Impact of Digital Technologies on Business Operations of Londis Store

This research project aims to identify the impact of using digital technologies for implementing business operations of Londis Store, a small-scale retail sector organization in the UK. The project includes a literature review, research methods and approaches, conducting research with techniques, analytical tools and findings, research outcomes, reflection, and alternative research methodologies. The research aims to understand the concept of adopting digital technologies, recognize the requirements and influence of adopting digital technologies, and recommend suggestions for using digital technologies for Londis Store. The project plan includes a time frame and Gantt chart. The research uses an inductive approach and qualitative research technique.

RESEARCH PROJECT

TABLE OF CONTENTS
LO 1.................................................................................................................................................1
P1 Research proposal with literature review..........................................................................1
Literature review....................................................................................................................2
P2 Research methods and approaches....................................................................................7
LO 2.................................................................................................................................................8
P3 Conduct research with using techniques...........................................................................8
P4 Analytical tools and findings...........................................................................................10
LO 3...............................................................................................................................................20
P5 Research outcomes in appropriate manner......................................................................20
LO 4...............................................................................................................................................22
P6 Reflection of the research................................................................................................22
P7 Alternative research methodologies................................................................................22
ANNEXURE..................................................................................................................................28

LO 1
P1 Research proposal with literature review
TOPIC
“To identify impact of using digital technologies for implementing business operations of
small scale enterprise: A case study on Londis Store”.
INTRODUCTION
Digital technologies are essential for improving business performance and quality
services of any entity. It impacts on productivity, profitability and marketability of the enterprise
at maximum level. Present report is based on understanding usefulness of adopting digital
technologies for business operations of Londis Store. It is a small-scale retail sector organisation
of UK which provides groceries and home products. In this regard, tools used for conducting
research and planning to meet goals are to be discussed (Roggeveen, Nordfält and Grewal,
2016). Moreover, different authors’ views on the research topic will be understood impact on
expansion of Small and Medium scale Enterprise (SME) generate ideas for using digital
technologies. Besides this, research specification tools as approach, philosophy, design and
others will be introduced in this assignment. However, time frame including Gantt chart and
network diagram are to be identified for project plan and research on adopting digital
technologies for business operations of the entity in this report.
Background:
Londis Store is retail store operating in UK under franchising system and is known for
providing groceries and home products across the country. It is getting developed in the list of
retail sector organisations which adopts innovative technologies for its operations (Ku, 2017). In
addition to this, information technology tools are used for business operations as marketing of
goods and contacting with people as well. Including this, it provides training and development
programs to enhance working efficiencies of its workers. However, research is conducted on
significance of using digital technologies for implementing business operations of the small-
scale enterprise in this assignment.
AIM AND OBJECTIVES OF THE RESEARCH
The research is based on following aim and objectives can be identified as follows:
Aim of the research:
1

“To identify influence of using digital technologies for implementing business operations
of Londis Store”.
Objectives of the project:
Following objectives are set for the research on identifying usefulness of adopting digital
technologies for Londis Store as:
 To understand the concept of adopting digital technologies in business operations.
 To recognise requirements of using digital technologies for Londis Store.
 To identify influence of adopting digital technologies on business performance.
 To recommend suggestions for using digital technologies for Londis Store.
RATIONALE OF THE PROJECT
The reason behind choosing this topic for research is to enhance knowledge regarding
usefulness of adopting digital technologies in business operations of SME. In this regard,
different research methods and specification tools are discussed that impacts on further business
activities. Moreover, essential of digital technologies in decision-making and business operations
are identified in this assignment (Gale and et.al., 2013). However, this research project is
rationale and significant to find out facts on influences of using innovative technologies in
business operations of the small-scale enterprise.
RESEARCH QUESTIONS
Following research questions are identified for this project as:
 What do you understand by using digital technologies in business operations of any
entity?
 Why adopting digital technologies is essential to improve business performance of
Londis Store?
 What positive impacts are identified on business operations of the company by using
digital technologies for their implementations?
 What recommendations are to be considered during adopting digital technologies for the
small-scale enterprise?
Literature review
It is secondary data collection source for getting information as reading articles of
different authors on the research topic. However, authors' views on the influence of using digital
technologies for implementing business operations of Londis Store are to be recognised as:
2

