclusion as well. Ethical Consideration:Ethical consideration is one of the most essential portion of the study. There are some principles relating to ethical consideration which involves: 10
The participants who are participated in research should not be subject to harm and their respect and dignity should be maintained. Researcher should obtain full consent from the respondents prior to the study (Sekaran and Bougie, 2016). Proper and adequate level of confidentiality should be maintain and the protection of the privacy of research participants has to be ensured. Any type of misleading the information and the representation of primary data conclusion in a biased way should be avoided. Data protection act should be followed such that the personal information should not be leaked or shared without the permission of a third party. Ethical consideration is one of the most essential portion of the study. There are some principles relating to ethical consideration which involves Ensure that adequate level of confidentiality of the research data. Any kind of communication can be done with honesty and transparency relating to research (Ahmad and et.al., 2014). Questionnaire is enclosed in Appendix CHAPTER 4: Data Analysis Theme 1: Majority of managers are working from last 5 years 1. How long you are working with Travelodge?Respondents Few months2 2 years5 5 years7 5- 10 years6 11
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Interpretation:fromtheabovegraph.Ithasbeeninterpretedthatmajorityof respondents are working in Travelodge from many years. Such that out of 20 managers, 7 respondents states that they are work from last 5 years, while 6 of them said they are work from more than 5 years and 5 managers states that they are working in Travelodge from last two years. Lastly only 2 respondents are working with quoted firm from last few months. Thus its shows that the company has good employee retention such that many of the managers or employees are working from last many years with the firm. Theme 2: Majority of managers of Travelodge are in favour of financial and non- financial incentives. 2. Which type of incentives motivates you more?Respondents Financial Incentives.4 Non- financial incentives5 Both11 12 Few months2 years5 years5- 10 years 0 1 2 3 4 5 6 7 2 5 7 6 Respondents
Interpretation:From the above graph, it has been interpreted that incentives are always help to raise the employee performance and it directly creates impact upon the customer service. From the above, out of 20 managers, only 4 respondents says that financial incentives motivates them, while on the other side 5 respondents are in favour that non- financial incentives helps to motivate them. But majority of the respondents of Travelodge states that both type of incentive scheme enhance the employees performance in positive way and it directly affect the customer service as well. Therefore, if the citied firm provide incentives to their employees, it leads to affect the customer service as well. Theme 3: Managers are satisfied with the incentives system of Travelodge 3. How far you are satisfied with the incentives provided by the organization? Respondent s Highly satisfied8 Satisfied9 Dissatisfied2 13 4 5 11 Financial Incentives. Non- financial incentives Both
Highly dissatisfied1 Interpretation: From the above graph, it has been interpreted that incentives motivates the managers of Travelodge for better performance. Out of 20 managers of the company, 8 respondents are in favour of incentive system and they says that they are highly satisfied by the incentives that are provided to them by Travelodge. Another 2 respondents says that they are not satisfied at all by the incentives provided to them, only 1 respondent says that they are highly dissatisfied by the incentives . And remaining 9 respondents says that they are satisfied by the financial and non financial incentives provided by the company. Theme4:Respondentsareinfavourthatotherbenefitseffecttheperformanceof employees 4. Do you think that the incentives and other benefit will influence the performance? Respondent s Influences11 14 Highly satisfied Satisfied Dissatisfied Highly dissatisfied 0 1 2 3 4 5 6 7 8 98 9 2 1 Respondents
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Does not influence8 No opinion1 Interpretation: From the above graph, it has been interpreted that out of 20 respondents, 11 respondents says that, the other incentives and benefits highly influences the performance of employees of Travelodge. Another 8 respondents says that incentives does not impacts the services of employees and remaining 1 respondent says that they have no opinion regarding the impact of incentives on the performance of employees of Travelodge. Theme 5: Highly Respondents are satisfiedwith the level of training and development system 5. Is Travelodge provide proper training programs to enhance the production level of employees? Respondent s Yes7 No9 15 InfluencesDoes not influenceNo opinion 0 2 4 6 8 10 12 Column B
Maybe2 Maybe Not2 Interpretation: From the above graph, it has been interpreted that out of 20 respondents, 2 respondents says that they are maybe are satisfied the training and development programme of Travelodge. Another 2 respondents says that they are maybe not satisfied the training and development plan of company. 9 respondents says that they are not by the training that they had received. And remaining 7 respondents says thatthey are satisfied with the current training and development programme. It means majority of employees are satisfied by the programme. Theme 6: Majority of managers are agreedwith the working culture of the organization 6. Do you agree with the working culture of the organization? Respondent s Agreed15 Disagreed5 16 InfluencesDoes not influenceNo opinion 0 2 4 6 8 10 12 Respondents
Interpretation: From the above graph, it has been interpreted that out of 20 respondents 15 respondents are highly agreed with the working culture of the Travelodge and improvement in the skills and knowledge through regular training sessions help in improving the customer services. Remaining 5 respondents says that they are not satisfied with the working culture of the company. Theme 7: Do you receive quick feedback from the customers 7. Didyou respond quickly the feedback received from the customers ? Respondent s Yes8 No3 Occasionally9 17 AgreedDisagreed 0 2 4 6 8 10 12 14 1615 5 Column B
