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Employee Productivity and Motivation on Consumer Services

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Added on  2021-01-03

Employee Productivity and Motivation on Consumer Services

   Added on 2021-01-03

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RESEARCH PROJECT
Employee Productivity and Motivation on Consumer Services_1
Table of ContentsCHAPTER 1: Research Project ......................................................................................................1..........................................................................................................................................................3CHAPTER 2: Literature Review.....................................................................................................4CHAPTER 3: Research Methodology.............................................................................................8CHAPTER 4: Data Analysis..........................................................................................................11CHAPTER 5: RECOMMENDATION & CONCLUSION..........................................................20Conclusion................................................................................................................................20Recommendation .....................................................................................................................20REFERENCES..............................................................................................................................22Appendix........................................................................................................................................24
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TITLE:“To determine the effect of employee productivity and motivation on consumer services-A study on Travelodge hotels.” CHAPTER 1: Research Project INTRODUCTIONIn this modern time period, every company wants to be competitive in order to sustain itsbrand image in market. Therefore, firms always tries to enhance their employee productivity andmotivation on the consumer service so that it directly affect the company's overall performance.In the same way, the research project is also based upon to determine the impact of employeeproductivity and motivation on the consumer service, as it helps to contribute to the benefit of afirm. Employee productivity is one of the major necessitate of a business in relation to ensurethat desired goals and objectives are being achieved. Without having appropriate employeemotivation the organisation faces appropriate growth and development issues and suffers fromgrowth. In order to ensure better employee motivation and productivity various strategies areused by the organisations across the world. The below report is going to discuss these strategiesand would explore on the importance of employee motivation and growth. Background of Research Employee productivity is appraisal of the efficiency of workers or group of employees.Productivity can be evaluated in relation to output of worker in a specific time period. As well,employee motivation is important aspects at the workplace that leads to performance of thedivision and even the firm (Cording and et.al., 2014).Travelodge hotels is the private hospitalitycompany whose headquarter is in UK and it is second largest hotel measured by both number ofhotels and number of bedrooms. Company is located in more than 400 cities and it has more than1200 employees as well.Aims and Objectives Aims :“To determine the impact of employee productivity and motivation on consumerservices- A study on Travelodge hotels.” Objectives:To understand the concept of employee motivation and productivity.1
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To examine the different techniques for consumer satisfaction used by TravelodgeHotels. To determine positive and negative impact of employees productivity on consumerservices within Travelodge Hotels.To recommend the various methods for improving the consumer services in theTravelodge Hotels. Research Question:What are concept of employee motivation and productivity?What are different techniques for consumer satisfaction used by Travelodge Hotels? What are the positive and negative impact of employees productivity on consumerservices within Travelodge Hotels?What are recommendation for various methods for improving the consumer services inthe Travelodge Hotels? Rationale :The reason for conducting this research is to identify the employee productivity andmotivation which help to improve consumer services. Another reason is to that large number ofdata are available relating to study. Therefore, research will easily determine this kind of topicfor completing the research. The reason for selecting the topic because this subject is very widerconcept relating to hotel industry in the worldwide. Researcher select topic is employeeproductivity and motivation, because it is essential for increase consumer satisfaction withinhotel sector. Significance Employee motivation and productivity are very essential and beneficial for organization.High productive employees contribute to motivation to other employees, enhancing morale andmaking the better environment for the firm as whole. When employees are productive, it canenhance revenue of the firm (Samnani and Singh, 2014). Therefore, company needs to improvebenefits and pay raise by which employees can become motivated and increase productivity.This can also help to increase the consumer satisfaction in the hotel. Research project structure Task Task NameDuratiStartFinishPredecesso2
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ModeonrsAuto ScheduledIdentification of market 8 daysMon 03-12-18Wed 12-12-18Auto ScheduledSelection of market 9 daysThu 13-12-18Tue 25-12-181Auto Scheduledconducting market research 9 daysWed 26-12-18Mon 07-01-192,1Auto Scheduledformulating of goals and objectives 7 daysWed 26-12-18Thu 03-01-192Auto Scheduledidentification of audience in new market 4 daysTue 08-01-19Fri 11-01-193,4Auto Scheduledcreating marketing plan 6 daysTue 08-01-19Tue 15-01-193Auto Scheduledimplementing of marketing plan 10 daysWed 16-01-19Tue 29-01-195,63
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CHAPTER 2: Literature Review2.1 The concept of employee motivation and productivityAccording to the view of Lăzăroiu (2015) employee motivation is the level of energy,commitment and creativity that the worker of the firm bring in their jobs. Further, it also describehow committed an employee is to their job. It has been further analysed that employeemotivation can be extrinsic and intrinsic which means that the employee motivation can comefrom internal and external sources. While on the other side, Shields and et.al. (2015) states thatemployee motivation and productivity are the methods for motivating an employee in which themanagers and company have to put necessary efforts and action towards their work relatedactivities. Therefore, motivated employees are the only essential key element for the success ofan organization because they are generally do more productive work from others at theirworkplace. In addition to this, if the employees are motivated, they stay focused and work moreproductive and effectively in order to meet the goals or obtain the rewards and recognition whichthey are seeking. Further, it has been also evaluated by the author that keeping the employeesmotivated and satisfies will help to decreases the turnover and also its often high associated costas well. According to that Samnani and Singh, (2014). It is one of type of productivity whicheconomists measure. Employees productivity is frequently referred to as labour productivitywhich is measured for a company. Employee productivity is the evaluation of efficiency ofemployees. As per the view of Maduka and Okafor, (2014) Employee motivation defines ways ofcommitted an employee is to their job. Job motivation can be external and internal whichmeaning an employee's motivating factor can come from inside and outside sources. Highemployee motivation help to increase the satisfaction, experience and loyalty by consumer inrelation to provide better product and services to them. Theme 2.2: Techniques for consumer satisfaction used by TravelodgeManaging the customer satisfaction is considered one of the biggest challenge forTravelodge and as per the view of Buchanan and McCalman (2018), direct methods is one thetechnique that can be used by the firm, where a company can make direct contact to theircustomers. They also get their feedback through third party agencies, compliant or appreciationletter, by surveys and questionnaires etc. Further, Travelodge mostly employ the external4
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