 Concept of using digital technologies for business operations:
According to Grishikashvili, Dibb and Meadows, (2014) using digital technologies are
very common in recent trends in relation to business operations. It impacts on improving quality
of goods and providing them more efficiently. In this regard, different positive influences are
obtained in business operations and appropriate decision making for the further years. However,
digital technologies are needed to adopt for entity's effectiveness and improving performance at
higher level.
On the contrary to this, Parise, Guinan and Kafka, (2016) argues that adopting digital
technologies for small scale enterprise is difficult and costly. This is because of expensive
machinery equipment and facing high level of competitive market. Therefore, it is needed to use
digital technologies for improving business operations and performance of the entity efficiently.
 Usefulness of adopting digital technologies to implement business operations of
SME:
In opinion of Graupner, Melcher and Maedche, (2015) it is required to use digital
technologies for improving business operations and quality services of the small-scale entity. In
accordance to this, business operations remain easy and convenient. Similarly, contacting with
people is easy in terms of telecommunication services, using social networking sites and so on.
However, it is time consuming and convenient to maintain records of business operations
efficiently. Thus, adopting digital technologies are needed for implementing business operations
and efficiencies at higher level.
Grishikashvili, Dibb and Meadows, (2014) claim that due to changes in technologies,
adopting digitalisation in business operations remain risky and challenging. Likewise, high costs
for purchasing machinery equipment is difficult to afford for small scale enterprise. Including
this, shortage of efficient workers to use digital technologies affect quality of products and
services of the enterprise adversely.
 Influence of using digital technologies on business operations:
As per the point of view of Parise, Guinan and Kafka, (2016) improvement in business
operations and its effectiveness is recognised which impacted on further implementations
positively. Including this, it is effective for improving quality of products and appropriate
decision making regarding business operations of the company. In addition to this, business
activities can be more effective in terms of productivity and profitability at higher level. Along
3

with this, its market position can sustain for longer time period to face competition effectively.
Therefore, adopting digital technologies remain good for business operations and managing them
systematically.
On the contrary to this, Grishikashvili, Dibb and Meadows, (2014) argue that it is
challenging attracting people towards new creations in products and services of the entity.
Therefore, people's interest gets changed time to time which affect demand for goods and
encouraging them towards products. Similarly, changes in technologies and environmental
factors affect business operations as well its profit level negatively. Thus, it is needed to consider
all these factors during adopting digital technologies to implement business operations of the
small-scale entity.
TIME FRAME FOR PROJECT/PROJECT PLAN
Research plan includes factors as activities involved in process, cost incurred, time
consumed for each activity and so on. In this regard, research project plan for identifying impact
of using digital technologies for business operations of Londis Store is identified as:
Table 1: Research project plan
Task Name Duration Start Finish Predecessors
Identifying the research
topic 10 days Tue 1/2/18 Mon 1/15/18
Goal setting and
preparing research plan 21 days Tue 1/16/18 Tue 2/13/18 1
Work segmentation
among team members 10 days Wed 2/14/18 Tue 2/27/18 1,2
Literature review 13 days Wed 2/28/18 Fri 3/16/18 2,3
Data collection
(Conducting survey with
5 managers of Londis
Store)
20 days Mon 3/19/18 Fri 4/13/18 3,4
Data interpretation 17 days Mon 4/16/18 Tue 5/8/18 4,5
Preparing plan 13 days Wed 5/9/18 Fri 5/25/18 5,6
Implementing plan for
improving business'
performance
11 days Mon 5/28/18 Mon 6/11/18 6,7
Cost calculation 14 days Tue 6/12/18 Fri 6/29/18 7,8
Taking feedback from
team members 8 days Mon 7/2/18 Wed 7/11/18 8,9
Reporting 2 days Mon 7/2/18 Tue 7/3/18 9
4

Gantt Chart: This project plan tool is to demonstrate its activities and schedules to
accomplish any particular task in specific time. However, Gantt chart for the research process is
to identified as follows:
Network diagram: It is structural framework to show connection of all project's activities with
each other. However, network diagram for research on identifying impact of using digital
technologies for business operations of Londis Store is to be identified as:
5