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Interpretation: From the above graph, it has been interpreted that, out of 20 respondents 9 respondents says that, occasionally they all response the feedback of their customers and 8 says that they regularly respond to their customers and immediately take the action in order to improve the customer service. Further out of 20, only 3 managers of Travelodge says that they did not respond to the feedback of the customers. Theme 8: Salary increases is the most affecting factor that affect employees the most. 8.Which of the following factors motivates you the most? Respondent s Salary increase8 Promotion7 Leave2 Recognition3 18 AgreedDisagreed 0 2 4 6 8 10 12 14 1615 5 Respondents
Interpretation: From the above graph, it has been interpreted that, out of 20 respondents 8 respondents says that increment in the salary of the employees is a major factor that motivates them the most to improve their services. 7 respondents says that, promotional opportunities that Travelodge provides will motivates the employees to improve the customer service. Another 2 respondents believes that leaves such as holidays, maternity leaves etc. motivates the employees to perform better and to deliver better quality of services to the customers of Travelodge. Remaining 3 respondents says that non-financial incentives like recognition for better performance motivates the employees to perform better. Theme 9: Changes can be done to improve the employee productivity that creates impact upon customer service Interpretation: There are various changes that can be made in the policies of Travelogue to improve employees productivity so that customer service will be improved. Human Resource manager of the company should delegate authority and responsibility to the employees so that they will be motivated to work hard . Manager of company should increase the salary of employees. 19 Salary increasePromotionLeaveRecognition 0 1 2 3 4 5 6 7 8 8 7 2 3Respondents
Company must have policy of involving the employees in decision making process this will improve the job satisfaction level of workers of Travelogue as a result productivity of employees will improve and it will also improve customer services. CHAPTER 5: RECOMMENDATION & CONCLUSION Conclusion From the above study, it can be concluded that the main aim of Literature review was to provide a brief understanding on employee productivity for the growth of organisation. In addition to this it can be identified that interpretivism is the suitable philosophy for this research as it helped in getting various facts related to the study. Apart from this it can be found that scholar have used primary data collection through questionnaire method , that helped in adding more facts to the study. Recommendation It is recommended that for improving productivity of the employee companies should delegate the authority so that complex task can be divided into smaller parts which increases efficiency of the individual worker for making more products. Apart from this management should give responsibility to those employees who are highly qualified so that they can perform the task well by using all their skills and expertise. This will result in achieving productivity of employees in efficient manner, as experts will use their skills for optimum utilization of resources, That will reduce cost of the firm. In addition to this, leader or manager should use most effective way communication for delivering any message to employees for making them more productive, that will help in decrease the wastage of time. So the left time can be used by the employees for doing another productive activities. Further more it is suggested that a company will have more productive labour if it has clear goals rather than the organisations having uncleared goals. This can help to increase motivation and productivity of employees in the firm. Management should make sure that the roles and responsibility of each person in the organisation should be clear, otherwise it will create confusion while completing a task. The goals should always be SMART that is- Specific, measurable, attainable, realistic and timely which help to increase motivation and productivity of employees in the firm. In addition to this employer can provide incentives to employees for doing production more than it do normally. This will increase motivation of employees for doing more productivity. 20
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Employer can provide incentives by the following way- employees are asked for lazy Monday coupons that allows reaching late in the office on Monday mornings if they complete the target given by the team leader or manager. In addition to this team leader can write a thanking note to the employee for its good performance, that will help in making recognition of work done by the person, which increases the enthusiasm of the person towards work, that results in increasing productivity of employees. 21
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Samnani, A. K. and Singh, P., 2014. Performance-enhancing compensation practices and employee productivity: The role of workplace bullying.Human Resource Management Review.24(1). pp.5-16. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley & Sons. Shahzadi,I.andet.al.,2014.Impactofemployeemotivationonemployee performance.European Journal of Business and Management.6(23). pp.159-166. Shields, J. and et.al. 2015.Managing employee performance & reward: Concepts, practices, strategies. Cambridge University Press. Online Methodsofmeasuringcustomersatisfaction.2017.[Online].Availablethrough: <https://www.managementstudyguide.com/methods-of-measuring-customer- satisfaction.htm>. 23
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Appendix Questionnaire Questionnaire Name: Age: Gender 1. How long are you working with Travelodge? Few months 2 years 5 years 5- 10 years 2. Which type of incentives motivates you more? Financial Incentives. Non- financial incentives Both 3. How far are you satisfied with the incentives provided by the organization? Highly satisfied Satisfied Dissatisfied Highly dissatisfied 4. Do you think that the incentives and other benefit will influence the performance? Influences Does not influence No opinion 5.IsTravelodgeprovidepropertrainingprogramstoenhancetheproductionlevelof employees? Yes No Maybe Maybe Not 24
6. Do you agree with the working culture of the organization? Agreed Disagreed 7. Do you receive quick feedbacks from the customers ? Yes No Occasionally 8. Which of the following factors motivates you the most? Salary increase Promotion Leave Recognition 9. What changes can be done to improve the employee productivity that creates impact upon customer service? 25