P2 Research methods and approaches
In order to find the data and information, there are different tools and techniques has been
implemented that help to attain more desired results at workplace. In this way, effectiveness also
enhances with primary and secondary tools and techniques. Hence, aims and objectives will be
complete in significant manner. In this way, both data has been implemented to attain more
significant outcomes and objectives as well (Mackey and Gass, 2015). Relevant research needs
to conduct that help to attain fresh and relevant outcomes easily. In this way, effectiveness also
increasing in systematic manner at workplace.
Apart from this, data analysis also considers as the important function that help to
conduct proper research with investigation. Therefore, data interpretation and framing different
activities helps to focus on the proper research findings at workplace. There primary data
collected with questionnaire so that as per respondents’ views data analysis consider. In addition
to this, secondary information also carries to focus on the different authors views from books,
journals, magazines, etc. (Taylor, Bogdan and DeVault, 2015).
SPECIFICATION TOOLS
For data collection in context to identify impact of using digital technologies on business
operations of Londis Store. In order to this, researcher is to use following approaches to conduct
research as: Research approach: Different approaches are used for data collection as; inductive,
deductive and abductive. However, for research on adopting digital technologies for
business operations of Londis Store inductive approach is to be used (Data collection
process, 2016). It includes theories and other research tools for fact findings. Therefore,
variety of ideas are generated to use digital technologies' influence on business
performance (Flick, 2015). Research design: For research process, investigator is to use descriptive design frame to
present all process including positive and negative aspects. In this regard, entire planning
tools and are expressed for research and collecting data efficiently (Tracy and Redden,
2015). Data collection: Research is conducted at primary and secondary levels to analyse actual
business performance. Under primary data collection method, conducting survey, face to
6

face interview etc. However, researcher selects 5 managers of Londis Store randomly to
collect their views on impact of using digital technologies for business operations.
Similarly, for data collection at secondary level involves using ready and prepared data.
In order to this, researcher is to get information through reading articles of different
authors on the research topic (Ledford and Gast, 2018).
 Data analysis: After collecting data, it is to analysed thematically. In this process, all
managers' views are identified in thematic presentation form. Therefore, business
performance by using digital technologies for operations of Londis Store can be analysed
effectively (King and Mackey, 2016).
LO 2
P3 Conduct research with using techniques
With respect to conduct research, it is most essential to consider research study. It will
assist to make right solution to obtain effective results. Research consider proper findings and
results with innovative functioning. Research methodology consider different types of the tools
and techniques implemented at workplace. In this regard, following activities included:
 Research approach: Research approach also play important role in the business to
consider research program in effective manner. In this way, proper investigation
considers at workplace that help to make effective and innovative results. There are
majorly two types of approaches exist that assist to conduct effective research program.
For instance, inductive and deductive. Present report based on deductive approach that
help to consider subjective results in systematic manner.
 Research technique: Research technique is useful aspect that helps to conduct entire
research investigation at workplace. In this regard, right solution at right time has been
implemented to attain more effective functioning at workplace. These methodologies
assist to collect, analysis and interpret the data. There are mainly qualitative and
quantitative techniques implemented that assists to conduct research. In this way, present
report considers qualitative research technique which include theories and model to
identify relative and effective outcomes in the business. Beside this, quantitative research
technique used to determine statistical tools with scholar. In this way, researcher need to
concentrate on Z test, F test, chi square test, etc. In the present research, researcher
7

consider qualitative data implementation to attain desired results and outcomes in
significant manner.
 Data collection: Data collection is also important tool in which information at research
study. With the help of data collection, it is essential to analysis and collect and analysis
different kinds of information. It is systematic procedures that help to implement
functions and operations. Therefore, researcher need to implement systematic work
performances through they will conduct effective results in the business. In this regard,
two types of data require such as primary and secondary. Primary data collected through
questionnaire which prepare to focus on the systematic review of participants views.
Furthermore, secondary information also used such as books, journals, online articles,
etc.
 Sampling: In respect to collect relevant data simple random sampling method has been
used. It will assist to find useful information with data analysis. There are 20 respondents
selected that are employees of the Londis Store. On the basis of their views and
outcomes, it can be stated that investigation will be develop successfully in the business.
In respect to implement digital technology, business performances will be expanded in
the new areas of the country.
In order to analysis effective outcomes, it is essential to consider advantages that aids in attain
more creative work performance in research. In this way, different activities of the organisation
help to focus on the activities and tasks as well. Relevant results will be developed to find proper
research activities. Following tools could be implemented at workplace:
 Cost: In the research, there are aims and objectives helps to consider systematic results at
workplace. As results, targets will be attaining in desired manner as per activities and
focus on the desired results. Relevant aims and objectives assist to consider cost £800.
This cost help to set activities and tasks in systematic manner. Primary and secondary
information will be collected in desired manner.
 Risk: In this way, present research help to consider limited risk and time to attain desired
results. Therefore, researcher has duty to focus on the views that are given by respondents
in systematic manner.
8

 Scope: Along with this, digital technology also helps to maintain effectiveness and more
profits at workplace. With this consideration, revenue and profits will be attain in
systematic manner.
 Resources: In the present research, there are different resources carry that helps to attain
desired results with aims and objectives. In this way, primary and secondary information
must be attained that assists to increase profits and revenue. In the Londis Store, different
resources assist to conduct study in systematic manner.
 Quality: Quality parameter help to focus on the important tasks which help to maintain
significant advantages in systematic manner. In this regard, primary data assist to conduct
fresh and relevant information in the business environment.
P4 Analytical tools and findings
1. How much time have you work with LONDIS STORE?
Interpretation: From the above graph, it can be interpreted that there are, maximum number of
people work from 1 years. Therefore, they perceive wide knowledge to undertake digital
technology in research study. In this way, effectiveness generated to gather essential information
9
15
3
1
From 1 year
From 3 years
From 6 years

and attain more creativity at workplace as well. It will help to maintain systematic functions for
future development. Furthermore, there are 3 candidates working from 3 years so that they have
also wide knowledge in term of business development and attain systematic work performance
as well. Remaining 1 person has more knowledge from others because he is working from more
than 6 years. As results, it will assist to perform different functions and activities in significant
manner in the company.
2. Does the selected enterprise have capability to consider digital technology transformation in
it?
Interpretation: From the following diagram, it can be depicted that 16 candidates exist who
ascertained their views that Londis Store has capability to consider digital technology in
business. There are maximum people have view that more effective functions and operations
carried to focus on the business results. In respect to look towards other people views, there are 2
candidates stated that the company has no ability to implement digital technology in the
business. Therefore, it reduces its effectiveness and outcomes. Remaining 2 people stated that it
cannot be interpreted that company has knowledge and capability to develop several advantages
10
16
2
2
Yes
No
Cannot say

with digital technology at workplace. Therefore, it is important to focus on the consideration of
the advancing tool that help to attain more creative functions and operations in the business.
3. In LONDIS STORE, which department is responsible to implement digital technology at
workplace?
Interpretation: In order to consider views of the 14 respondents, they stated that digital
technology implemented in the operational department that help to attain more significant results
at workplace. It helps to focus on the systematic work performances to maintain effectiveness.
Furthermore, there are 4 people said that the company need to consider their digital technological
tools in the customer service department so that they are able to deliver more innovative
functions and operations in systematic manner. Remaining 2 candidates stated that whole
business needs to focus on the creativity of whole enterprise program. As results, it can be
interpreted that, digital technology needed in all department so that it is essential to consider for
business development and attain more desired results at workplace.
4. With implement digital technology, what impact can be seen in the business?
11
Operational department
Customer service department
Whole business unit
0 2 4 6 8 10 12 14
14
4
2
Respondents

Interpretation: With respect to focus on the stated graph, it can be interpreted that there are 17
people said that advance results assists to promote creative results in business. With the help of
innovative tools and techniques, the company able to develop their effectiveness at workplace.
Furthermore, there are 2 respondents exist that stated that digital technology could be impact
negatively on the Londis Store so that it is essential to focus on the more systematic work
performances in the business unit. Remaining 1 candidate said that digital technology could be
create positive and negative both kinds of impact on the business operations. Therefore, business
need to focus on the attainment desired results in systematic manner.
5. How would be digital technology implemented at workplace?
12
17
2
1
Positive
Negative
Both

Interpretation: Following graph carried in which 13 people said that social media aids to gather
more creative work performance. It helps to make innovative work performance in business. that
stated that social media is the major perspective that assists to attain more effective results with
digital technology. This is because, it helps to focus on the more advertisement and development
program with implement activities in international areas. In order to look towards the 4 people
views, it can be stated that internet tool implementation helps to attain digital technology
implementation in the business environment. With the help of these elements, the company able
to attain more effective functioning at workplace in significant manner. Therefore, the company
need to look for the further consideration in the market. Remaining 3 candidates said that their
other method needed to promote products and services of the company so that they are able to
maintain creativity and objectives as well.
6. What is major challenge face by the LONDIS STORE?
13
13
4
3
Social media
Internet tool
Other method

Interpretation: In order to carry the above activities, it can be stated that there are 14 candidates
said that company mainly face challenge of operational issue. It helps to focus on the desired
results in systematic manner. With undertaking more effective consideration, it is important for
chosen business to cope up with the solution to maintain effectiveness at workplace.
Furthermore, there are 3 candidates stated that main challenge that face by company is that
problem with workers. As results, it is important to maintain effectiveness and attain more
desired results in the company. In addition to this, it is important to make solution for the
business analysis and attain more creative results in the business. Remaining 3 people stated that
there is management issue major consideration which create impact on the Londis Store. As
results, it is essential to focus on the effective results that assist to make innovations and
creativity as well.
7. How are you satisfied with implement digital technology in the selected business?
14
14
3
3
Operational issue
Problem with workers
Management issue

Interpretation: Furthermore, the above graph interpreted that there are 14 employees highly
satisfied with implementation of the digital technology at workplace. In this manner, it is
important for the Londis Store to manage their operations and functions to focus on the desired
results. With the help of the innovative tools and techniques, it can be stated that selected
business able to maintain their effective results in proper way. However, there are 2 people
satisfied with implementation of the digital technology at workplace. There is 1 candidate that
said that he is dissatisfied with consideration of digital technology at workplace.
8. Does any training and development program needed to develop creative results with digital
technology implementation in LONDIS STORE?
15
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
0
2
4
6
8
10
12
14
14
2 2
1 1
Respondents

Interpretation: In respect to carry the above graph, it can be stated that there are 15 candidates
stated that in the Londis Store training and development program assists to implement effective
digital technology at workplace. It will help to attain more significant results and maintain
effectiveness as well. With consider more advantages and activeness, digitalisation assists to
implement positive impact on business performances. Furthermore, there are 2 people stated that
there is no requirement to implement training and development program towards the digital
technology. This is because, all candidates have full knowledge to undertake more systematic
work performance in the business. Remaining 3 candidates said that it cannot be said that
training and development needed in the Londis Store to increase its effectiveness and
efficiencies.
9. How digital technology create impact on the chosen business?
16
15
2
3
Yes
No
Cannot say

Interpretation: Furthermore, the above graph shows different people give their views. With the
help of digital technology tools helps to maintain effectiveness and attain more desired results at
workplace. In this way, it is important to focus on the selected business operations and
effectiveness that assists to attain desired results at workplace. With the help of the 5 people
views, it can be stated that digital technology also helps to increase working efficiency of the
people to attain more profits and revenue at workplace. Therefore, it will focus on maintain
effectiveness of the company.
10. Which type of knowledge is needed to implement digital technology at workplace?
17
13
5
2
It helps to encourage firm
with innovation
Increase working
efficiency
Improvement in products
and service quality

gar.
LO 3
P5 Research outcomes in appropriate manner'
To Manager
Londis Store
This is to conclude the above undertaken research work that was carried out to ascertain
the influence of using digital media in implementing business operations. It is with a special
context of a Londis Store with some prime objectives, whose attainment is as referred below-
The foremost objective of this investigation is to understand the concept of adapting digital
technologies in business operations. This has been achieved with findings of applying such
advanced technologies in areas like customer service and maintenance of records, etc. It is vital
to enhance the customer base by together enhancing the productivity and profitability of the
organisations like Londis Store. This together assisted in the attainment of another objective by
recognising areas to implement digital technology to enhance the overall performance of the
business. This is with a special consideration of retail enterprises where they quickly need to
deal with the consumer issues and as a result to which, they hereby need adopting such technical
measures that helps them to do so, such as creating an online help desk, etc. Lastly, the study
intended to determine the influence of adopting such advanced technologies onto the business
performance that has shown some vital positive impact in terms of enhanced profits and
18
12
8
Detailed knowledge
Specific knowledge

productivity.
With respect to concluded about the present report, it can be stated that digital
technology helps to increase systematic work performance in creative manner. In this regard,
social media play very important role in business to promote their products and services in
different areas of the world. On the basis of advance knowledge, creative work performance
develops in different areas so that work performances also develop to attain more growth and
profitability. Furthermore, it can be interpreted that digital technology also assists to increase
awareness towards business products and services that helps to maintain coordination among
different people. Following recommendations will be provided in the business: Provide training to all staff members: In respect to focus on the digital technology
implementation, it can be stated that Londis Store should provide staff members training
regarding it. It will help to focus and maintain more significant advantages at workplace. Implement social media tools: Furthermore, manager also need to consider social media
activities that assists to promote significant advantages at workplace. It will help to
increase customer attraction and pay more systematic work performance. Encourage people with innovation: Moreover, Londis Store should implement
innovations in their retail store. It assists to develop more creative results which
successfully develop to gain more profitability. With the help of innovative tools and
techniques, efficiencies of staff members also increasing.
 Implementation of tools to solve operational issues: In addition to this, the chosen retail
store must implement software and tools that helps to solve operational issues. It reduces
major challenges that are occurred in the enterprise and create negative impact on the
results.
In respect to look towards recommendations, it can be summarised that in chosen
business detailed knowledge must be implemented to attain more significant advantages.
Furthermore, operational issues are main consideration which need to be solved by Londis Store
to promote more desired results. On the basis of creative work performance, company should
analysis appropriate functioning. As per respondents’ views, it can be said that social media
should be implemented to increase profitability at workplace.
19

LO 4
P6 Reflection of the research
From the following research, I had learned about many things that assists to consider
positive results with digital technology implementation. In this regard, different activities and
tasks helps to maintain effective results in the business unit. In order to communicate effective
work performance, knowledge, entire outcomes develop successfully to operate several
activities. There are aims and objectives has been prepared that help to attain more significant
results in the country. I have learned that digital technology help to consider innovative tools and
techniques that helps to focus on the innovative results. With the help of the skills and capability,
it can be stated that implementation of the business activities helps to attain desired results in
systematic manner. Therefore, small business also taking important part to consider several
activities in this aspect in the business. Furthermore, from the different authors views, I
understand importance of digital technology and its importance in the country. Therefore, aims
and objectives will be prepared to focus on the business activities and tasks. It considers in
secondary data that helps to understand importance of the other authors views in the business
enterprise.
In order to collect primary data and information, research conducted to collected that
helps to attain more desired results in the country. As results, it will help to organise different
activities in the business. In addition to this, I learned about the collection of information from
the employees to attain more significant results in the business. With the help of interaction with
different respondents, I am able to increase my communication skills in significant manner. It
will help to concentrate on the research methodology to undertake and gain systematic review of
the business. Furthermore, there are different kinds of research methods implemented that help to
attain more desired results at workplace. For instance, implementation of data collection,
sampling, research approach, etc.
P7 Alternative research methodologies
Digital technology implements successful operations and functions that play important
role in business. In this regard, innovative functions and operations helps to develop more
significant advantages. As result, collected information helps to find effective results at
workplace. In order to consider different kinds of tools and techniques, researcher gain and
20

consider several advantages in the business. This is because, different techniques assist to gather
important information at workplace to attain more systematic work performances. Apart from
this, there are several other ways consider that help to maintain effectiveness and attain desired
results as well. With this regard, Londis Store need to implement high amount to regulate
functions and operations in the business. It will help to focus on ascertain proper assistance and
undertake different program in the business. This is because, with the help of the study it has
been seen that implementation of digital technology impact positively to focus on the data
collection and attain more significant results as well.
With the help of research techniques, it can be stated that primary and secondary both
kind of information assists to perform several functions in the business. It will assist to consider
positive brand image of the company to attract several customers in the business. It also helps to
focus on the productivity and increase desired results as well. It assists to maintain desire results
with implement performances at workplace. Londis Store can also bring innovations and
effectiveness that assists to focus on the important perspective in the business. There is different
target market also develop to attain more significant results in the business to maintain
effectiveness and undertake more profits as well. Qualitative research technique assists to
conduct proper outcomes with secondary information that help to maintain effectiveness as well.
Qualitative research technique is another strategy that help to focus on provide more effective
work performance at workplace. On the basis of creative work performances, it can be stated that
SPSS tools must be implemented in business. Therefore, it will help to attain more significant
advantages at workplace. With this regard, Chi square test, F test, Z test, T test, etc. techniques
must be implemented.
21

REFERENCES
Books and Journals
Roggeveen, A.L., Nordfält, J. and Grewal, D., 2016. Do digital displays enhance sales? Role of
retail format and message content. Journal of Retailing, 92(1), pp.122-131.
Ku, R.S.R., 2017. The creative destruction of copyright: Napster and the new economics of
digital technology. In Copyright Law (pp. 207-268). Routledge.
Grishikashvili, K., Dibb, S. and Meadows, M., 2014, April. Investigation into big data impact on
digital marketing. In International Conference on Communication, Media, Technology
and Design (pp. 146-150).
Parise, S., Guinan, P.J. and Kafka, R., 2016. Solving the crisis of immediacy: How digital
technology can transform the customer experience. Business Horizons, 59(4), pp.411-
420.
Graupner, E., Melcher, F. and Maedche, A., 2015, May. Customers' Intention to Use Digital
Services in Retail Banking-An Information Processing Perspective. In ECIS.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
King, K.A. and Mackey, A., 2016. Research methodology in second language studies: Trends,
concerns, and new directions. The Modern Language Journal, 100(S1), pp.209-227.
Tracy, S.J. and Redden, S.M., 2015. Drawings as a visual and creative qualitative research
methodology in organizations. Handbook of qualitative organizational research:
Innovative pathways and methods, pp.218-236.
22

ANNEXURE
Questionnaire
Name:
Age:
Gender:
1. How much time have you work with LONDIS STORE?
 From 1 year
 From 3 years
 From 6 years
 More than 6 years
How much time have you work with Londis
Store?
Respondents
From 1 year 15
From 3 years 3
From 6 years 1
More than 6 years 1
2. Does the selected enterprise have capability to consider digital technology transformation in
it?
 Yes
 No
 Cannot say
Does the selected enterprise have capability
to consider digital technology
transformation in it?
Respondents
Yes 16
23

No 2
Cannot say 2
3. In LONDIS STORE, which department is responsible to implement digital technology at
workplace?
 Operational department
 Customer service department
 Whole business unit
In Londis Store, which department is
responsible to implement digital technology
at workplace?
Respondents
Operational department 14
Customer service department 4
Whole business unit 2
4. With implement digital technology, what impact can be seen in the business?
 Positive
 Negative
 Both
With implement digital technology, what
impact can be seen in the business?
Respondents
Positive 17
Negative 2
Both 1
24

5. How would be digital technology implemented at workplace?
 Social media
 Internet tool
 Other method
How would be digital technology
implemented at workplace?
Respondents
Social media 13
Internet tool 4
Other method 3
6. What is major challenge face by the LONDIS STORE?
 Operational issue
 Problem with workers
 Management issue
What is major challenge face by the Londis
Store?
Respondents
Operational issue 14
Problem with workers 3
Management issue 3
7. How are you satisfied with implement digital technology in the selected business?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
25

How are you satisfied with implement
digital technology in the selected business?
Respondents
Highly satisfied 14
Satisfied 2
Neutral 2
Dissatisfied 1
Highly dissatisfied 1
8. Does any training and development program needed to develop creative results with digital
technology implementation in LONDIS STORE?
 Yes
 No
 Cannot say
Does any training and development
program needed to develop creative results
with digital technology implementation in
Londis Store?
Respondents
Yes 15
No 2
Cannot say 3
9. How digital technology create impact on the chosen business?
 It helps to encourage firm with innovation
 Increase working efficiency
 Improvement in products and service quality
How digital technology create impact on the Respondents
26

chosen business?
It helps to encourage firm with innovation 13
Increase working efficiency 5
Improvement in products and service quality 2
10. Which type of knowledge is needed to implement digital technology at workplace?
 Detailed knowledge
 Specific knowledge
Which type of knowledge is needed to
implement digital technology at workplace?
Respondents
Detailed knowledge 12
Specific knowledge 8
27